March 1st, 2017 by autoposter
A solid social media marketing strategy utilizes multiple networks for maximum online reach. It allows you to reach different audience types, offer distinctive user experiences, and leverage the unique advertising features designed for each platform …
EMA Recommends EU Marketing of Edoxaban in Atrial Fibrillation
The European Medicines Agency’s Committee for Medicinal Products for Human Use (CHMP) recommended granting a marketing authorization for edoxaban (Roteas, Daiichi Sankyo Europe) for prevention of stroke and systemic embolism in adults with …
NASCAR celebrates best racing in years with return of Ready. Set. Race
Race campaign was so popular with our fans last year that we couldn’t wait to bring it back with even more intense racing action,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “The Monster Energy NASCAR Cup Series …
Hip to Be Square
Send the hosts feedback on their personal Twitter feeds. … From design to marketing, from crowdfunding to manufacturing, it’s a wooly world, complete with copycats, bankruptcies, and brand managers who focus all of their marketing on Amazon search.
EMA Recommends EU Marketing of Edoxaban in Atrial Fibrillation
The European Medicines Agency’s Committee for Medicinal Products for Human Use (CHMP) recommended granting a marketing authorization for edoxaban (Roteas, Daiichi Sankyo Europe) for prevention of stroke and systemic embolism in adults with …
Rebranding David Bowie With Smoothies, Yoga
As a result of this barrier, Sotheby’s embarked on a multi-faceted campaign to drive home the point that Bowie was in fact an avid collector, involving—no joke—such disparate marketing tools as a yoga class, a periscope at Twitter’s headquarters, a …
Social media fuels rumors of threat against West Forsyth High School
… this is Charles McAninch, principal at West Forsyth High School. Parents, I am calling in regard to the threat to our campus that has been posted anonymously on Twitter,” the message said. … Social media has been the number one reason that people …
Twitter sees growth in Brazil
Twitter has reported a 30 percent boost in advertising revenue in Brazil last year helped by digital marketing interest around the Olympic Games and rising smartphone uptake locally.
Twitter sees growth in Brazil
Twitter has reported a 30 percent boost in advertising revenue in Brazil last year helped by digital marketing interest around the Olympic Games and rising smartphone uptake locally.
#SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week
This week’s ‘Skim is filled to the brim: The impending demise of apps and why your company needs to start thinking different; Twitter’s brand-new, personable customer service feature; Instagram’s big change that just made it easier to tell your brand …
Social media has become the media in Africa
At the time, social media seemed mostly a fun and useful marketing communications platform. Looking back, that was only … Like elsewhere, Facebook and Twitter have also been important for sharing news and local information. But in countries where the …
Miss Universe coronation is Twitter’s biggest global entertainment event this year
The relationship between sports and entertainment content on TV and Twitter is extremely strong and symbiotic at that.” Twitter’s marketing strategy is to bring the best of live and video content. Maya pointed out that over 92% of Twitter users watch …
Pharma urges FDA to delay rule on policing off-label marketing
In a fit of anger, drug makers are urging the Food and Drug Administration to delay a final rule giving the agency greater leeway to police off-label marketing over concerns it would harm public health by “chilling valuable scientific speech …
The NCAA Showcases Its Marketing Muscles During March Madness 2017
Although it is a non-profit organization, the NCAA (National Collegiate Athletic Association) continues to do a brilliant job of marketing its March Madness men’s college basketball tournament, which is celebrating its 79th year in 2017. A brief …
Kim Kardashian Is Giving Fans Free ‘Zebra’ Yeezy Boosts On Twitter
Reportedly Kanye West’s most limited Yeezy release with Adidas, the “Zebra” Yeezy 350 Boost was nearly impossible to buy this morning.
Student-run Kelpÿ company enters partnership with Costco
… Kelpÿ branched out to other social media platforms such as Facebook, Twitter and Instagram. “Our biggest marketing asset is encouraging people through Facebook to pre-order our chips off the website,” said Cory Bierman, the company’s marketing officer.
