NEW YORK – Here’s another lesson in the risks of social media marketing. Cheerios maker General Mills was forced to delete a Twitter tribute to Prince, after the singer’s fans slammed the company and called the tweet tasteless. Prince Rogers Nelson …
First View: The fastest way to be seen on Twitter
Asia Pacific is the largest and fastest-growing region for Twitter worldwide, and First View will empower Asian businesses of any size to take their marketing campaigns to the next level using Twitter’s platform for real-time, public, conversations.
Chat Live With Renowned Marketing Expert Perry Marshall Today, April 22, at 3 pm EST
If you want to improve your online marketing and advertising, be sure to tune in to a live Q&A session on YouTube with renowned marketing expert Perry Marshall, hosted by Entrepreneur Network and happening today, April 22 at 3 p.m. EST (12 p.m. PST).
‘Captain America: Civil War’ Cast Deliver Personalized Replies for Declaring Your Allegiance
Who will you stand with when Captain America: Civil War begins, Team Iron Man or Team Captain America? Before you answer, would it change your position to know that whichever side you pick will yield a personalized message?
Republican strategist and activist Paul Welday dead at 57
Oakland County Executive L. Brooks Patterson took to Twitter to say: “Paul Welday was a good friend, a good man, and would have made a great public official.
Twitter Earnings: What to Watch
REVENUE FORECAST: Twitter is expected to record $607.8 million in revenue, according to a consensus of analysts surveyed by Thomson Reuters, compared with $435.9 million the previous year.
3 signs your small business should forego social media, and what to do instead
Marketing on social networks today requires a shift in mindset – one that considers social networks, like Facebook and Twitter, as any other ad-supported media properties. They have targetable mass audiences that you can reach if you’re willing to …
Twitter sales forecast misses estimates
Despite the shifts at the top of the company, Twitter has gotten clearer about explaining its purpose and its goals. Dorsey in January hired Leslie Berland from American Express to be its chief marketing officer, given the task of cementing Twitter’s …
Twitter misses revenue estimates as brand advertising biz weakens
And instead of siphoning money from brands’ TV or digital video budgets, it’s redirecting the money that advertisers are already spending on Twitter ads. Twitter said that its video ad revenue stemmed “largely” from marketers redirecting the money they …
Three Steps Forward Into Online Marketing For Travel Agents
Lorraine Ball, marketing strategist for RoundPeg a social media consulting firm in Indianapolis that works with many travel agencies, says the very first step is to build a strong website that merchandises your special services, key suppliers, and …
PepsiMojis Campaign Takes Giant Leap Into The Superficial
But I see little but a random act of marketing and a brand pandering to teens by adopting the most superficial form of their “language.
Ad showing banker squatting over London becomes Twitter joke
A 140-year-old banking institute in the United Kingdom has become a sensation, but for all the wrong reasons. Chartered Banker, an organisation that helps bankers work towards their professional qualifications, has started the search for its young …
3 Reasons Why Blab Is A Marketing Winner
I still watch television like I did in the 90s. If there is a show I like, I watch it. I don’t need to be live tweeting it or posting my reactions to Snapchat. I’m not the last curmudgeon in the room who views content this way, but, as you know, the …
Three Steps Forward Into Online Marketing For Travel Agents
Lorraine Ball, marketing strategist for RoundPeg a social media consulting firm in Indianapolis that works with many travel agencies, says the very first step is to build a strong website that merchandises your special services, key suppliers, and …
Clorox Consolidates Agency Work With FCB, McGarryBowen/Dentsu
Most of the work was previously handled by Omnicom’s DDB, with Baldwin& handling Burt’s Bees. Being part of Dentsu was crucial to McGarry’s win, said Clorox Chief Marketing Officer Eric Reynolds in an interview, because Burt’s Bees is rolling out globally.
