CONCERNS have been raised over what our smartphone microphones are picking up after one woman claimed to receive a marketing text after moaning about a related topic with a pal just moments before. British journalist and singer Caroline O’Donoghue …
What The Shell: Viral Campaign For ‘Ghost In The Shell’ Is Perfect For Twitter Trolls
While viral marketing can be a great help to get you noticed, it can also be your downfall in an era where a retweet can cost you everything.
Tear Down These Walls: ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest
Amazon, Snapchat, Twitter, Instagram, LinkedIn, Pinterest and Foursquare were all put on notice by an advertiser group demanding they open up their walled gardens.
Bringing video into focus, Twitter pitches at Digital Content NewFronts for first time
Twitter is participating in the Interactive Advertising Bureau’s Digital Content NewFronts event for the first time, according to a press release.
Save Hours Marketing Your Music With IFTTT
1 In this piece, Andrew Apanov explains how the web app IFTTT (If This Then That) can be utilized to assist artists with posting on social media, growing Twitter lists, informing you of new promotional opportunities, and more.
Pinterest acquires Twitter co-founder’s Jelly crowdsourced Q&A platform
Photo sharing mobile app and website Pinterest has acquired Jelly, a Q&A platform co-founded by Twitter co-founder Biz Stone.
Media firms can soon live stream on Twitter
Though media organisations have already been hosting live streams on Twitter, it required partnerships and extensive planning between the two.
Facebook, Google and Twitter could face EU legal action for unfair terms and conditions, and failing to tackle scams
Having expressed concerned about privacy in Windows 10 and the scanning of Yahoo emails, the European Commission is now turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from …
Former Twitter SEA MD Parminder Singh resurfaces at Mediacorp
Singh has also held appointments at Google as managing director, Display Solution Sales, Asia Pacific, as well as positions in global companies including Apple and IBM, boasting over 20 years of experience in digital business, sales and marketing.
Study: 15% of Twitter accounts could be bots
The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …
Why tech companies fail at marketing (and how they can avoid it)
During work hours your customer can be exposed to your ads on Linkedin and Twitter leading to a marketing asset that provides valuable insight.
5 Health Care Brands that Make Twitter Marketing Look Easy
There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. For one, health care is a serious and deeply involved science—not the kind of thing you can easily chat about in 140 characters or less.
5 Things That Have Always Worked For Digital Marketers, Until Now
The decline of Twitter as a tool for digital marketing hasn’t happened just yet. It’s still a fine resource for promoting your business and linking up with like-minded people, without being as distant or cold as LinkedIn or as informal and casual as …
Twitter, Instagram, LinkedIn amongst 7 called out for not adopting independent audits
Twitter, Pinterest, Foursquare and Snapchat have yet to come back to Marketing with a comment. Speaking with Marketing during his recent trip to Asia, Rob Norman, chief digital officer of GroupM, said that while advertisers have the right to know what …
Twitter, Instagram, LinkedIn pressed to adopt independent audits …
In recent months, digital platforms have come under intense scrutiny for lack of clarity when it comes to advertising metrics. Under this pressure, YouTube, during …
Former Twitter SEA MD Parminder Singh resurfaces at Mediacorp …
Mediacorp has appointed Parminder Singh (pictured) as its chief commercial and digital officer. Singh joins Mediacorp from Twitter, where he was managing …
Dominos aimed for viral marketing. Delivered
Like when you buy 120 tacos from Taco Bell and tweet about it. It’s OUTRAGEOUS and viral. It’s an honest-to-god human joke but the brand’s in on it – but it’s not about the company and it’s light and fluffy humour everyone can enjoy – and you really …
Former Twitter SEA MD Parminder Singh resurfaces at Mediacorp
Singh has also held appointments at Google as managing director, Display Solution Sales, Asia Pacific, as well as positions in global companies including Apple and IBM, boasting over 20 years of experience in digital business, sales and marketing.
52% Say Majority of Their Business Marketing Activity Is Digital [DATA]
Thinking of putting more effort into your digital marketing activities? Wondering what area of digital marketing to focus your budget on?
Study: Paid social continues to grow across major platforms
The rest of the top seven rounded out with Twitter (27%), Snapchat (19%), Pinterest (16%) and Tumblr (6%). Snapchat seems to remain something of a niche platform, something that could also be reflected in 48% of respondents reporting it was “not …
Twitter, Periscope make it easier to stream TV-quality live broadcasts
Twitter is making it easier for publishers and brands to air TV-quality live broadcasts on the social network and its live-streaming app, Periscope – as easy as on Facebook or YouTube or TV.
LaVar Ball has no shame and he’s a marketing genius because of it
It’s kind of hard to avoid seeing it on Facebook and Twitter because the stories are everywhere. Will it continue? Will it wear off?
Social media management startup Sprinklr explores opportunities in India
The company, which helps the world’s largest brands do marketing, advertising, care, research, sales, and commerce on Facebook, Twitter, LinkedIn, and 21 other social channels globally all on one integrated platform has raised $ 240 million from …
Twitter eliminates a barrier to streaming live content
Periscope Producer was released last year as a way for broadcasters to connect external devices like cameras and production software to Periscope, and with the launch of the API broadcasters can now authenticate Periscope accounts and allow starting …
8 Digital Marketing Stats From This Week That Caught Our Eye
Twitter users are 33 percent more likely than the average internet user to be on another device while watching TV, according to new findings from GlobalWebIndex.
