March 29th, 2016 by autoposter
JP Lespinasse is a seasoned marketing and pr executive, whose emphasis has been social media, digital strategy, and storytelling for the last 12 years at Nokia, NBA, Viacom and most recently at streaming start-up CÜR Music.
http://rock.ly/uygps
The Ultimate Guide to Planning, Marketing and Hosting Your Twitter Event
They also don’t usually cost much and are therefore especially useful when trying to boost your marketing numbers without crippling your budget.
Twitter At 10 And The Value of Real-Time Marketing
Remarkable that Twitter’s a decade old—not a baby, and almost a teenager. In somewhat of a slump these days as subscriber growth has slowed, it remains a powerful tool for real-time marketing, news source, vehicle for influencers, marketers and anyone …
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Batman v Superman’s Marketing Seems Super … Dadcore
If Deadpool’s campaign was an off-the-wall, over-the-top cross-platform marketing bonanza, Batman v Superman’s is a by-the-book, cover-all-bases exercise that feels a little…rote.
Twitter turns 10: Can it last another decade?
As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years.
Twitter Secrets To Help You Get More From Your Social Marketing
If you’re only searching Twitter with a hashtag or a keyword, you’re missing out on vast reams of data that could help you improve your social media marketing and help you reach more of your target audience. About 500 million tweets are sent out every …
Twitter turns 10: Can it last another decade?
As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years.
London takes top spot on Twitter
“With London’s cultural, historic, and unique entertainment offerings, it’s no surprise that this location is the top travel destination, according to Twitter users. Our own team is often jockeying for more opportunities to travel to our London office …
Twitter Turns 10: Reflections and Learnings from 10 Years of Twitter
10 years of Twitter feels like a topic I have to write it about; it’s something we should cover on the Buffer Social blog.
Jim Harbaugh Jabs OSU AD Gene Smith over Tattoo Scandal on Twitter
Ohio State athletic director Gene Smith commented on archrival Michigan on Tuesday when he was asked about the Buckeyes potentially holding spring football practice in Florida like Wolverines head coach Jim Harbaugh did this year.
Marketing Land’s SocialPro is bigger and better. Save $300 today!
Marketing Land’s SocialPro is coming to Seattle June 20-21! SocialPro is the only conference crafted for those OBSESSED with social media marketing – whether you’re an in-house marketer or a digital agency professional, you’ll learn tips and …
George Clooney Working on Prank that “Will End Brad Pitt’s Career”
When asked about one of his memorable quotes—“anyone who is famous is a moron if they’re on Twitter”—Clooney tried to “add some context” for the audience of marketers and social-media obsessives. “We don’t want this to be like a Trump rally, with …
Windsor: Jim Harbaugh’s calculated tweets keeps him ‘relevant’
And by “we,” what I really mean is journalists who pounce on Harbaugh’s Twitter bombs every time the Michigan football coach launches them.
Apple iOS 9.3 Has A Nasty Surprise
Lastly Night Shift has also come under attack from none other than Ray Soneira, president of DisplayMate – a site which has become the industry benchmark for testing the displays of electronic devices and is often cited by manufacturers in their …
Windsor: Jim Harbaugh’s calculated tweets keeps him ‘relevant’
And by “we,” what I really mean is journalists who pounce on Harbaugh’s Twitter bombs every time the Michigan football coach launches them.
10 Years Later, Twitter Cements Position Across Sports Landscape
“Marketing at the speed of sport and marketing in the moment is the key for us for Twitter as a platform,” he said.
Lather, rinse, retweet: 1407 Broadway has a lot to say, over and over again
1407 Broadway has declared on Twitter more than a dozen times since November, linking to a story by The Real Deal about a new hotel coming to the Garment District.
How a decade of Twitter schooled brands in immediate customer service
It’s mainly about customer service, according to the supermarket chain’s digital marketing director Toby Horry. “A lot of customers are using Twitter as a service channel and we’ve really embraced that, so we now have a lot of people who may …
6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds
Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically.
Microsoft’s AI Twitter bot Tay makes racist remarks
Microsoft’s attempt to engage millennials on Twitter with an artificial intelligence chat bot has unravelled spectacularly, responding to users with racist remarks and inflammatory political statements.
Twitter turns 10: Can it last another decade?
As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years.
Twitter’s user growth continues to stagnate
Twitter’s user growth has seemingly come to a standstill, which has in turn directly affected its growth projection, according to forecasts from eMarketer (link is external).
6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds
Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically.
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub
Launch partners include Twitter-owned MoPub, Fyber and Opera Mediaworks. “As the pioneering full stack platform for native ads, we know publishers are eager to monetize with native formats.
10 Steps to Marketing Your New Business More Effectively
B2B providers will likely find LinkedIn is the best platform for finding new clients, while retailers who market to the public will be most successful by reaching out through sites like Facebook, Twitter, or Instagram, depending on the target demographic.
Batman Vs. Superman: Batman vs. Superman: Which Hero Is Getting Pulverized on Twitter?
While Batman and Superman duke it out the big screen starting today, they’re waging another battle over social media. Sprout Social, a social-media marketing service, has tracked keywords on Twitter around the film Batman V Superman: Dawn of Justice …
How to Build a Strategic Narrative
It’s not a coincidence that the mantra of IBM’s founder, Tom Watson, was THINK; IBM’s last marketing strategy was based on the idea of a Smarter Planet; and its current strategy is based on the idea of Cognitive Business.
