April 19th, 2016 by autoposter

… actually mean for you and for the world. So let me try to connect the dots. Before doing that, though, the usual disclaimer: I’m the cofounder and COO of AdEspresso, which is a Facebook Marketing Partner, and we do have privileged access to …

Govt to launch Twitter Seva on April 21 as part of Startup India

In a move to support budding entrepreneurs, the government will on April 21 launch Twitter Seva, a new service to address various queries of startups in a timebound manner.

How seven angry residents got MS Dhoni out of Amrapali advertisement

“We have now created Twitter handle #gharbachaoakhilesh and hope to get UP chief minister to help,” says Anand. “The spinoff is that we are now closer to each other in our society,” says Digvijay Singh, a communication and marketing professional.

gharbachaoakhilesh

Major earthquake rocks Ecuador, death toll rises

“Our infinite love to the families of the dead,” he said on Twitter, while cutting short a trip to Italy to return home.

B2B marketing versus B2C

Twitter Updates Conversion Lift Reports: Twitter introduced updates to its conversion lift reports “to help performance advertisers better understand the full impact of their Twitter Ads campaigns.” These updates include optimised spend using daily …

SCORE, Elkhart Chamber workshop to focus on social media marketing

Mike Gingerich, president of Digital Hill Multimedia, will be the featured presenter. He will talk about social media networks including Facebook, Twitter, Linkedin, Pinterest, Google+ and Instagram, and how entrepreneurs and businesses can use them to …

http://rock.ly/tk1cw

The 22-year-old whiz kid who runs Apple’s Twitter account shares his social media tips

He’s been named to Forbes’ 30 under 30 list for marketing, and when he accepted a job at Apple, it was covered by Apple blogs.

Do Tweets still have a business role?

“If half of them are on Twitter, the platform might be a good marketing tool.” Basilico, who has pushed boundaries since I’ve known him, looks beyond traditional Twitter tools. “What makes Twitter really exciting is the potential of Blab and Periscope …

http://rock.ly/g-7fz

From Utah to Iowa: Marketing a profitable fix for troubled teens

The WWASPS boarding schools and marketing businesses created by their founders have faced a series of lawsuits and federal criminal probes over the years stemming from allegations that sound eerily similar to those leveled at Midwest Academy: child …

Toni Ko’s next fortune could be made in shades

“The best marketing strategy is the oldest marketing strategy. If your product is good and your price is good, people are going to naturally talk about it, and it spreads like wildfire.

Why Fans of Hamilton Should Be Delighted It’s Finally Stirring Criticism

As I’ve written before, obsessively demanding that fictional works take place in our world diminishes art, and can also, as Neil deGrasse Tyson’s Twitter feed amply demonstrates again and again, just make you a blowhard. But that’s not what these …

New Twitter Trend: High School Girls Posing in Noodle Restaurants

The Japanese noodle restaurant chain Marugame Seimen, which specializes in udon (thick wheat noodles), has started a social media marketing campaign targeted at high school-age girls, JK Udon Kawaii (“High School Girls Udon Cute”). The idea is to take …

Social media startup Tribe warns against over-priced IPOs as it begins raising

Social media marketing startup Tribe will kick off a $5 million capital raising push, which it says calls the ambitious IPO plans of rival Visual Amplifiers into doubt, amid concerns retail investors are being asked to fund under-cooked companies …

Things We Saw Today: Mariska Hargitay Reads The #Hamiltome

Some of us have yet to get our hands on the #Hamiltome (otherwise known as Hamilton: The Revolution, which delves into the making of the famous musical by Lin-Manuel Miranda and the history that was adapted to create the smash Broadway hit).

Hamiltome Hamiltome

Government to Launch ‘Twitter Seva’ for Startups on Thursday

As part of its steps to support budding entrepreneurs, the government on April 21 will launch a new service, Twitter Seva, to address various queries of startups in a timebound manner.

