… both had seemingly same messages – #motoOnFlipkart and Moto on Amazon. By today evening there were tweets running on the microblogging site that slashed Flipkart for resorting to ‘copies’ and cheap marketing tricks in light of their recent devaluation.
George Zimmerman dances on Trayvon Martin’s grave
And the marketing of the gun that killed him by the man who pulled the trigger does not feel like simply another example of flagrantly bad taste.
Get A Little More Social With Personalized Domain Names
Take the .social domain: A URL like www.yourbrand.social can redirect to Facebook today, Twitter tomorrow, and the social media platform of the future the following day.
Twitter will reportedly stop counting links, photos against tweets’ character counts
Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline.
Deep Dive: Free Tools to Help You Understand Your Online Niche
Additionally, the tool offers Twitter integration for its results, which makes it easier to reply to all conversations in real time, by spotting them as they happen.
Get certified & career-qualified in Social Media Marketing with this $29 course
Through 12 comprehensive modules included in the Silicon Valley Social Media Marketing Course & Certification bundle, you’ll get a thorough run through of the basics of how to increase your social media reach, attracting clients and increasing sales …
Twitter, like Facebook, adds old-school elements to its mobile ad network
A few days after Facebook announced it would begin to bring its Audience Network to the desktop web for the first time – albeit only for traditional in-stream video ads at the moment – Twitter is bringing its Twitter Audience Platform to the desktop …
7 tips for maximizing Twitter as a marketing and engagement tool
Facebook may have the largest number of active users, but no platform is better at connecting brands and their followers in real time than Twitter. Unfortunately, very few marketers understand how to properly leverage Twitter. Sound familiar? Well, you …
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The Influencer Perspective On Cross-Channel Marketing
Social media production isn’t quite a full-time job yet, but it’s moving in that direction, said Kevin Nether, who has about 108,000 subscribers to his “Kevin the Tech Ninja” YouTube channel, 40,000 Twitter followers and is looking to “diversify his …
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Tumblr Taps Simonian To Head Marketing Partnerships
A veteran marketing executive, Simonian joins Tumblr from Nielsen Entertainment, where she served as VP of branded music. Previously, Simonian served as the inaugural Head of Music at Twitter, where she developed best practices and global campaigns …
¿Por qué las marcas pagan por un tuit?
Las compañías están cada vez más dispuestas a pagar miles de dólares por el tuit de un influenciador, o influencer (un usuario con una gran cantidad de seguidores en la red social Twitter). De hecho, según la consultora en marketing digital, Opendorse, …
How the Convergence of Marketing, Ad Tech Led to Richer Data Insights
Social blurred customer service, CRM and marketing: Twitter and Facebook added capabilities, such as bots for Messenger, which allow marketers to interact directly with consumers. At the same time, they have learned to better use organic posts, social …
Twitter, like Facebook, adds old-school elements to its mobile ad network
A few days after Facebook announced it would begin to bring its Audience Network to the desktop web for the first time – albeit only for traditional in-stream video ads at the moment – Twitter is bringing its Twitter Audience Platform to the desktop …
Influencer Marketing, Twitter and SEO
Most large businesses have created a keyword strategy, but have you applied it to your Twitter bio or the content of your Tweets?
Tumblr Taps Simonian To Head Marketing Partnerships
A veteran marketing executive, Simonian joins Tumblr from Nielsen Entertainment, where she served as VP of branded music. Previously, Simonian served as the inaugural Head of Music at Twitter, where she developed best practices and global campaigns …
Daniel Snyder, former coach pleased with Redskins name poll, ex-player upset
On Twitter, Michael David Smith wrote, “This poll is making me reconsider.” The owner of one NFL team said they think the results will have an impact on how the issue is regarded within the …. “However, that proud resilience does not give the NFL a …
High Performing CMO’s Outpace Direct Competitors by 96X
The report analyzed responses from 4,000 marketers from around the globe, from a number of business formats (B2B/B2C) to determine the difference between high performers and underperformers.
