June 6th, 2016 by autoposter
This means different things for product development, marketing, and customer service. Wikipedia has specific principles for authors that … to update their thinking for a digital age. Sign up for the Shift newsletter and follow Mark on Twitter at …
Snapchat now has more daily users than Twitter: Why small businesses need to “give it a crack”
Glade-Wright says because Snapchat is so new, it’s hard to gauge how successful the platform is as a marketing tool. While Twitter and Facebook provide users with detailed analytics, finding out how many people you’ve reached is more difficult on Snapchat.
Google, Facebook, Twitter face ‘flurry of legal claims’ in Ireland
Paul Tweed told the Guardian his firm Johnsons had seen a “steady, if not dramatic, increase in claims against Facebook, Google and Twitter” as well as other social networks. He said there were several new claims a week on issues including privacy …
The Kingdom of Crying Kim Kardashian
It is, of course, a marketing tactic, and a sly one: For a long time, social internet advertising has been about putting your brand everywhere, on Instagram with a filter, on Twitter with a hashtag. But those efforts, while necessary, simply join the …
Snapchat edges past Twitter in daily users
Whatever problems Twitter has faced in recent years, it remained well within the social media “big three” rounded out by Facebook, Instagram and LinkedIn.
Twitter pivots away from commerce ads
What does this mean for marketers? For one, it means reexamining how any version of “buy” buttons or shoppable ads are performing on social media overall.
The Kingdom of Crying Kim Kardashian
It is, of course, a marketing tactic, and a sly one: For a long time, social internet advertising has been about putting your brand everywhere, on Instagram with a filter, on Twitter with a hashtag. But those efforts, while necessary, simply join the …
Twitter’s changes will change the way you tweet
Twitter’s changes will change the way you tweet. May 25, 2016. Main profile. By: Alex Clarke. Digital Content Manager. B2B Marketing. (link is external) · (link is external). Twitter’s changes will change the way you tweet image. As we reported a …
Twitter releases new automation tools for pre-roll video ads
Twitter announced in a blog post Thursday the release of new automation tools for pre-roll video ads that support Video Ad Serving Templates (VAST) through select Twitter API partners. The move allows marketers to serve pre-roll ads of any length in …
Tronc off
The company figures they can get young media types to eschew PR and marketing and hop on the Tronc train to cash town. They figure they can still pay small wages for good work and that a new generation will see Tronc as a place to make a career and not …
Security or marketing: Allo and the price of listening in
Chris Soghoian, a security researcher of some renown who works at the ACLU, noted on Twitter, “The FBI stopped asking for backdoors a while back.
How AOL Used Snapchat as a Recruitment Tool for Millennial Women
“Diversity and talent is how we’re going to compete in the future, so it was important for us that we focused in on women,” said Monica Cepak, senior marketing manager at AOL. “While the overall campaign also activated on Twitter and Instagram, because …
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
And Twitter’s move to change how it counts the 140-character limit was also on our agenda. Special guest Brad Geddes joined Marketing Land’s Ginny Marvin, Greg Sterling and myself for the show, which ran about 58 minutes. You can watch the replay here, …
Trump’s Racist Judicial Attack Deliberately Obscures the Larger Story: For-Profit Schools
The marketing schemes for Trump’s real-estate seminars at times sound ripped straight from the recruitment playbooks of the scandal-plagued for-profit school industry, which has preyed on single moms, people of color, veterans, and those who’ve been …
Marketing Türkiye’nin araştırması: Twitter’ı ve internet sitesini en iyi kullanan haber sitesi Diken
Dijital Araştırmalar Derneği girişimi Diplomacy.Live ve Marketing Türkiye dergisinin kapsamlı araştırması sonucunda hazırlanan ‘Medya Dijital Varlık Reytingi’ne göre Diken, internet sitesini ve Twitter’ı en iyi ve en doğru kullanan haber sitesi. Diken …
Marketing Türkiye’nin araştırması: Twitter’ı ve internet sitesini en iyi kullanan haber sitesi Diken
Dijital Araştırmalar Derneği girişimi Diplomacy.Live ve Marketing Türkiye dergisinin kapsamlı araştırması sonucunda hazırlanan ‘Medya Dijital Varlık Reytingi’ne göre Diken, internet sitesini ve Twitter’ı en iyi ve en doğru kullanan haber sitesi. Diken …
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours.
