1 – Auto Post to X

May

2016

May 23rd, 2016 by autoposter

… both had seemingly same messages – #motoOnFlipkart and Moto on Amazon. By today evening there were tweets running on the microblogging site that slashed Flipkart for resorting to ‘copies’ and cheap marketing tricks in light of their recent devaluation.

George Zimmerman dances on Trayvon Martin’s grave

And the marketing of the gun that killed him by the man who pulled the trigger does not feel like simply another example of flagrantly bad taste.

Get A Little More Social With Personalized Domain Names

Take the .social domain: A URL like www.yourbrand.social can redirect to Facebook today, Twitter tomorrow, and the social media platform of the future the following day.

Twitter will reportedly stop counting links, photos against tweets’ character counts

Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline.

Deep Dive: Free Tools to Help You Understand Your Online Niche

Additionally, the tool offers Twitter integration for its results, which makes it easier to reply to all conversations in real time, by spotting them as they happen.

Get certified & career-qualified in Social Media Marketing with this $29 course

Through 12 comprehensive modules included in the Silicon Valley Social Media Marketing Course & Certification bundle, you’ll get a thorough run through of the basics of how to increase your social media reach, attracting clients and increasing sales …

Twitter, like Facebook, adds old-school elements to its mobile ad network

A few days after Facebook announced it would begin to bring its Audience Network to the desktop web for the first time – albeit only for traditional in-stream video ads at the moment – Twitter is bringing its Twitter Audience Platform to the desktop …

7 tips for maximizing Twitter as a marketing and engagement tool

Facebook may have the largest number of active users, but no platform is better at connecting brands and their followers in real time than Twitter. Unfortunately, very few marketers understand how to properly leverage Twitter. Sound familiar? Well, you …

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The Influencer Perspective On Cross-Channel Marketing

Social media production isn’t quite a full-time job yet, but it’s moving in that direction, said Kevin Nether, who has about 108,000 subscribers to his “Kevin the Tech Ninja” YouTube channel, 40,000 Twitter followers and is looking to “diversify his …

http://rock.ly/-er41

Tumblr Taps Simonian To Head Marketing Partnerships

A veteran marketing executive, Simonian joins Tumblr from Nielsen Entertainment, where she served as VP of branded music. Previously, Simonian served as the inaugural Head of Music at Twitter, where she developed best practices and global campaigns …

¿Por qué las marcas pagan por un tuit?

Las compañías están cada vez más dispuestas a pagar miles de dólares por el tuit de un influenciador, o influencer (un usuario con una gran cantidad de seguidores en la red social Twitter). De hecho, según la consultora en marketing digital, Opendorse, …

How the Convergence of Marketing, Ad Tech Led to Richer Data Insights

Social blurred customer service, CRM and marketing: Twitter and Facebook added capabilities, such as bots for Messenger, which allow marketers to interact directly with consumers. At the same time, they have learned to better use organic posts, social …

Twitter, like Facebook, adds old-school elements to its mobile ad network

Influencer Marketing, Twitter and SEO

Most large businesses have created a keyword strategy, but have you applied it to your Twitter bio or the content of your Tweets?

Tumblr Taps Simonian To Head Marketing Partnerships

Daniel Snyder, former coach pleased with Redskins name poll, ex-player upset

On Twitter, Michael David Smith wrote, “This poll is making me reconsider.” The owner of one NFL team said they think the results will have an impact on how the issue is regarded within the …. “However, that proud resilience does not give the NFL a …

High Performing CMO’s Outpace Direct Competitors by 96X

The report analyzed responses from 4,000 marketers from around the globe, from a number of business formats (B2B/B2C) to determine the difference between high performers and underperformers.

Rutgers expands IMG partnership with marketing rights deal for New Brunswick hub

NEW BRUNSWICK – The way Chris Paladino sees it, the one thing missing from Rutgers University’s downtown campus is a central gathering space.

