The technology is also the entire basis of IBM’s Watson, which has been put to marketing use after IBM’s purchase of The Weather Company’s digital assets last October.
Twitter invests $70 million into SoundCloud
In a conversation with Marketing, Ben Crawford, Implementation Director at IPG Mediabrands said while much media industry airtime has been given to the moving image with the emergence of OTT and online video viewing in developed markets, the “battle …
Why Twitter Marketing Is So Important
With all of the social media that is out there today, people are more connected than ever before. That being the case, anybody who is selling a product or a service can easily use the internet to tell the world about what they have to offer.
Twitter Marketing Tools Reviewed – Which Tool Helps you Find Customers?
Twitter marketing tools come in various forms in the current arena. There are tools for Tweeting, tools for replies, tools for tracking, and so on.
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Report: Twitter close to announcing new live video deals
As Twitter looks to bolster its live video presence, the social media platform is said to be close to announcing more live streaming deals, such as sports and political events, according to the Associated Press.
Twitter introduces ‘Stickers’ to make pictures searchable
Twitter has announced it will introduce #Stickers over the next few weeks for i0S and Android, which will act like a hashtag for pictures.
Twitter introduces ‘Stickers’ to make pictures searchable
Twitter has announced it will introduce #Stickers over the next few weeks for i0S and Android, which will act like a hashtag for pictures.
Optus, Nine, Twitter, FFA and Samsung to speak at Sports Marketing Summit, final agenda revealed
The man driving Optus’ English Premier League strategy will sit alongside representatives from Twitter, Nine Network and the Football Federation of Australia in a panel unpicking what the future of sports broadcasting will look like at the upcoming …
Director of ‘Keanu,’ Key and Peele film featuring cute kitty, upset at too much cute kitty marketing
The director of “Keanu,” the R-rated action comedy starring Jordan Peele and Keegan-Michael Key and an adorable kitten, took to Twitter on Monday to decry the film’s marketing campaign, which he felt focused too much on the fact that the film featured …
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
One of the biggest knocks on the Twitter platform has contently been the complexity of the platform and the inability for businesses to adapt.
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
One of the biggest knocks on the Twitter platform has contently been the complexity of the platform and the inability for businesses to adapt.
Twitter adds Snapchat-style #Stickers to photos
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement.
New ‘Dashboard’ tool from Twitter gives businesses a simple, all-in-one management suite
One of the biggest knocks on the Twitter platform has been the complexity of the platform and the inability for businesses to adapt.
Twitter adds Snapchat-style #Stickers to photos
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat’s strategy in a bid to boost engagement.
Neustar MarketShare and Twitter Team Up to Measure Social Media’s Effectiveness on TV
Extending their working relationship to Spain, Neustar MarketShare and Twitter are evaluating how Twitter advertising, especially promoted tweets and promoted trends, enhances an advertisers marketing mix. Specifically, the research focuses on the …
Twitter releases Dashboard tool for small businesses
In a blog post, Twitter has announced the launch of Twitter Dashboard for small and medium-size businesses. The new feature includes business tools such as a Tweet scheduler and the ability to create custom feeds to track brand conversations and engage …
Twitter enables brands to target ads based on emojis
The move essentially turns emojis into keywords. The addition of emojis as a targeting option comes in time for “World Emoji Day” on July 17.
Twitter entices marketers with dashboard; LinkedIn and Pinterest offer more
On Tuesday, the platform announced “Twitter Dashboard”—a free tool available to desktop and iOS users that is “designed to help businesses connect with their customers and community.
