August 29th, 2016 by autoposter
Says Shobita Kadan, director, marketing and strategy at Impresario Handmade Restaurants that runs chains like Smoke House Deli, and @ Social, “Our recent collaboration was with select bloggers to host a contest on their platforms.
UPEI ranks 3rd in Atlantic Canada universities for popular Twitter feed
The University of Prince Edward Island has the third most popular Twitter feed in Atlantic Canada when it comes to Canadian universities.
Geolocation Marketing In the Not-To-Distant Future
The year is 2030. Your iMind Alarm Clock barks within the walls of your head at 6:00 am. The Gcafe starts and stops, blurting out an alert: “Low coffee, would like to purchase more, maybe our new brand?
As Lord Krishna shops online, #BoycottMyntra trends on Twitter …
However, Myntra disassociated itself from the graphic, while the makers of the ad, Scroll Droll apologized for the same.
Jim Sterling Slams Hello Games Over ‘No Man’s Sky’ Marketing
I knew a lot of people who were upset over that game’s marketing and who believed the final product wasn’t very good, whether or not it was critically acclaimed.
Data scientist, Alan Armen, creates media platform for bloggers
Newzlet is entirely self-funded and Armen has taken out loans to fund marketing and the web development company he contracts.
CMO Today: Why Marketing Tech Is Beating Out Ad Tech
MARTECH MOVES: Marketing tech and ad tech. They sound similar, but in the eyes of the venture capitals, the underlying business models can be quite different.
L’Oréal targets men for the first time as it evolves strapline to embrace diversity
Koskas believes a greater focus on influencers’ YouTube, Twitter and Instagram platforms is important for the brand, as he says that audiences have become “sceptical” about traditional marketing methods. “Traditional consumers are not connecting in the …
How Reverb’s social strategy grew it to 7 million users and $100 million in revenue in just 3 years (VB Live)
Much of their success is based on their thriving social media communities on Facebook – where posts often become a forum for users to chat – Twitter, and Instagram. And wouldn’t it be great if you could just … things work best for your audience …
Twitter Close to Streaming Deal with Apple TV?
Twitter and Apple are reportedly in talks to integrate Twitter’s app into Apple TV in order to share livestreamed NFL games, which Twitter has recently signed an exclusive deal for, with Apple TV owners. According to the New York Times, the deal could …
Social Media Matters: Leverage social media to boost SEO, rev search results
In the same way that social media should be integrated with a brand’s other marketing and PR efforts, social media and SEO strategy should work in conjunction with each other, not independently.
Sales top IPOs as private equity cashes out
Just two weeks before the IPO was to begin marketing, however, THL decided instead to sell half of its stake in the company to Advent International.
As Lord Krishna shops online, #BoycottMyntra trends on Twitter
In order to save herself from the indignation, she prays to Krishna, who in turn increases the length of her saree infinitely so that Dussasan is not able to take it off.
L’Oréal targets men for the first time as it evolves strapline to embrace diversity
Koskas believes a greater focus on influencers’ YouTube, Twitter and Instagram platforms is important for the brand, as he says that audiences have become “sceptical” about traditional marketing methods. “Traditional consumers are not connecting in the …
The 7 Best Social Media Channels for Business Marketing
Twitter’s value lies in its ability for your posts to go viral: the more people share your posts and “retweet” your content, the more followers you will attain.
Trinity University hands over Twitter account…
“We trust them and we basically said, ‘Don’t do anything illegal, don’t get me fired,” University Marketing and Communications Director Michelle Bartonico said. For the past three days, the two have showcased school performances and guest lecturers.
The 7 Best Social Media Channels for Business Marketing
Twitter’s value lies in its ability for your posts to go viral: the more people share your posts and “retweet” your content, the more followers you will attain.
Olympic viewers migrate online
And even as the company wrapped up Rio with a Facebook Live event, Lecoq worried things could end poorly. “I was telling my colleagues, ‘I’m going to finish the Olympics and I’m going to get fired live,’ ” said Lecoq, the company’s chief marketing officer.