Ad showing banker squatting over London becomes Twitter joke
A 140-year-old banking institute in the United Kingdom has become a sensation, but for all the wrong reasons. Chartered Banker, an organisation that helps bankers work towards their professional qualifications, has started the search for its young …
Japanese retailers, manufacturers fine-tune marketing approach to Chinese tourists
Akihiro Shike, editor-in-chief of the Trend Express report published by Hotto Link Inc. which analyzes online data, said, “Goods mentioned on Weibo, the Chinese version of Twitter, and other sites tend to become the target of bakugai.” Japanese …
Nothing Twitter is doing is working
Marketers have withheld their advertising dollars accordingly – as the analyst Ben Thompson has written, while Twitter has retained its big brand advertisers, it has failed to develop an enormous self-serve ad platform in the manner of Google and …
The 22-year-old whiz kid who runs Apple’s Twitter account shares his social media tips
He’s been named to Forbes’ 30 under 30 list for marketing, and when he accepted a job at Apple, it was covered by Apple blogs.
Twitter battles social media peers for brand advertising dollars
Shares in Twitter, which are down 24 per cent so far this year, dropped as much as 14 per cent in after-hours trading in New York, when the company said brand marketers had not increased their budgets for the platform at the rate it had expected.
The 10 Most Influential Digital Marketers on Twitter
To find out, Onalytica used its Influencer Marketing Software to analyze more than 1.5 million tweets posted by 114,000 users between December 15, 2015 and February 29, 2016 that included the terms “digital Marketing” or “digitalmarketing.”.
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NBC’s Olympic ad strategy heralds new industry trends
NBC is making a big push for this year’s summer Olympics, as the media giant invests $100 million into marketing with the hopes of driving record audiences, reports The Wall Street Journal.
Twitter reports slow user growth and a decrease in ad revenues
Twitter said “seasonality and marketing initiatives” helped bring in new users, but it blamed its revenue woes on brand marketers who “did not increase spend as quickly as expected in Q1.” Despite the murky atmosphere surrounding the company, Twitter …
Twitter Unravels In Q1, Apple Falls, RadioShack Drags Dead Horse, And Chobani Does A Ben & Jerry’s
As Twitter was pounded with questions on depressing revenue numbers and light user growth, the best it could come up with is “brand marketers did not increase spending at the rate we expected.” – Yes, it went to Facebook FB -2.07% and Google GOOGL …
It’s Time for Marketing’s ‘Token Women’ to Shatter the Glass Holding Others Down
At this year’s South by Southwest, I snuck into the back of a panel on bro culture called “Dude, Where’s My Patriarchy?
Study shows non-celebrity influencers are 10 times more likely to drive in-store purchases
Bentonville, Ark. based influencer marketing company Collective Bias found that of that number, 70 percent of 18 to 34-year-olds had the highest preference for “peer” endorsements.
Twitter Doubles Down on Data Marketing: Japan
Twitter Inc (NYSE:TWTR) may have run out of ideas to grow the its user base, but it hasn’t run out of ideas to make more money.
Twitter Q1 results – What marketers need to know
Twitter has released its first earnings report for 2016 today (26 April), revealing mixed results for the first quarter of the year.
With Surprise ‘Lemonade’ Release, Beyoncé Continues Unprecedented Pre-Tour Marketing Campaign
While her fans’ social media tirade against designer Rachel Roy, who has been subject to rumors of infidelity with Beyoncé’s husband Jay-Z, are great fodder for Twitter jokes and fluff headlines, the deeper messages in Lemonade have sparked …
Can Twitter Score with NFL Live Stream?
Early this month Twitter won the bidding to show ten Thursday-night games that will also be aired on a broadcast network (NBC or CBS) and on cable’s NFL Network.
Why Twitter, Buffalo Wild Wings, and H&R Block Slumped Today
Despite multiple efforts to improve visibility through actively marketing the site and making some attempts to improve the user experience, Twitter hasn’t been able to make lasting progress that shows up in its financials. Buffalo Wild Wings declined …
Marketers: It’s Time to Improve Your Networking Skills
At a recent gathering of CMOs, I was struck by the ferocious level of discourse. This was not your typically shallow “Hey, what’s new?