Donald Trump joined Twitter after seven-minute pitch by Peter Costanzo
Costanzo crossed paths with Trump in 2009 while working for the publishing company putting out the businessman’s book, ‘Think Like a Champion.
Survey: Trump gets big impact from small ad buys
The narrow lead for Clinton was repeated through a variety of marketing platforms Fluent asked about: Facebook ads, billboards, Twitter ads and so forth, though far fewer users reported seeing ads for either candidate on Twitter and other on-line …
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours.
Twitter’s throwing the doors to its pre-roll video ad biz wide open
After opening up its pre-roll video ad marketplace in October 2015, Twitter will now make it easier for advertisers to buy these ads, which play before videos posted by top publishers like BuzzFeed, Complex Media, The Young Turks and Tastemade …
Have Twitter Bots Infiltrated the 2016 Election?
Many of these accounts, Ruffini noted, had previously tweeted “17 Marketing Tips for B2B Websites.” They were bots—automated accounts that exist only to extend the social reach of whoever hires them.
How our app got 50000 downloads in a month without any marketing budget
We stay pretty active on online platforms including Vine, Instagram, Tumblr, Facebook and Twitter. Different kinds of audience stay active on different kinds of platforms.
Donald Trump joined Twitter after seven-minute pitch by Peter Costanzo
Costanzo crossed paths with Trump in 2009 while working for the publishing company putting out the businessman’s book, ‘Think Like a Champion.
Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
And Twitter’s move to change how it counts the 140-character limit was also on our agenda. Special guest Brad Geddes joined Marketing Land’s Ginny Marvin, Greg Sterling and myself for the show, which ran about 58 minutes. You can watch the replay here, …
7 Digital Marketing Trends To Be Aware of in 2016
… video needs to be an integral part of your marketing campaign. Many brands have already been experimenting with live video streaming using apps like Meerkat and Periscope, which allows you to stream videos from your mobile to your Twitter community.
7 Digital Marketing Trends To Be Aware of in 2016
… video needs to be an integral part of your marketing campaign. Many brands have already been experimenting with live video streaming using apps like Meerkat and Periscope, which allows you to stream videos from your mobile to your Twitter community.
Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
Survey: Trump gets big impact from small ad buys
The narrow lead for Clinton was repeated through a variety of marketing platforms Fluent asked about: Facebook ads, billboards, Twitter ads and so forth, though far fewer users reported seeing ads for either candidate on Twitter and other on-line …
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
On Thursday night, the NBA will post 360-degree videos to its Twitter account through a sponsorship deal with Samsung struck through Twitter’s Amplify video ad program. The videos will be shot before and after Game 1 of the NBA Finals using a Samsung …
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours.
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
What Twitter’s character count expansion means for marketers
Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant …
Michelle Quinn: CEOs, find your Twitter voice
In some cases, tech leaders just stay off social media altogether, said Sharon Barclay, who runs a public relations and marketing firm and advises tech companies on social media strategy. (Meg Whitman, CEO of Hewlett Packard Enterprise, where have you …
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Anti-muzak campaigner enjoys the sound of silence inside M&S
She believes marketing experts think it boosts sales. “It will be interesting to see the figures,” she says. And, while her daughter said she usually did not notice background music, “if it is too loud I might leave the store.
Marketplace Roundup
Marketing and Sponsorship · Nike Seeks To Stop Runner From Wearing New Balance · U.S. Open Prepping New Marketing Slogans · CNO To Title Sponsor Indianapolis Marathon · Ortiz, Gronk In New Dunkin’ Donuts Video · WGC Mexico’s New Sponsor Deal Valued At …
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As social media platforms get better at monetising, what should marketers expect?