Cut through the clutter, how to streamline your social media marketing
Whether it is a startup or a full-fledged corporation, every organisation wants to jump onto the social media bandwagon to promote their brand.
The 7 Best Social Media Channels for Business Marketing
Twitter’s value lies in its ability for your posts to go viral: the more people share your posts and “retweet” your content, the more followers you will attain.
Trinity University hands over Twitter account to students – KSAT.com
Trinity University for the first time gave control of its official Twitter account to students.
Cut through the clutter, how to streamline your social media marketing
It is not just about owning a page, you need to know how to make the best use of it.
Facebook, Twitter, Instagram: Which Platform Won the Olympics?
Cost per impression is actually lower; that may be due to the large concentration of branded advertising on Instagram, compared to direct-response marketing on Facebook. Branded advertisers care more about impressions, while direct-response advertisers …
‘A picture is worth a thousand words’ – Sony Entertainment’s digital marketing lead on why the studio is turning …
Wahle acknowledges that because Sony is in the movie making business most of the marketing material it produces is viewed as “entertainment rather than advertising,” but concedes that Twitter is not something the studio will be hedging its bets on.
What Makes Match Group’s Business Model So Powerful
TripAdvisor has found steady profits from user-generated travel reviews. Others like Yelp and Twitter have struggled in spite of the user-generated model.
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Confessions of a troll
Basically, William was doing social media marketing, developing an online “buzz” around certain brands for local and international clients.
How Soon Should You Expect to See Inbound Marketing Results?
I like to think of inbound marketing a lot like exercise. There are huge benefits in both the short and long term, they just look very different from each other.
http://rock.ly/1ead3
Jim Sterling Slams Hello Games Over ‘No Man’s Sky’ Marketing
I knew a lot of people who were upset over that game’s marketing and who believed the final product wasn’t very good, whether or not it was critically acclaimed.
Digital tourism campaign getting lots of clicks, marketing manager says
Chief Marketing Officer Lara Salamano made the comments during a meeting of The Special Legislative Commission to Study Methods for Growing Tourism in the State of Rhode Island Through Coordinated Branding and Marketing Efforts. Salamano said the …
Nintendo Is Promising Not To Repeat The Wii U’s Marketing Mistakes With The NX
It’s easy for the NX to do better than the Wii U because pretty much everything went wrong from marketing to executive.
Burke hotel opens after months of uncertainty
EAST BURKE – Close to nine months after the Lodge at Burke Mountain was slated to open, the hotel is ready for guests. The lodge, perched halfway up the mountain and overlooking ski lifts, held its second and final soft opening this weekend in advance …
Jim Sterling Slams Hello Games Over ‘No Man’s Sky’ Marketing
I knew a lot of people who were upset over that game’s marketing and who believed the final product wasn’t very good, whether or not it was critically acclaimed.
Report: Snapchat is eating Twitter’s ad dollars, not Facebook’s
Bloomberg reports that Wall Street analysts see Snapchat’s growth having an impact on Twitter—and not Facebook. “Snapchat’s reach-and-frequency targeting suits brand advertisers that traditionally buy a lot of TV ads,” James Lee, analyst at Credit …
Weekend Box Office: ‘Don’t Breathe’ Ends Summer With Huge $26M Debut
Sony sold the hell out of this one, with an emphasis on word-of-mouth/festival screenings and digital marketing (including the first ever 360 Snapchat ad for a movie).
What Businesses Can Learn from NBC’s Olympic Coverage
For NBC, the Games in Rio represented the culmination of antiquated marketing strategies, a lack of consumer focus, and complete refusal to adjust to a streaming-focused world.
