While Twitter’s growth has seemed particularly slow over the past fiscal year, an actual decline in ad revenue underscores a more desperate state for the social media company than some might have predicted.
Twitter Analyst Upgrade Stokes President Trump Bump and Potential Merger
If you have followed Twitter Inc. (NYSE: TWTR) as an investment for very long, chances are high that you would agree that it has hurt more long-term investors than it has rewarded.
Amber Harrison lobs fresh grenade at Seven West Media
Amber Harrison has thrown another grenade at Channel Seven, tweeting what appears to be internal emails sent between executives before and during a …
Trump tweets are bumping up Twitter’s user numbers, analyst says
At the same time, the focus on Trump’s tweets has turned the media into “a giant marketing vehicle” for the company, he wrote.
Twitter’s new Explore tab puts emphasis on live video
Twitter is adding a new “Explore” tab to its mobile app that will include Moments, search, trends and live video, per a company blog post.
Why Your Twitter Marketing Strategy Is All Wrong
As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters.
Twitter is plunging after a fourth quarter revenue miss (TWTR)
Twitter’s monthly active users grew to 319 million, up from 317 million in the prior quarter. Daily active use grew 11% year-on-year, up from growth of 7% in the third quarter, which the company credited to product improvements, marketing, and “organic …
Even Donald Trump Can’t Save Twitter
… 24 million followers, President Donald Trump has effectively made the microblogging site his personal communication platform. This is exposure that money just can’t buy.
Twitter keeps raving about its daily active user growth — so why won’t it share the actual number?
Noto said the acceleration in DAUs was primarily driven by product changes – such as a reboot of the timeline to surface the most relevant information first – and marketing, likely referring to its big global advertising push. He added that he was …
Twitter reports its slowest revenue growth under pressure from Snapchat, Instagram
Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.
How you can use Twitter Moments to improve your content marketing
Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of content, Twitter is attempting to compete with social media platforms such as Snapchat and …
How a Grassroots Movement Could Bring Down Ivanka Trump’s Brand
GrabYourWallet, a play on the president’s “grab them by the p—y” comment, started with a Twitter call-to-action from Shannon Coulter, a 45-year-old marketing professional based in the Bay Area. It has since grown into a massive, grassroots boycott of …
Twitter reports its slowest revenue growth under pressure from Snapchat, Instagram
Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.
Can Twitter turn its ‘influence and impact’ into ad ventures?
Twitter says it will continue to focus on the quality of its video in 2017, something it hopes will maintain and increase interest in the platform.
http://rock.ly/-t3q6
twitter reports its slowest revenue growth under pressure from …
Twitter’s net loss widened to $167.1 million, or 23 cents per share, in the fourth quarter ended Dec. 31, from $90.24 million, or 13 cents per share, ..
Management Chimes in on Twitter, Inc.’s Fourth-Quarter Earnings
… emphasize this trend during the company’s earnings call, referring to it several times. Indeed, Twitter CFO Anthony Noto gave several reasons (via an S&P Capital IQ transcript of Twitter’s fourth-quarter earnings call)for investors to believe the …
Want to sell a bad book? Tap into Twitter’s network of “influencers”
“It makes the tweet looks more natural and from an ‘actual’ person,” explains Jason Wong, a 19-year-old internet entrepreneur, who used this account and these methods – known as “influencer marketing” – to promote his book The Holy Méme Bible. Despite …
SF Botanical Garden Twitter page hacked, soft porn posted to page
Twitter notified the Garden at 5:53 a.m. that a login was attempted from Zurich, Switzerland, said Brendan Lange, director of visitor experience and marketing for the Garden. The Garden’s Twitter profile photo was changed and one tweet with soft porn …
When #LoveHappens on Twitter, It Triggers a Valentine’s Day Emoji
Do you love stats about Twitter? How about stats about love on Twitter? Vice president of marketing Joel Lunenfeld said in a blog post that over the past year, the word “love” was tweeted more than 2.5 billion times worldwide.
Twitter Drops 5%: Seven Downgrades as Fundamentals Outweigh M&A Speculation
Twitter added zero MAUs in the U.S. and added two million MAUs nationally in 4Q, which is surprising given the growing attention President Trump has drawn to Twitter. The company cited product upgrades and marketing for the improved user metrics and …
http://rock.ly/euy2g
Twitter Drops 5%: Seven Downgrades as Fundamentals Outweigh M&A Speculation
Twitter added zero MAUs in the U.S. and added two million MAUs nationally in 4Q, which is surprising given the growing attention President Trump has drawn to Twitter. The company cited product upgrades and marketing for the improved user metrics and …
SUPER BOWL HASHTAGS VS URLS
The statistics come from Marketing Land’s sixth annual Hashtag Bowl that counts hashtags, social media mentions and URLs in ads shown during Super Bowl, reports Danny Sullivan for Marketing Land. Super Bowl XLVIII, which was played in 2014, broke …
SF Botanical Garden Twitter page hacked, soft porn posted to page …
When the San Francisco Botanical Garden’s Twitter account was briefly hacked Thursday, the image that appeared on the page was not that of a clitoria flowe.
Inside the world of Instagram marketing with a Williamsburg street style expert
Instagram currently ranks as the third largest social media platform, behind Facebook and Twitter and ahead of Snapchat. But for marketers, it might be number one.
http://rock.ly/58ux2
Even Donald Trump Can’t Save Twitter
… 24 million followers, President Donald Trump has effectively made the microblogging site his personal communication platform. This is exposure that money just can’t buy.
How to select the right social media site for marketing your business
Image-centric businesses like travel and photography fare much better on Instagram than on Twitter, while business-related content would gain more traction on LinkedIn than on Facebook.
