August 5th, 2016 by autoposter
farmer: Dumping perfectly good cherries is rotten
DETROIT – A igan tart cherry farmer is leaving 14% of his crop this year to rot on the ground to comply with an industry marketing agreement intended to keep cherry prices stable. And he’s not happy …. Follow Keith Matheny on Twitter: @keithmatheny.
Build a career in marketing with The Professional Web Marketer’s Certification Bundle (98% off)
The Professional Web Marketer’s Certification Bundle will guide you to fully certified mastery of modern marketing essentials such as Google Analytics and the social media world dominated by Facebook, Twitter and beyond. For a limited time, you can …
Can Twitter’s New Strategy Reverse Its Ongoing Nosedive?
… its shares, adding to what has already proven a trying year for CEO Jack Dorsey and company. To make matters worse, Facebook’s (NASDAQ: FB) shares continue to soar on the strength of its increasingly ironclad grip on the social-media marketing world.
How To Be Well-Educated, Wildly Successful And Debt Free
When she started working for an internet marketing startup, she began to “zoom out and see the forest”. One opportunity led to another and, before she knew it, her class of 2015 had graduated.
How To Be Well-Educated, Wildly Successful And Debt Free
When she started working for an internet marketing startup, she began to “zoom out and see the forest”. One opportunity led to another and, before she knew it, her class of 2015 had graduated.
People Are Dragging Miss Teen USA 2016 Karlie Hay for Using the N-Word A Lot on Twitter
… who was formerly Miss Texas Teen USA, won the top crown Saturday at the Miss Teen USA pageant in Las Vegas. But before the clock had even struck midnight on her reign, angry Twitter users had already begun dredging up transgressions from her past.
Niantic CEO John Hanke’s Twitter account hacked
Interestingly, OurMine is a company that claims to assess social network account security, so the hack seems like a marketing stunt, directing users to upgrade account security. Nevertheless, over on the hashtag, the stunt has gained a reaction …
Twitter inks NBA deal to live stream exclusive video content
Twitter has signed a deal with the NBA to live stream exclusive original content during the upcoming pro basketball season.
All brands can now apply for a verified Twitter account
It’s sometimes hard to believe there are so many advantages associated with a small blue tick next to your Twitter handle.
8 ways to improve pharma communications on Twitter
Pharma companies such as Pfizer are working with Twitter to improve their marketing strategies on the platform. The drugmaker has almost 200,000 followers on one handle.
Facebook and Twitter Will Dangle Ad Revenue to Lure YouTube …
The social media companies want more video and bigger audiences– but will ad dollars be enough to win over internet celebrities?
#RIPTwitter? Why Dentsu Is Doubling Down On Twitter
Ironically, Twitter users even used the platform to Tweet about Twitter’s demise so much that it trended globally.
Twitter Awards to Highlight Top Marketing Efforts
In addition to major bragging rights, award winners may receive a coveted award perfect for mantels or glass cases, recognition on Twitter and/or marketing.twitter.com or Twitter Flight School, as well as a special digital presence at Twitter headquarters.
The Top 7 Social Media Marketing Trends Dominating 2016
Until recently, the three big players of the social media game were Facebook, Twitter, and LinkedIn—almost indisputably—and all three platforms served similar functions for slightly different niches.
Pokemon Go creator Niantic’s CEO hacked on Twitter
OurMine markets a service that will allegedly scan your accounts for vulnerabilities, and these attacks are predominantly marketing stunts for the organization. This is yet another reminder to set up two-factor authentication across as many services as …
Video: Election tech history, from televised debates to Twitter
Technological innovation has been a deciding force in politics since the early days of snail mail and printed fliers. The first televised presidential debate between Richard Nixon and John F. Kennedy ushered in the modern political media era.
Pokemon Go creator Niantic’s CEO hacked on Twitter
OurMine markets a service that will allegedly scan your accounts for vulnerabilities, and these attacks are predominantly marketing stunts for the organization. This is yet another reminder to set up two-factor authentication across as many services as …
[WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & more
We also recap a big week of earnings, where Facebook, Amazon and Google posted strong numbers … and Twitter continued to disappoint.
The Apple veteran PR boss Twitter hired six months ago is already out
The Apple veteran whom Twitter hired to head up its public-relations team has left the company, the Twitter confirmed to BuzzFeed’s Alex Kantrowitz.
[WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & more
We also recap a big week of earnings, where Facebook, Amazon and Google posted strong numbers … and Twitter continued to disappoint.
Twitter’s communications chief leaves, just months after joining
Natalie Kerris, who joined Twitter in February, had left the company and Chief Marketing Officer Leslie Berland would assume responsibility for communications, the spokesperson confirmed.
Twitter tweaks Moments for the Olympics to show tweets for more than a few days
“Twitter’s activation of the Rio 2016 Olympic Games will bring fans around the world together to see what’s happening with the teams before, during, and after the top athletes compete for glory,” said Twitter chief marketing officer Leslie Berland …
The benefits to scholars of being on Twitter (essay)
It is not only aiding the struggling and overwhelmed marketing efforts of publishers but it is also a way to do your work justice, to dare to be public about your intellectual work.