Twitter’s NFL deal could position it as a live-stream titan

For Twitter the deal gives it an instant boost in live-streaming authority, an area that is increasingly interesting for marketers as well as an area Facebook has been heavily promoting through its new Facebook Live video initiative. (Note: Facebook …

KFC Australia apologises over misjudged tweet

#NSFW. Something hot and spicy is coming soon…” and had picture of a couple sat on a couch, with the woman reaching for something on her grinning male friend’s lap, that has been pixelated.

NSFW

Inspired by… explaining what you do

I follow a lot of political journalists on Twitter and, as insightful as their Tweets are, it’s often more fun reading through the responses, particularly when they have opinions on divisive topics.

Coho Data Appoints Jim Ensell as Chief Marketing Officer

PALO ALTO, Calif.–(BUSINESS WIRE)–Coho Data, a leading innovator in scale-out flash storage for the enterprise, today announced the appointment of Jim Ensell as the company’s Chief Marketing Officer. Ensell brings more than 25 years of diverse …

D8 launches virtual reality Twitter voting for ‘Nouvelle Star’

… Jürgens is the Managing Director and Cofounder of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and …

Bang for Your Buck: 4 Online Marketing Tips for Startups on a Budget

Trump’s approach to his 2016 presidential bid could be described as a case study of guerilla marketing. He makes outrageous, inflammatory statements on Twitter and during his rallies. In return, the media plasters coverage of his statements in their …

http://rock.ly/4-n9l

No One On The Internet Knows What The Cowboys Were Doing With This Tweet

Where to begin with this? Immediately, I popped the text into an Internet search, because maybe it was song lyrics I didn’t know.

Content Marketing Storytelling Techniques: What’s the Line between Vivid and Verbose?

Showing not only trusts the audience to imagine their own outcomes, it also connects readers to the content on a more penetrative level that, hopefully, will follow them beyond the end of the article—into their Twitter feeds, their group chats, their …

Marketing the TNW Way #12: How are you engaging with this page?

In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.

12

Hiring a Social Media / Marketing / Outreach Intern

Around a table in Beacon Hill, we produce a weekly public radio show and podcast. We cover arts, ideas and politics, and we inhale books, podcasts and smart, cool stuff on the internet.

How to manufacture a Twitter trend

In other words, this was a piece on a cog in the wheel who helps create Twitter Trends, something that is increasingly figuring among the objectives of marketers. As the story explained: It was also the story of a surreptitious, thriving, get-paid-to …

Digital leadership & transformation: Insights from #ClickZChat

This week we took to Twitter to ask our followers how inspired leadership can drive transformation initiatives, and where people fit into the grand scheme of the ‘digitally ready company’.

http://rock.ly/hb0gp

Is my brand image green or healthy? No need for costly surveys, just ask Twitter

What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. This in turn creates a …

http://rock.ly/029nc

Social Media, Then and Now

… same regard, the right approach for Facebook isn’t the same as what you need for Snapchat or Twitter. Spending the time and resources to advertise well on social media channels will continue to be an integral part of successful advertising and …

Becoming the next #Batkid: The real science behind social and influencer marketing (webinar)

After Pomponi’s brainchild, the viral #Batkid phenomenon, netted close to 600,000 tweets and 1.7 billion Twitter impressions over two days, the company was finally able to say, This is the power of what we do.

Batkid Batkid

Lamar Tyler Schools Twitter on Driving Sales Using Social Media

He’s put in the work, made the mistakes, invested thousands in training and consultants, and paid his dues in social media strategy and online marketing so that you don’t have to. This chat was just a teaser. Lamar Tyler will be LIVE at the 2016 Black …

Kanye West, Jay Z Sued Over Lack of Exclusivity of West’s New Album on Tidal

At a time when it was “quietly teetering on the brink of collapse,” Tidal more than doubled its subscriber base from 1 million to 2.5 million in 10 days after West tweeted to his 21 million Twitter followers that his album “The Life of Pablo” would be …

Verizon and Hearst Team Up to Buy Complex Media

Brian Angiolet, senior VP-consumer product and marketing at Verizon, said the deal is in line with the company’s plan to build “a network for the new generation.

