April 3rd, 2016 by autoposter
For a candidate that only spent 10 million of his own money on paid media, he’s getting an incredible return on investment that should grab the attention of every marketing firm in the country. For businesses — and especially startups — there’s a …
Create A Social Media Marketing Chain To Boost Promotion Benefits
You can further build upon your assets by using feedback from Facebook and Twitter to create blog posts your readers and followers want to read – use their comments, tweets and Likes/Favorites (now Hearts on Twitter) to make a list of blog posts to …
Too Few Companies Treat Social Marketing as a Conversation
… adding, “That guy raved about us for weeks.” The good news is both Facebook FB 0.45% and Twitter @twitter TWTR -0.62% are taking steps to support customer service activities using their social platforms: both with changes to their messaging services.
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DCI: Kasim Reed among best in nation at using Twitter
Audience(30%) — Number of Twitter followers divided by the city’s population. Frequency(20%) — Average daily number of tweets communicated by each mayor.
How Weird Is the Tax Prep Marketing to America’s 83 Million Millennials?
TaxSlayer, an online service, says 60 percent of its customers who file electronically are millennials. Twitter, where TaxSlayer has launched a marketing campaign geared to the group, is used mainly by 18- to 32-year-olds, according to the Pew Research …
As Twitter Turns 10, Are Better Days Ahead?
CEO Jack Dorsey reportedly believes the company’s user growth issues boil down to a combination of marketing and product issues.
Tax preparers aim for America’s 83 million millennials
It launched a marketing campaign geared to the group on Twitter, which is used mainly by 18- to 32-year-olds, according to the Pew Research Center.
Rawlings-Blake named top U.S. mayor on Twitter
Baltimore Mayor Stephanie Rawlings-Blake, who decided not to run for re-election this year, was named the top mayor in the U.S. on Twitter in a report Tuesday by an international marketing firm. In the report, Development Counsellors International …
As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?
Certainly, summing up—and marketing—Twitter in 2016 will be no small task. After already establishing itself as a platform for marketers around the world, Twitter this year plans to spend more resources than ever marketing itself, signaling that the …
Acxiom Teams Up with Twitter to Gauge Offline Sales Impact
The research study aims to measure the offline sales impact of advertising campaigns, utilizing the analytical insights and onboarding capabilities of Acxiom alongside Twitter’s specific KPIs (key performance indicators). The research, intends to …
http://rock.ly/j7ukg
Can Periscope Become The Pillar of Twitter’s Growth?
Twitter defines the “Time Watched” metric as the aggregate amount of time people spend watching live broadcasts on its Periscope platform on iOS and Android devices.
Long Beach’s Robert Garcia is all-a-Twitter after national ranking
Having apparently finally run out of things to study, the New York-based travel and economic development marketing firm DCI has completed a report on which U.S.
Facebook, Twitter and other social media sites fuel the rise of live video
Joel Comm, a digital marketing strategist and author who uses Facebook Live and Periscope, predicts that live video will go mainstream in the next two years, calling it the most social form of social media available.
Chattanooga Mayor named one of “Top 25 mayors who have mastered Twitter”
A marketing firm has ranked Chattanooga Mayor Berke among “The Tweet Elite,” a list of 25 mayors who have mastered Twitter. The study by Development Counsellors International (DCI) looked at the use of Twitter by mayors from the 250 largest U.S. cities.
Benjamin among mayoral ‘Tweet Elite’
Columbia Mayor Steve Benjamin has rated fifth among U.S. mayors who are active on Twitter, according to a marketing company’s survey that places Benjamin among the “Tweet Elite.
Brands begin to see marketing benefits in livestreaming
Broadcasting on Twitter’s Periscope and Facebook’s new Live product, a friendly face in a red polo neck guided viewers – potentially frustrated flyers – around a dark room filled with flashing monitors, showing how the airline was trying to cope with …
Michigan woman relinquishes Dr. Pepper Twitter handle in exchange for water donation
… squatting on the @DietDrPepper Twitter handle since 2009, telling the Detroit Free Press she chose it during the platform’s early days because the soda was the nearest thing on her desk and she was not expecting that Twitter would become a …
Social Media Marketing Trends Point To Increased Mobile Marketing Campaigns To Meet Customer Needs
About 80 percent of Twitter users connect using mobile devices. Although social media marketing allows marketers a chance to work more creatively in creating campaigns, it also means adapting to the new platforms as different devices have different …
Twitter simplifies conversion tracking & audience segmentation with universal tag
Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers.
In Hindsight: How The Marketing For ‘Batman V Superman’ Built A New World
… and Lex himself had a Twitter account, strengthening the idea that he was a real person walking around in the world, and not just that, but one fans could interact with in real time.
How three teenagers conquered the App Store in 24 hours
The brains behind the marketing of Summize are Carter Bjorklund, an 18-year-old living in Minnesota and Aiden Craig, a 16-year-old homeschooler from Canada.
Twitter Makes Messaging Accessible To The Visually Impaired
“We’re excited to empower our customers and publishers to make images on Twitter accessible to the widest possible audience, so everyone can be included in the conversation and experience the biggest moments together,” Kloots wrote.
