April 19th, 2016 by autoposter
… actually mean for you and for the world. So let me try to connect the dots. Before doing that, though, the usual disclaimer: I’m the cofounder and COO of AdEspresso, which is a Facebook Marketing Partner, and we do have privileged access to …
Govt to launch Twitter Seva on April 21 as part of Startup India
In a move to support budding entrepreneurs, the government will on April 21 launch Twitter Seva, a new service to address various queries of startups in a timebound manner.
How seven angry residents got MS Dhoni out of Amrapali advertisement
“We have now created Twitter handle #gharbachaoakhilesh and hope to get UP chief minister to help,” says Anand. “The spinoff is that we are now closer to each other in our society,” says Digvijay Singh, a communication and marketing professional.
Major earthquake rocks Ecuador, death toll rises
“Our infinite love to the families of the dead,” he said on Twitter, while cutting short a trip to Italy to return home.
B2B marketing versus B2C
Twitter Updates Conversion Lift Reports: Twitter introduced updates to its conversion lift reports “to help performance advertisers better understand the full impact of their Twitter Ads campaigns.” These updates include optimised spend using daily …
SCORE, Elkhart Chamber workshop to focus on social media marketing
Mike Gingerich, president of Digital Hill Multimedia, will be the featured presenter. He will talk about social media networks including Facebook, Twitter, Linkedin, Pinterest, Google+ and Instagram, and how entrepreneurs and businesses can use them to …
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The 22-year-old whiz kid who runs Apple’s Twitter account shares his social media tips
He’s been named to Forbes’ 30 under 30 list for marketing, and when he accepted a job at Apple, it was covered by Apple blogs.
Do Tweets still have a business role?
“If half of them are on Twitter, the platform might be a good marketing tool.” Basilico, who has pushed boundaries since I’ve known him, looks beyond traditional Twitter tools. “What makes Twitter really exciting is the potential of Blab and Periscope …
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From Utah to Iowa: Marketing a profitable fix for troubled teens
The WWASPS boarding schools and marketing businesses created by their founders have faced a series of lawsuits and federal criminal probes over the years stemming from allegations that sound eerily similar to those leveled at Midwest Academy: child …
Toni Ko’s next fortune could be made in shades
“The best marketing strategy is the oldest marketing strategy. If your product is good and your price is good, people are going to naturally talk about it, and it spreads like wildfire.
Why Fans of Hamilton Should Be Delighted It’s Finally Stirring Criticism
As I’ve written before, obsessively demanding that fictional works take place in our world diminishes art, and can also, as Neil deGrasse Tyson’s Twitter feed amply demonstrates again and again, just make you a blowhard. But that’s not what these …
New Twitter Trend: High School Girls Posing in Noodle Restaurants
The Japanese noodle restaurant chain Marugame Seimen, which specializes in udon (thick wheat noodles), has started a social media marketing campaign targeted at high school-age girls, JK Udon Kawaii (“High School Girls Udon Cute”). The idea is to take …
Social media startup Tribe warns against over-priced IPOs as it begins raising
Social media marketing startup Tribe will kick off a $5 million capital raising push, which it says calls the ambitious IPO plans of rival Visual Amplifiers into doubt, amid concerns retail investors are being asked to fund under-cooked companies …
Things We Saw Today: Mariska Hargitay Reads The #Hamiltome
Some of us have yet to get our hands on the #Hamiltome (otherwise known as Hamilton: The Revolution, which delves into the making of the famous musical by Lin-Manuel Miranda and the history that was adapted to create the smash Broadway hit).
Government to Launch ‘Twitter Seva’ for Startups on Thursday
As part of its steps to support budding entrepreneurs, the government on April 21 will launch a new service, Twitter Seva, to address various queries of startups in a timebound manner.