Twitter Comeback Could Send Stock to $70
Twitter has several strengths and potential catalysts. Twitter is an important network with unique assets. We think Twitter’s content story is strong and there is a mass-market use-case for the service. Marketing efforts are a success on Twitter. The …
Media campaign blends Twitter with Google Maps to clinch Festival of Media award
Dedicated to media, the annual Festival of Media Asia Pacific Awards is a showcase of the best in brand campaigns from across the region, with the Twitter Live Marketing Award being a new category added to the Festival awards this year. A total of …
Bringing art to marketing
ORLEANS – With years of experience in marketing, public relations and the world of fine art, Helen Addison is accomplished on many levels, but she is a master at making connections.
‘Jerusalem Post’ ranked most influential Jewish entity on Twitter
Using the terms “Jewish” and “Israel,” Little Bird’s algorithm identified a network of 1,000 people who participate most in the Twitter discussion around Israel and Jewish issues. It then ranked those participants based on how many followers they have …
Billy Dee Williams returns as Colt 45 spokesman
Now, Williams, 78, appears in a new 15-second video, to be released Monday, that teases an upcoming TV, print and online marketing campaign in which he is the star. When Colt 45, owned by Pabst Brewing … Follow Mike Snider on Twitter: @MikeSnider.
Critic’s Notebook: Five Lessons for Zack Snyder After ‘Batman v Superman’
You have a huge guaranteed global audience, after all. The Justice League franchise is Too Big To Fail; we both know the Warners marketing machine simply will not allow that. You basically have a huge amount of creative freedom. So instead of straining …
Ten years of Twitter and its impact
Beyond interaction with public agencies and personalities, the platform has changed dynamics of marketing and how businesses interact with their clients.
How to invent a brand new business model
We all want to be the startup that delivers an experience so frictionless that it disrupts a decades old industry. Uber, Apple, and Amazon are the envy of the business world.
The 25 most influential people on ‘Jewish Twitter’
The data analysis was done by Little Bird, a Portland-based “influencer marketing platform” that helps firms reach the right tweeters in the right fields.
Looking for calorie labels on menus? Not until 2017
Robert Rosado of the Food Marketing Institute, an association that represents grocery stores, said the delays only seem fair as some of the rules are complicated.
Mercer anti-sex trafficking campaign expanding nationally
… in yourself,” Gray said. “Really think about you and who you are and not trying to base your value on other people. … That’s going to really help them to not get involved in it.” To contact writer Liz Fabian, call 744-4303 and follow her on …
Outsell offers auto sellers tools to help separate tire kickers from real buyers
The company provides digital-age marketing services for auto dealers, which can range from individualized ad campaigns to helping them master Twitter, Facebook and other social media. But it is setting itself apart with soft ware services that allow …
6 ways Twitter can help your business go beyond PR
“Three-hundred million Tweets are sent daily and two of the most commonly used phrases on Twitter are ‘I want’ and ‘I need,’” says Bernard Perrine, cofounder and CEO, SocialCentiv, a Twitter marketing tool. “Monitoring Twitter for keywords and …
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Data Sheet—Monday, March 28, 2016
Apple, for one, is taking some steps in the direction Tarkoff suggests by officially designating Twitter as an official support channel.
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SEJ Insiders: Tools & Services for #SocialMedia
Over the past several years, we have broken down and rebuilt our social media tactics in order to be sure we are “helping marketers succeed with best-in-industry guides and breaking news while cultivating a positive community” (ICYMI, that’s from our …
How to Create a Basic Twitter Marketing Guide for Your Team
Are you struggling to communicate your Twitter strategy to your team? Short on time? Well, lucky for you it doesn’t have to take weeks of training to get everyone up to speed on Twitter – it just takes a little planning. If your team is double tweeting …
Will push notifications kill email marketing? Crescendo thinks so
A lot of email marketing comes from lists or from hidden checkmarks at checkout that people don’t uncheck. Posts on Facebook and Twitter would be considered opt-in marketing, since people have to like or follow the brands to get messages from them, but …
T-Mobile unleashes its most ambitious plan to troll AT&T and Verizon yet
If there’s one thing T-Mobile loves to do, it’s trolling rivals. Whether this trolling comes in the form of Twitter feuds with rival CEOs or silly skywriting stunts, T-Mobile just can’t help ridiculing its rivals in ways that are equal parts amusing …
Online Marketing: Mistakes Marketers Make, What Customers Ignore, And How To Fix It
Avoiding social media marketing automation can cause plenty of problems too. It’s difficult to keep up when a business is marketing on several different social media marketing channels like Facebook, Twitter, and Google Plus. When customers comment …
3 Online Marketing Strategies to Kick-Start Stagnant Sales
Twitter just passed the 10-year mark and needs to make some significant changes to spark growth very soon — it has no choice; it still isn’t making money.
Will push notifications kill email marketing? Crescendo thinks so
A lot of email marketing comes from lists or from hidden checkmarks at checkout that people don’t uncheck. Posts on Facebook and Twitter would be considered opt-in marketing, since people have to like or follow the brands to get messages from them, but …
[VIDEO] Marketing Land Live #6: Twitter’s 10th anniversary, #MarTech conference recap & more
What an up-and-down decade it’s been for Twitter. With the social network turning 10 years old last week, we spent a good portion of Friday’s Marketing Land Live talking about Twitter’s successes and struggles, especially as they relate to marketers …
Anamanaguchi Uses Viral Marketing For Latest Album Release
[UPDATE #2] After spending some time with the game as released by Anamanaguchi, this seems a lot more like a viral marketing campaign for getting out music from the band. While our writer has been in contact with representatives from Anamanaguchi and …
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