Monetising is a top priority for the world’s leading social platforms like Twitter and Periscope, and recent figures suggest they’re getting better at it.
Picking up the Slack: CMO Bill Macaitis on why word-of-mouth is central to the unicorn’s success
It is a communication and collaboration tool which facilitates meetings, provides access to shared documents, and breaks down silos between apps by integrating Twitter, Trello and others, so users need not leave Slack all day. And selling that comes …
Humboldt Redwood Employs Unique ‘Spokesperson’
The company wanted a creative execution more interesting than a family having dinner on their deck, says Jessica Hewitt, director of marketing for Humboldt Redwood. … “We’re also actively promoting the new spots on Facebook, Twitter, and Instagram.”.
The Ghana premier football Twitter league
The first half of the Ghana premier league ended a couple of days ago with Wa all Stars sitting on top of the league table with 28 points and leading the top three(3) clubs with only 2 points.
Big Changes Coming to Twitter’s Character Limit
Replies are now broadcast automatically instead of only to those who follow both you and the person to whom you are replying. Once again, we’ve reached another point where we as marketers can show that we know how to use Twitter responsibly. The spirit …
4 Ways Richard Branson Does Social Media Better Than You
With more than seven million Twitter followers, nine million followers on LinkedIn and nearly three million Facebook likes, Branson joins Mark Cuban and Elon Musk as one of the most prominent executives on social media.
SAU to hold email marketing course June 16 in Texarkana
Southern Arkansas University’s Small Business Technology and Development Center will hold a 90-minute “Get Results with Email Marketing” course from 6:30 p.m. to 8 p.m. June 16 inside Texarkana College’s Business, Computer and Technology Building.
Assurant Names Emmet Burns Senior Vice President, Brand and Marketing
NEW YORK–(BUSINESS WIRE)–Assurant, Inc. (NYSE:AIZ), a global provider of risk management solutions, today named Emmet Burns to the newly created role of senior vice president, brand and marketing, effective immediately. As the organization moves to …
Twitter is testing carousel ads in promoted tweets
Borrowing from Facebook and Instagram, Twitter is now testing a new ad unit, Promoted Tweet Carousel. The ads allow marketers to curate multiple tweets into a single swipeable ad to lend a more storytelling feel to ads that isn’t possible with a single …
http://rock.ly/bxwa2
Snapchat edges past Twitter in daily users
Whatever problems Twitter has faced in recent years, it remained well within the social media “big three” rounded out by Facebook, Instagram and LinkedIn.
Marketing B2B: Facebook, Linked e Twitter influenzano le decisioni di acquisto
Questo dato contesta ufficialmente la diffusa convinzione che Twitter e LinkedIn siano i canali social più efficaci nel marketing BtoB. La ricerca – condotta su un campione di 1.000 decisori aziendali – ha indagato le abitudini e le preferenze in …
7 Social Media Marketing Predictions For The Rest Of 2016
Back in February, Twitter TWTR +1.32% launched a new update that sorts its previously time-based post listings into an order dictated by perceived relevance.
Posted in Automatic Tweets Tagged with: 15
May 30th, 2016 by autoposter
“When I got there we had two salespeople, four account managers and no marketing. Now we have 30 people in sales and marketing. It’s not … As Josephson explains, people are using 2.8 devices a day and marketers have the big challenge of trying to …
9 Powerful Inbound Marketing Strategies for Boosting B2B Results
For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO, can help you ignite lead generation and drive the results you’re looking for.