Twitter upgrades measurement tools in Ads Manager
Twitter aims to make marketers’ live easier by enabling greater flexibility and customization in campaign reporting. As data management becomes increasingly important for marketers, platforms like Twitter can help enable marketers through bolstering …
Twitter’s PR Chief Quits After Just 6 Months – Breitbart
Twitter’s VP for Communications, Natalie Kerris, has quit her role after just 6 months at the head of the company’s PR operation.
Twitter to unveil Rio Olympics ‘Moments’ and emojis
“Twitter, Vine and Periscope will offer fans inside access, commentary, highlights, and conversation throughout the Games and as the action unfolds,” Leslie Berland, Twitter’s chief marketing officer, said Tuesday in a blog post. There will be hashtags …
Twitter’s communications chief leaves, just months after joining
Natalie Kerris, who joined Twitter in February, had left the company and Chief Marketing Officer Leslie Berland would assume responsibility for communications, the spokesperson confirmed.
Twitter’s PR Chief Quits After Just 6 Months
Kerris, a former Apple employee, will be replaced by Leslie Berland, Twitter’s Chief Marketing Officer. Berland will now lead both marketing and communications at the company. With Twitter facing unprecedented problems, it’s likely that she now faces …
Twitter kicks off marketing campaign to help you get a grip on what it is
Twitter is about “what’s happening” states the company in a new marketing campaign aimed at clarifying what the social network is primarily used for.
Twitter’s VP of Communications Natalie Kerris Leaving Company
After spending much of her six months or so at Twitter keeping the media informed on a host of executive departures, vice president of communications Natalie Kerris added her name to the list.
Facebook, Twitter court YouTube influencers to boost live video offerings
YouTube might be the main destination for video influencers, but Bloomberg reports that both Facebook and Twitter are looking to draw social media stars away from the platform.
Former Apple PR executive Natalie Kerris leaves Twitter after six months
“During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world,” the social networking service said in a statement, confirming Kerris’ departure.
Former Apple PR executive Natalie Kerris leaves Twitter after six months
“During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world,” the social networking service said in a statement, confirming Kerris’ departure.
Former Apple PR executive Natalie Kerris leaves Twitter after six months
“During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world,” the social networking service said in a statement, confirming Kerris’ departure.
Twitter Marketing for Real Estate Agents
By now, most real estate agents should recognize the importance that social media has in their profession. Being a successful real estate agent in today’s world requires an Internet presence.
3 Paid Marketing Secrets that Will Double Your Brand’s Reach Overnight
If you want to maximize your Facebook relevance score, you first have to understand who you are marketing to and then build your ads accordingly.
US Olympic Committee, Twitter Team Up For Rio 2016 Olympic Games With Experiential Space Inside USA House
“Working with Twitter inside USA House in Rio is an incredible opportunity to bring our passionate fans closer to their favorite athletes and teams in creative and engaging ways,” said Lisa Baird, USOC chief marketing officer. “Fans will be treated to …
The Apple veteran PR boss Twitter hired 6 months ago is already out
Her arrival came after a series of shake-ups in Twitter’s communications strategy, as well as at the company in general.
In Hindsight: ‘Bad Moms’ Rides Inventive Twitter Campaign To Box Office Success
One more note on how the marketing campaign capitalized upon Twitter so well: Bad Moms took advantage of the hype from this season’s The Bachelorette, building their campaign copy right around live conversations, a clever marriage of organic …
Twitter is the leading battleground for brands
Furthermore, the study found that almost all (94%) PR disasters either started on, or were disseminated via, Twitter. The platform has become a prime arena in which consumers name and shame brands, and are they are quick to jump on those who make a …
Twitter kicks off marketing campaign to help you get a grip on what it is
Twitter is about “what’s happening” states the company in a new marketing campaign aimed at clarifying what the social network is primarily used for.
Scoutsee lets you turn your Twitter into a billboard, because your friends already hate you
It’s an ethically problematic form of marketing, and it raises all sorts of questions about disclosure and transparency.
Twitter’s newly incentivized conversational ads could help its pricing …
Twitter is adding a way for brands to incentivize people to tweet about their ads and get some extra, potentially free impressions.
College Twitter rap for touting on neighbour’s turf
But Sam Parrett, principal of London South East Colleges, which now incorporates Bromley College, told FE Week: “Marketing in London by London colleges has, and always will, cross boundaries due to good transport links. There is no such thing as a patch.
Twitter Signs On As USA House’s Exclusive Social Media Platform
“Twitter was a natural fit for us to collaborate with inside USA House,” said Brian Gordon, USOC managing director of marketing and broadcasting. “Our social activity will be amplified during the Games, and Twitter allows our fans to check in on Team …
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Play to Win: 4 Ways to Discover Your Competitor’s Marketing Secrets
Other companies are increasing their use of sites like Facebook, LinkedIn, and Twitter as marketing outlets, just like you are.
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5 SMS Marketing Tips Every Startup Owner Should Know
SMS marketing is a relatively easy form of marketing to add to your mix. Every company should be doing it. What are your experiences with using SMS marketing? AJ Agrawal is the CEO and Co-Founder of Alumnify Inc. Follow him on Twitter at @ajalumnify.