Twitter’s NFL deal could position it as a live-stream titan
For Twitter the deal gives it an instant boost in live-streaming authority, an area that is increasingly interesting for marketers as well as an area Facebook has been heavily promoting through its new Facebook Live video initiative. (Note: Facebook …
KFC Australia apologises over misjudged tweet
#NSFW. Something hot and spicy is coming soon…” and had picture of a couple sat on a couch, with the woman reaching for something on her grinning male friend’s lap, that has been pixelated.
Inspired by… explaining what you do
I follow a lot of political journalists on Twitter and, as insightful as their Tweets are, it’s often more fun reading through the responses, particularly when they have opinions on divisive topics.
Coho Data Appoints Jim Ensell as Chief Marketing Officer
PALO ALTO, Calif.–(BUSINESS WIRE)–Coho Data, a leading innovator in scale-out flash storage for the enterprise, today announced the appointment of Jim Ensell as the company’s Chief Marketing Officer. Ensell brings more than 25 years of diverse …
D8 launches virtual reality Twitter voting for ‘Nouvelle Star’
… Jürgens is the Managing Director and Cofounder of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and …
Bang for Your Buck: 4 Online Marketing Tips for Startups on a Budget
Trump’s approach to his 2016 presidential bid could be described as a case study of guerilla marketing. He makes outrageous, inflammatory statements on Twitter and during his rallies. In return, the media plasters coverage of his statements in their …
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No One On The Internet Knows What The Cowboys Were Doing With This Tweet
Where to begin with this? Immediately, I popped the text into an Internet search, because maybe it was song lyrics I didn’t know.
Content Marketing Storytelling Techniques: What’s the Line between Vivid and Verbose?
Showing not only trusts the audience to imagine their own outcomes, it also connects readers to the content on a more penetrative level that, hopefully, will follow them beyond the end of the article—into their Twitter feeds, their group chats, their …
Marketing the TNW Way #12: How are you engaging with this page?
In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.
Hiring a Social Media / Marketing / Outreach Intern
Around a table in Beacon Hill, we produce a weekly public radio show and podcast. We cover arts, ideas and politics, and we inhale books, podcasts and smart, cool stuff on the internet.
How to manufacture a Twitter trend
In other words, this was a piece on a cog in the wheel who helps create Twitter Trends, something that is increasingly figuring among the objectives of marketers. As the story explained: It was also the story of a surreptitious, thriving, get-paid-to …
Digital leadership & transformation: Insights from #ClickZChat
This week we took to Twitter to ask our followers how inspired leadership can drive transformation initiatives, and where people fit into the grand scheme of the ‘digitally ready company’.
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Is my brand image green or healthy? No need for costly surveys, just ask Twitter
What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. This in turn creates a …
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Social Media, Then and Now
… same regard, the right approach for Facebook isn’t the same as what you need for Snapchat or Twitter. Spending the time and resources to advertise well on social media channels will continue to be an integral part of successful advertising and …
Becoming the next #Batkid: The real science behind social and influencer marketing (webinar)
After Pomponi’s brainchild, the viral #Batkid phenomenon, netted close to 600,000 tweets and 1.7 billion Twitter impressions over two days, the company was finally able to say, This is the power of what we do.
Lamar Tyler Schools Twitter on Driving Sales Using Social Media
He’s put in the work, made the mistakes, invested thousands in training and consultants, and paid his dues in social media strategy and online marketing so that you don’t have to. This chat was just a teaser. Lamar Tyler will be LIVE at the 2016 Black …
Kanye West, Jay Z Sued Over Lack of Exclusivity of West’s New Album on Tidal
At a time when it was “quietly teetering on the brink of collapse,” Tidal more than doubled its subscriber base from 1 million to 2.5 million in 10 days after West tweeted to his 21 million Twitter followers that his album “The Life of Pablo” would be …
Verizon and Hearst Team Up to Buy Complex Media
Brian Angiolet, senior VP-consumer product and marketing at Verizon, said the deal is in line with the company’s plan to build “a network for the new generation.
