After much initial talk about the native content wars, Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a …
4 Big Changes to the Future of Video Marketing
In fact, brands will rely more on Facebook and Twitter than video publishing sites to get exposure for their videos. Vala Afshar, the Chief Digital Evangelist for Salesforce has discussed the trend toward …
Twitter expanding Featured Tweets and response time tests to more brands
While any Twitter user can feature a single tweet at the top of his/her profile page, Twitter is testing a way for some accounts – brands and publishers, from what we’ve seen so far – to feature a …
Twitter still struggling a year after Jack Dorsey came back
Viewers can watch the events alongside the relevant tweets, and Twitter shares in the advertising revenue. Twitter also launched a marketing campaign, showing its first ever TV ad during the World Series baseball last October, and hired a new chief …
Mark Cuban wants Hillary Clinton to change her campaigning strategies
The Dallas Mavericks owner said Clinton’s marketing messages needed to be simplified and that they need “to tell people why they should vote for her in one short sentence or less.
Pokémon Go, augmented reality and the future of local marketing
… you’ve undoubtedly noticed a surge in foot traffic as Pokémon Go players wander in. Although the game is still being rolled out globally (It’s expected to hit Japan today), the app already boasts over 30 million downloads and more active users than …
Social Media News Roundup: Pinterest’s Plans to Crack UK advertising
James Allen brings you the latest in Social Media news including Pinterest’s advertising plans, the latest Facebook Live video update, a Twitter location test, and more.
Marketing Nuggets: Twitter verification, Google’s AMP ads and more
This week’s been a scorcher in the UK, and it’s not been particularly bad for news, either. Pokémon GO continues to dominate conversation, while Google and Twitter have come out with some useful …
Twitter-NBA deal marks first exclusive original shows for social network, company confirms
Twitter’s latest deal with the NBA marks one first for the social network and one for its relationship with the sports league.
4 Big Changes to the Future of Video Marketing
“The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen. A staggering 90% of Twitter video views happen on a mobile device, according to our own internal data. But Twitter users don’t just lean back and …
Social Media News Roundup: Pinterest’s Plans to Crack UK advertising
Twitter is currently testing a new feature for feeds on its iOS app. The test adds a tweet composer bar with camera access to the top of twitter feeds, making the composer much easier to access, and quicker to use. According to a spokesperson from …
How can Twitter solve its troll problem?
… up some great suggestions for technical ways Twitter could help curb the abuse problem. Moving on, it’s time to discuss rumors that there could be three iPhone 7 models this fall (13:50) and how that might work from a marketing and messaging …
7 Ways Your Facebook and Instagram Addiction Is Costing You Money
Before you launch Instagram, Facebook or Twitter, there are some reasons you might want to pause – especially if it means they’re costing you money.
Advanced Social Media
Example 2: Salesforce Marketing Cloud did a great job of targeting a specific audience to get results. In the below ad they targeted not just any marketers, but senior level marketers.
Leslie Jones and Twitter’s Troll Economics
That, in simple terms, is the problem that Twitter has been wrestling with the past week, after the actress Leslie Jones, one of the stars of “Ghostbusters,” let it be known that she had become the target of racist and misogynist tweets by an army of …
4 Big Changes to the Future of Video Marketing
In fact, brands will rely more on Facebook and Twitter than video publishing sites to get exposure for their videos. Vala Afshar, the Chief Digital Evangelist for Salesforce has discussed the trend toward …
Leslie Jones Opened Up to Seth Meyers About Her Twitter Trolls
On Thursday night’s Late Night, Ghostbusters star Leslie Jones joined Seth Meyers to offer her take on the torrent of racist hate she encountered via Twitter on Monday, as well as her decision to (temporarily) leave the social media site …
Leslie Jones and Twitter’s Troll Economics
That, in simple terms, is the problem that Twitter has been wrestling with the past week, after the actress Leslie Jones, one of the stars of “Ghostbusters,” let it be known that she had become the target of racist and … But his America-First …
Lionel Messi Twitter Campaign Flop Reveals Resentment Among Spaniards
“To a certain extent, Messi is a product of Barca,” said Pablo Foncillas, a marketing professor at Spanish business school IESE, in reference to FC Barcelona.
