May 15th, 2016 by autoposter
Marketers (businesses) use Twitter because there are eyeballs and attention on the platform. It’s the new word of mouth; since it’s public domain, it’s really easy to track consumer behavior.
Twitter renewed its upfront deals with these three agencies
While Twitter mentioned those deals during its most recent earnings call, it hasn’t said which agency groups were the ones to re-up with the social network.
Is Twitter Dead? Not So Fast My Friends.
I have been bearish on the microblogging website when a business owner or marketing manager asks me where to invest his or her advertising budget.
Puppies for sale and stolen sex tapes: viral hoaxes that went too far
The mantra “all publicity is good publicity” was taken to extremes this week with not one, but two, examples of marketing campaigns designed to cause outrage. The first was from online fashion retailer Lyst, which claimed it was selling dogs as …
Get Out Of My Feed: Brands Are Driving Millennials Away From Social Media
The clock, it seems, is ticking to get us to commit our dollars. In turn, online marketing has gotten stunningly laser-like, as (predominantly) Baby Boomers and Gen Xers try to figure out just how to reach Kids Today™.
Puppies for sale and stolen sex tapes: viral hoaxes that went too far
The mantra “all publicity is good publicity” was taken to extremes this week with not one, but two, examples of marketing campaigns designed to cause outrage. The first was from online fashion retailer Lyst, which claimed it was selling dogs as …
Twitter’s new Connect tab wants to help you find people to follow
If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery. The Connect tab lets you learn …
YACHT Apologize for Fake Leaked Sex Tape Marketing Ruse
The reaction from fans was swift and damning. Their publicist washed their hands of it, but the band themselves were staunch in their stance, releasing a statement on Twitter that has since been deleted, that stood by their choice. We wrote all about …
Marriott opens Caribbean and Latin America office in Plantation
Matthew Glick, Marriott International’s senior director of global creative and content marketing, right, points out features of the new M Live social media and digital marketing command center at the hotel giant’s Caribbean and Latin America operations …
Marketing lessons for advisers from a Google pro
Advisers should also test social media such as Twitter, LinkedIn and Facebook and digital options such as YouTube as marketing options, Abel says, with the proviso that they “test, learn and refine” each. Twitter, for example, may be best suited for …
Wie Influencer das Twitter-Marketing dominieren [Infografik]
Daraus erwächst nicht nur die Dringlichkeit der Sensibilität mit Influencer-Marketing, sondern auch eine große Chance. Wie viel Potenzial tatsächlich hinter dem Trend steht, wollte Twitter nun selbst herausfinden und beauftragte den Analyseexperten …
Twitter Pitches ‘Creative Toolkit’ to Entertainment Industry
Twitter brought together marketing minds from all over Hollywood in Santa Monica on Tuesday to show off what the company calls its “creative toolkit”: the growing number of video-based products and services that can help entertainment industry drive …
Wie Influencer das Twitter-Marketing dominieren [Infografik]
Immer mehr Unternehmen realisieren: Wer sich auf sozialen Plattformen nicht nur Gehör verschaffen, sondern eine durchschlagende Wirkung erreichen will, für den sind Influencer eine Notwendigkeit. Wie einflussreich Influencer-Marketing tatsächlich ist, …
Get Out Of My Feed: Brands Are Driving Millennials Away From Social Media
The clock, it seems, is ticking to get us to commit our dollars. In turn, online marketing has gotten stunningly laser-like, as (predominantly) Baby Boomers and Gen Xers try to figure out just how to reach Kids Today™.
How to determine your social media marketing budget
To restructure an existing Twitter account, businesses pay an average of $1,000 and $2,500 per month. PR agencies charge an average of $2,500 and $5,000 a month to set up and run a Facebook marketing account. Creating a social strategy with at least …
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends
A generation ago, marketers would put household names on the front of cereal boxes, said Twitter vp of market research and insights Jeffrey Graham.
Twitter renewed its upfront deals with these three agencies
While Twitter mentioned those deals during its most recent earnings call, it hasn’t said which agency groups were the ones to re-up with the social network.
Twitter says influencers are almost as trusted as friends
Despite any lingering doubts about how effective influencers might be for their marketing strategies, it’s clear that brands that turn to influencers stand to benefit from their appeal to consumers.
LeEco Teams with Twitter for Global Brand Expansion
We are pleased to partner with LeEco in their digital transformation journey as a globally recognized brand,” said Aliza Knox, Vice President of Online Sales for Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
How to Find Brand-Boosting YouTube, Instagram Influencers
Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter. But brands have overlooked …
What Has Changed at Twitter Under Dorsey?
Since his hiring, the big external hires at Twitter appear to be two new directors and a new head of marketing. What is different in engineering or Twitter’s product today compared to, say, last September? To my eye, and presumably to the eyes of all …
http://rock.ly/tehxq
Discussing Digital Sports Marketing With The NFL Network’s Director Of Marketing
One of the more fascinating moments was Alia’s take on social media’s marketing power and how a designed approach across each social channel is vital since they each serve a unique purpose.
Aegerion to pay $40m to settle charges of illegal drug marketing
Aegerion Pharmaceuticals Inc. has agreed to pay $40 million and plead guilty to two misdemeanor charges to settle federal allegations of improperly marketing a pricey cholesterol drug and violating federal laws. Specifically, the Cambridge company …
http://rock.ly/n6lkm
Facebook Vs Twitter Advertising: Where Should You Invest?