Twitter Gives Advertisers More Klout
Using a combination of Klout score and influence topics, the brand would be able to find Twitter users who are influential in makeup but also match their target budget–users perhaps with scores in the range of 55 to 70 instead of the top tier of …
Roberto Duran To Donald Trump: Let’s Get Ready To Rumble
REX/Shutterstock. Boxing legend Roberto Duran said today during a Twitter live-chat to punch up the marketing around the upcoming Duran biopic Hands Of Stone that he would like to get GOP Presidential nominee Donald Trump into the ring.
The Apple veteran PR boss Twitter hired 6 months ago is already out
Her arrival came after a series of shake-ups in Twitter’s communications strategy, as well as at the company in general.
Posted in Automatic Tweets Tagged with: 22, RIPTwitter
July 22nd, 2016 by autoposter
Square, the mobile payments company run by Twitter TWTR -1.02% CEO Jack Dorsey, has incorporated a business called Squareup Europe in Britain, registration documents show, lining itself up for what could be its first foray into Europe.
Twitter, Facebook vet Rachael Horwitz joins Spark Capital as partner
She will be the first marketing/comms partner at the firm. Horwitz spent nearly five years at Twitter as Communications Director, and then took that experience to Facebook’s Communications department for another 15 months.
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Movies|Leslie Jones, Star of ‘Ghostbusters,’ Becomes a Target of Online Trolls
Leslie Jones, one of the most visible and accessible stars in the all-female remake of the “Ghostbusters” movie, said that she would leave Twitter after becoming the target of online trolls who sent her a stream of pornography, racist speech and …
Twitter, Facebook vet Rachael Horwitz joins Spark Capital as partner
She will be the first marketing/comms partner at the firm. Horwitz spent nearly five years at Twitter as Communications Director, then took that experience to Facebook’s Communications department for another 15 months.
Twitter lands contract with NBA for original live programming
Unlike other sports deals Twitter has struck recently, this one does not include rights to stream games live. But the NBA partnership’s focus on shows can be seen as a first step, said T. Bettina Cornwell, professor of marketing at the University of …
Simon Pegg Says You Really Shouldn’t Watch Any More ‘Star Trek Beyond’ Marketing
Star Trek Beyond opens in just a few days and a new TV spot has spoiled one of the film’s biggest twists. In other words, you probably shouldn’t watch that new TV spot.
Twitter Announces Application Form to Verify Account
Usually only celebrities had their accounts verified by Twitter automatically, or you had to prove via email or the support desk why you needed your account to be verified.
Twitter Buzzes With RNC Opening
From 1 p.m. on July 18, to 1:30 a.m. July 19, around 80% of all digital content engagement around the GOP convention mentioned Donald Trump, according to U.S.
#RIPTwitter? Why Dentsu Is Doubling Down On Twitter
Ironically, Twitter users even used the platform to Tweet about Twitter’s demise so much that it trended globally.
Movies|Leslie Jones, Star of ‘Ghostbusters,’ Becomes a Target of Online Trolls
Leslie Jones, one of the most visible and accessible stars in the all-female remake of the “Ghostbusters” movie, said that she would leave Twitter after becoming the target of online trolls who sent her a stream of pornography, racist speech and …
Twitter’s data platform unlocks Audience API for all brands
Twitter-owned data platform Gnip is opening up access to its Audience API, according to Marketing Land. By having access to the data, marketers will be able to use analytics to obtain interest and …
Twitter, Facebook vet Rachael Horwitz joins Spark Capital as partner
Horwitz will join Spark’s growing San Francisco team as the first-ever Spark Capital Marketing and Communications Partner.
Movies|Leslie Jones, Star of ‘Ghostbusters,’ Becomes a Target of Online Trolls
Leslie Jones, one of the most visible and accessible stars in the all-female remake of the “Ghostbusters” movie, said that she would leave Twitter after becoming the target of online trolls who sent her a stream of pornography, racist speech and …
SparkPost and Iterable Partner to Deliver Growth Marketing Capabilities
We are making the highly-scalable growth and user engagement tools used by leaders like Twitter and Facebook available to all B2C marketers.
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Twitter expanding Featured Tweets and response time tests to more brands
While any Twitter user can feature a single tweet at the top of his/her profile page, Twitter is testing a way for some accounts – brands and publishers, from what we’ve seen so far – to feature a collection of top tweets.
Does Your Social Media Strategy Address Customer Security Concerns?
To help soothe user anxieties about social media privacy, it’s important for digital marketing campaigns to consider what messages we’re sending to our customers.
Twitter-NBA deal marks first exclusive original shows for social network, company confirms
Twitter’s latest deal with the NBA marks one first for the social network and one for its relationship with the sports league.
Twitter inks NBA deal to live stream exclusive video content
Twitter has signed a deal with the NBA to live stream exclusive original content during the upcoming pro basketball season.
Urban Outfitters playing (anti-Trump) politics with merchandise?