Omnichannel engagement boosts purchase frequency: report

Around 40 percent of consumers recall seeing television, print or online advertisements, outpacing digital-centric marketing placements such as mobile applications or social media, which only reach around three in 10 consumers. However, even though …

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Visa’s Shiv Singh: ‘Digital is not that accountable’

The entire premise of online marketing has been that, unlike other channels, it is fully accountable. The wealth of tracking data, theoretically, means marketers can know what’s working and what’s not. The problem is that this just isn’t true …

The Ultimate List of Marketing Statistics You Need to Know for 2016

Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). (source); The #1 content marketing goal for B2C businesses in 2016 is sales (83%), followed by customer retention and loyalty (81%) and engagement (81%).

Tailor for Your Audience: 5 Crucial Elements of a Local Content Marketing Strategy

You only need to keep an eye on the trending topics in your target area, and use relevant hashtags while promoting your content on social media platforms like Facebook, Twitter, Google+, Instagram etc. Twitter is the best place to find trending topics …

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Frederique Covington leaves Twitter for CMO role with Visa

Frederique Covington is taking on the senior vice president and chief marketing officer role for Visa, ending a two and a half year run with social networking group Twitter. Reporting to Visa’s newly appointed EVP and global chief marketing officer …

Rutgers expands IMG partnership with marketing rights deal for New Brunswick hub

NEW BRUNSWICK – The way Chris Paladino sees it, the one thing missing from Rutgers University’s downtown campus is a central gathering space.

3 Most Shocking Marketing Campaigns

But the mark of a great marketing campaign is that it starts a dialogue. And this is exactly what it caused because Twitter exchanges and Facebook feeds blew up. It even caused one Buzzfeed editor to resign. When Is Controversy Good And When is it Bad?

Native advertising is the future of Internet marketing strategy

Native ads are proven to have higher levels of engagement than traditional non-native ads. And perhaps most importantly, for many of the fastest-growing social media applications, like Twitter and Instagram, native advertising is the only way to reach …

‘Angry Birds’ Is The Word With $42M-$44M No. 1 Opening; ‘Neighbors 2’ Lower With $25M – Box Office

RelishMix social Media Monitor reports: “Angry Birds has a strong Social Media Universe of 345M, which is made of 144M Facebook fans, 30.2M Twitter followers, over 42M Instagram followers and more than 128.5M YouTube views. Keep in mind that of the …

Mary Beck’s cool sports job: Marketing and promotions for MLB and NHL networks

After transitioning to MLB Network for its launch in 2008, Beck, now the senior vice president of marketing and promotions, has added the NHL Network to her purview, when it moved to its Secaucus, New Jersey, headquarters.

O poder do agora: o real time marketing no Twitter

Em palestra realizada na Faculdade Cásper Líbero, a diretora comercial do Twitter Brasil, Gabriela Comazzetto, falou sobre como aproveitar o real time marketing para gerar negócios. Segundo a executiva, a rede social é uma ponte entre o usuário e …

Using Twitter Marketing Strategies

Initially most marketers did not take Twitter seriously but it has really taken off as a legitimate marketing tool. More and more online entrepreneurs are starting to recognize the power of short and powerful messages to connect with buyers. This is …

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Social Chain: Meet the twentysomethings making a profit by taking over Twitter in the UK

Advertising via directing traffic through social media – a process known as ‘influencer marketing’ – can be extremely successful.

Dr. Snapchat: one dentist’s journey toward social media stardom

I discovered Dr. Rubinshtein not because I was looking for someone to examine my molars, but because, while scrolling through Twitter, I was served one of his promoted tweets: “Follow me on Snapchat [finger gun emoji] DRubinshtein [ghost emoji] and I …

Nyquist has verified Twitter account, but horsemen largely struggle to market sport on social media

As the NBA powers its marketing engine this summer with boundless hauls of viral Vines and GIFs, horse racing officials and analysts are confronting the question of how social media can bolster the digital presence of a sport beset by problems big and …

10 Ways to Use Technology to Better Your Business

Technology offers plenty of opportunities for businesses to make things like marketing and managing a team easier. But with so many different tech tools out there, it can be difficult to even know where to start.