Ace Your Twitter Marketing With 4 Free Tools
In order to manage your time and accounts well you need to have the right tools in place. Twitter is still on top when it comes to attracting new leads and customers quickly.
Simplicity Is Everything: Customer Experience Done Well With Brand Expert Margaret Molloy
Molloy is responsible for all marketing, communications and business development initiatives globally. She is a modern Business-to-Business CMO with 15+ years as a marketing leader, a must-follow marketing minds on Twitter (Forbes). Molloy has led …
Marketing Depression with Mr. Robot
The character of Elliott sits upon his cloud of judgement, superior to those that subscribe to instagram, Facebook, Twitter, the blogosphere, etc, dispensing his quasi-existential welchtanschung. Conversely, he is puzzled and crippled by bouts of …
With sales on the rocks, Absolut plans to spend more on mobile and social
Now, Absolut is boosting marketing to combat this spend, with an eye on the twin forces of mobile and social. For instance, this … The company encouraged consumers to share their Absolut Night with #SparkYourNight on Facebook, Twitter and Instagram.
Despite ban Twitter pushes ahead on China expansion plans
Kathy Chen, a former employee of the People’s Liberation Army, named Twitter’s first-ever China managing director. Despite being banned from mainland China since 2009, the low-key appointment was revealed when Twitter’s co-founder and CEO Jack …
With #Brandlove, How Thirsty Are Brands To Share The Love?
These brands probably have less of a personal brand voice on Twitter, and more of a marketing platform voice. Twitter though, is all about interaction and conversation. Broadcasting (while becoming much more common from not just brands, but individuals …
Twitter can unveil brand image better: Study
They found that their Twitter perception scores closely matched direct survey ratings of brand image on each of the attributes.
Despite ban Twitter pushes ahead on China expansion plans
Kathy Chen, a former employee of the People’s Liberation Army, named Twitter’s first-ever China managing director. Despite being banned from mainland China since 2009, the low-key appointment was revealed when Twitter’s co-founder and CEO Jack …
Psst…there’s one surprising secret to selling
Vaynerchuk was in his 20s when he realized his potential to leverage the internet to make money, as he helped catapult his family’s wine shop into a $60 million per year business mainly through online marketing. He also has an eye for the next great …
Job hunting? This will help get your social media profiles recruiter-ready.
Facebook, LinkedIn, Twitter? Making it work. But Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat? You can barely remember all the passwords, let alone what and when you should be posting.
Twitter Is Making It Easier for Big Brands to Target Smaller Groups
Twitter is adding sublayers to ad campaigns, making it easier for larger brands to better target and monitor advertising on the social media platform.
The art of marketing to millennials
Marketing to millennials has become every company’s obsession. While the generally accepted picture of the millennial consumer is the starving college student or young grad, there are 6.2 million millennial households in the United States earning $100 …
Twitter can unveil brand image better: Study
They found that their Twitter perception scores closely matched direct survey ratings of brand image on each of the attributes.
The 22-year-old whiz kid who runs Apple’s Twitter account shares his social media tips
He’s been named to Forbes’ 30 under 30 list for marketing, and when he accepted a job at Apple, it was covered by Apple blogs.
How the NewFronts Can Reach the Next Level
AOL is abandoning its stage show this year, opting for an event that better reflects how consumers actually watch, said Allie Kline, chief marketing officer. The company is taking over a stretch of New York’s South Street Seaport for areas dedicated to …
Twitter can unveil brand image better: Study
They found that their Twitter perception scores closely matched direct survey ratings of brand image on each of the attributes.
TapInfluence Taps $14 Million for Influencer Marketing
… influencer marketing startups, and settled on TapInfluence because of its SaaS model. To read the full article and learn about TapInfluence’s funding history, go to VentureWire.