Urban Outfitters (URBN) has a line of politically-branded merchandise that enables customers to show off their political views. Unless the customers are pro-Trump.
How departments that aren’t marketing can use social media
Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores.
A CMO’s View: How Dollar Shave Club built its brand on video marketing
I think in the long term, as you get more into the digital places, the social outlets like YouTube, Facebook, Snapchat, Twitter – those types of venues are great venues for telling stories via video. Those have become an increasingly larger part of …
Twitter expanding Featured Tweets and response time tests to more brands
While any Twitter user can feature a single tweet at the top of his/her profile page, Twitter is testing a way for some accounts – brands and publishers, from what we’ve seen so far – to feature a …
Twitter vows to act more swiftly after banning Leslie Jones abuser
Milo Yiannopoulos, a British columnist with the rightwing website Breitbart, was permanently barred from Twitter after Jones quit the network on Tuesday in response to a wave of abusive tweets, which she said left her in a “personal hell”.
How departments that aren’t marketing can use social media
Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores.
Twitter to live-stream Bloomberg financial news and stock market updates
Twitter and Bloomberg have a struck a deal to live-stream several of the media network’s weekday news programs on the social network, including its Wall Street coverage.
Connecting the dots: Finding key influencers in content marketing is worth the effort, report suggests
… have the biggest impact on discussions about content marketing on Twitter? Onalytica looked at 410,454 tweets posted during a 90-day period that included “content marketing” or “contentmarketing.”.
Twitter Livestreaming From Wimbledon
Twitter wimbledon As anyone who saw our video report from Wimbledon posted yesterday will know, social is a big part of the Wimbledon experience.
Ignoring Pokemon Go Is a Huge Business Mistake. Here’s Why.
I’ve enjoyed watching the conversations happening on Twitter and Facebook this past week between adults–mostly parents–debating the merits of Pokémon Go.
Urban Outfitters playing (anti-Trump) politics with merchandise?
Urban Outfitters (URBN) has a line of politically-branded merchandise that enables customers to show off their political views. Unless the customers are pro-Trump.
Twitter inks live-streaming deal with Bloomberg
Twitter has signed a new live-streaming deal with Bloomberg Media; and that’s the third live-streaming video deal the social media giant announced in a week.
Space Coast tourism marketing aims at video, millennials
The Space Coast has been crushing it when it comes to tourism. And local tourism officials are aiming to keep that momentum with its amped-up marketing push, including one targeting 18- to 34-year-old millennials that focuses on videos and social media.
Ignoring Pokemon Go Is a Huge Business Mistake. Here’s Why.
I’ve enjoyed watching the conversations happening on Twitter and Facebook this past week between adults–mostly parents–debating the merits of Pokémon Go.
Managing Multiple Social Media Outlets
Facebook, Twitter and LinkedIn – the three pillars of social media in the financial services marketplace can go a long way to support a credit union’s digital brand.
Twitter testing Featured Tweets tab on brand pages
Twitter is testing a new tab called “Featured Tweets” that will allow brands and publishers to curate a collection of featured tweets, according to Marketing Land. Twitter is also testing another new feature: a line below the profile description that …
NEXT:Candid Anonymous Messaging App Launches on Mobile
The key is the power of today’s social media application-programming interfaces (Facebook, Instagram, Twitter, Pinterest, etc.
Chick-fil-A Drops The Richards Group After 22 Years
Chick-fil-A has ended its 22-year relationship with The Richards Group in a major shakeup at the chicken chain that includes moving its campaign to McCann New York and hiring a roster of agencies for other marketing that will not use its ubiquitious …
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Zipcar Is Offering Pokemon Go Players Free Rides in Boston
Zipcar’s roughly 1 million customers worldwide are unusually tech-savvy, said Andrew Daley, the company’s marketing vp. “So there’s a natural alignment for our brand,” he added. For the uninitiated, Pokemon Go employs a smartphone’s GPS to alert users …
#RIPTwitter? Why Dentsu Is Doubling Down On Twitter
Ironically, Twitter users even used the platform to Tweet about Twitter’s demise so much that it trended globally.
Pausing to Consider the Hamster Wheel of Marketing
There’s a new way game Twitter and gain followers that goes like this: perform searches for keywords and hashtags on topics of interest and then go about “liking” as many of these posts as possible in …
Is the G.O.P. Convention Just a Marketing Exercise?
He also opines on a matter of media practice, not physiology, “I see people walking through here with cameras on selfie sticks, and it strikes me as a marketing exercise. …. From your friends at Twitter.
What Must Fall if Twitter Is to Succeed?
After much initial talk about the native content wars, Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a …
Troubling signs for companies using Twitter for marketing
Companies using Twitter to market themselves are seeing a large fall in growth of followers and in the number of interactions, reports Quintly, a social media metrics company.
NEXT:Candid Anonymous Messaging App Launches on Mobile
The key is the power of today’s social media application-programming interfaces (Facebook, Instagram, Twitter, Pinterest, etc.
Twitter inks NBA deal to live stream exclusive video content
Twitter has signed a deal with the NBA to live stream exclusive original content during the upcoming pro basketball season.
Is the G.O.P. Convention Just a Marketing Exercise?