Zendesk’s Mikkel Svane explains how tech is taking over customer service

… brands are also grasping how important live customer service representatives are because they provide the personal touch that cannot be replicated by a computer,” Mayur Anandkat, vice president of product marketing at cloud contact center software …

Cody Rhodes Requests His Release From WWE

Cody Rhodes Requests His Release From WWE. Anthony DiMoro ,. Contributor. Covering social media and internet marketing/SEO in the sports world.

Marriott takes a gamble in Haiti

PORT-AU-PRINCE, Haiti – In a gleaming, tall-ceilinged lobby, guests in blazers, Polo shirts and running attire pass through. Stunning prints, paintings and voodoo flag designs by Haitian artists decorate the walls on the way to the open bar and dining …

Networking may be your best marketing strategy

It is important to figure out how LindedIn, Facebook, Twitter, Instagram, Pinterest and all the other dynamic digital platforms can play into your overall objective to extend your network as a business-building tool.

Amitabh Bachchan reaches 21 million followers on Twitter

Silvia Tallon, senior marketing director, Reebok India, thanked the “Force” star “for supporting this initiative and inspiring our consumers to be fashionably fit”.

A Reminder: Social Media is Not a “Marketing Tool”!

There’s no let up: the “10 ways to get 20,000 Instagram followers” articles are replacing the same ones for Twitter, advocating similar techniques. A whole new batch of small business owners and marketers are being instructed in the magic arts of …

Wayne Rooney: Apocalypse – why the movie business loves footballers

Photograph: @ManUtd/Twitter. Last Tuesday, Manchester United emerged for their season-ending tie against Bournemouth accompanied by four young mutants.

Weekend Box Office: ‘Angry Birds’ Soars Above The Competition

Neighbors opened to $49 Million back in 2014 and received strong reviews, so ultimately this does look like a failure on the behalf of the marketing. There was little to no … Let me know in the comments and don’t forget to follow me on Twitter …

Clothing brand sees spike in sales after refusing photoshopped images

Chalk one up for authenticity. For years, retailers have been pushing impossibly high beauty standards with photoshopped images, much to the detriment of the body images and self esteem of the general public.

Learning Social Etiquette: How to Craft the Perfect Message on Facebook, Twitter and LinkedIn

From a technical perspective, Twitter is the hardest social platform through which to master messaging and content scheduling.

Video Ad Spending on Social Platforms Is Rising Fast

Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, …

Age Just One Attribute When Marketing to Consumers

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name.

http://rock.ly/aiq34

American ISIS Defector: ‘I’ve Let My Nation Down’

The form included his address in Brooklyn, phone numbers for his father and brother, a list of credit cards and ID he left as a deposit, and the name of his Twitter contact. It also noted that he attended Columbia, which it noted “is for the clever …

Amgen race thrills fans locally while drawing attention globally

By now it’s a familiar sight – thousands of fans lining downtown Sacramento’s streets, 100-plus pro cyclists racing across the rural countryside and a helicopter hovering overhead to capture the scene for television.

Viral memes blur lines between cute videos and savvy marketing: Dianne Buckner

No wonder marketers are in fevered pursuit of social media shares. If material is entertaining or interesting enough, people will share it with their personal networks on Facebook, Twitter and Instagram. That multiplier effect means a product or brand …

An Internship Isn’t Always a Necessity

As a scholar of Communication Studies, I learned the fundamentals of marketing and media – principles which served me well during both grad school and my post-grad job search.

Posted in Automatic Tweets Tagged with: 1, motoOnFlipkart

May

2016

May 15th, 2016 by autoposter

Marketers (businesses) use Twitter because there are eyeballs and attention on the platform. It’s the new word of mouth; since it’s public domain, it’s really easy to track consumer behavior.

Twitter renewed its upfront deals with these three agencies

While Twitter mentioned those deals during its most recent earnings call, it hasn’t said which agency groups were the ones to re-up with the social network.

Is Twitter Dead? Not So Fast My Friends.

I have been bearish on the microblogging website when a business owner or marketing manager asks me where to invest his or her advertising budget.