Rutgers expands IMG partnership with marketing rights deal for New Brunswick hub
NEW BRUNSWICK – The way Chris Paladino sees it, the one thing missing from Rutgers University’s downtown campus is a central gathering space.
Omnichannel engagement boosts purchase frequency: report
Around 40 percent of consumers recall seeing television, print or online advertisements, outpacing digital-centric marketing placements such as mobile applications or social media, which only reach around three in 10 consumers. However, even though …
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Visa’s Shiv Singh: ‘Digital is not that accountable’
The entire premise of online marketing has been that, unlike other channels, it is fully accountable. The wealth of tracking data, theoretically, means marketers can know what’s working and what’s not. The problem is that this just isn’t true …
The Ultimate List of Marketing Statistics You Need to Know for 2016
Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). (source); The #1 content marketing goal for B2C businesses in 2016 is sales (83%), followed by customer retention and loyalty (81%) and engagement (81%).
Tailor for Your Audience: 5 Crucial Elements of a Local Content Marketing Strategy
You only need to keep an eye on the trending topics in your target area, and use relevant hashtags while promoting your content on social media platforms like Facebook, Twitter, Google+, Instagram etc. Twitter is the best place to find trending topics …
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Frederique Covington leaves Twitter for CMO role with Visa
Frederique Covington is taking on the senior vice president and chief marketing officer role for Visa, ending a two and a half year run with social networking group Twitter. Reporting to Visa’s newly appointed EVP and global chief marketing officer …
Rutgers expands IMG partnership with marketing rights deal for New Brunswick hub
NEW BRUNSWICK – The way Chris Paladino sees it, the one thing missing from Rutgers University’s downtown campus is a central gathering space.
3 Most Shocking Marketing Campaigns
But the mark of a great marketing campaign is that it starts a dialogue. And this is exactly what it caused because Twitter exchanges and Facebook feeds blew up. It even caused one Buzzfeed editor to resign. When Is Controversy Good And When is it Bad?
Native advertising is the future of Internet marketing strategy
Native ads are proven to have higher levels of engagement than traditional non-native ads. And perhaps most importantly, for many of the fastest-growing social media applications, like Twitter and Instagram, native advertising is the only way to reach …
‘Angry Birds’ Is The Word With $42M-$44M No. 1 Opening; ‘Neighbors 2’ Lower With $25M – Box Office
RelishMix social Media Monitor reports: “Angry Birds has a strong Social Media Universe of 345M, which is made of 144M Facebook fans, 30.2M Twitter followers, over 42M Instagram followers and more than 128.5M YouTube views. Keep in mind that of the …
Mary Beck’s cool sports job: Marketing and promotions for MLB and NHL networks
After transitioning to MLB Network for its launch in 2008, Beck, now the senior vice president of marketing and promotions, has added the NHL Network to her purview, when it moved to its Secaucus, New Jersey, headquarters.
O poder do agora: o real time marketing no Twitter
Em palestra realizada na Faculdade Cásper Líbero, a diretora comercial do Twitter Brasil, Gabriela Comazzetto, falou sobre como aproveitar o real time marketing para gerar negócios. Segundo a executiva, a rede social é uma ponte entre o usuário e …
Using Twitter Marketing Strategies
Initially most marketers did not take Twitter seriously but it has really taken off as a legitimate marketing tool. More and more online entrepreneurs are starting to recognize the power of short and powerful messages to connect with buyers. This is …
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Social Chain: Meet the twentysomethings making a profit by taking over Twitter in the UK
Advertising via directing traffic through social media – a process known as ‘influencer marketing’ – can be extremely successful.
