Salesforce.com, run by CEO Marc Benioff, is focused on cloud-based sales and marketing software; unlike Twitter, its main product is aimed at businesses users, not consumers.
Salesforce: Low Probability They’d Buy Twitter, Says Morgan Stanley
Even the longer-term value add of some insights yielded from Twitter data via Salesforce.com’s developing AI capabilities is difficult for us to see.
Disney joins Salesforce, Google as possible Twitter suitor
The sale of Twitter seems more imminent by the day, and, according to Bloomberg, Disney is joining Google and Salesforce as a potential suitor.
Armstrong: ‘Awesome’ Twitter solves ‘real-time’ problem marketers face (Video)
AOL chief executive Tim Armstrong didn’t shy away from praising Twitter when asked whether or not the media company could be a likely suitor for the micro blogging site.
AOL Chief Tim Armstrong Defends Twitter, Saying Marketers Need to Catch Up
He didn’t address the question, but he did defend the microblogging platform, saying its marketing is a lot better than it gets credit for, and it’s actually the marketers that are behind.
Salesforce.com, run by CEO Marc Benioff, is focused on cloud-based sales and marketing software; unlike Twitter, its main product is aimed at businesses users, not consumers.
How Ford’s Twitter strategy helped it win the debate
Democratic nominee Hillary Clinton may be largely viewed as the winner of Monday night’s presidential debate. But Ford Motor and the United Auto Workers union didn’t do so bad either, marketing experts say. The automaker and the union responded in …
5 Years Later: How J. Cole’s Debut Album Altered Major Label Marketing Plans
Five years ago today, J. Cole released his debut album, Cole World: The Sideline Story. Throughout his career, Cole has been praised for his ability to release platinum-selling albums, and sell out Madison Square Garden without compromising his lyrical …
AOL Chief Tim Armstrong Defends Twitter, Saying Marketers Need …
AOL CEO Tim Armstrong took to the Times Center stage on Monday for a conversation with NBC’s Stephanie Ruhle to discuss the current and future state of …
It’s Watson’s Time To Shine In Marketing; Frito-Lay Goes For Personalization
The Twitter birds are still whispering about an acquisition, this time pointing to Disney as a potential suitor, reports Bloomberg News.
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Twitter adds new dedicated way to track website conversions
Objective campaign performance around Twitter ads were introduced in 2014. At the time, the company claimed “this will make it easier for advertisers to create and optimize successful marketing campaigns – and pay only for the actions that are aligned …
Disney joins Salesforce, Google as possible Twitter suitor
The sale of Twitter seems more imminent by the day, and, according to Bloomberg, Disney is joining Google and Salesforce as a potential suitor.
Twitter lands on several TV streaming services, expanding audience reach
Twitter released apps for Amazon Fire TV, Apple TV and Xbox One, with the apps designed to broadcast Twitter’s live streaming video, Periscope streams, Vine posts and regular tweets, according to Marketing Land. The new apps come out just in time for …
Whoever buys Twitter needs to deal with impossible conundrum of ridding it of its trolls
Disney’s interest could see it as a potential marketing platform for its media content – however the beauty of Twitter is its neutrality when it comes to content discussions – is that something the media powerhouse would change should it make a move …
The Americas Are Now Officially ‘Measles-Free’
The Americas are now free of measles, the first region in the world to achieve that goal, the Pan American Health Organization announced this week.
A plurality of Trump supporters think using harsh language in this political climate is justified
Let’s walk through this poll the way that Monmouth University did. The attitude that most Americans have toward Washington is the attitude that your mom had when you were 12 and she found out you’d stolen $10 from her purse: She’s not mad, she’s …
How to score a free cup of Joe on National Coffee Day
Sure, you’ve probably never heard of National Coffee Day. But it’s coming Thursday and several major chains are offering free cups of Joe, discounts or a chance to do some good.