Posted in Automatic Tweets Tagged with: 12, Batkid, Brandlove, ClickZChat, gharbachaoakhilesh, Hamiltome, NSFW, SparkYourNight
April 17th, 2016 by autoposter
Innumerable studies have highlighted that customers – especially of the much-maligned cohort between the ages of 18 and 34 that marketers like to lump together as an undifferentiated, annoying blob – prefer brands to be aligned with some sort of …
Onsharp digital marketing director shares social media tips
“We have 16 full-time employees, 12 of which are on our social employee team, and about 60 percent of our social reach on Twitter comes from our social employee team.” Jensen defines a “social employee” as anyone who uses social media to build trust, …
Old Navy Names New President Amid CMO Departure
Roughly seven months after losing its president to Ralph Lauren, Old Navy has a new leader in place—but has also lost its chief marketing officer. The Gap Inc.-owned brand promoted Sonia Syngal, formerly executive VP of global supply chain and product …
The Top 10 Instagram Influencers
The Instagram Platform for Online Marketing. When it comes to social media, Instagram is one of those Holy Grails that are so alluring to individuals, businesses and professional online marketers alike. Next to Facebook FB -0.11%, Twitter TWTR +4.83 …
Facebook partners with Ticketmaster to sell on platform
Twitter is losing its influence for mass-market merchants, but it could still have a role to play among sporting and events marketers, especially for location-based promotions. Recently, NFL and NBA teams have used Twitter to sell game tickets and …
Eight Ways To Boost Your Brand Or Business With Twitter
Perhaps you’ve already been using Twitter TWTR +4.83% for your own marketing campaigns but have not really seen much difference in your profits.
How I use my marketing technology stack (SEO edition)
Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech Conference recently.
Planting a Root at Harvard
About a month ago, the two started joking on Twitter about the rapper’s software-coding skills, and the failure of any of Roots fans in Boston to offer Black Thought a job at some hot tech startup.
Inside the rising star of live-streaming video marketing
From the rapid prominence of Facebook Live, to the NFL turning to Twitter to give online viewers access to live football, live streaming video is one of new darlings marketing. Video overall has become a major part of the social media user experience.
How ‘Game of Thrones’ Became the Most Viral Show on Television
In November, HBO’s marketing team lobbed a viral bomb to stir up the conversation about the character. The show’s official Twitter account tweeted an image of a bloodied Jon Snow accompanied by text that read, “APRIL. #GoTSeason6 #GameOfThrones.
The CIA Is Investing in Firms That Mine Your Tweets and Instagram Photos
Those four firms, which provide unique tools to mine data from platforms such as Twitter, presented at a February “CEO Summit” in San Jose sponsored by the fund, along with other In-Q-Tel portfolio companies.
360i to Give Free Marketing Counsel to Nonprofits
The idea started when Ms. Hofstetter’s daughter Abby ran a bake sale to raise money for the Masbia Soup Kitchen Network as part of her Bat Mitzvah celebration.
Longtime NBA executive among flurry of new Devils hires
She spent the last 25 years leading team marketing and business operations at the NBA, and will work with team partners to help generate new revenue.
6 Niche Marketing Ideas from Some of the Most Competitive Industries
Both Twitter and Facebook now allow video posts and both have become popular with marketers. Videos auto play without sound, making it important to keep the videos short and eye-catching.
Local marketers win ADDY awards
GREEN BAY – Several marketing firms in the area brought home 2016 ADDY Awards presented by the Fox Valley Ad Club and American Advertising Federation.
Inside the rising star of live-streaming video marketing
From the rapid prominence of Facebook Live, to the NFL turning to Twitter to give online viewers access to live football, live streaming video is one of new darlings marketing. Video overall has become a major part of the social media user experience.
Jets-Buffalo Bills first NFL game to be streamed on Twitter
Just last week, the NFL announced that the 10 “Thursday Night Football” games to be played during 2016 would stream on Twitter in addition to their broadcast distribution on either CBS or NBC and the NFL Network.
Ghost in the Shell film starring ScarJo faces whitewashing backlash on Twitter
Word of mouth is essential to a major release these days. Studios release images, clips, teasers, and posters well in advance of a film’s release date in a bid to build hype around a potential blockbuster on social media.