Twitter’s safety updates address user bans, abuse and safe search
With Twitter’s rampant abuse problem, the company has been aggressively trying to find the right way to handle its crippling problem.
SUPER BOWL HASHTAGS VS URLS
The statistics come from Marketing Land’s sixth annual Hashtag Bowl that counts hashtags, social media mentions and URLs in ads shown during Super Bowl, reports Danny Sullivan for Marketing Land. Super Bowl XLVIII, which was played in 2014, broke …
Even Donald Trump Can’t Save Twitter – WSJ
If Twitter can’t materially benefit from a phenomenon like Trump, it probably won’t from anything else either.
Dave Says: Pre-pay letters a good marketing idea
… books, including The Total Money Makeover. The Dave Ramsey Show is heard by more than 12 million listeners each week on 575 radio stations and multiple digital platforms.
Is Trump Breaking Twitter? Responses to His Tweets Cause Collapse
When Donald Trump had tweeted “See you in court, the security of our nation is at stake!”, Twitter user and Founding Editor of Marketing Land Danny Sullivan had replied to the tweet, saying: “Let me give that tweet the Comic Sans treatment it deserves”.
Twitter SEA shares 2017 marketing trends for a brand’s success
Although many brands and businesses have adopted social media as part of their marketing strategy, the majority have neglected to leverage real-time social data analytics, Twitter highlighted. ”In 2017, brands should leverage the full archive of public …
http://rock.ly/50idv
Want to sell a bad book? Tap into Twitter’s network of “influencers”
“It makes the tweet looks more natural and from an ‘actual’ person,” explains Jason Wong, a 19-year-old internet entrepreneur, who used this account and these methods – known as “influencer marketing” – to promote his book The Holy Méme Bible. Despite …
Behind The Rise Of The Anti-Trump Twitter Conspiracy Theorists
Meanwhile on Twitter, writers with a flair for what could be true and a good sense for their audience have taken those investigations well past the brink of what they know.
Seven West Media gets injunction to stop Amber Harrison releasing internal documents
A spokesman for Seven West Media, Tim Allerton, said the company would seek legal advice “in regards to contempt proceedings” against Ms Harrison for publishing further comments and text messages on Twitter after the order was made.
Want to sell a bad book? Tap into Twitter’s network of “influencers”
“It makes the tweet looks more natural and from an ‘actual’ person,” explains Jason Wong, a 19-year-old internet entrepreneur, who used this account and these methods – known as “influencer marketing” – to promote his book The Holy Méme Bible. Despite …
Seven West Media gets injunction to stop Amber Harrison releasing internal documents
A spokesman for Seven West Media, Tim Allerton, said the company would seek legal advice “in regards to contempt proceedings” against Ms Harrison for publishing further comments and text messages on Twitter after the order was made.
How to use your unique dataset to create valuable content
If you liked it, you can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Have a marketing/technology/management “hack” that you want to share with the world? Consider entering The Hackies …
The Downside of Popularity: Despite Visibility, Twitter Revenue and Growth Are Flat
Though millions are glued to news of tweets from the Twitter-happy Trump and his critics on the platform, it isn’t showing up on Twitter’s bottom line. As eMarketer puts it, “Twitter faces a conundrum: At a moment when its platform is more visible and …
Video Marketing: Diese Strategien wirken auf Facebook, Twitter und YouTube
Um Enterprise-Video-Content auf Facebook, Twitter oder YouTube gewinnbringend einzusetzen, kommt es vor allem darauf an, sich die Eigenschaften und Besonderheiten der einzelnen Plattformen zu Nutze zu machen und die Video-Inhalte entsprechend …
5 Influencer Marketing Trends That Will Dominate 2017
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.
Powerade Brings The Legends To Footy Fans With Influencer Q&As
Powerade worked closely with Twitter and its marketing agency to coordinate every Q&A session. This empowered the team to pivot smoothly between Twitter tools. Conversational Video Ads helped the brand capitalise on the passion and rivalry in and …
Twitter, Inc. Can Survive
Shares of Twitter (NYSE: TWTR) remain near all-time lows in the wake of the company’s fourth-quarter earnings release, which saw net losses widen to $167 million during the period.
5 Influencer Marketing Trends That Will Dominate 2017
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.
Can Twitter turn its ‘influence and impact’ into ad revenues?
Twitter says it will continue to focus on the quality of its video in 2017, something it hopes will maintain and increase interest in the platform.
Twitter removes Amber Harrison tweets as legal battle with Seven escalates
Twitter has removed a series of posts by the former lover of Seven West Media boss Tim Worner after she flouted a court order preventing her revealing embarrassing details about the affair.
5 Influencer Marketing Trends That Will Dominate 2017 – Forbes
We are in the Wild West stage of influencer marketing; so giddy up, it’s going to be a wild ride. Here’s what to expect in 2017.
RewardStream Introduces Referral Marketing Solution for Fashion Retailer W Concept
… family through our automated referral marketing program.” W Concept customers can now refer their friends and family using email, social media applications, including Facebook and Twitter, as well as word-of-mouth via their new Refer a Friend program.
http://rock.ly/mebio
Trump Changes Twitter: But Can He Change its Fortunes?
“Has Donald Trump changed Twitter?” asks marketing expert Mark Schaefer? “Yes and no.” “The beauty of Twitter is that it is the most human-powered social media platform,” he adds. “All the best stuff on Twitter has been invented by its users, not by …
Report: Twitter plans major retool of its ad business
… few years, with video rising as a new way to attract fresh ad dollars. Facebook is reportedly investing in a set-top box app and is also promoting a heavy marketing campaign around Live video, which serves as a competitor to Twitter’s streaming …
http://rock.ly/c1nzq