Trump Quotes & Racist Tweets Make This Border-Crossing Movie Trailer Even Scarier
Swapping movie critic quotes for rah-rah fan reactions on Twitter is an en vogue marketing tactic — see Batman v Superman’s post-release commercials — but this Desierto clip culled social media for the most shocking displays of American nationalism, …
How Ford’s Twitter strategy helped it win debate
Democratic nominee Hillary Clinton may be largely viewed as the winner of Monday night’s presidential debate. But Ford Motor and the United Auto Workers union didn’t do so bad either, marketing experts say. The automaker and the union responded in …
BizWireTV and Zumobi Innovate Content Marketing with New Microzine
NEW YORK–(BUSINESS WIRE)–Business Wire announces a new content marketing campaign with the launch of the BizWireTV Microzine from Zumobi.
5 Brands That Are Crushing the Twitter Marketing Game in 2016
Want proof that Twitter’s still a top contender among social platforms in 2016? Look no further than the countless resources hundreds of brands invest into perfecting their Twitter marketing strategies. Just this past March, the platform celebrated its …
http://rock.ly/0dskl
Twitter Moments now open to all users
Moments is now available to all users on the desktop version of the micro-blogging platform, and will eventually be available for mobile users as reported by Recode.
Marketing Gone Too Far! These Brands Are Offering Surgical Strike Discount!
All thanks to digital media that companies these days do not think twice before advertising their products. Using SMS’es, Facebook, Twitter, YouTube—they all have been producing wrong messages in the spur of the moment. And quite frankly, sometimes it …
Twitter goes after advertisers seeking conversions, VIP users
If you’re just looking to get people to visit your website, nothing has changed from your standard objective-based ad buy. The rollout is geared toward advertisers seeking conversions—people who will visit and then purchase from their site.
ONLINE VIDEO ROUND UP: Pinta Launches Bodega Media, Yahoo, Twitter and YouTube Release Video Stats
Cross-cultural marketing agency Pinta has announced the launch of Bodega Media, a new platform targeting U.S. Hispanic audiences through a combination of more than 30,000 retail bodega-media-logo locations nationwide coupled with a database of four …
BizWireTV and Zumobi Innovate Content Marketing with New …
Business Wire announces a new content marketing campaign with the launch of the BizWireTV Microzine from Zumobi.
Kevin Hart partners with Twitter and Periscope on custom emoji
Hart also partnered with Twitter on a custom emoji whenever people tweet with the two hashtags, marketing the first time anyone has had both a custom Twitter emoji and a Periscope emoji running at the same time. Hart has over 30 million Twitter …
Chute launches service for brands to find and manage influencers
If one needed to show the importance of creators, look no further than what Twitter and Facebook are doing, following in the footsteps of a program YouTube has long dominated.
5 Brands That Are Crushing the Twitter Marketing Game in 2016
Want proof that Twitter’s still a top contender among social platforms in 2016? Look no further than the countless resources hundreds of brands invest into perfecting their Twitter marketing strategies. Just this past March, the platform celebrated its …
http://rock.ly/-kh5s
10 Twitter Growth Hacks to Increase Followers and Engagement
Twitter is extensively changing social media marketing, you need to know the right tools to use to ensure the best ways to grow your followers and increase engagements.
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IBM Watson’s CMO predicts the future of data and AI
Gold spoke with Mashable during New York’s Advertising Week about who is interested in Watson and the future of partnerships. With rumors of tech companies circling Twitter for a potential acquisition, we discussed the value of data, and Twitter …
‘Amanda Knox’: 7 WTF Moments From New Doc
If you’ve logged into Twitter during Thursday Night Football this season, you may have noticed the link at the top of your feed that allows you to watch the game for free.
Marc Andreessen’s Sudden Silence on Twitter Stumps Silicon Valley
The flood of tweets functioned as a marketing tool for Andreessen Horowitz that helped it elbow its way to the top of the venture-capital industry.
