August 19th, 2016 by autoposter
Social media shows no mercy for a flowery tweet from an Indian state’s tourism account.
The Rapidly Increasing Influence of B2B Marketers
In addition to having 20+ years of experience in marketing B2B firms, Molloy (@MargaretMolloy) has also become a leading influencer of CMOs on twitter (see here for the full list of influencers). What follows are her insights regarding the changing …
BuzzFeed Profile Calls Out Twitter for Protecting Hate Speech
The issue is coming to a head because of recent high-profile incidents and because of the enormous reach of Twitter’s social network, which has been increasingly used by large enterprises as a marketing channel. In the U.S. today, 66 percent of all …
BuzzFeed Profile Calls Out Twitter for Protecting Hate Speech
The issue is coming to a head because of recent high-profile incidents and because of the enormous reach of Twitter’s social network, which has been increasingly used by large enterprises as a marketing channel. In the U.S. today, 66 percent of all …
The Rapidly Increasing Influence of B2B Marketers
In addition to having 20+ years of experience in marketing B2B firms, Molloy (@MargaretMolloy) has also become a leading influencer of CMOs on twitter (see here for the full list of influencers). What follows are her insights regarding the changing …
How ‘Sausage Party’ Used a Digital Marketing Blitz to Draw Crowds
In order to get members of the so-called Millennial generation to show up in force, Sony Pictures deployed the largest digital marketing campaign in the studio’s history, leaning on social media platforms such as Snapchat, YouTube and Twitter to drive …
Twitter has a new kind of ad: Stickers
Selling stickers is a way for Twitter to try and attract more brand-marketing dollars, an advertising cohort that has always been Twitter’s bread and butter, but might not be spending like it has in the past. Twitter reported disappointing earnings …
Twitter opening up a potentially rich marketing channel
Twitter is preparing give more users the ability to post content using its Moments feature, potentially opening up an exciting new marketing channel to businesses. Moments are a curated collection of tweets on a particular topic, which typically …
‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo
The social network announced today that brands can now create and promote their own stickers on Twitter, starting with sugar-water and snack conglomerate PepsiCo.
Will Twitter’s Live Video Content Become the New TV?
Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. Twitter hopes to be the video marketing platform, picking up the viewership TV is losing. But there are questions still to answer: Is Twitter …
‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo
The social network announced today that brands can now create and promote their own stickers on Twitter, starting with sugar-water and snack conglomerate PepsiCo.
[WATCH] Marketing Land Live #24: Twitter’s abuse problem, Facebook News Feed changes & more
It’s an issue that has cropped up many times in the past despite regular promises from Twitter to take action and make it better.
Twitter marketing boss shoots to build up brand’s following
Leslie Berland, Twitter’s global chief marketing officer, is reminiscing about following the NBA on Twitter last season. She wasn’t glued to expert commentators during games but instead watching out for what Ayesha Curry might say next. The wife of US …
How to Use Twitter to Improve Customer Service
In a recent CXweek event, Twitter Sr. Product Marketing Manager Jeff Lesser gave an interesting talk about how to use Twitter to improve customer service. “At Twitter we like to think that we have the best platform for doing customer service,” Lesser …
Twitter Close to Streaming Deal with Apple TV?
Twitter and Apple are reportedly in talks to integrate Twitter’s app into Apple TV in order to share livestreamed NFL games, which Twitter has recently signed an exclusive deal for, with Apple TV owners. According to the New York Times, the deal could …
How to Use Twitter to Improve Customer Service
In a recent CXweek event, Twitter Sr. Product Marketing Manager Jeff Lesser gave an interesting talk about how to use Twitter to improve customer service. “At Twitter we like to think that we have the best platform for doing customer service,” Lesser …
Twitter opening up a potentially rich marketing channel
Twitter is preparing give more users the ability to post content using its Moments feature, potentially opening up an exciting new marketing channel to businesses. Moments are a curated collection of tweets on a particular topic, which typically …
Twitter lanza nueva herramienta para empresas: stickers promovidos
Twitter quiere que las empresas interactúen de forma creativa con sus clientes, por ello, lanzó una nueva herramienta: stickers promovidos. Con stickers promovidos las marcas contarán con una forma creativa para compartir fotos y conectarlas con el …
Twitter rolls out Promoted Stickers
Twitter is offering marketers a new way to advertise to its users by launching Promoted Stickers. With the new ad format, marketers can include advertising in stickers that are incorporated in images shared on Twitter. Advertisers can buy branded …
He’s not erratic or crazy: Trump used lifestyle marketing to win the Republican nomination and outsmart the media
On Friday Donald Trump was again in full professional wrestling heel mode. Using Twitter, he mocked the news media by saying, “I love watching these poor, pathetic people (pundits) on television working so hard and so seriously to try and figure me out.