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Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Twitter open-sources Heron for real-time stream analytics
Heron, the real-time stream-processing system Twitter devised as a replacement for Apache Storm, is finally being open-sourced after powering Twitter for more than two years. Twitter explained in a blog post that it created Heron because it needed more …
Twitter tests integrating MoPub ads in Twitter Kit timelines
According to Venture Beat, Twitter is testing integrating MoPub ads with Twitter Kit timelines, a move that would allow marketers to reach non-Twitter users with tweet ads in third-party apps. It also means Twitter is looking to earn revenue from non …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
9 Social Media Marketing Tools That are Transforming Their Industries
Social media marketing is a rapidly developing specialty that transforms itself on a regular basis. Though it’s becoming difficult to imagine marketing without social media, we must remember that social media has only become familiar within the past 10 …
9 Tips for Creating an Awesome Brand
Years ago at a marketing conference, my friend Jonathan Long from Market Domination Media told me that “You’re never going to please everyone, so don’t try to be everything to everyone.
How a Twitter bot can earn you £1500 of free Uber rides a year
Mark Rofe, a British-born digital marketing manager who lives in Dubai, set up a simple piece of software that automatically scans Twitter for anyone looking for referral codes. These codes are given by Uber users to people signing up to use the …
CMO Q&A: How 75-year-old brand M&M’s keeps its marketing from going stale
Only Snickers had a Facebook page around the same time as M&M’s, in 2008, and M&M’s was the first Mars Chocolate brand to activate on Twitter by over a year, also in 2008. We are constantly alert to what’s going on in the world and make sure we’re part …
Twitter pivots away from commerce ads
What does this mean for marketers? For one, it means reexamining how any version of “buy” buttons or shoppable ads are performing on social media overall.
Mobile First: The Smart Person’s Approach to Mobile-Ready Content Creation
That kind of consumer-lead social media marketing is priceless; more than four billion people use their mobile devices to access social media, and they’re sending out more than 58 million tweets per day.
http://rock.ly/859cq
Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
3 Ways You Can Compete In Marketing With Your Big-Budget Rivals
As a startup or small business, it can feel as if you are always at a disadvantage. After all, there is little you can do to win a battle when it comes to money.
How to Beat Your Competition in the Advertising Game
Let’s use MailChimp as an example: MailChimp is a publication that’s geared toward businesses doing email marketing. So if I’m running a similar business geared toward email marketers, MailChimp visitors would form the basis of our “ideal customer” we …
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
French gas shortages fuel interest in electric cars
And electric car makers have been quick to seize the golden marketing opportunity. France’s Renault (RNLSY) launched a campaign this week to boost the visibility of its top selling electric car, Zoe, with multiple posts on Facebook (FB, Tech30) and …
New Twitter features can boost brand engagement
twitter-timeline3-1920 On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations …
Will Deadpool 2 Unleash the Same Viral Marketing Magic?
The web offers a wealth of new opportunities to connect, and the Deadpool marketing team used every means at their disposal to be everywhere – from Tinder to old-school billboards.
New Twitter features can boost brand engagement
twitter-timeline3-1920 On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations …
Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Meet the world’s most influential dogs!
As influencer marketing continues to evolve and brands seek out the perfect collaborators to promote their products, it’s pet influencers that are leading the pack.
4 Step Social Media Marketing Strategy That PAYS
And a full 43 percent of salespeople have used LinkedIn successfully to find new clients (for Twitter, the same holds true for 36 percent of salespeople).
Serious About Instagram Marketing? Hire A Professional Photographer
Think about it: with Instagram currently seeing engagement levels around 4.2 percent—compared to 0.1 percent on Facebook and Twitter—you’ll soon be sorry if the channel isn’t receiving the immediate attention it deserves. This is why the hiring of a …
Throwing Light on Top Twitter Applications for Effective Social Marketing
Twitter is a magnificent website used for different purposes. You can get updated information here virtually every second in the form of tweets.
http://rock.ly/3oyw0
Pakistan bans all birth control ads to shield ‘innocent children’ from sex
“Parents have shown apathy on marketing/advertisement of such products and demanded its ban on satellite TV channels and FM Radios,” the statement adds.