It’s quickly becoming a “pay to play” marketing world. You’re already spending time and money managing Facebook and Twitter and now you’re being told if you want your content to get seen, you need to spend even more money by adding social media …
LeEco taps Twitter for global brand expansion
“We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand,” said Aliza Knox, vice president of online sales Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
http://rock.ly/wgot2
Influencer sind fast wie beste Freunde: Was uns eine Twitter-Studie über …
Influencer-Marketing auf Twitter: Der Wert von Meiungsführern auf dem Microblog. (Infografik Influencer-Marketing auf Twitter: Der Wert von Meinungsführern auf dem Microblog. (Infografik: Twitter). Influencer-Marketing bewegt viel – insofern die …
Cadbury Launches Major Eurovision Twitter Campaign
Mondelēz-owned chocolate brand Cadbury has launched a major Twitter campaign around this year’s Eurovision song contest.
Segmentation Strategies for Super-Targeted Email Marketing
If you also use Social Advertising with Facebook and Twitter, both companies can also help you use an email marketing database to remarket to your audience. WordStream’s Erin Sagin can help you out with the set-up for AdWords’ Customer Match in her …
Cadbury Launches Major Eurovision Twitter Campaign
Mondelēz-owned chocolate brand Cadbury has launched a major Twitter campaign around this year’s Eurovision song contest.
The ABCDs of Twitter Lead Generating Marketing
With 145 million users signing on in just five years, a Twitter presence for businesses is a necessity and a Twitter marketing strategy essential. Here are the top four elements to keep in mind when developing a Twitter lead generating marketing …
Smart Content Marketers Are Succeeding With These 5 Proven Strategies
Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand.
Cracker Barrel finds perfect marketing foil
Cracker Barrel Old Country Store Inc. has offered the summer Campfire Meal promotion off and on for the past 19 years, but this year the brand is expanding it with a multi-barrel multimedia marketing approach, the company told Nation’s Restaurant News …
Marketing firms make dubious judges of campaign coverage
But when companies with a marketing focus are hired to play the role of media watchdog, there’s a tendency to take their findings on faith.
5 Growth Hacks to Get Better Twitter Results For Your Brand
Building a strong social media platform is essential to generate a solid return on investment for your digital marketing efforts.
Why Buyers and Sellers Inherently Disagree on What Things Are Worth
This gap in the perception of value is called the endowment effect. If we own a good, we value it more than if we did not. The endowment effect influences us all, whether we are young children deciding whether to keep or trade a toy, or adults deciding …
Bradenton Area CVB buys Pens fans towels, Bolts fans revolt
On May 13, 2016, the Pittsburgh Penguins released a statement on Twitter thanking the Bradenton, Anna Maria Island and Longboat Key Area for sponsored promotional materials.
Disgruntled Tampa Bay Lightning fans #BoycottBradenton on social media
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” the group’s executive director Elliott Falcione said in the …
Malls fell into distress as socializing habits changed, marketing professor says
Malls fell into distress as socializing habits changed, marketing professor says. Kim Serota. By Anne Runkle, arunkle@oakpress.
Students honored at international DECA contest
DECA helps prepare students in the areas of marketing, finance, hospitality and management. At the international competition, students participating in role play situations with business professionals, based on their career interests and present …
JLR marketing: From villains to heroes
“The villain thing has always been a tongue-in-cheek way of positioning the Jaguar brand,” Mark Cameron, Jaguar Land Rover’s global marketing brand experience director, told Automotive News, adding: “I don’t think [the Invictus partnership is] at odds …
Twitter’s Influencer Pipe Dream
Twitter’s study also says millennials trust product recommendations from friends more than recommendations from their favourite social media personalities.
Meet the communications and marketing expert taking on ex-Prime Minister Tony Abbott
In the marketing world Andrew Woodward is best known as the principal at Climate Communication – but in the wider world, he’ll soon be known as the man taking on former Prime Minister Tony Abbott in his own backyard.
JLR marketing: From villains to heroes
“The villain thing has always been a tongue-in-cheek way of positioning the Jaguar brand,” Mark Cameron, Jaguar Land Rover’s global marketing brand experience director, told Automotive News, adding: “I don’t think [the Invictus partnership is] at odds …
Twitter’s new Connect tab wants to help you find people to follow
If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery. The Connect tab lets you learn …
Dear Facebook, you’re a media company now. Start acting like one.
“We actually define ourselves as a technology company,” Carolyn Everson, VP of global marketing solutions at Facebook, said at a event that year after an advertising exec had called it a media business.
Influencer Marketing, Twitter and SEO
Most large businesses have created a keyword strategy, but have you applied it to your Twitter bio or the content of your Tweets?
Brands Want to Spend More on Influencer Marketing in 2016
“Influencer marketing” is the name we give to the relationship development process with influential people, who can help creating visibility for a product or service.
Dear Facebook, you’re a media company now. Start acting like one.
“We actually define ourselves as a technology company,” Carolyn Everson, VP of global marketing solutions at Facebook, said at a event that year after an advertising exec had called it a media business.
Brands Want to Spend More on Influencer Marketing in 2016
“Influencer marketing” is the name we give to the relationship development process with influential people, who can help creating visibility for a product or service.
‘Captain America’ #1 Again as the Marvel Cinematic Universe Tops $10 Billion Worldwide
The micro-budgeted feature opened in 1,755 theaters and took advantage of targeted digital marketing to bring in the core demographic.
http://rock.ly/6hpgo
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