He’s not erratic or crazy: Trump used lifestyle marketing to win the Republican nomination and outsmart the media
On Friday Donald Trump was again in full professional wrestling heel mode. Using Twitter, he mocked the news media by saying, “I love watching these poor, pathetic people (pundits) on television working so hard and so seriously to try and figure me out.
Report: AR/VR Devices Have Seen 548% Increase in Twitter Mentions Since January 2015
The report showed that there has been a 548 percent increase in Twitter mentions about augmented reality and virtual reality since January 2015.
Twitter’s local head of marketing departs
Twitter Australia’s head of marketing has left the business after less than two years in the role. Marshall Maher took on the role in January 2015 and is understood to have left the role a few weeks ago to return to the US.
http://rock.ly/fequ0
He’s not erratic or crazy: Trump used lifestyle marketing to win the …
This was all by design: Trump is acting intentionally, with premeditation and according to a plan.
Social 101: 6 Tips for Successful Twitter Marketing
Indeed, Twitter is an effective social media tool for marketers to connect and engage with their target market. Publications such as BBC News World, Fox News, and New York Times have maintained a steady presence on Twitter. Popular brands like Chanel, …
Why Marketers Should Use Twitter (Infographic)
It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off.
Twitter rolls out Promoted Stickers
Promoted Stickers are limited to eight per day in any given market, according to Marketing Land. Advertisers reportedly don’t have the ability to target them to specific audiences within those markets.
Pinterest joins the video ad battle
Pinterest is launching video ads on its platform as it looks to compete with rival digital platforms such as Facebook, Twitter and YouTube for brands’ growing video ad budgets. Its first video format, which it is testing in beta mode, will allow brands …
Twitter rolls out Promoted Stickers
Twitter is offering marketers a new way to advertise to its users by launching Promoted Stickers. With the new ad format, marketers can include advertising in stickers that are incorporated in images shared on Twitter. Advertisers can buy branded …
5 Brands Winning Marketing Gold During #Rio2016
It would be inappropriate to talk about all the social buzz surrounding #Rio2016 without talking about Twitter! After all, it seems to be people’s go-to social network for sharing off-the-cuff feedback.
Pinterest launches video advertisements with its own spin
Pinterest may be late to the video advertising party, but it stands to reap great benefits, according to business and marketing experts. The online bookmarking platform launched … While Pinterest’s foray into video ads comes more than a year after …
eMarketer drops Twitter user growth forecast from 8% to 2%
Just when things were looking up for Twitter, it all comes crashing back down. Weak user growth and poor ad revenue figures have plagued the social platform since Jack Dorsey came back as CEO to turn around the company.
Cher called Kate Hudson’s athletic brand after she identified its biggest problem on Twitter
In a recent interview, Shawn Gold, Corporate Marketing Officer of TechStyle (formerly Just Fab Inc.) told Business Insider that he reached out to the superstar’s agent, and then Cher herself called him back.
eMarketer drops Twitter user growth forecast from 8% to 2 …
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Cher called Fabletics after her Twitter post – Business Insider
Last month, Cher tweeted to more than 3 million followers about Kate Hudson’s athletic wear brand, Fabletics. She didn’t enjoy shopping on the site, and many …
5 Brands Winning Marketing Gold During #Rio2016
The easy route for Twitter would be to create an educational infographic about how people are using Twitter – a very brand-specific piece of content about why the social network is so great.