Twitter releases Dashboard tool for small businesses
In a blog post, Twitter has announced the launch of Twitter Dashboard for small and medium-size businesses. The new feature includes business tools such as a Tweet scheduler and the ability to create custom feeds to track brand conversations and engage …
Immediacy Advertsing: Twitter Now Lets Advertisers Target By Emoji
The idea is that emoji’s are indicators of emotion, or even more specifically wanted actions, which can be used by businesses to target their product marketing. For instance, a hot coffee emoji could spark a Twitter ad from Starbucks or a beer emoji …
Meet the furry pitchmen promoting a new drug for dogs scared of fireworks
… even get paid for it, not in biscuits or in bones. The furry faces of of pitchdogs are flooding Facebook and Twitter as dozens of veterinarians and pet hospitals seek to raise awareness of Sileo, the first drug approved to calm canines who are …
Twitter offers marketers targeting via emojis
On Wednesday, the social platform announced that marketing pros can now send targeted ads to users who have recently used emojis in their tweets—so don’t be surprised to see a Domino’s ad if you’ve recently used the pizza emoji or a more somber ad if …
3 Ways To Utilize Social Media Marketing
The other big players include: Facebook, Twitter, Google+, and LinkedIn. … However, if you are new to social media and have a small business of your own, make sure to utilize these three simple techniques to leverage the power of social media marketing!
Marketing to Women From Its Earliest Days Has Kept Keds Running for 100 Years
On July 14, its actual birthday, Keds will be active on Twitter and every other social-media platform, pumping out “a beautiful feed of every single type of white shoe that we make,” Keds CMO Emily Culp told Adweek.
How to maintain content marketing focus in long-running SEO programs
Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign.
Jack Dorsey hasn’t fixed the trouble with Twitter
One year ago Twitter bet the company’s future on Jack Dorsey with the hope that its visionary co-founder could do what his predecessors could not: find a new audience for the 10-year-old service and fix long festering problems.
England’s Iceland Foods is doing some brilliant marketing on Twitter
England, the country that invented soccer, was just dumped out of the Euro 2016 soccer tournament by Iceland, a tiny island nation in the north Atlantic ocean with a population about the size of the city of Cleveland.
Was du über Social Media wissen musst: Diese Infografik sagt es dir
Für alle, die Marketing via Facebook, Google+, Twitter oder Pinterest betreiben, ist es unumgänglich, sich mit den jeweiligen Nutzerschichten, den Altersstrukturen und den wichtigsten Herkunftsländern der Nutzer auszukennen. Eine aktuelle Infografik …
Marketing Nuggets: LinkedIn’s programmatic, Twitter Stickers and adblocking
It’s been another news-y week on the martech and marketing front, and as usual the main social players are all getting their goods out to do battle on the advertising and brand front.
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The technology is also the entire basis of IBM’s Watson, which has been put to marketing use after IBM’s purchase of The Weather Company’s digital assets last October.
Clinton just upped her social media game
But one Tweet doesn’t equal a content marketing strategy. It’s just a … Most people who follow Trump on Twitter have likely already bought into his message, so he’s not influencing or shaping the message with undecided voters who he needs to reach to …
Kris Jenner mocked by Staples Canada on Twitter over her new ‘paperclip’ necklace
Twitter user Marc Snetiker noted that it is the ‘straight-up front-runner for tweet of the year’, while Wyatt Reu added: ‘[I] love the risky marketing’. Another person shared a meme of Kevin Hart with his eyebrows raised during a stand-up routine, and …
Kris Jenner mocked by Staples Canada on Twitter over her new ‘paperclip’ necklace
Twitter user Marc Snetiker noted that it is the ‘straight-up front-runner for tweet of the year’, while Wyatt Reu added: ‘[I] love the risky marketing’. Another person shared a meme of Kevin Hart with his eyebrows raised during a stand-up routine, and …
Combined TV and Twitter ads ‘get 18% boost on ROI’
Extending their working relationship to Spain, Neustar MarketShare and Twitter are evaluating how Twitter advertising, especially promoted tweets and promoted trends, enhances an advertisers marketing mix. Specifically, the research focuses on the …
Twitter introduces ‘Stickers’ to make pictures searchable
Twitter has announced it will introduce #Stickers over the next few weeks for i0S and Android, which will act like a hashtag for pictures.