Uber, Careem suspend services in UAE capital
Christian Eid, vice-president of marketing and communications for Careem, a Dubai-based company, said many of its drivers were being stopped by authorities in Abu Dhabi, apparently over licensing issues, and as a result had become nervous and were …
SociBoom Bonus and Review roundup
“The very first individuals to assist construct your brand name needs to come internally,” states Amanda Cohen, marketing planner, Homescout Real estate. “Make sure your colleagues are following you on Twitter and tweeting, retweeting, engaging, and so …
Jim Sterling Slams Hello Games Over ‘No Man’s Sky’ Marketing
I knew a lot of people who were upset over that game’s marketing and who believed the final product wasn’t very good, whether or not it was critically acclaimed.
What Businesses Can Learn from NBC’s Olympic Coverage –
NBC’s Olympic coverage this year has been attacked from all angles. From poor coverage to excessive ads, NBC’s shortcomings are an excellent case for …
Mexican Superstar Juan Gabriel Dies at 66
Juan Gabriel leaves behind a desolate legion of fans spread around the world, and Sunday afternoon he was the top-trending Twitter topic worldwide, outpacing even the VMAs. The thousands of Twitter messages from fans illustrated his pan-generational …
Mexican Superstar Juan Gabriel Dies at 66
Juan Gabriel leaves behind a desolate legion of fans spread around the world, and Sunday afternoon he was the top-trending Twitter topic worldwide, outpacing even the VMAs. The thousands of Twitter messages from fans illustrated his pan-generational …
Microsoft Continues Attacks On Apple
The Pro 4 runs Windows 10 and while that offers the software advantage that Redmond is relying on in this marketing, the legacy of Windows does limit the ease of use.
Twitter Close to Streaming Deal with Apple TV?
Twitter and Apple are reportedly in talks to integrate Twitter’s app into Apple TV in order to share livestreamed NFL games, which Twitter has recently signed an exclusive deal for, with Apple TV owners. According to the New York Times, the deal could …
A decade after dynasty, USC confronts a generation that asks: Reggie who?
Kids play with older players in video games or gain exposure to them through schools’ ever-growing marketing budgets, he said.
Twitter Is Having a Field Day With ASOS’s New Dinosaur Tails
We’ve come to accept a lot of oddities in the name of fashion: just check out these 20 WTF looks from VMAS past for proof. But ASOS may have taken things just a bittttt too far with their latest: strap-on Tell Tails Shinosaur dinosaur ($40) and fox …
ITV News uses its broadcasting chops to make content for brands
Now it can slot that kind of breaking-news footage into brands’ own content marketing for a professional news feel. It began selling its services last year … The brand then organized its own Twitter Q&As alongside the videos. It also uses the ITN …
Time For The FTC Crackdown
Every tweet issued by Twitter party hosts must be accompanied with #ad, #client or #sweeps. … The recent crackdown on the industry will expose the dabblers versus the companies that truly understand influencer marketing and all its complexities …
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Pizza Hut turns box into flick-football field
“We know our fans enjoy a little competition, and we’re happy to provide a platform that lets them get in on the game in a whole new way while watching their favorite team,” said David Timm, Pizza Hut chief marketing officer, in a statement. “The box …
Microsoft Continues Attacks On Apple
The Pro 4 runs Windows 10 and while that offers the software advantage that Redmond is relying on in this marketing, the legacy of Windows does limit the ease of use.
New Israeli Startup Meme Global Helpes Marketers Replicate Competitors’ Successful Campaigns
That’s exactly what Meme Global is doing. The company is announcing its public launch today and is completely altering the field of digital media marketing by introducing Business Intelligence analytics, and revealing its patented “Brief Buster …
Posted in Automatic Tweets Tagged with: Ad, BoycottMyntra, client, sweeps
July 10th, 2016 by autoposter
On the other side of the fence, however, is growing “VC interest in automation, mobile marketing and tools that intelligently manage volumes of data for marketers,” said Kyurkchiev, pointing to the VentureBeat prognostication that mar tech investment …
http://rock.ly/8ctu-
How the Spice effect still packs punch
Martin Brooks, now a marketing expert at Havas London, explains: “Before, artists like Michael Jackson would see a Pepsi deal as eroding his or her credibility for money.