The 6 Most Impressive Numbers From Weibo’s Q4 Earnings
Weibo’s advertising and marketing revenue, boosted by its growth among smaller to medium-sized businesses, rose 45% to $188 million.
Opinion: Even an old dude knows that Snap isn’t another Twitter
Google worked immediately because marketers knew people used search to buy stuff. Twitter has struggled to adapt its short-takes format to marketing messages. Because it’s largely a picture-sharing service, Snap sells video ads – which marketers pay a …
21 Effective and Useful Content Marketing Tips
If you don’t know how to create a Twitter List, here is a great article I wrote about it. If you aren’t already, you should look at Feedly as another tool to use to create a list of great content.
Twitter Alums Look To Wag The Long Tail Of Cancer Risk Detection
This month, I got the opportunity to catch up with an advisor to my former consulting company — which operated back in the heyday of social-tech marketing — and it reminded me that one of the most foundational rules of digital business is still …
Twitter tries to humanize customer service interactions
Twitter is rolling out Custom Profiles that indicate when a direct message is coming from a person rather than a brand’s chatbot, as reported by VentureBeat and Marketing Land. For verified brand accounts, direct messages from the brand can be …
5 Content Marketing Lessons From SNL in the Age of Trump
Everyone in the national media is talking about Trump all the time. But what about your business or your industry? What are the key issues that your customers are worried about and focusing on?
Silicon Valley adtech startup taps ex-Twitter exec to open first Asia office in Singapore
The adtech firm isn’t starting from zero: Marc explains they’re already working with 17 clients in Asia – including the likes of Grab, JollyChic, and marketing agencies Septeni and M&C Saatchi Mobile. Liftoff’s model is different to other mobile …
How Does the Snapchat IPO Stack up to Facebook and Twitter?
Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.
Gentleman And Ladies, It’s Time to Start Your Nascar ’17 Monster Marketing Engines
The effort also includes print, at-track activation, Internet and social media at such Nascar platforms as Twitter, Facebook, Twitter, Snapchat, YouTube and Instagram, which also will include videos featuring Monster Energy Nascar Cup Series drivers …
Friday recap: Home shopping with Google Home, more revenue options for Facebook advertisers and Twitter partners …
It’s been a relatively quiet week but there are still some interesting updates going on in the content marketing space.
How Does the Snapchat IPO Stack up to Facebook and Twitter?
Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.
How Does the Snapchat IPO Stack up to Facebook and Twitter?
Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.
How Does the Snapchat IPO Stack up to Facebook and Twitter?
Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.
3 Ways to Grow Your Business With Free Social Media Analytics
Eighty-six percent of marketers believe that social media is important for their business, and U.S. spending on social media marketing is expected to top $17 billion per year by 2019. Yet only 3.4 percent of business leaders report that social media …
Twitter takes on Oscars’ best picture snafu
Twitter users posted their interpretation of what happened. #Oscars pic.twitter.com/p0Lb5DbzG0. – Nathan Ourn™ (@Nxthann_) … Some smelled a perfect marketing opportunity. Get the name wrong? We offer 24hr grace periods to correct minor errors.
How Does the Snapchat IPO Stack up to Facebook and Twitter?
Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.
Better Buy: Twitter, Inc. vs. Baidu
Baidu closed out 2016 with 452,000 online marketing customers, 19% fewer than it was serving a year earlier. Most of that decline is Baidu turning advertisers away as it improves the quality of its marketing customers, particularly healthcare-related …
How Does the Snapchat IPO Stack up to Facebook and Twitter?
Evan Asano is the CEO and founder of Mediakix, a leading influencer marketing company that works with top brands and social media influencers.