Twitter explores paid subscription version of TweetDeck as ad biz struggles
With Twitter’s advertising business struggling, the company has begun looking at other means of making money. Twitter is exploring a paid subscription-based version of its TweetDeck app, according to photos posted to Twitter (of course) of a survey the …
Twitter eliminates a barrier to streaming live content
Periscope Producer was released last year as a way for broadcasters to connect external devices like cameras and production software to Periscope, and with the launch of the API broadcasters can now authenticate Periscope accounts and allow starting …
Hacked Twitter Accounts Post Swastikas, Pro-Erdogan Content
Twitter Counter, a marketing tool that allows people and companies to track their popularity on Twitter, said it’s now blocking people from postings through its system while it studies the issue.
Twitter eliminates a barrier to streaming live content
Periscope Producer was released last year as a way for broadcasters to connect external devices like cameras and production software to Periscope, and with the launch of the API broadcasters can now authenticate Periscope accounts and allow starting …
Twitter eyes paid ‘premium’ service for marketing, journalism other professionals
Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields. The survey this week showed Twitter is looking at building a more …
Hacked Twitter Accounts Post Swastikas, Pro-Erdogan Content
Twitter Counter, a marketing tool that allows people and companies to track their popularity on Twitter, said it’s now blocking people from postings through its system while it studies the issue.
Study: 15% of Twitter accounts could be bots
The researchers used more than 1,000 features such as friends, tweet content and sentiment and time between tweets to uncover bot accounts, estimating that the figure lies somewhere between 9% and 15% of total active Twitter accounts. The report also …
Twitter eyes paid subscription service for first time – Ecns.cn
The social network Twitter is considering implementing a paid subscription service, a premium version of its popular TweetDeck interface aimed at professionals, …
Twitter eyes paid ‘premium’ service for power users
Twitter is considering a paid subscription service that would give frequent users more tools to use the social network for marketing, journalism and other fields. The company began conducting a survey of users that showed it was looking at building a …
Why Twitter’s Moat Eroded – Morningstar
We’ve lowered our fair value estimate and downgraded our moat rating for the social media firm as the slowdown in user growth will hamper monetization.
http://rock.ly/1ucrh
The Internet Went Bonkers About Cracker Barrel Firing Brad’s Wife, Spiking Social Engagement by 226%
After Byrd posted a query on the restaurant’s Facebook page last month asking why his wife was fired, on his birthday, the situation went viral, with the comments on Cracker Barrel’s Facebook and Twitter pages virtually hijacked by people demanding …
Paid Tweetdeck could take Twitter to another level for recruiters
Commenting on Twitter’s plans, Felix Wetzel, former group marketing director at Jobsite and current managing director of Zyx Associates, told Recruiter these days users want platforms that allow participation in different social media channels rather …
ECB starts process for new T20 format but county official reveals ‘gun to head’ tactics
As well as speaking to all possible television broadcasters Harrison has also spent time in the US meeting Facebook and Twitter, discussing both marketing and their streaming options for the sport online, while also picking the brains of officials at …
Matt Cooper dethrones Des Cahill from top of Twitter influence list
“It’s not that Des Cahill has been too busy Dancing with the Stars, but simply that Matt Cooper’s profile on Twitter has increased more rapidly in the past 12 months, with a large increase in both his followers and the daily level of activity,” said …
Twitter names new marketing director for APAC and Japan
Twitter has named Hideki Nick Watanabe (pictured) the new director of marketing for Japan and Asia Pacific. Marketing understands this role was last held by Frederique Covington, who left the role last year. Based in Singapore, Watanabe is responsible …
As Criticism Of ‘Electronics Ban’ Mounts, Airlines Hone Their Twitter …
Middle East airlines are doing their best to convince passengers of the merits of a print book and their in-flight entertainment offerings, as industry leaders …
Twitter social media marketing isn’t earning enough for the company
As Twitter social media marketing simply isn’t generating the level of income the company had hoped for. It is considering the launch of a new paid subscription version of Tweetdeck.
Matt Cooper dethrones Des Cahill from top of Twitter influence list
PR firm Murray ranks journalists’ clout on followers, retweets, likes and tweets per day.
Twitter introduces pre-roll ads for Periscope video
The ads will run both before live streams begin as well as on archived Periscope video on Twitter. Marketers will be able to buy the new ad format through Amplify, Twitter’s current pre-roll video ad product. Mike Folgner, group project manager at …
Facetweets, Disappearing Posts: Is Facebook Copying Snapchat and Twitter?
The hardest thing about being king of the social media hill is staying on top. That’s something commentators and analysts have been watching vis-a-vis Facebook, whose appeal has been dwindling among young people, according to some.
Hacked by Russia? Comedy Central Launches Marketing Stunt in Late-Night Lineup
Moments later, however, the network revealed the bit to be a marketing stunt, hinting that a new late-night show might be on the horizon.
Twitter drops usernames from replies, giving full 140 characters to respond
Many times when joining a Twitter discussion, getting your point across can be tricky. By including the Twitter handles of others, you can significantly stunt the effectiveness of your messaging.
The Week in Weed: Canada Legalizes It, Twitter Tries To Censor …
What a week for weed. As The Dude would say: “a lotta ins, a lotta outs, a lotta what-have-you’s.” While Canada is making the big leap to legalizing the leaf on a …
Twitter introduces pre-roll ads for Periscope video
The ads will run both before live streams begin as well as on archived Periscope video on Twitter. Marketers will be able to buy the new ad format through Amplify, Twitter’s current pre-roll video ad product. Mike Folgner, group project manager at …
Twitter drops usernames from replies, giving full 140 characters to respond
Many times when joining a Twitter discussion, getting your point across can be tricky. By including the Twitter handles of others, you can significantly stunt the effectiveness of your messaging.
http://rock.ly/17zl9