‘Star Trek Beyond’ Box Office: When A $59 Million Weekend Is Just ‘Okay’
Star Trek Beyond opened with $59.6 million this weekend, which is both of the biggest debuts of the year and a step down for the franchise.
Lionel Messi Twitter Campaign Flop Reveals Resentment Among Spaniards
“To a certain extent, Messi is a product of Barca,” said Pablo Foncillas, a marketing professor at Spanish business school IESE, in reference to FC Barcelona.
In true Trump style, Ivanka Trump figures she can sell a few dresses off her convention speech
It’s @IvankaTrump, but that’s the Twitter handle for IvankaTrump.com. If one has one’s own clothing line, it seems natural that you’d wear pieces from it; perhaps the marketing folks saw an unplanned opportunity to plug the outfit on Twitter. It’s $138 …
All brands can now apply for a verified Twitter account
It’s sometimes hard to believe there are so many advantages associated with a small blue tick next to your Twitter handle.
Twitter’s new marketing push takes flight
The days of Twitter being merely a social media network alone took flight a while back, and the platform is driving the point home by hatching a fresh marketing campaign with the closest thing to a slogan it’s ever had. While it has run some ads around …
Twitter adds to live sports roster with weekly MLB, NHL games
Once a week Twitter will air a live MLB game and a live NHL game that anyone in the U.S. can tune into for free. But people won’t be able to watch their hometown teams; Twitter will only air out-of-market games. So if you live in Los Angeles and the …
Twitter’s new CMO kicks off marketing push to lure new users
Twitter’s recently appointed CMO Leslie Berland is launching a marketing push to attract new users as it looks to dispel myths around the platform and how to use it and position Twitter as a place to “see what’s happening everywhere in the world right …
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[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more
[WATCH] Marketing Land Live #21: Payday loans, Twitter verification requirements & more. In our latest show, we talk about Google’s delayed implementation of the payday loans ad ban, Twitter’s strange requirements for getting verified and more.
Twitter Schools Non-Twitter Users on What It’s All About
Apparently a ton of people know the Twitter brand, but not all of them have a clue on how to use it or what it’s really about.
Marketing Nuggets: Twitter verification, Google’s AMP ads and more
This week’s been a scorcher in the UK, and it’s not been particularly bad for news, either. Pokémon GO continues to dominate conversation, while Google and Twitter have come out with some useful announcements of their own.
Is Twitter’s turnaround working? Study predicts platform’s user base to grow 11% in 2016
The prediction from eMarketer gives Twitter 286.3 million active monthly users by the end of the year. The report comes out in advance of Twitter’s earnings report next week and should boost the confidence of Twitter investors and Wall Street analysts.
Twitter adds to live sports roster with weekly MLB, NHL games
Once a week Twitter will air a live MLB game and a live NHL game that anyone in the U.S. can tune into for free. But people won’t be able to watch their hometown teams; Twitter will only air out-of-market games. So if you live in Los Angeles and the …
Twitter tries to explain itself – again! – via a new marketing campaign aimed at attracting users
Do you have to tweet to use Twitter? Is Twitter a social network? Many people still think so because the company has failed to properly position itself – and its broader use cases – to the general public throughout the years.
7 Email Marketing Automation Tips For Brand Marketers
An email list is invaluable to your business. Sure, you might have a lot of Facebook FB +0.52% or Twitter TWTR +1.52% followers, but both of those platforms can change their algorithms overnight and leave you out in the cold.