Report: News organizations don’t get much out of Twitter
If you’re a news organization, you’ve probably noticed that Twitter isn’t doing much in terms of bringing you lots of traffic.
UC Davis spends $175000 to sanitize its online image after ugly pepper spray episode
Gatorade, for example, has a “mission control” room to monitor online feeds from Twitter and Facebook, Kalb said.
3-step content marketing formula that always works for startup growth
You can distribute your content on Facebook, WhatsApp, Twitter, Pinterest, LinkedIn, Medium, Quora, Reddit, Blogger’s network, and discussion forums (find some in your niche).
NFL-Twitter Deal Gives Social Commerce Its Make-Or-Break Moment
… broadcast partners happy, the NFL couldn’t very well sign over exclusive advertising rights to Twitter during streamed TNF games, but it did throw the social media platform a bone: about 30 percent of all ad slots will be left to Twitter’s …
CNBC unveils new advertising industry series: Marketing.Media.Money
Social media will also play a big role with planned Facebook Live chats and Twitter exchanges to broaden the conversation. Speaking at the show’s London launch, Conroy said: ‘Marketing.Media.Money looks at an industry that’s undergoing unprecedented …
KFC Australia tried to make a dick joke. It backfired.
It was one of the quickest marketing campaigns in Australian history and in that regard, it got the job done. @KFCAustralia I want a bucket of hot and spicy and by God I want it now!
An Introduction to Digital Marketing for Millennials (Not ‘To Millennials’)
You’ve probably had it up to here with marketing-to-millennial information. The Internet is full of advice on how to capture the eyeballs and wallets of the biggest market demographic in the history of the human race.
We analyzed a year’s worth of content so you don’t have to
For most marketing teams, inbound is no longer a foreign term – three out four marketers around the world now prioritize an inbound approach.
KFC tried to make a d*ck joke on Twitter but were forced to apologise
But, apparently, it was an obvious connection for the people behind KFC Australia’s marketing campaigns. Underneath this ‘cheeky’ little Twitter caption: ‘Warning #NSFW. Something hot and spicy is coming soon…’ they showed a couple getting touchy …
Twitter followers, £300k and BEGGING will get you the new Ford GT
‘The purchase process for the Ford GT is as unique as our all-new supercar,’ said Henry Ford III, global marketing manager at Ford Performance.
Social Media News Roundup: Video Suggestions On Instagram
Lisa Coghlan rounds up the latest in social media platform updates and news, including Instagram’s new ‘Videos You Might Like’ feature, using Twitter during breaking news, and the changing levels of engagment on Facebook.
What is agile marketing and should you be sprinting to it?
The digital marketing agency behind Nabisco’s Oreo cookie, 360i, reportedly designed, captioned, approved and posted to Twitter and Facebook within minutes an image of an Oreo cookie illuminated with what looked like a lantern or flashlight beam.
Study: Hillary Clinton, not Donald Trump, gets the most negative media coverage
To figure out which news outlets to include in its analysis, Crimson Hexagon used software that measures the number of retweets and mentions on Twitter from publications and their most prolific reporters. They figured out which sites … “Once you have …
Visibly Upset Paul Rudd Calls Out Fans Who Picked #TeamIronMan On Twitter With HIGHlarious Personalized Video …
Captain America: Civil War is coming out next month, and Disney and Marvel are going ALL OUT with a viral marketing campaign that is epically dividing the fandom!
Increase online sales with personalization
This is how optimized experiences convert. Dave Delaney is a Nashville-based social media and digital marketing consultant, author and keynote speaker.
