It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers.
NFL Teams on Facebook, Twitter and Instagram, Weeks 10-12
The Dallas Cowboys’ 10-1 start to the 2016 National Football League season has not gone unnoticed on Facebook, Twitter and Instagram.
Tata’s boardroom battles have sparked a Twitter war
Several of the tweets indicate they’re being paid for by vested interests, say marketing executives. “Many of the Twitter conversations are neither organic nor natural, I’m aware that many aspects of it are gamed by incentivized masses,” said Praanesh …
Little to step down as Twitter Irish boss – Independent.ie
Mark Little is to step down as head of Twitter in Ireland, just months after taking up the job. The unexpected move comes as a result of a company-wide …
Grigori Grabovoi Teachings B2C Social Media Marketing Training …
The e-learning platform ULifePlus announced an expansion of its range of online training courses for business owners, entrepreneurs or individuals looking to …
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Tata’s boardroom battles have sparked a Twitter war – Livemint
The ongoing war on Twitter indicates that the power struggle playing out in the boardrooms of Tata group companies is spilling over into social media.
NFL Teams on Facebook, Twitter and Instagram, Weeks 10-12
The Dallas Cowboys’ 10-1 start to the 2016 National Football League season has not gone unnoticed on Facebook, Twitter and Instagram.
Social Media News Roundup: Twitter Adds Ranked Conversations to Mobile
Sarah McCay Tams runs through the latest in social media marketing news, including conversation ranking on Twitter, Snapchat drops Story Explorer on Live Stories, Pinterest updates business profiles, and more.
UNR Business: Using Twitter for business in 3 simple steps
The 5-3-2 marketing strategy is a simple marketing strategy to implement when using Twitter. For every 10 tweets posted, break them up into three categories.
Twitter leads social networks for Christmas hype [INFOGRAPHIC]
How Christmassy is the UK this year? According to insight compiled by Carat UK, we are currently at –5% Christmas mentions on Twitter, compared to last year. Twitter users are the first to begin Christmas-related chatter, thinking about gifts as early …
It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers.
#TataVsMistry being fought by paid drones on Twitter?
The ongoing boardroom battle for control of the $125 billion Tata Group has spilled over to Twitter, with marketing executives convinced that several of the tweets indicate that they are being paid for by vested interests.
Marketers Double Down on Questionable Influencer Marketing
A new report out of an influencer marketing technology vendor claims that the march toward the technique will only get more determined, with influencer marketing program spending doubling from between $25,000 and $50,000 in 2016 to an expected $50,000 …
#TataVsMistry being fought by paid drones on Twitter?
Marketing executives are convinced that several of the tweets indicate that they are being paid for by vested interests.
8 Trends That Will Shape Content Marketing in 2017
Good news first: 62% of B2B content marketers are “much more” or “somewhat more” successful with their content marketing than they were last year. 63% of B2Cers … (RIP, Vine). Facebook Live and Twitter’s video options are their attempts to try to …
Marketing Society’s Gemma Greaves named Top Trump of the industry as IBM’s Watson analyses delegates at Digital …
Much like the first edition of The Drum’s foray into the world of card games, IBM’s Watson technology thoroughly scraped the Twitter profiles of Digital Podge’s 300 attendees to give them a score out of 100 on five metrics: adventurousness, altruism …
UNR Business: Using Twitter for business in 3 simple steps
The 5-3-2 marketing strategy is a simple marketing strategy to implement when using Twitter. For every 10 tweets posted, break them up into three categories.
The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters
Here’s the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets about the upcoming Rogue One: A Star Wars Story.
Magic Leap’s former marketing chief is leaving to work with Andy Rubin
Brian Wallace, the former chief marketing officer for Magic Leap who left secretive VR company in November, is heading over to a new project led by Andy Rubin, according to sources.
Marketers Double Down on Questionable Influencer Marketing | Inc …
Influencers may help, but many rent their followers and can’t deliver results.
Top 5 Social Media Marketing Mistakes Your Small Business is Making
Have you ever come across a brand’s Twitter page only to discover they haven’t tweeted since 2009? My first thought is something must be wrong, and the brand immediately loses value in my mind.
Marketers Double Down on Questionable Influencer Marketing
A new report out of an influencer marketing technology vendor claims that the march toward the technique will only get more determined, with influencer marketing program spending doubling from between $25,000 and $50,000 in 2016 to an expected $50,000 …
Tata group’s boardroom battles trending on Twitter in India’s first corporate social faceoff
Competing hashtags have been vying for the top five spots on several Twitter trend lists and dominating the recent discourse alongside #cashless and #cashcrunch — handles related to India’s recent controversial decision to ban its two highest …
Tata group’s boardroom battles trending on Twitter in India’s first …
Thousands of tweets with hashtags such as #WadiaTruthsTataLies, #CyrusMistryforGovernance and #RaTantrum are trending.
Twitter Chat on Monday: #ForcedFashion with C&A Foundation
Join C&A Foundation, Remake, Freedom Fund, and TriplePundit on December 5th at 9am Pacific, Noon Eastern, 6pm European, where we’ll be looking at forced labor – an issue that still plagues supply chains around the world.
What Does An Executive Team Need To Look At For Higher Marketing ROI?