A video gamer with zero pro sports experience was just signed by one of the world’s best soccer clubs
“We will be a bigger presence at gaming tournaments, we will have more content through our digital channels and we will activate even more with our fans at matches and club events,” says Diego Gigliani, a vice president in charge of marketing, said in …
How to Use Your Friends to Make Money #Ad
With #sponsored social media posts emerging faster than ever before, they are going to increasingly pop up on your Newsfeed, Twitter feed, and whatever Instagram calls its feed. Your high school math teacher will post a picture of a weight loss product …
How the Spice effect still packs punch
Martin Brooks, now a marketing expert at Havas London, explains: “Before, artists like Michael Jackson would see a Pepsi deal as eroding his or her credibility for money.
Twitter debuts first live stream broadcast
Right now, it is proving most effective on mobile devices and with younger demographics. Marketers looking to tap into young, mobile-first audiences should look to live streaming as a potential marketing channel. Both Facebook and Twitter are …
Twitter trumpets itself as ideal marketing platform for apps
LIVE FROM APP PROMOTION SUMMMIT, LONDON: App marketers should take advantage of the opportunity presented by Twitter, where the world’s top 30 global apps have 477 million twitter mentions, urged Ross Sheil, head of EMEA mobile at the social …
The 25 Most Influential Content Marketers on Twitter
The researchers examined at various factors, including each user’s relevance to the content marketing topic (number of tweets), reach (number of followers), and reference (how often they appeared in Twitter lists). Accounts were assigned a 1 (low …
Deborah Gavello adds Public Relations and Social Media Marketing/Sales Content Strategy to her Service Mix
Deborah Gavello shared the following, “Sales and marketing techniques have dramatically changed in the last 5 years. It is essential for your senior Sales and Marketing forces to have the latest training in utilizing Facebook, Twitter, LinkedIn …
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You Already Have The Data To Improve Your Content Marketing
By sourcing the right kind of data available right in front you can dramatically improve the results from your content marketing. Here’s how: … Trends Map offers an up-to-date map of trending Twitter hashtags in your area and around the globe. An …
Marketing Nuggets: LinkedIn’s programmatic, Twitter Stickers and adblocking
It’s been another news-y week on the martech and marketing front, and as usual the main social players are all getting their goods out to do battle on the advertising and brand front.
IRS investigating Facebook’s Ireland asset transfer
Those intangibles involved the transfer of Facebook’s international user base beyond the U.S. and Canada, the online platform, its future development and costs, as well as marketing intangibles, the court filing says. IRS Investigator Nina Wu Stone, in …
How to Use Marketing to Regain Public Trust After a Data Breach
This received even greater buzz following Mark Zuckerberg’s LinkedIn information being used to access his (long unused) Twitter and Pinterest accounts because he made the mistake of repeating his password across platforms and not changing it.
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The Uphill Battle In Marketing Unhealthy Products In 2016
From tobacco and alcohol to sugar and saturated fat, there are a myriad of products that require ethical, legislative marketing. While the initial reaction around advertising unhealthy products is one of …
The 25 Most Influential Content Marketers on Twitter
Jeff Bullas (@jeffbullas) has the highest influencer score for content marketing, indicating he has the strongest network and the most impactful discussions about the topic on Twitter. Jay Baer (@jaybaer) …
http://rock.ly/2vtlz
How I went from a hippie living in a commune to a high-powered ad exec
In the early 90’s, I was living in an intentional community off of a dirt road in western Massachusetts, learning about eastern medicine, organic gardening and myself.
Fearless Funding: Why Money is No Longer an Obstacle for Starting Your Own Business
But with the growth of social media and easy-to-use platforms, marketing can be done cheaply. You can create a professional-looking website for as little $20 with a custom domain and launch Twitter, Facebook or SnapChat channels to promote your …
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Discover Unexpected Visitors On Your Website
… them to a list. But marketing has evolved; today, with online tools, we regularly capture names and email addresses to stay in regular communication with would-be customers.