Making movies the ‘Moneyball’ way
Marolda’s team, which includes people in Burbank and also Beijing, digs through social media posts on services like Twitter and Facebook to determine “is there an audience for it,” he says, and tries to estimate how big that audience is. With the 2015 …
Brands Are Under The (Social) Influence
But you don’t need a Twitter account to be an influencer. Everyday … Supporters argue that influencers wield the most influential marketing tool of all: word of mouth, which an overwhelming majority of consumers trust more than any form of advertising.
The Most Popular Twitter Hashtags in New York, London, S.F., L.A., and D.C.
Fashion, art, marketing, and real estate all topped the charts in L.A. “Legal” was the most popular professional hashtag, ranking considerably higher than in other cities.
Red Lobster’s Twitter, Beyonce Lyrics Create Awkward Social Media Moment
Red Lobster’s marketing team, understandably, tried to capitalize on the mention. The company launched a contest asking customers to share a “Lobsterworthy moment” on social media including the hashtag “#LobsterworthyContest” for a chance to win a …
Microsoft AI Twitter bot Tay claims it is smoking illegal drugs
The company shut the bot down last week after it began imitating racist and sexist statements. The Windows maker then issued an apology saying the AI bot would only be back when it was “confident we can better anticipate malicious intent that conflicts …
What Lilly Pulitzer Learned About Marketing to Millennials
Like many brands, Lilly Pulitzer wanted to better understand millennial shoppers. But our strategy has always relied on serving a variety of age groups: we like to say we dress women “from 9 to 90.
What Lilly Pulitzer Learned About Marketing to Millennials
Like many brands, Lilly Pulitzer wanted to better understand millennial shoppers. But our strategy has always relied on serving a variety of age groups: we like to say we dress women “from 9 to 90.
Woman gives up Dr Pepper Twitter handle for 41000 bottles of water
Diana Hussein, 29, created the Twitter handle @DietDrPepper in 2009. After failing to come up with a more personal username, she looked around her desk and saw a can of Diet Dr.
Woman gives up Dr Pepper Twitter handle for 41000 bottles of water
A Michigan woman recently relinquished her Twitter handle after Dr Pepper Snapple Group Inc. agreed to send 41,000 bottles of water to Flint, Michigan, in exchange for the social media username.
Mayor Kenney ranks 39th among U.S. peers on Twitter
39 among U.S. mayors on Twitter, according to a new report from Development Counsellors International, a New York marketing and research firm. The study, “The Tweet Elite: 25 Mayors Who Have Mastered Twitter,” first analyzed the accounts of 250 mayors …
Twitter May Help You Quit Smoking: Study
“Our current results indicate significant possibilities for using social media as a delivery mechanism for health prevention intervention, specifically in smoking cessation,” says study author and marketing professor Cornelia Pechmann, who highlighted …
The Basics of B2B Social Media Marketing Strategy
Hosting or participating in Twitter chats is another effective way for marketers and other subject matter experts to expand their industry following and influence on Twitter. Quora: Along with LinkedIn groups and industry-specific online forums, this …
Billion-Dollar Marketing Startup Sprinklr Acquires Postano In Deal To Put Your Tweets On Billboards, Jumbotrons
You may not have a large enough number of Twitter followers to achieve that on your own, but what if your post were shown on a popular website or at a crowded event?
Where you can meet The Next Web team in Spring 2016
With 35 speakers, three days, the event will be completely online. Martijn Scheijbeler, TNW Marketing Director, will be speaking on the 19th about A/B testing.
The 5 Best Twitter Apps for a Mobile Phone with a Twist
It gives you fresh and relevant daily content recommendations, post scheduling, and a time management element that cuts down on your marketing time by as much as 90 percent. It’s one of the best tools to streamline your Twitter strategy. They also …
Beyond Kim Kardashian: Social media in a Snapchat world (webinar)
Join VB’s director of marketing technology Stewart Rogers for make-or-break social media tactics and tools in this packed hour of social media goodness.
Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked
“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.
Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked
“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.
Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked
“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.
Tax preparers aim for America’s 83 million millennials
It launched a marketing campaign geared to the group on Twitter, which is used mainly by 18- to 32-year-olds, according to the Pew Research Center.
Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked
“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.
Are Twitter Emojis a Growing Business Trend?
Instead of the same dry, text-filled marketing messages, businesses are finding new and interesting ways to get their messages across.
March Madness 2016: Printable NCAA tournament bracket
Who’s ready for some March Madness? The 2016 NCAA men’s basketball tournament is down to the Final Four and there’s already been plenty of incredible moments.
Experienced diver accidentally drowns exploring underwater New Mexico cave
New Mexico authorities confirmed the death of an experienced California diver Thursday after he was helping with the exploration of underwater caves in a well-known swimming hole.
Slack, a Leading Unicorn, Raises $200 Million in New Financing
Stewart Butterfield, the chief executive of Slack, at the company’s office in San Francisco. Credit Jason Henry for The New York Times.
Nintendo Firing a Female Gamer Only Makes the Trolls More Rabid
Nintendo fired product marketing specialist Alison Rapp this week, a move that followed a ruthless online harassment campaign she’d endured from gamers peeved by changes to their beloved games.
Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked
“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.
Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked
“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.
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