Ace Your Twitter Marketing With 4 Free Tools

In order to manage your time and accounts well you need to have the right tools in place. Twitter is still on top when it comes to attracting new leads and customers quickly.

Simplicity Is Everything: Customer Experience Done Well With Brand Expert Margaret Molloy

Molloy is responsible for all marketing, communications and business development initiatives globally. She is a modern Business-to-Business CMO with 15+ years as a marketing leader, a must-follow marketing minds on Twitter (Forbes). Molloy has led …

Marketing Depression with Mr. Robot

The character of Elliott sits upon his cloud of judgement, superior to those that subscribe to instagram, Facebook, Twitter, the blogosphere, etc, dispensing his quasi-existential welchtanschung. Conversely, he is puzzled and crippled by bouts of …

With sales on the rocks, Absolut plans to spend more on mobile and social

Now, Absolut is boosting marketing to combat this spend, with an eye on the twin forces of mobile and social. For instance, this … The company encouraged consumers to share their Absolut Night with #SparkYourNight on Facebook, Twitter and Instagram.

SparkYourNight

Despite ban Twitter pushes ahead on China expansion plans

Kathy Chen, a former employee of the People’s Liberation Army, named Twitter’s first-ever China managing director. Despite being banned from mainland China since 2009, the low-key appointment was revealed when Twitter’s co-founder and CEO Jack …

With #Brandlove, How Thirsty Are Brands To Share The Love?

These brands probably have less of a personal brand voice on Twitter, and more of a marketing platform voice. Twitter though, is all about interaction and conversation. Broadcasting (while becoming much more common from not just brands, but individuals …

Brandlove

Twitter can unveil brand image better: Study

They found that their Twitter perception scores closely matched direct survey ratings of brand image on each of the attributes.

Despite ban Twitter pushes ahead on China expansion plans

Kathy Chen, a former employee of the People’s Liberation Army, named Twitter’s first-ever China managing director. Despite being banned from mainland China since 2009, the low-key appointment was revealed when Twitter’s co-founder and CEO Jack …

Psst…there’s one surprising secret to selling

Vaynerchuk was in his 20s when he realized his potential to leverage the internet to make money, as he helped catapult his family’s wine shop into a $60 million per year business mainly through online marketing. He also has an eye for the next great …

Job hunting? This will help get your social media profiles recruiter-ready.

Facebook, LinkedIn, Twitter? Making it work. But Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat? You can barely remember all the passwords, let alone what and when you should be posting.

Twitter Is Making It Easier for Big Brands to Target Smaller Groups

Twitter is adding sublayers to ad campaigns, making it easier for larger brands to better target and monitor advertising on the social media platform.

The art of marketing to millennials

Marketing to millennials has become every company’s obsession. While the generally accepted picture of the millennial consumer is the starving college student or young grad, there are 6.2 million millennial households in the United States earning $100 …

Twitter can unveil brand image better: Study

They found that their Twitter perception scores closely matched direct survey ratings of brand image on each of the attributes.

The 22-year-old whiz kid who runs Apple’s Twitter account shares his social media tips

He’s been named to Forbes’ 30 under 30 list for marketing, and when he accepted a job at Apple, it was covered by Apple blogs.

How the NewFronts Can Reach the Next Level

AOL is abandoning its stage show this year, opting for an event that better reflects how consumers actually watch, said Allie Kline, chief marketing officer. The company is taking over a stretch of New York’s South Street Seaport for areas dedicated to …

Twitter can unveil brand image better: Study

They found that their Twitter perception scores closely matched direct survey ratings of brand image on each of the attributes.

TapInfluence Taps $14 Million for Influencer Marketing

… influencer marketing startups, and settled on TapInfluence because of its SaaS model. To read the full article and learn about TapInfluence’s funding history, go to VentureWire.

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