Tech Talk: A Twitter Acquisition Could Help Google In Social
Yes, Facebook and Twitter are different businesses but so too are Facebook and WhatsApp. Perhaps Facebook are mulling over a Twitter acquisition and perhaps Google is considering how to leverage their marketing muscle on the Twitter service, too, but …
Influencer marketing is ideal for hotels
Perhaps not quite what you were expecting in a discussion about influencer marketing, Twitter Chats – a prearranged coming together of a group of Twitter users all interested in a certain topic, denoted by a chosen hashtag – remain an effective way of …
5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling Behind
This comes quickly on the heels of news that the heavily video-driven Snapchat dethroned Twitter, taking a spot in the top three social media platforms (behind Facebook and Instagram).
After 12 years of bootstrapping, Rise Interactive raises $12.3M from strategic partner
After 12 years of being bootstrapped, Chicago digital marketing agency Rise Interactive announced this morning that it has raised $12.3 million as part of a strategic partnership with Quad/Graphics – a Wisconsin-based printing and marketing services …
Twitter is jouw real-time sportkameraad
In dit artikel lees je meer over Twitter als ultiem sport interestchannel met een aantal interessante voorbeelden en we geven je tips over hoe je als merk de sportconversatie kan claimen deze zomer.
Influencer marketing is ideal for hotels
Perhaps not quite what you were expecting in a discussion about influencer marketing, Twitter Chats – a prearranged coming together of a group of Twitter users all interested in a certain topic, denoted …
Brandspeak: Has the Influencer Marketing Bubble Burst?
For instance, financial guru Dave Ramsey has over 500,000 Twitter followers, which is about 45 million fewer than Kim Kardashian.
Microsoft Enters The Bot Game; Twitter Moments Not Working For Advertisers
While marketers anticipate the release of transparency guidelines from marketing analytics firm Ebiquity, Accenture has offered up its own thoughts.
http://rock.ly/h8fg6
TODD SMITH: CDC launches comprehensive Zika communications plan
On Facebook and Twitter, the CDC has been regularly posting relevant Zika-related infographics, videos and podcasts, focusing on vacation and travel themes as summer got underway.
Report: Advertisers never bought into Twitter Moments
The moment for Twitter Moments to become a robust advertising space appears to have passed, according to Digiday. According to anonymous advertisers who spoke with Digiday, the cost for ads was too high and Snapchat is now commanding ad dollars …
http://rock.ly/1ms47
In a Defiant, Angry Speech, Donald Trump Defends Image Seen as Anti-Semitic
In the span of 30 minutes, an often-shouting Mr. Trump breathed new life into a controversy that was sparked on Saturday by his posting of an image on his Twitter account of a six-pointed star next to a …
Microsoft Enters The Bot Game; Twitter Moments Not Working For Advertisers
While marketers anticipate the release of transparency guidelines from marketing analytics firm Ebiquity, Accenture has offered up its own thoughts.
A Mayor Fluent in Twitter Embodies a New Canadian Diversity
In practice, Mr. Nenshi is far more likely to be addressed as @nenshi, his Twitter handle, which he wields with obsessive, daily devotion.
5 Reasons to Include Online Video Marketing in Your Digital Strategy… Or Risk Falling Behind
This comes quickly on the heels of news that the heavily video-driven Snapchat dethroned Twitter, taking a spot in the top three social media platforms (behind Facebook and Instagram).
Chicago Park District trying for ‘cool’ factor to attract teens
To address that, park officials have moved beyond marketing, such as posting program fliers at fieldhouses, to sharing news of upcoming classes and events on Facebook, Twitter and Snapchat. “What became evident to us is we weren’t cool,” said Michael …
Twitter Dashboard – The Newest Tool For Social Media Marketers
Twitter just introduced two new apps, allowing you to better understand, engage, and grow your Twitter audiences. One of them is the Twitter Engage mobile app that is currently only available for iOS devices and can be used for real-time engagement …
A Strategic Marketing Plan: What it is and Why You Need One
Because marketing focuses more on the big picture and the wider audience than sales, it needs to be a longer-term investment of resources.