CLEVELAND – Richard Gizbert, a Canadian who hosts the most international TV show on media worldwide, walks down “Radio Row” at the Republican National Convention and is struck at first by the clothes.
What Must Fall if Twitter Is to Succeed?
After much initial talk about the native content wars, Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a 10,000-character limit for Tweets, which would have turned the …
4 Big Changes to the Future of Video Marketing
“The majority of Twitter users (82%) watch video content on Twitter and most watch on a hand-held screen. A staggering 90% of Twitter video views happen on a mobile device, according to our own internal data. But Twitter users don’t just lean back and …
Why Your Innovation Team Needs a Lawyer
A regional bank wouldn’t allow sales teams to share a new marketing campaign on their personal Twitter and Facebook pages because they couldn’t officially represent the company.
Blackhawks Marketing Department wins Golden Matrix Award
The team announced Wednesday that their Marketing Department’s #WhatsYourGoal campaign, specifically the #WhatsYourGoal: Jenny spot with Head Coach Joel Quenneville, was honored with the Golden Matrix Award for the Best Promotional Video at the 2016 …
What Must Fall if Twitter Is to Succeed?
After much initial talk about the native content wars, Twitter has taken a decidedly different approach to social media marketing. It first made waves when rumors flew that it would adopt a 10,000-character limit for Tweets, which would have turned the …
Posted in Automatic Tweets Tagged with: RIPTwitter, WhatsYourGoal
March 22nd, 2016 by autoposter
Information aids in strategizing. The more information one receives, the better strategies he devises. Marketing insights are information, obtained by processing raw data.
Why Nike, Adidas Are Turning to Celebrities in 2016
The Nike-Hart relationship is one of many ties that athletic-gear makers have made recently with celebrities that aren’t professional athletes.
Pigeons Wearing Tiny Backpacks are Tweeting about London’s Air Pollution
//platform.twitter.com/widgets.js. They’re called the Pigeon Air Patrol, and there are ten of them. The idea was cooked up by marketing company DigitasLBi, and was the 1st-place idea in the 2015 Powered by Tweets exhibit and competition at the London …
#NPRreads: 3 Stories That Will Pass Into Legend
#NPRreads is a weekly feature on Twitter and on The Two-Way. The premise is simple: … The company’s business model is called multilevel marketing (or “direct sales,” as the company prefers), but it sounds suspiciously like a pyramid scheme. Advocare …
Content Marketing: A Key Component of Professional Services Marketing Plans
Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material.
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Algorithmic feeds force us to compete
Is that photo pretty enough? Is that tweet funny enough? If not, they might not be seen now that Instagram and Twitter are moving to algorithmically sorted feeds.
Pakistan beat India in Delhi, but on Twitter, it was a win for women’s cricket
Team India may have lost to Pakistan at Delhi’s Feroz Shah Kotla grounds on Saturday, but on Twitter, fans on both sides of the border witnessed a victory of sorts for women’s cricket.
Microsoft Reminds Us What Most Gamers Really Think Of Women At GDC
Several attendees took to Twitter to air their frustration. Most notably, Kamina …. GDC isn’t a consumer conference, it’s a technology industry conference, and these parties are for marketing services and recruiting, not for advertising their …
Rapper Talib Kweli rips ‘b–h a–‘ Gene Simmons for saying he’s eagerly awaiting ‘the death of rap’
It’s marketing. Try to keep up.” Kweli, spouting off a list of artists that included supergroup Run the Jewels and New York-born rappers Joey Badass, Dave East and Skyzoo, challenged Twitter users to stop being “lazy” and go find the good stuff themselves.
Doug O’Neill joins effort to bring horse racing into new millennium, and to millennials, via social media
Sanders, an operations manager, plans the digital marketing for trainer Doug O’Neill. The fact she is one of the very few … In addition to Twitter and Facebook, Davis uses Instagram, Snapchat and Periscope to sell the brand. “It’s like Facebook is a …
Wertman takes reins at United Way
She was an administrative assistant to the director of Area Agency on Aging District 5 based in Richland County; worked as the admissions and marketing director at Heritage and Village Care Center; served as director of the Galion Historical Society …
Microsoft Reminds Us What Most Gamers Really Think Of Women At GDC
Several attendees took to Twitter to air their frustration. Most notably, Kamina …. GDC isn’t a consumer conference, it’s a technology industry conference, and these parties are for marketing services and recruiting, not for advertising their …
Ignore Twitter, Inc.: Here Are 2 Better Stocks
Microblogging service Twitter (NYSE:TWTR) is in dire straits. Sure, Twitter’s revenues keep skyrocketing, and free cash flows recently turned positive, but investors worry about Twitter’s long-term financial future as advertisers find higher-value …
Man strikes up unlikely friendship after finding a letter from 2001 behind the fireplace
… remember that I’m always watching you! L8ers, Darren Clucas.’ After deciding to find the author, Alex, who owns an online marketing and web design agency, posted an image of the letter on Facebook and Twitter along with the hashtag #finddarrenclucas.