Twitter CMO shoots for social glory
Leslie Berland, Twitter’s global chief marketing officer, is reminiscing about following the NBA on Twitter last season. She wasn’t glued to expert commentators during games but instead watching out for what Ayesha Curry might say next. The wife of US …
http://rock.ly/f3qu9
Twitter Australia’s Head of Marketing, Marshall Maher Exits
Twitter has announced that Marshall Maher has decided to leave after having taken on the role of Twitter Australia’s Head of Marketing in January 2015. It is believed that Maher left the company a few weeks ago to go back to the United States, where he …
eMarketer drops Twitter user growth forecast from 8% to 2 …
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Twitter CMO shoots for social glory
Leslie Berland, Twitter’s global chief marketing officer, is reminiscing about following the NBA on Twitter last season. She wasn’t glued to expert commentators during games but instead watching out for what Ayesha Curry might say next. The wife of US …
Twitter Australia’s Head of Marketing, Marshall Maher Exits
Twitter has announced that Marshall Maher has decided to leave after having taken on the role of Twitter Australia’s Head of Marketing in January 2015. It is believed that Maher left the company a few weeks ago to go back to the United States, where he …
eMarketer drops Twitter user growth forecast from 8% to 2%
Just when things were looking up for Twitter, it all comes crashing back down. Weak user growth and poor ad revenue figures have plagued the social platform since Jack Dorsey came back as CEO to turn around the company.
4 ways for Twitter to stay relevant
When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms …
http://rock.ly/rpias
As user growth stalls, Twitter aims to raise its profile with advertisers
But Twitter Inc. went nearly a decade without a chief marketing officer, before hiring Leslie Berland away from American Express Co.
As user growth stalls, Twitter aims to raise its profile with advertisers
But Twitter Inc. went nearly a decade without a chief marketing officer, before hiring Leslie Berland away from American Express Co.
4 ways for Twitter to stay relevant
When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms …
‘Is Pepsi okay?’ Twitter unveils promoted stickers with partner PepsiCo
The social network announced today that brands can now create and promote their own stickers on Twitter, starting with sugar-water and snack conglomerate PepsiCo.
4 ways for Twitter to stay relevant
When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of social, and Twitter is like Bing.” I hate saying it, but it’s the reality. Facebook dominates in terms …
Twitter rolls out ‘quality filter’ to all users
After pushback against its hands-off policy on tweets, Twitter is now giving users more control over what they see in their timelines.
Twitter rolls out ‘quality filter’ to all users
After pushback against its hands-off policy on tweets, Twitter is now giving users more control over what they see in their timelines.
Posted in Automatic Tweets Tagged with: 24, Rio2016
August 9th, 2016 by autoposter
We all know that views and impressions are out and engagement is in in terms of ROI generating marketing metrics; the more people ‘buzzing’ and talking about your brand, the better.
Twitter Marketing for Real Estate Agents
By now, most real estate agents should recognize the importance that social media has in their profession. Being a successful real estate agent in today’s world requires an Internet presence.
Marketing Nuggets: Twitter’s new ads, Instagram Stories and more
It’s so hard to keep up with the social media giants, as they seem to be releasing a new piece of advertising or marketing functionality every week. This time around, it’s Instagram and Twitter that have brought in something new for us to play with …
Make Marketing Great Again: 3 Lessons from the Campaign Trail
For those of us who obsess over these things, the only thing more unconventional than Trump’s rhetoric has been his ability to remain competitive, forgoing 30-second spots for the free media TV interviews and Twitter posts provide him. Campaign tactics …
Facebook, Twitter launch new tools for users to enjoy the Olympics
Social Media Today outlined new tools that Facebook and Twitter are rolling out for the Rio Olympic Games to help users enjoy and celebrate the events and athletes.
Marketing during the Olympics can be tough for smaller brands
Frustrated by their inability to mention their sponsors, dozens of athletes launched a Twitter campaign during the 2012 London Olympics to urge an end to the rule.
Twitter Launches a New Marketing Campaign to Attract Users
This, however, is not the first time when Twitter has tried to explain about itself to the potential users. Before releasing “Moments” feature last year, the company announced plans of rolling out a marketing campaign which would focus on attracting …
Twitter’s Communications Head Leaves After 6 Months on the Job
BuzzFeed first reported that Natalie Kerris, Twitter’s VP of communications, is leaving the company. Kerris joined Twitter TWTR 0.61% from Apple AAPL 1.58% in February. Leslie Berland, Twitter’s chief marketing officer, will be taking over the comms …
Turning Tweets Into Legal Tender, The Story Of Twitter’s @dubstep4dads
Curtin has parlayed his Twitter prowess into real dollars, a trend that’s become all too common in the social media era.
– Marketing Tech …
Twitter’s launched conversational ads, which the platform rolled out to all advertisers this week.
How to Rapidly Grow Your Twitter Following
“Isn’t Twitter just bots talking to other bots?” I thought as I skeptically reactivated my Twitter account. Though I’m nowhere near Twitter stardom, three months and 700 followers later I’ve come to value Twitter as an essential marketing tool for real …
Can Twitter’s New Marketing Strategy Drive User Growth?