Twitter prodlužuje maximální délku videa na 140 sekund
Twitter minulý měsíc sdělil, že dá svým uživatelům více prostoru pro vyjádření a přestane do limitu 140 znaků u zpráv započítávat multimediální odkazy, jako jsou fotografie, videa, či jména těch, kterým …
Kris Jenner mocked by Staples Canada on Twitter over her new ‘paperclip’ necklace
Twitter user Marc Snetiker noted that it is the ‘straight-up front-runner for tweet of the year’, while Wyatt Reu added: ‘[I] love the risky marketing’. Another person shared a meme of Kevin Hart with his …
Rio organizers make controversial marketing move
The organizers released a statement saying the actress has “many followers in social networks (1,285.326 followers on Twitter and 671,000 on Instagram), something that could help to “build a bridge with young people” and promote the first Olympic and …
The Istanbul attacks are a reminder of how crucial internet freedom can be in a crisis
“I’ve been using Twitter for the last three or four years,” said Hatice Özçelik, a marketing manager in Istanbul.
Twitter e Vine liberam vídeos de 140 segundos
As plataformas Twitter e Vine estão valorizando mais o conteúdo audiovisual e passam a permitir a publicação de vídeos com até 140 segundos de duração. Anteriormente, os usuários conseguiam …
Imprese e servizio clienti, intervista a Giulio Ravizza direttore marketing di Twitter Italia
In occasione del Social Media Marketing Day Italia di Milano del 22 giugno, Giulio Ravizza Direttore Marketing di Twitter Italia ha raccontato, attraverso la sua esperienza personale con il servizio clienti …
Social Media News Roundup: Twitter Launches a New Statistics App
James Allen breaks down this week’s social media news, including Twitter’s new companion app, Facebook adding brand logos to instant articles, and the release of Pinterest’s new targeting tools.
How mad skills, work ethic may make Wings’ Skylar Diggins face of the WNBA — on social media and the court
But she does have more Twitter followers than the 10 players who were All-WNBA first- and second-team selections in 2015. Sure, others … The Marketing Arm, a national agency that advertisers use to find celebrity endorsers, has done all the metrics …
New Panama Canal a big boon for LNG exports
“I think the question for people marketing LNG is what is the price going to be in 2017 and 2018 and 2019,” said David Goldwyn, the president of the consulting firm Goldwyn Global Strategies and a former special envoy for international energy affairs …
The smart way to approach mobile game influencers
The cost of user acquisition and the difficulty of game discovery in a sea of releases on the app stores is forcing companies to reassess their marketing tactics. ….. Osborne: At Meshfire we work with companies that have a million followers on Twitter.
Master the art of marketing… at a price you pick
In today’s digital world, the fight for visibility is fierce, and knowing how to market and brand yourself is key to attracting the most customers.
Ken Garff Auto apologizes, removes billboards some called ‘anti-cop’
SALT LAKE COUNTY – Several billboards erected in Utah sparked a surge of criticism on social media from folks who felt the billboards belittled the work of law enforcement personnel, and now the signs have been taken down.
Boston’s signature July Fourth fete faces uncertain future
Ian Cross, who teaches marketing at Bentley University in Waltham, Massachusetts, suggests companies are weighing the marketing potential of sponsoring a one-off event like a fireworks show and finding the costs outweigh the benefits. “New marketing is …
World Patent Marketing Invention Group Makes Tagging And Identification A Breeze With Identatat
MIAMI, Fla., July 4, 2016 (GLOBE NEWSWIRE) — via PRWEB – World Patent Marketing, a vertically integrated manufacturer and engineer of patented products, announces Identatat, a tattoo design patent specifically created to help identify people and …
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Leaders You Can Learn From: How Graze Uses Direct Mail and Social Media
Graze delivers healthy snack boxes in eco-friendly boxes to their customers by post, the majority of whom are busy office workers.