Twitter Alums Look To Wag The Long Tail Of Cancer Risk Detection
This month, I got the opportunity to catch up with an advisor to my former consulting company — which operated back in the heyday of social-tech marketing — and it reminded me that one of the most foundational rules of digital business is still …
Better Buy: Twitter, Inc. vs. Baidu
Baidu closed out 2016 with 452,000 online marketing customers, 19% fewer than it was serving a year earlier. Most of that decline is Baidu turning advertisers away as it improves the quality of its marketing customers, particularly healthcare-related …
Using social media to jump-start your content marketing strategy
While your usual social media management tools like Hootsuite and Twitter’s own TweetDeck offer good collaboration opportunities for the purpose of posting and scheduling, companies with cross-channel marketing departments can look toward …
Is it a Twitter or a Facebook? Ghosts of social media IPOs past hang over Snap listing
A lesson for Snap founder and Chief Executive Officer Evan Spiegel from both of those: In Snap’s first few quarters as a public company it needs to meet the expectations management established during the roadshow, when it was marketing the stock to …
Rounding Up the Top 4 Marketing Analytics Tools and How to Use Them
Even with a free account, you can monitor up to five different social media pages on Pinterest, Google+, LinkedIn, Facebook, Twitter, and Instagram. In addition to analytics, Buffer allows brands to automate content distribution through a visual …
Best-selling Author Jake Knapp Will Be a Keynote Speaker at Demandbase’s Fourth Annual Marketing Innovation …
SAN FRANCISCO, Feb. 28, 2017 /PRNewswire/ Demandbase, the leader in Account-Based Marketing (ABM), today revealed that Jake Knapp, the New York Times best-selling author of Sprint, will be a keynote speaker at the fourth annualMarketing …
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L-SPARK announces startups joining winter 2017 cohort to set foundation for scale
Ottawa-based SaaS accelerator L-SPARK has announced the six startups that will join its winter 2017 accelerator program. The six selected companies will move into L-SPARK’s office space for four months, with the goal of propelling their companies to 10 …
Weibo ad revenues up 42% as live streaming drives growth
Chinese microblogging site Weibo has reported a 42% growth in advertising and marketing revenues driven by video and live streaming services.
4 Tips to Get Started Marketing on Instagram
You’re probably already marketing your brand on Facebook and Twitter—and perhaps even LinkedIn. These are often the three social platforms that come to mind when social media marketing is mentioned. There’s another—Instagram—that’s often …
Why the Dichotomy Between Ad Tech and Marketing Tech Is Dysfunctional
The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. But it goes beyond advertising of any kind too.
A Modern Guide to Social Media Content Marketing, Part 3: LinkedIn
This is the third installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Catch up on the first and second installments here, and …
How This UAE Startup Is Helping Big Brands To Dominate Social Media In The Middle East
With brands switching serious percentages of their total media investment into channels such as Facebook and Twitter — as social media marketing grow from strength to strength — a Dubai-based creative tech startup is showing them how to get their …
Twitter’s New Anti-abuse Tools Include Ability to Mute ‘Eggs’
Twitter has made several changes to how it handles online abuse and harassment over the last few weeks after admitting last month that it has not being doing enough to combat online hate.
Twitter takes on Oscars’ best picture snafu
Twitter users posted their interpretation of what happened. #Oscars pic.twitter.com/p0Lb5DbzG0. – Nathan Ourn™ (@Nxthann_) … Some smelled a perfect marketing opportunity. Get the name wrong? We offer 24hr grace periods to correct minor errors.
Teads Arrives in Peru; Could Twitter Boost Activity During Carnival?
This week’s Latin American Roundup brings the following stories: the video ad tech Teads announce an office in Peru, rolling out their expansion in South America with a local team in Lima; Twitter release numbers of interactions on their platform …
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Olympics, smartphones push Twitter revenue up 30 percent in Brazil
“Brazil is a motor of growth for Twitter, both in users and in revenue,” said Fiamma Zarife in a recent interview.
Posted in Automatic Tweets Tagged with: Oscars, SocialSkim