Twitter’s Jack Dorsey: 140-character limit is staying
Put the pitchforks down, Twitter users. CEO Jack Dorsey told NBC’s Today Show this morning that the service’s signature 140-character limit isn’t going anywhere.
13 Actionable Tips For More Awesome Marketing Presentations
Piggybacking on my last point, one of the best ways to boost your Twitter mentions is to spoon-feed the audience exactly what you want them to share.
Gary Vaynerchuk picks social media’s next big things
An early investor in Facebook and Twitter, social media maven Gary Vaynerchuk, says marketers have one year before they are “late to the party” on the next platform destined to be a household name.
Acura Ties March Madness Effort To Social
The brand is hosting a social “tournament” (#AcuraTourney) of popular viral basketball videos in a head-to-head Twitter competition as part of its multi-faceted campaign, which also includes TV. Acura has always had a focus on live sporting events, …
New Oakland A’s 2016 commercials include two scripted by Sean Doolittle & Stephen Vogt
One great outtake from that ad was Wash flubbing a line repeatedly (he kept saying “twending on Twitter”). According to Jim Leahey, A’s vice president of sales and marketing, director DJ O’Neil offered to re-write the line to something easier, but Wash …
Here’s how Twitter turns trolls into celebrities — and celebrities like Kanye, Trump and Martin Shkreli into trolls
In that sense, the entertainment and media industries are no longer the gatekeepers to who is allowed fame – anyone with a modicum of name recognition can effectively run their own public relations and marketing campaign if they calibrate their …
My Lenten fast from social media
For me, it was a tossup between Dark Chocolate Raisinets and social media, particularly Facebook and Twitter. Although, as a writer and editor, I use social networking sites for marketing, I knew I was spending way too much time on these sites. They …
What Does Twitter’s Algorithmic Feed Mean for Social Marketing?
In short, the most skilled marketers will still be able to generate organic attention on Twitter and, if it makes the switch to algorithmic filtering, Instagram.
Gary Vaynerchuk picks social media’s next big things
An early investor in Facebook and Twitter, social media maven Gary Vaynerchuk, says marketers have one year before they are “late to the party” on the next platform destined to be a household name.
‘Zootopia’ pens up ‘Divergent: Allegiant’ to keep No. 1 spot in the weekend box office
Sony said the movie came in above expectations, thanks to a marketing outreach to churches, some special early screenings, Easter season timing and possibly a Garner cover story in Vanity Fair, in which she discussed the breakup of her marriage to Ben …
Mindshare and Leo Burnett Shortlisted For Twitter
The names have been shortlisted basis the high scores awarded by a panel of senior media agency professionals and brand marketers as well as Twitter’s Asia Pacific Head of Brand Strategy, Steve Kalifowitz, who all reviewed the written entries outlining …
Twitter looks back at the evolution of Twitter Ads
Many of the trends Lunenfeld points to should be pretty familiar if you’ve been following Twitter or social media advertising in general.
Hungry Hens spreads its wings beyond UD campus
Initially, those websites simply offered a marketing tool for restaurants to promote their dishes to hungry students. Hungry Hens, for example, … Contact business reporter Scott Goss at (302) 324-2281, [email protected] or on Twitter …
Jack Dorsey Just Explained How Square Makes Money
Jack Dorsey, CEO of Twitter Inc (NYSE: TWTR) and Square Inc (NYSE: SQ), recently appeared on CNBC, discussing Square’s business and the surging competition in the sector with Closing Bell’s co-anchor Kelly Evans.
As Twitter turns 10, what does the future hold for marketing on the platform?
Twitter has been the driving force behind modern real-time marketing, providing the platform for brands such as Nike and MasterCard to hone the way they work with influencers.
Royal Redbird wins a World Series ring
Though he trained to be in broadcasting, Bucek has excelled in the world of sports marketing and management. For the Royals, Bucek oversees the team’s marketing, branding, social media presence, game presentation, corporate partnerships, and ticket …
LOOK Twitter’s 10th anniversary video will leave you with a smile
Influencer marketing is as old as marketing itself and celebrity collaborations and endorsements have been a part of Twitter from the start. More recently, however, we have seen the rise of a new breed of influencer: the digital creator. Brands have …
Last century’s marketing: Companies at ABA TechShow
Websites singing their product’s praises, Twitter accounts, when used, drawing attention to themselves and Facebook pages, often with less likes than the number of employees and family members.
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Apple ‘privacy czars’ grapple with internal conflicts over user data
Most tech companies now have privacy review processes; Facebook, Google, Twitter and Snapchat entered into consent orders with the Federal Trade Commission that require them.
LOOK Twitter’s 10th anniversary video will leave you with a smile
Influencer marketing is as old as marketing itself and celebrity collaborations and endorsements have been a part of Twitter from the start. More recently, however, we have seen the rise of a new breed of influencer: the digital creator. Brands have …
Dopo dieci anni primi segnali di crisi per Twitter?