NFL Teams on Facebook, Twitter and Instagram, Weeks 1-3
The Rams’ return to Los Angeles led to the most growth of any National Football League team on Facebook and Instagram during the first three weeks of the season.
Twitter goes after advertisers seeking conversions, VIP users
Twitter will use the website tags and the data it collects about the people who visit its own site or app and pick out which ones are most likely to visit the brand’s site and convert.
Disney joins Salesforce, Google as possible Twitter suitor
The sale of Twitter seems more imminent by the day, and, according to Bloomberg, Disney is joining Google and Salesforce as a potential suitor.
Twitter fans factor into NFL season opening audience of 15.7M
Most of those viewers came on linear TV via CBS and NFL Network, while 314,00 viewers watched via digital platforms for at least 25 minutes, resulting in a total digital reach of 2.4 million viewers.
Salesforce To Acquire Twitter, Some Speculate
Also, the company recently launched its artificial intelligence cloud – Salesforce Einstein, which is primarily aimed at delivering AI capabilities in the fields of sales, service and marketing. Where Does Twitter Fit In? Twitter, which originally …
Marc Andreessen’s Sudden Silence on Twitter Stumps Silicon Valley …
Venture capitalist and technology evangelist Marc Andreessen has been among the most prolific Twitter users. He suddenly stopped tweeting on Saturday, and …
Twitter fans factor into NFL season opening audience of 15.7M
Most of those viewers came on linear TV via CBS and NFL Network, while 314,00 viewers watched via digital platforms for at least 25 minutes, resulting in a total digital reach of 2.4 million viewers.
Twitter fans factor into NFL season opening audience of 15.7M
Most of those viewers came on linear TV via CBS and NFL Network, while 314,00 viewers watched via digital platforms for at least 25 minutes, resulting in a total digital reach of 2.4 million viewers.
http://rock.ly/t-ol2
The Basics of Twitter Marketing in 2016 – Skyword
There are many paths to successful Twitter marketing, and the company seems committed to improving its value to brands seeking a wider audience.
Salesforce To Acquire Twitter, Some Speculate
Also, the company recently launched its artificial intelligence cloud – Salesforce Einstein, which is primarily aimed at delivering AI capabilities in the fields of sales, service and marketing. Where Does Twitter Fit In? Twitter, which originally …
http://rock.ly/7kdqo
Twitter Moments now open to all users
Moments is now available to all users on the desktop version of the micro-blogging platform, and will eventually be available for mobile users as reported by Recode.
Martin Sorrell talks Twitter past, present and future with Jack Dorsey
That big business building has been ongoing since 2006 – a time, Dorsey pointed out, before the iPhone – but he also noted that the process has lead Twitter to innovate in the marketing space with “new ad formats for digital and, specifically, mobile …
13 Influencer Marketing Statistics You Must Know
(Twitter and Annalect, 2016); Teens’ emotional attachment to YouTube stars is 7X greater than their traditional celebrities such as Seth Rogen or Jennifer Lawrence.
The Basics of Twitter Marketing in 2016 – Skyword
There are many paths to successful Twitter marketing, and the company seems committed to improving its value to brands seeking a wider audience.
Twitter adds new dedicated way to drive website conversions
Objective campaign performance around Twitter ads were introduced in 2014. At the time, the company claimed that the offering would “make it easier for advertisers to create and optimize successful marketing campaigns – and pay only for the actions …
5760 New York minutes: The story of Advertising Week 2016
The first day of AdWeek was dominated by marketing, rather than advertising. In fact, the gulf between advertising technology (adtech) and marketing technology (martech) was a constant topic of discussion across the entire event. We interviewed Peter …
Twitter Users React to Donald Trump’s Released Tax Records
The poolside event featured cocktails from 10 of the country’s top barkeepers, including mixologists from L.A. hot spots The Corner Door, The Varnish, 213 Hospitality (Seven Grand, Honeycut, Las Perlas) and Alex Straus of Cornerstone craft spirits …