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
5 Tips for Using Twitter in your marketing
Did you know that over 60% of people access to Twitter while at work? Did you also know is that the majority of Twitter users are adults between 35-49? These statistics show Twitter has become an impressive form of professional marketing. Businesses …
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Benny’s ‘Biggest Little’ ad much cooler than R.I.’s botched marketing campaign
It will end up costing a fraction of the state’s $5-million marketing campaign, which has been a galling fiasco thus far, and it won’t cost a dime of taxpayer money.
Twitter profile picture may reveal your personality
Being on social networks has become a “must” in the marketing equation, but it is not enough, contended Quinlan. “The bottom line is having something relevant that fits into their lifestyle,” Quinlan said of luxury brands that court Millennials.
Why Marketing Leaders Should Personally Engage More In Social Media
I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media.
The Pros and Cons of Auto Post to X
Automation has a strong role to play in lessening the burden on social media managers and entrepreneurs while enhancing their presence on Twitter and other social platforms. There are a number of tools that help us be omnipresent on Twitter. Automation …
Media Monkey: Martin Sorrell, dead lesbians and Thatcher matchmaking
A strange future is sketched by a Secrets of My Success piece in the London Evening Standard by Johnny Hornby – founder of The & Partnership, a marketing group 49% owned by Martin Sorrell’s WPP – who after bluntly setting out his domestic priorities …
Back to pre-digital marketing planning for better communication
A few years later we were off into social media land with the advent of Facebook and Twitter and a new approach that saw brands attempting to create conversations with their customers.
What Facebook Live and Periscope need is a waiting room
Livestreams start boring because broadcasters don’t want to begin the real action until more people have tuned in. That can take a few minutes, even with streams being rapidly distributed via push notifications, tweets, and the News Feed.
Know your purpose before marketing on social media
Eighty percent of the top 50 global brands actively post to the top five social media platforms (such as Twitter, Facebook, Pinterest, Instagram, YouTube, etc.
The case for taking our politicians off Twitter
Twitter was meant to accomplish many things; it was meant to make our politicians more connected to us, more accessible to us, and more transparent to us.
Why Marketing Leaders Should Personally Engage More In Social Media
I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media.
Thomas Almeida ignores Cody Garbrandt’s ‘cab drivers’ comment, wants quick knockout in Las Vegas
Speaking with MMA Fighting after Friday’s official weigh-ins, Almeida chose to ignore his opponent’s critics. “People promote the fight the way they want,” Almeida said.
What Facebook Live and Periscope need is a waiting room
Livestreams start boring because broadcasters don’t want to begin the real action until more people have tuned in. That can take a few minutes, even with streams being rapidly distributed via push notifications, tweets, and the News Feed.
Twitter Viral Marketing Routes
Twitter viral marketing is one of the most popular and the largest social marketing network sites. Initiated in 2006, Twitter shortly jumped to the forefront of viral marketing. If you take the trouble to think of this marketing strategy, you will …
http://rock.ly/h9zi7
Mariners hoping to use the power of the “Swelmet” this season
Pictures of players wearing the swelmet now can be seen on twitter following every Mariners win and the concept is catching on so much the team’s marketing department is trying to figure out if they can incorporate it into a fan giveaway. “We have a …
Citizens’ viral vids driving news cycle
Web-savvy citizen journalists armed with smartphones are becoming major drivers of the daily news, posting video to Facebook Live, Periscope, Instagram and Twitter. Just this month the live-streaming app Periscope announced it is testing a feature that …
The Twitter Marketing Basics – What You Need to Understand
No matter what you’re marketing it’s never a bad idea to take advantage of some of the powerful free marketing available online today. That includes websites like Facebook, MySpace and Twitter. Twitter being my personal favorite also happens to be my …
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Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
10 Free Tools to Make Your Content Marketing More Effective
Buffer makes sharing on social super simple – just pick a day and time, then schedule your post to go out on Facebook, Twitter, or LinkedIn. They have both free and paid versions, but the free version will work just fine if you are only working on one …
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more. In the latest Marketing Land Live, we recap all the news from the Google Performance Summit, talk about Facebook’s ad changes and Twitter’s move to change …
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Posted in Automatic Tweets Tagged with: 15