Puppies for sale and stolen sex tapes: viral hoaxes that went too far

The mantra “all publicity is good publicity” was taken to extremes this week with not one, but two, examples of marketing campaigns designed to cause outrage. The first was from online fashion retailer Lyst, which claimed it was selling dogs as …

Get Out Of My Feed: Brands Are Driving Millennials Away From Social Media

The clock, it seems, is ticking to get us to commit our dollars. In turn, online marketing has gotten stunningly laser-like, as (predominantly) Baby Boomers and Gen Xers try to figure out just how to reach Kids Today™.

Puppies for sale and stolen sex tapes: viral hoaxes that went too far

Twitter’s new Connect tab wants to help you find people to follow

If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery. The Connect tab lets you learn …

YACHT Apologize for Fake Leaked Sex Tape Marketing Ruse

The reaction from fans was swift and damning. Their publicist washed their hands of it, but the band themselves were staunch in their stance, releasing a statement on Twitter that has since been deleted, that stood by their choice. We wrote all about …

Marriott opens Caribbean and Latin America office in Plantation

Matthew Glick, Marriott International’s senior director of global creative and content marketing, right, points out features of the new M Live social media and digital marketing command center at the hotel giant’s Caribbean and Latin America operations …

Marketing lessons for advisers from a Google pro

Advisers should also test social media such as Twitter, LinkedIn and Facebook and digital options such as YouTube as marketing options, Abel says, with the proviso that they “test, learn and refine” each. Twitter, for example, may be best suited for …

Wie Influencer das Twitter-Marketing dominieren [Infografik]

Daraus erwächst nicht nur die Dringlichkeit der Sensibilität mit Influencer-Marketing, sondern auch eine große Chance. Wie viel Potenzial tatsächlich hinter dem Trend steht, wollte Twitter nun selbst herausfinden und beauftragte den Analyseexperten …

Twitter Pitches ‘Creative Toolkit’ to Entertainment Industry

Twitter brought together marketing minds from all over Hollywood in Santa Monica on Tuesday to show off what the company calls its “creative toolkit”: the growing number of video-based products and services that can help entertainment industry drive …

Wie Influencer das Twitter-Marketing dominieren [Infografik]

Immer mehr Unternehmen realisieren: Wer sich auf sozialen Plattformen nicht nur Gehör verschaffen, sondern eine durchschlagende Wirkung erreichen will, für den sind Influencer eine Notwendigkeit. Wie einflussreich Influencer-Marketing tatsächlich ist, …

Get Out Of My Feed: Brands Are Driving Millennials Away From Social Media

How to determine your social media marketing budget

To restructure an existing Twitter account, businesses pay an average of $1,000 and $2,500 per month. PR agencies charge an average of $2,500 and $5,000 a month to set up and run a Facebook marketing account. Creating a social strategy with at least …

Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

A generation ago, marketers would put household names on the front of cereal boxes, said Twitter vp of market research and insights Jeffrey Graham.

Twitter renewed its upfront deals with these three agencies

While Twitter mentioned those deals during its most recent earnings call, it hasn’t said which agency groups were the ones to re-up with the social network.

Twitter says influencers are almost as trusted as friends

Despite any lingering doubts about how effective influencers might be for their marketing strategies, it’s clear that brands that turn to influencers stand to benefit from their appeal to consumers.

LeEco Teams with Twitter for Global Brand Expansion

We are pleased to partner with LeEco in their digital transformation journey as a globally recognized brand,” said Aliza Knox, Vice President of Online Sales for Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …

How to Find Brand-Boosting YouTube, Instagram Influencers

Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter. But brands have overlooked …

What Has Changed at Twitter Under Dorsey?

Since his hiring, the big external hires at Twitter appear to be two new directors and a new head of marketing. What is different in engineering or Twitter’s product today compared to, say, last September? To my eye, and presumably to the eyes of all …

http://rock.ly/tehxq

Discussing Digital Sports Marketing With The NFL Network’s Director Of Marketing

One of the more fascinating moments was Alia’s take on social media’s marketing power and how a designed approach across each social channel is vital since they each serve a unique purpose.

Aegerion to pay $40m to settle charges of illegal drug marketing

Aegerion Pharmaceuticals Inc. has agreed to pay $40 million and plead guilty to two misdemeanor charges to settle federal allegations of improperly marketing a pricey cholesterol drug and violating federal laws. Specifically, the Cambridge company …

http://rock.ly/n6lkm

Facebook Vs Twitter Advertising: Where Should You Invest?