Twitter festeggia il decimo anniversario, dopo il primo tweet di prova del co-fondatore Jack Dorsey, esattamente il 21 marzo del 2006. Per i primi tre anni la piattaforma di microblogging ha faticato a raggiungere il milione di post, cifra oggi …
On Twitter’s 10th birthday, why Madison Avenue execs are #LoveTwitter
Even though eMarketer lowered its projected estimate of Twitter’s 2016 global ad revenue from $2.95 billion to $2.61 billion amid the company’s audience growth struggles, marketers remain optimistic about Twitter’s future. Marketing Land interviewed …
How Did Twitter Lose Control of Its Own Language?
Compared to robust user information available through Facebook’s ad platform, Twitter marketing opportunities seem destined to fall short of what other platforms offer.
‘Privacy Czars’ Make the Calls at Apple
Most tech companies now have privacy review processes; Facebook FB 0.39% , Google GOOGL -0.40% , Twitter TWTR -0.24% , and Snapchat entered into consent orders with the Federal Trade Commission that require them.
Content Marketers Need to Act Like Publishers
The problem is particularly pervasive when it comes to content. For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or …
Is it #RIPTwitter or will the platform be flying high in 2026?
The very essence of Twitter. In classical marketing terms, this is the hook. The creative heart of the brand concept.
How to turn off Twitter’s algorithmic feed and see tweets in chronological order
More than a month after it first rolled out as an opt-in program, Twitter’s algorithmic timeline is now supposed to be live for all, as recently reported by Marketing Land. What this means is that some tweets will appear in your timeline out of …
Twitter feiert sich mit Zeichenlimit und Marketing-Erfolgen
Vor zehn Jahren wurde der erste Tweet gepostet. Allen altersbedingten Wehwehchen zum Trotz gibt sich Twitter anlässlich des Jubiläums dank Marketing-Erfolgen, einer guten Reichweite und Deutschland als aufstrebendem Markt weiter optimistisch.
Twitter turns 10: Can it last another decade?
As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years.
How a decade of Twitter schooled brands in immediate customer service
It’s mainly about customer service, according to the supermarket chain’s digital marketing director Toby Horry. “A lot of customers are using Twitter as a service channel and we’ve really embraced that, so we now have a lot of people who may …
3 Ways to Be a Better Listener on Twitter
A quick check into a saved Twitter search could show you that a VP of marketing is looking for recommendations for a new automation tool—something you just happen to offer.
Diez maneras en las que Twitter transformó el marketing
Pero hay otra faceta muy interesante y es la que toca a cómo la red de microblogging como transformadora del marketing. Porque, desde la propia organización afirman que siempre han sido las personas y las marcas quienes realmente han definido Twitter, …
Content Marketers Need to Act Like Publishers
The problem is particularly pervasive when it comes to content. For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or …
On Twitter’s 10th birthday, why Madison Avenue execs #LoveTwitter
Even though eMarketer lowered its projected estimate of Twitter’s 2016 global ad revenue from $2.95 billion to $2.61 billion amid the company’s audience growth struggles, marketers remain optimistic about Twitter’s future. Marketing Land interviewed …
10 Ways Twitter Changed Marketing in the Past 10 Years
Twitter has officially turned 10-years-old this week, and the company has not been shy about celebrating this milestone. CEO Jack Dorsey recently made media rounds regard his company’s 10th anniversary, but journalists were more interested in asking …
Twitter Turns 10: A Brief History
Twitter was first conceived in 2006, while Jack Dorsey was at New York University, as a way for individuals to broadcast messages to a small group via SMS.
Posted in Automatic Tweets Tagged with: AcuraTourney, finddarrenclucas, LoveTwitter, NPRreads, RIPTwitter
February 8th, 2016 by autoposter
Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …
Twitter’s Super Bowl Ad Advantage
Disclosure: I own shares of TWTR. When it comes to marketing dollars, Twitter is no match for Facebook and Google. But there is one area of marketing where Twitter beats both Google and Facebook, according to Advertising Age: real time marketing, which …
Twitter Declares New Chief Marketing Officer
Announced through a tweet from CEO Jack Dorsey, Twitter now has a new Chief Marketing Officer. Leslie Berland who is American Express’ former Marketing Vice President, will take care of Twitter’s global consumer and product sales. With Berland …
Canary In A Goldmine: Why Twitter Ads Are Perfect For B2B Marketing
LifeHacker details some other great professinal uses for Twitter in this post. The greatest use I can think of for Twitter, though, is B2B marketing. If your company needs to reach other companies, generate leads, and build up its industry reputation …
http://rock.ly/jrgx0
Monday Tips: Grow Your Twitter Following With These 4 Tools
Grow Your Twitter Following With These 4 Tools Monday Tips is a short list of the best finds across the internet to start your week off right.
Influencer marketing done right, grow a massive Twitter following?
Apparently, a lot of people made it their News Year’s Resolution to gain a huge Twitter following. After all, influencers have a lot of people following them, right?
Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …
http://rock.ly/dn-29
The Twitterverse Is Hating on Red Lobster for Lame Beyoncé Response
Being that there was no way for the restaurant to not know what Beyoncé had said (after all, it was Super Bowl weekend, ground zero for corporate America’s advertising and social media efforts), the delay caused Beyoncé fans to hyperventilate on …
#RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline
It didn’t take long for many on Twitter to express in the most Twitter way possible that they don’t like the idea that Twitter’s live timeline might change. They tweeted using the #RIPTwitter hashtag to express disapproval, causing it to become the top …
Twitter Declares New Chief Marketing Officer
Announced through a tweet from CEO Jack Dorsey, Twitter now has a new Chief Marketing Officer. Leslie Berland who is American Express’ former Marketing Vice President, will take care of Twitter’s global consumer and product sales. With Berland …
Posted in Automatic Tweets Tagged with: RIPTwitter
February 8th, 2016 by autoposter
Twitter Inc. named American Express Co. executive Leslie Berland as its first-ever chief marketing officer, hoping she can explain to the mainstream masses why they should use the social-media service.
Amex Marketing Exec Tops Twitter CMO List
Along with Berland, some others whom Twitter has interviewed include Nickelodeon CMO Pam Kaufman, who just re-upped at that Viacom unit.
Twitter CEO Jack Dorsey Reassures Over #RIPTwitter Worries: Live Timeline Will Remain
Responding to concerns, Dorsey says Twitter loves the live stream and wants to refine it to be more live, not less. … Finally, Twitter has responded to the concerns that its live timeline might be replaced by one where an algorithm chooses what to show.
http://rock.ly/mujr4
Twitter CEO Jack Dorsey Reassures Over #RIPTwitter Worries: Live Timeline Will Remain
Responding to concerns, Dorsey says Twitter loves the live stream and wants to refine it to be more live, not less. … Finally, Twitter has responded to the concerns that its live timeline might be replaced by one where an algorithm chooses what to show.
Twitter shaking up its executive ranks
The quartet of executives, including product head Kevin Weil and head of engineering Alex Roetter, chose to leave the company and take some time off, chief executive Jack Dorsey said in a Twitter post. Separately, Twitter will this week add two new …
Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016
Twitter and Facebook tied as the most mentioned social networks, though neither was explicitly mentioned often. The statistics are from our fifth annual Hashtag Bowl count of hashtags, URLs and social media network inclusions with ads during the Super …
Twitter to Hire a CMO
Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …
What was Super Bowl 50’s most talked about ad?
… Esurance vice president of integrated marketing communications. Mountain Dew, which also had a much talked about commercial with its creation of a “puppymonkeybaby” creature that intrigued viewers.
Twitter to Hire a CMO
Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …
Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016
Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the most-mentioned social networks, though neither was explicitly mentioned often.
http://rock.ly/0t-ur
Posted in Automatic Tweets Tagged with: RIPTwitter
February 6th, 2016 by autoposter
The insights were collected and amassed via a panel of over 1,200 B2B and B2C CMOs and marketing executives located in North America and active on Twitter TWTR +0.00% in 2015 and via over 640,000 tweets including over 350,000 shared links.
Bow in the Presence of Greatness: On Kanye West’s Twitter
Rose’s comments came in the midst of a Twitter battle between West, Rose and her ex-husband, the rapper Wiz Khalifa, the silliest and most sordid celebrity scandal in recent memory.
The Most Followed, and Talked About, NFL Teams on Twitter
The report was based on analysis of the Twitter followings of all 32 NFL teams throughout the football season, as well as the volume of tweets about each organization.
Super Bowl Social Buzz: #AvosInSpace Earning Most Mentions So Far On Twitter
Twitter users love avocados. Or, at least they love the Super Bowl commercial and teaser video that Avocados From Mexico has already released.
http://rock.ly/2mi9k
Twitter: We Are Fighting Terrorism
The effort to remove terrorists’ postings “will help degrade the incredibly successful international online marketing campaigns by ISIS, al Qaeda, Al Shabab and their ilk,” he added. Twitter also outlined several other recent measures it’s taken to …
#RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline
Twitter-SS-1920 It didn’t take long for many on Twitter to express in the most Twitter way possible that they don’t like the idea that Twitter’s live timeline might change. They tweeted using the #RIPTwitter hashtag to express disapproval, causing it …
http://rock.ly/podhq
Facebook’s new Sports Stadium feature gets big tryout for Super Bowl
Facebook and Twitter contend that advertisers can amplify the effect of TV marketing by buying ads on social media, where users already turn to discuss not just the big plays of the game but also their favorite (or most hated) ads.
Here’s How Twitter Is Trying To Make The Most Of The Super Bowl
Last year, Twitter saw 29 million tweets during the Super Bowl, about 21% more than the year before. “We’re going to have more marketers activating on Twitter this Super Bowl than we ever had before,” says Alex Josephson, a director on the social …
The next wave in storytelling is short-form video
If not, now is the perfect time because Twitter has decided to incorporate Periscope streaming directly into its feed. While this feature is only available on the iOS app, Periscope streaming directly on Twitter means your mobile audience will no …
Essential Twitter Marketing Tips for Photographers
Selling is selling, marketing is marketing… you just tweak them slightly according to who it is your target. In this article I will stick to Twitter in particular even though I do believe in (and use) other social networks. Twitter is just by far the …
http://rock.ly/l3yc1
Posted in Automatic Tweets Tagged with: AvosInSpace, RIPTwitter