Recently, Twitter rolled out a new marketing strategy which includes videos explaining what Twitter stands for, distinguishing it from other social media platforms.
Twitter Launches a New Marketing Campaign to Attract Users
This, however, is not the first time when Twitter has tried to explain about itself to the potential users. Before releasing “Moments” feature last year, the company announced plans of rolling out a marketing campaign which would focus on attracting …
Marketing Nuggets: Twitter’s new ads, Instagram Stories and more
It’s so hard to keep up with the social media giants, as they seem to be releasing a new piece of advertising or marketing functionality every week. This time around, it’s Instagram and Twitter that have brought in something new for us to play with …
Turning Tweets Into Legal Tender, The Story Of Twitter’s @dubstep4dads
Curtin has parlayed his Twitter prowess into real dollars, a trend that’s become all too common in the social media era.
What Olympic Hashtags Are Trademarked?
To celebrate the occasion and get hype building, Twitter unveiled a series special emojis for #Rio2016 and #Olympics. … At what point does the need to protect sponsors from ambush marketing limit companies from engaging in social media best practices?
Twitter revives familiar marketing strategy
From breaking news and entertainment to sports and politics – from big events to everyday interests with all the live commentary that makes Twitter unique. In the coming days and weeks, we’ll be rolling out marketing including videos and digital ads …
‘Rule 40’ Twitter Account Trolls Pope, White House, Trump on …
Rule 40 limits athletes, coaches and other participants from appearing in advertising and other marketing. Twitter suspended an account that referenced the rule …
‘Rule 40’ Twitter Account Trolls Pope, White House, Trump on …
Rule 40 limits athletes, coaches and other participants from appearing in advertising and other marketing. Twitter suspended an account that referenced the rule …
Nate Diaz clarifies Twitter callout of UFC: ‘They had me doing a little run-around’
“It’s not like something I was losing sleep over trying to get into, but when they call and the opportunities are there, you might as well take them,” Diaz said.
20 Growth Hacking Strategists That You Must Follow In 2016
Nathan is the Founder of ConvertKit, an email marketing SaaS company. Beside sharing his journey on how he grows his business, Nathan also helps entrepreneurs learn how to design their apps and market their product.
Password Hacking Forces Big Tech Companies to Act
Carbonite moved decisively because of the serious consequences of a compromise, said Norman Guadagno, Carbonite’s senior vice president of marketing. “When you have a Carbonite account—or any … The Twitter account of Brendan Iribe, chief executive …
‘Rule 40’ Twitter Account Trolls Pope, White House, Trump on #Rio2016
Pope Francis received a stern message about Olympic marketing after tweeting a good luck message as the Games kicked off. “Good luck to the athletes at #Rio2016!
‘Rule 40’ Twitter Account Trolls Pope, White House, Trump on #Rio2016
Pope Francis received a stern message about Olympic marketing after tweeting a good luck message as the Games kicked off. “Good luck to the athletes at #Rio2016!
Twitter’s new CMO kicks off marketing push to lure new users
Twitter’s recently appointed CMO Leslie Berland is launching a marketing push to attract new users as it looks to dispel myths around the platform and how to use it and position Twitter as a place to “see what’s happening everywhere in the world right …
Merkle, Marketing Partner To Google And Facebook, Sells Majority Stake Valuing It At $1.5 Billion
One of Google and Facebook’s first and biggest data partners for their digital advertising operations is cashing in. Merkle announced Monday that it’s sold a majority stake in its business to global media group Dentsu Aegis Network.
Twitter launches marketing campaign to reintroduce brand to new users
Twitter is launching a new marketing campaign, called “See what’s happening,” to bring new users to the platform.
#Success: the 5 best brand campaigns on Twitter
Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise?
http://rock.ly/dqwov
John Calipari Reveals Part Of His Marketing Pitch On Twitter
John Calipari, head coach of Kentucky men’s basketball, likely doesn’t have much trouble selling his program at this point, considering he’s put dozens of players in the NBA over the past decade.