How Antoine Griezmann Became the Internet’s Boyfriend
He has the image of a talented player, but simple, happy to play, who knows to put himself in the service of the team, who makes others play better but doesn’t expect them to play for him,” Vincent Chaudel, an expert in sports marketing, explained to …
What’s new with markup & structured data
Implementing Schema.org in JSON-LD or microdata format is recommended, and Open Graph and Twitter Card markup are encouraged.
Why entrepreneurs should hire English majors
Q: Hello, Mr. Strauss, I am a recent college graduate and everyone seems to think that, while school was a good idea, majoring in English was a big mistake.
How to use social media marketing on a budget
Creating an effective value proposition on social media platforms like Facebook, Twitter, Instagram or Linkedin will motivate users to click your ad.
Sainsbury’s to invest more marketing pounds in Facebook and Twitter with Argos …
The comments came in the grocer’s prospectus for the acquisition of the Home Retail Group, which was published today (5 July) where it explained that as the combined entity looks to engage new and existing customers, digital as well as its loyalty …
Jochen A. Rotthaus: “Bayer 04 Leverkusen muss noch internationaler werden”
Wir im Marketing leben von Kommunikation, wenn es diesen Austausch nicht gäbe, wäre etwas nicht richtig. Die Leute, die kritisch waren, haben inzwischen aber gemerkt, dass sie von Jako ein tolles neues Produkt bekommen. Die Reaktionen sind beinahe …
Dortmunder macht Umsatz mit Schnäppchen-Blog | Bei „Prinz Sportlich“ läuft´s
Gewinn macht er vor allem durch so genanntes Affiliate-Marketing (Empfehlungsmarketing). Pro über „Prinz Sportlich” … 4 und 12 Prozent. Mehr aktuelle News aus dem Ruhrgebiet und Umgebung lesen Sie hier auf ruhrgebiet.bild.de, Facebook und Twitter.
Twitter Adds Black Power Fists To Black Lives Matter Hashtag
Following the racist murder of white police officers by a black power fist-yielding shooter, Twitter decided to add three black fists to accompany #BlackLivesMatter Friday.
Ubisoft says Assassin’s Creed movie is a ‘marketing opportunity’, not expected to earn a lot of money
We strongly believe the Assassin’s Creed brand has this crossover appeal that will please both video games fans and movie goers.
UFC 200: By The Numbers
McGregor, who had been training in Ireland for his then fight with Nate Diaz, refused to come to Las Vegas to promote UFC 200 and participate in various marketing initiatives. McGregor’s rematch … 4.1 million: Followers on Twitter for UFC. Since UFC …
Kris Jenner mocked by Staples Canada on Twitter over her new ‘paperclip’ necklace
Twitter user Marc Snetiker noted that it is the ‘straight-up front-runner for tweet of the year’, while Wyatt Reu added: ‘[I] love the risky marketing’. Another person shared a meme of Kevin Hart with his …
People on the Move: Hires at departures at Twitter, Sky News, 4As and more
Twitter has recruited Facebook’s former chief technology officer Bret Taylor (pictured) to its board with immediate effect as it seeks to broaden its management team.
How Facebook is dealing with live videos of police shootings
Zuckerberg seems to recognize that Facebook could be more of a hotbed for citizen journalism, just as Twitter has been since the Arab Spring protests in 2011.
Work and play blend for director of marketing
DAVID YAMAMOTO/SPECIAL TO THE STAR After a morning of playing tennis matches, Ernie Sandlin (right), the director of marketing for University Village, chats with John Mani (left), Steve Dorfman, Gene Smith, Joyce Smith and others, while drinking coffee …
How ‘utility marketing’ will benefit from chatbots
Chatbots can play an integral role in automating one-on-one consumer marketing communication, especially when coupled with trusted messaging apps like Facebook Messenger or direct messaging on Twitter. Specifically, the marketing chatbot approach …
Posted in Automatic Tweets Tagged with: Ad, BlackLivesMatter, sponsored