Ace Your Twitter Marketing With 4 Free Tools
In order to manage your time and accounts well you need to have the right tools in place. Twitter is still on top when it comes to attracting new leads and customers quickly.
Twitter Q1 results – What marketers need to know
Twitter has released its first earnings report for 2016 today (26 April), revealing mixed results for the first quarter of the year.
4 Tools That Make Your Small Business Look Big
A recent survey by CMO magazine found big businesses spend, on average, 11 percent of their total budget on marketing and advertising.
Lowdown: 100 Days To Rio, Old and New Drinks, and More
The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
Call of Duty Twitter Account Teases Modern Warfare Remaster… With a Poop Emoji
By Joe Skrebels Remember how Call of Duty teased a new game by adding Snapchat codes to Black Ops 2? Well, it seems CoD’s marketing team are just generally fans of oblique social media strategies, given its use of emojis to hint at the rumoured Modern …
Marketers: It’s Time to Improve Your Networking Skills
At a recent gathering of CMOs, I was struck by the ferocious level of discourse. This was not your typically shallow “Hey, what’s new?
10 top social media marketing success stories
Beginning in May 2015, the company let customers request delivery of their favorite pizza by tweeting a pizza emoji to the @Dominos Twitter account, or by using the hashtag #EasyOrder. The tweet-based order system earned Domino’s media coverage from …
Facebook and Twitter gear up for live video battle as mobile adspend war intensifies
“We hear from marketers that figuring out mobile today is like figuring out TV in the early days. But given where consumer spend their time the question now is not if they should market on mobile but how?
Facebook and Twitter gear up for live video battle as mobile adspend war intensifies
“We hear from marketers that figuring out mobile today is like figuring out TV in the early days. But given where consumer spend their time the question now is not if they should market on mobile but how?
The “Truth” About Modern Cause Marketing
For truth, we have implemented numerous social-specific programs that complement the campaign’s holistic marketing approach.
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How Snapchat paves the way for future of location marketing
Location-data has been available to marketers in social apps for many years, including data collected via geo-fencing on Twitter. Facebook also offers targeted ads based on users’ cities, states and zip codes. However, Snapchat presents marketers with …
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AccorHotels accueille les nouveaux arrivants sur Twitter
Pour illustrer sa nouvelle signature de marque “Feel Welcome”, AccorHotels a investi le réseau social Twitter avec une opération d’envergure, conçue avec son agence Publicis Conseil. La chaine hôtelière a “twelcomé” – comprenez “souhaiter la bienvenue …
Twitter Sentiment Before Fed Meetings Could Affect Your Portfolio: MIT
Twitter TWTR -0.13%, the social media monster that allows users to share their thoughts on anything–as long as those thoughts are 140 characters or less– is emerging as a favorite dataset for financial researchers.
Call of Duty Twitter Account Teases Modern Warfare Remaster… With a Poop Emoji
By Joe Skrebels Remember how Call of Duty teased a new game by adding Snapchat codes to Black Ops 2? Well, it seems CoD’s marketing team are just generally fans of oblique social media strategies, given its use of emojis to hint at the rumoured Modern …
Jim Cramer Is Skeptical of Twitter’s Ad Strategy
“We also hear from marketers that there is nothing in the world like Twitter in terms of as a marketing platform,” Bain said answering a question from a Nomura analyst.
Twitter doesn’t want to be a ‘Social Networking’ app anymore
It’s very tempting to read into this: on the iOS App Store, Twitter is now categorizing itself as a “News” app instead of a “Social Networking” app.
Call of Duty Twitter Account Teases Modern Warfare Remaster… With a Poop Emoji
Remember how Call of Duty teased a new game by adding Snapchat codes to Black Ops 2? Well, it seems CoD’s marketing team are just generally fans of oblique social media strategies, given its use of emojis to hint at the rumoured Modern Warfare …
Twitter recategorized itself from “social networking” to “news” in Apple’s App Store
Twitter appears to have moved its app in Apple’s App Store from the “social networking” category to “news” earlier this week.