Survey: Cloud storage, email marketing top small business tech tools
Perhaps surprisingly, Google Plus ranked higher as a social media platform for business than Twitter, Instagram, Snapchat or Pinterest.
http://rock.ly/ny8bo
UK Olympic Tweeters ‘positive’ and engaged – so far
The biggest moment of the ceremony on Twitter was the appearance of giant insects, designed to reflect the diversity of the Amazon, which inspired a peak of 1,793 posts on Twitter in the UK. The section highlighting climate change also … Sentiment is …
Vanessa Marcotte: 5 Fast Facts You Need to Know
A 27-year-old jogger found dead Sunday night in Massachusetts was the victim of a homicide, authorities say, and investigators are examining the possibility she was raped and set on fire, Fox 25 News reports.
Marketing and the Media: Tips for Utilizing Social Media Marketing
There is even a need for dental marketing. Dentists can use the same marketing tools as clothing brands or soda companies by knowing their audience.
20 Growth Hacking Strategists That You Must Follow In 2016
Nathan is the Founder of ConvertKit, an email marketing SaaS company. Beside sharing his journey on how he grows his business, Nathan also helps entrepreneurs learn how to design their apps and market their product.
Twitter to sublease four floors of SF office space
SAN FRANCISCO – Unprofitable and struggling Twitter is looking to sublease out a total of 183,642 square feet of space in its San Francisco offices, according to a seven-page marketing prospectus posted online. Offices on four separate floors of the …
Twitter launches marketing campaign to reintroduce brand to new users
Twitter is launching a new marketing campaign, called “See what’s happening,” to bring new users to the platform.
Why Ralph Lauren’s Team USA Uniforms Are Such a Marketing Coup
Last week, right after Team U.S.A. took to Twitter to release a photo of what its 2016 Summer Olympics uniforms would look like, the pundits pounced.
Twitter to sublease out 30% of San Francisco headquarters
SAN FRANCISCO – Unprofitable and struggling Twitter is looking to sublease out a total of 183,642 square feet of space in its San Francisco offices, according …
Marketing and the Media: Tips for Utilizing Social Media Marketing
There is even a need for dental marketing. Dentists can use the same marketing tools as clothing brands or soda companies by knowing their audience.
Twitter launches marketing campaign to reintroduce brand to new users
Twitter is launching a new marketing campaign, called “See what’s happening,” to bring new users to the platform.
#Success: the 5 best brand campaigns on Twitter
Twitter has come of age as a marketing platform- but with more than half a billion tweets a day how does a brand get heard above the noise?
How Startups Can Make Lead Generation Easy
When it comes to leveraging the latest digital marketing practices, owners of small and midsized businesses often feel left behind.
Do marketers still want what Twitter is selling?
Speaking on a conference call yesterday (26 July), Jack Dorsey, Twitter’s CEO said: “There is increased competition for social marketing budgets, which requires us to continuously raise the quality bar on the advertising solutions we bring to market.”.
Want cheaper Internet access? Hand over your privacy
It seems a simple enough proposition: Would you agree to receive marketing pitches in return for a discount on your high-speed Internet service?
Why Ralph Lauren’s Team USA Uniforms Are Such a Marketing …
It really wasn’t Ralph’s fault. Last week, right after Team U.S.A. took to Twitter to release a photo of what its 2016 Summer Olympics uniforms would look like, the …
16 Free Tools for Facebook Marketing
But beyond Facebook’s own tools, there are useful third-party tools that businesses can use for marketing on Facebook. Here is a list of third-party … Post Planner makes it easy to find, plan, and post content on Facebook and Twitter. Post Planner …
Facebook, Twitter court YouTube influencers to boost live video offerings
“At the end of the day, content creators control engagement and control eyeballs,” Krishna Subramanian, co-founder of influencer marketing firm Captiv8, told Bloomberg. “The more content they upload, the more engagement that happens on Facebook.
Twitter opens Moments to more influencers and brands
Twitter Moments, which debuted in October, was previously called Project Lightning, and is one of the central components of the company’s marketing efforts. Until now, every Moment had been curated by either Twitter’s editorial team or a limited group …
Twitter opens Moments to more influencers and brands
Twitter Moments, which debuted in October, was previously called Project Lightning, and is one of the central components of the company’s marketing efforts. Until now, every Moment had been curated by either Twitter’s editorial team or a limited group …
Apple Is Selling Unofficial Olympic Watch Bands Near Rio Venues
“While they don’t appear to be breaking any rules, they appear to be getting really close to the edge of ambush or guerilla marketing,” said Jeff Benz, who arbitrates disputes for international dispute-resolution firm JAMS and is a former general …
Posted in Automatic Tweets Tagged with: Olympics, Rio2016, Success