Dr. Snapchat: one dentist’s journey toward social media stardom
I discovered Dr. Rubinshtein not because I was looking for someone to examine my molars, but because, while scrolling through Twitter, I was served one of his promoted tweets: “Follow me on Snapchat [finger gun emoji] DRubinshtein [ghost emoji] and I …
Nyquist has verified Twitter account, but horsemen largely struggle to market sport on social media
As the NBA powers its marketing engine this summer with boundless hauls of viral Vines and GIFs, horse racing officials and analysts are confronting the question of how social media can bolster the digital presence of a sport beset by problems big and …
10 Ways to Use Technology to Better Your Business
Technology offers plenty of opportunities for businesses to make things like marketing and managing a team easier. But with so many different tech tools out there, it can be difficult to even know where to start.
Zendesk’s Mikkel Svane explains how tech is taking over customer service
… brands are also grasping how important live customer service representatives are because they provide the personal touch that cannot be replicated by a computer,” Mayur Anandkat, vice president of product marketing at cloud contact center software …
Cody Rhodes Requests His Release From WWE
Cody Rhodes Requests His Release From WWE. Anthony DiMoro ,. Contributor. Covering social media and internet marketing/SEO in the sports world.
Marriott takes a gamble in Haiti
PORT-AU-PRINCE, Haiti – In a gleaming, tall-ceilinged lobby, guests in blazers, Polo shirts and running attire pass through. Stunning prints, paintings and voodoo flag designs by Haitian artists decorate the walls on the way to the open bar and dining …
Networking may be your best marketing strategy
It is important to figure out how LindedIn, Facebook, Twitter, Instagram, Pinterest and all the other dynamic digital platforms can play into your overall objective to extend your network as a business-building tool.
Amitabh Bachchan reaches 21 million followers on Twitter
Silvia Tallon, senior marketing director, Reebok India, thanked the “Force” star “for supporting this initiative and inspiring our consumers to be fashionably fit”.
A Reminder: Social Media is Not a “Marketing Tool”!
There’s no let up: the “10 ways to get 20,000 Instagram followers” articles are replacing the same ones for Twitter, advocating similar techniques. A whole new batch of small business owners and marketers are being instructed in the magic arts of …
Wayne Rooney: Apocalypse – why the movie business loves footballers
Photograph: @ManUtd/Twitter. Last Tuesday, Manchester United emerged for their season-ending tie against Bournemouth accompanied by four young mutants.
Weekend Box Office: ‘Angry Birds’ Soars Above The Competition
Neighbors opened to $49 Million back in 2014 and received strong reviews, so ultimately this does look like a failure on the behalf of the marketing. There was little to no … Let me know in the comments and don’t forget to follow me on Twitter …
Clothing brand sees spike in sales after refusing photoshopped images
Chalk one up for authenticity. For years, retailers have been pushing impossibly high beauty standards with photoshopped images, much to the detriment of the body images and self esteem of the general public.
Learning Social Etiquette: How to Craft the Perfect Message on Facebook, Twitter and LinkedIn
From a technical perspective, Twitter is the hardest social platform through which to master messaging and content scheduling.
Video Ad Spending on Social Platforms Is Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, …
Age Just One Attribute When Marketing to Consumers
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American ISIS Defector: ‘I’ve Let My Nation Down’
The form included his address in Brooklyn, phone numbers for his father and brother, a list of credit cards and ID he left as a deposit, and the name of his Twitter contact. It also noted that he attended Columbia, which it noted “is for the clever …
Amgen race thrills fans locally while drawing attention globally
By now it’s a familiar sight – thousands of fans lining downtown Sacramento’s streets, 100-plus pro cyclists racing across the rural countryside and a helicopter hovering overhead to capture the scene for television.
Viral memes blur lines between cute videos and savvy marketing: Dianne Buckner
No wonder marketers are in fevered pursuit of social media shares. If material is entertaining or interesting enough, people will share it with their personal networks on Facebook, Twitter and Instagram. That multiplier effect means a product or brand …
An Internship Isn’t Always a Necessity
As a scholar of Communication Studies, I learned the fundamentals of marketing and media – principles which served me well during both grad school and my post-grad job search.