When you lead a business, you have to pay close attention to how effectively and efficiently everything is running, and especially when you set aside enough budget for content marketing, you need to be sure your team uses it the right ways. It makes …
Twitter jockeys for role in A-League broadcast rights negotiations
The outcome could also be a pointer to how the platform might approach the next rounds of AFL and NRL rights negotiations, with Twitter’s proposition that it could drive incremental reach and revenue to broadcasters and sporting bodies. “We are part of …
Twitter, Inc. Hires a New Product Chief As Ad-Sales Leader Departs
But Twitter warned in October its restructuring would impact its advertising business, saying changes and workforce reduction would focus “primarily on reorganizing our sales, partnerships and marketing efforts…” While it’s not clear whether Bain and …
Black Friday Marketing Campaign Strategies
If you’re not using a variety of social media platforms to get the word out about your company, product, and all the amazing offers you’ve got going on for the holidays, then you’re not making the most of your marketing strategy. Get on Twitter and use …
Social and digital marketing strategies for restaurants
The campaign generated 2,454 interactions out of 19 tweets and was the most successful campaign for 2015 on twitter. Evaluation of Marketing Campaigns: It is essential for restaurants to measure performance of each marketing campaign both in terms of …
Twitter, Inc. Hires a New Product Chief As Ad-Sales Leader Departs
But Twitter warned in October its restructuring would impact its advertising business, saying changes and workforce reduction would focus “primarily on reorganizing our sales, partnerships and marketing efforts…” While it’s not clear whether Bain and …
Twitter, Inc. Hires a New Product Chief As Ad-Sales Leader Departs …
Social network Twitter’s (NYSE: TWTR) top ranks shuffled around last week, emphasizing a time of change at the company. On Thursday, Twitter announced that …
Social and digital marketing strategies for restaurants
The campaign generated 2,454 interactions out of 19 tweets and was the most successful campaign for 2015 on twitter. Evaluation of Marketing Campaigns: It is essential for restaurants to measure performance of each marketing campaign both in terms of …
Pharma companies are upping their UK social media marketing game
AstraZeneca and Bayer are two other big pharma companies that have specific U.K. Twitter accounts, but others including Pfizer have U.K.
Twitter’s role as second-screen leader is under attack
This year, the choices for second-screen marketing have proliferated quickly as Snapchat has quickly moved up the ranks with several significant second-screen activations while YouTube, Facebook and Instagram also chase brands and entertainment …
Twitter gains new VP of product from Yes acquisition
Twitter recently acquired Yes Inc., which makes social apps, and its CEO Keith Coleman has been named VP of Product for the social media platform according to Variety.
How to Build a Marketing Campaign that Appeals to Generation Z
Facebook, Twitter, and Snapchat all provide customizable platforms for businesses to reach their customers. However, just because you build a social media account doesn’t mean anyone is going to pay attention.
How and why to Twitter verify for a social marketing VIP boost
Twitter verification used to be more exclusive than a Hollywood afterparty – only about 0.06 percent of Twitter’s accounts were verified (roughly 187,000 out of 310 million monthly users). But over the summer the social media giant sent out an open …
Meet Aiden, your new AI coworker
Let’s say you want to know where one of your digital marketing campaigns is getting the most traction: Twitter or Facebook.
Disney, Twitter bring Star Wars marketing into theater lobbies
Despite a year of bad media buzz stemming from slowed user growth and revenues, Twitter has consistently proven that it’s a key tool for generating marketing hype and social media chatter ahead of major pop cultural events like a new Star Wars release.
How to Build a Marketing Campaign that Appeals to Generation Z
Facebook, Twitter, and Snapchat all provide customizable platforms for businesses to reach their customers. However, just because you build a social media account doesn’t mean anyone is going to pay attention.
Aiden Helps Your Marketing Team with AI
Let’s say you want to know where one of your digital marketing campaigns is getting the most traction: Twitter or Facebook.
Black Friday Marketing Campaign Strategies
If you’re not using a variety of social media platforms to get the word out about your company, product, and all the amazing offers you’ve got going on for the holidays, then you’re not making the most of your marketing strategy. Get on Twitter and use …
Holiday season starts slow with 9% drop in ad spend | Marketing Dive
Retailers’ ad spend dropped 9% for the four weeks ended Nov. 27 compared with the same period a year ago, according to Kantar Media.
5 easy tips to ace your Twitter and Instagram game
And yet the time honored principles of marketing remain unchanged – if you have a good, credible message, you will be noticed and if your product or service fulfills a needed or perceived demand at an acceptable price, you will get customers.
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Influencer Marketing Tips From a College Student With a 250 Million Follower Reach
In this marketing strategy, you’re not reaching out to the target audience directly, but on influencers — who will in turn amplify your content, idea, product or campaign to your ideal customers.
Want “Real” News? Meet The Twitter Start-Up That’s Reinventing …
It’s not historically infrequent that America’s national media has an occasional inflexion point that puts itself in its own spotlight (namely the media reporting on …
Twitter goes ‘Rogue One’ with Star Wars live streaming event
Twitter has partnered with Disney and People magazine to live stream a special Star Wars event that includes never-before-seen content from the upcoming Rogue One: A Star Wars Story film and a Q&A with the director and cast members, according to a …
Twitter goes ‘Rogue One’ with Star Wars live streaming event
Twitter has partnered with Disney and People magazine to live stream a special Star Wars event that includes never-before-seen content from the upcoming Rogue One: A Star Wars Story film and a Q&A with the director and cast members, according to a …
Instagram tipped to surpass Twitter as an advertising platform: Should your business consider Instagram ads?
Instagram is the fastest growing social media platform when it comes to the number of businesses choosing to include the platform in their advertising plans and by 2017, Instagram will surpass Twitter as a marketing platform. These are some of the key …