The Rise of WhatsApp in Brazil Is About More than Just Messaging
Because messaging apps have surpassed social networks in popularity, companies have to reevaluate how they approach digital marketing. WhatsApp is the dominant player in Brazil, but firms should be thinking about similar apps used in other markets, …
Data Driven: The uses of big data go beyond micro-targeted marketing
To see if his studies were even feasible, Giraude-Carrier and his researchers, including some from the psychology department, scoured Twitter for two to three weeks to find tweets in English from across the country that had any form of suicidal …
Farewell, Cardale: 20 must-follow college football Twitter accounts
So it’s understandable if you feel overwhelmed by the millions of possible folks to follow, the options to message (privately or publicly) and the amount of vitriol available (disclaimer: that’s most of Twitter). Good news, though: We’ve put together a …
The Rise of WhatsApp in Brazil Is About More than Just Messaging
Because messaging apps have surpassed social networks in popularity, companies have to reevaluate how they approach digital marketing. WhatsApp is the dominant player in Brazil, but firms should be thinking about similar apps used in other markets, …
How to Convert Social Media Fans Into Customers
Social media platforms are the new marketing frontier. There are more than … getting customers. You can have a promo code just for Twitter or Facebook so you know exactly where the majority of your social media customers are spending their time online.
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Revenue at Plainridge Park Casino flat in March
While the aggressive free-play strategy has clearly produced short-term gains, some marketing specialists say it is unlikely to prove sustainable, the Globe reported earlier this month.
Farewell, Cardale: 20 must-follow college football Twitter accounts
So it’s understandable if you feel overwhelmed by the millions of possible folks to follow, the options to message (privately or publicly) and the amount of vitriol available (disclaimer: that’s most of Twitter). Good news, though: We’ve put together a …
Government to launch ‘Twitter Seva’ for startups on April 21
NEW DELHI: As part of its steps to support budding entrepreneurs, the government on April 21 will launch a new service, Twitter Seva, to address various queries of startups in a timebound manner. “On April 21, we will be launching a ‘Twitter Seva’.
DankStop’s Ads Are Banned On Social Media, But Its Audience Is Still Growing Like Crazy
As entrepreneurs whose business is barred from mainstream advertising (no TV or radio ads, no FaceBook or Google GOOGL +0.56% ad words) they have become experts in grass roots and guerilla social media marketing to sell their wares. The pair has turned …
KFC Australia Says Sorry For Sexually suggestive Twitter Commercial
Perhaps, the fast food giant apparently tried to say with some mischief with the”Not Safe for Work” hashtag. Immediately, twitter started trolling the marketing campaign, cited Sunshine Coast Daily. “KFC, if you are experiencing ‘hot and spicy …
America is waking up to cricket’s marketing potential
While the NFL recently announced a deal to broadcast games on Twitter, the IPL blazed a trail in digital content distribution in 2010, when games were streamed live worldwide on YouTube.
What the latest Facebook Reactions data means for social marketers
Combining qualitative feedback provided by comments and quantitative data shown by Reactions, marketers can now learn even more about their followers.
Science Has Some Awesome News for Coffee Drinkers
Fitbit and the Apple Watch are examples, he says, of devices with savvy health and fitness marketing but still-untested claims: “Is it useful for health?
Does Snapchat Marketing Measure up against Other Social Media?
For resource-strapped marketing departments, that’s a headache that calls into question the value of building campaigns for Snapchat.
Mastering social media marketing for your practice
Use social media platforms to create and share high-quality content about your particular area of expertise. For example, if you specialize in dry eye, write regular blogs on the symptoms and various treatments and share those posts on Facebook and …
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MSU students, alumni take to the streets
Thousands of people were expected to volunteer at hundreds of sites around the world on Saturday, including Hong Kong, London, Los Angeles, Las Vegas, Denver and Chicago, said Maria Giggy, membership and marketing director for the MSU Alumni …
America is waking up to cricket’s marketing potential
While the NFL recently announced a deal to broadcast games on Twitter, the IPL blazed a trail in digital content distribution in 2010, when games were streamed live worldwide on YouTube.
Posted in Automatic Tweets Tagged with: GameOfThrones, GoTSeason6, NSFW, TeamIronMan