Anti-social social media: USOC trying to stop non-sponsors from using Olympic hashtags
The United States Olympic Committee objects to this. In something that sounds too bizarre and far-fetched to be true, the USOC has been trying to intimidate companies that are non-Olympic sponsors out of using Twitter hashtags that relate to the Rio …
Startup Monday: Grant Leonard Marketing Targets Startups
In 2015, his former boss and current mentor helped Leonard start The Grant Leonard Group, an Arlington-based startup that provides social media and marketing support to businesses in the D.C. area. After joining his mentor at several business meetings …
Twitter kicks off new marketing campaign to help you get to grips with what it is
Twitter is about “what’s happening” states the company in a new marketing campaign aimed at clarifying what the social network is primarily used for.
Twitter’s live TV lineup grows with three Bloomberg weekday shows
Twitter has struck another deal to bring traditional live TV programming to its platform. Bloomberg will syndicate three of its live TV shows – “Bloomberg West,” “What’d You Miss?
Success with a new Medium
At Gettysburg we constantly look for new opportunities, especially if they’re free, take a fairly small amount of resources to implement, and help us meet our marketing objectives. … Medium is a blogging platform started by Twitter co-founder Evan …
Telefónica probes Brazil marketing deals for discrepancies -report
Telefónica Brasil, which controls Brazil’s leading wireless carrier, Vivo, spends an annual 1.3 billion reais ($395 million) on marketing and advertising, Valor said. Telefónica Brasil declined to comment on the Valor report. Contracts with some of …
Is Twitter’s turnaround working? Study predicts platform’s user base to grow 11% in 2016
The prediction from eMarketer gives Twitter 286.3 million active monthly users by the end of the year. The report comes out in advance of Twitter’s earnings report next week and should boost the confidence of Twitter investors and Wall Street analysts.
Video Marketing on Social Media: A Small Business Guide
Social media makes video marketing accessible – and affordable – for every business. It’s one of the best ways to reach your customers where they already are: on Facebook, Twitter, Snapchat and other online networks. And since social media users love …
Twitter: People know our brand, but most are clueless on how to use it
In the blogpost, Twitter says they’ve realised they have “some explaining and clarifying to do” and from today will start to express what the service is about.
Box Office: How ‘The Conjuring 2’ Helped Make ‘Lights Out’ A Horror Hit
And it is the most recent example of a success born of an (I’d argue) underrated form of marketing. In this age of digital marketing and social media, sometimes the best weapon a studio can have is their film’s trailer attached to a recent hit from the …
Is Twitter’s turnaround working? Study predicts platform’s user base to grow 11% in 2016
The prediction from eMarketer gives Twitter 286.3 million active monthly users by the end of the year. The report comes out in advance of Twitter’s earnings report next week and should boost the confidence of Twitter investors and Wall Street analysts.
Kenny Chesney, Rum Runner: The Tale Of Blue Chair Bay
Like every startup, there were minor missteps in the early days, but quick corrections and unconventional marketing tactics have helped Blue Chair Bay’s annual sales nearly triple since 2013, during a period when rum sales, as a category, have gone down.
Has Twitter finally gotten what’s really happening on its platform with this new campaign or not?
Yesterday, the recently appointed Twitter Chief Marketing Officer, Leslie Berland announced the commencement of a new marketing campaign for the social media brand, which includes a short video that explains what Twitter is actually meant for. After …
Two Inboxes: Marie Sornin, Twitter & Mixed-Media Artist
In episode 9 of Two Inboxes (listen on iTunes here), I interviewed Marie Sornin. Sornin leads international development for content partnerships at Twitter TWTR -0.99%. Outside of this full time role, she also is an artist currently working on a New …
Twitter kicks off marketing campaign to help you get a grip on what it is
Twitter is about “what’s happening” states the company in a new marketing campaign aimed at clarifying what the social network is primarily used for.
Troubling signs for companies using Twitter for marketing
Companies using Twitter to market themselves are seeing a large fall in growth of followers and in the number of interactions, reports Quintly, a social media metrics company.
Marketing Nuggets: Twitter verification, Google’s AMP ads and more
This week’s been a scorcher in the UK, and it’s not been particularly bad for news, either. Pokémon GO continues to dominate conversation, while Google and Twitter have come out with some useful …