It’s quickly becoming a “pay to play” marketing world. You’re already spending time and money managing Facebook and Twitter and now you’re being told if you want your content to get seen, you need to spend even more money by adding social media …

LeEco taps Twitter for global brand expansion

“We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand,” said Aliza Knox, vice president of online sales Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …

http://rock.ly/wgot2

Influencer sind fast wie beste Freunde: Was uns eine Twitter-Studie über …

Influencer-Marketing auf Twitter: Der Wert von Meiungsführern auf dem Microblog. (Infografik Influencer-Marketing auf Twitter: Der Wert von Meinungsführern auf dem Microblog. (Infografik: Twitter). Influencer-Marketing bewegt viel – insofern die …

Cadbury Launches Major Eurovision Twitter Campaign

Mondelēz-owned chocolate brand Cadbury has launched a major Twitter campaign around this year’s Eurovision song contest.

Segmentation Strategies for Super-Targeted Email Marketing

If you also use Social Advertising with Facebook and Twitter, both companies can also help you use an email marketing database to remarket to your audience. WordStream’s Erin Sagin can help you out with the set-up for AdWords’ Customer Match in her …

Cadbury Launches Major Eurovision Twitter Campaign

Mondelēz-owned chocolate brand Cadbury has launched a major Twitter campaign around this year’s Eurovision song contest.

The ABCDs of Twitter Lead Generating Marketing

With 145 million users signing on in just five years, a Twitter presence for businesses is a necessity and a Twitter marketing strategy essential. Here are the top four elements to keep in mind when developing a Twitter lead generating marketing …

Smart Content Marketers Are Succeeding With These 5 Proven Strategies

Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand.

Cracker Barrel finds perfect marketing foil

Cracker Barrel Old Country Store Inc. has offered the summer Campfire Meal promotion off and on for the past 19 years, but this year the brand is expanding it with a multi-barrel multimedia marketing approach, the company told Nation’s Restaurant News …

Marketing firms make dubious judges of campaign coverage

But when companies with a marketing focus are hired to play the role of media watchdog, there’s a tendency to take their findings on faith.

5 Growth Hacks to Get Better Twitter Results For Your Brand

Building a strong social media platform is essential to generate a solid return on investment for your digital marketing efforts.

Why Buyers and Sellers Inherently Disagree on What Things Are Worth

This gap in the perception of value is called the endowment effect. If we own a good, we value it more than if we did not. The endowment effect influences us all, whether we are young children deciding whether to keep or trade a toy, or adults deciding …

Bradenton Area CVB buys Pens fans towels, Bolts fans revolt

On May 13, 2016, the Pittsburgh Penguins released a statement on Twitter thanking the Bradenton, Anna Maria Island and Longboat Key Area for sponsored promotional materials.

Disgruntled Tampa Bay Lightning fans #BoycottBradenton on social media

“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” the group’s executive director Elliott Falcione said in the …

Malls fell into distress as socializing habits changed, marketing professor says

Malls fell into distress as socializing habits changed, marketing professor says. Kim Serota. By Anne Runkle, arunkle@oakpress.

Students honored at international DECA contest

DECA helps prepare students in the areas of marketing, finance, hospitality and management. At the international competition, students participating in role play situations with business professionals, based on their career interests and present …

JLR marketing: From villains to heroes

“The villain thing has always been a tongue-in-cheek way of positioning the Jaguar brand,” Mark Cameron, Jaguar Land Rover’s global marketing brand experience director, told Automotive News, adding: “I don’t think [the Invictus partnership is] at odds …

Twitter’s Influencer Pipe Dream

Twitter’s study also says millennials trust product recommendations from friends more than recommendations from their favourite social media personalities.

Meet the communications and marketing expert taking on ex-Prime Minister Tony Abbott

In the marketing world Andrew Woodward is best known as the principal at Climate Communication – but in the wider world, he’ll soon be known as the man taking on former Prime Minister Tony Abbott in his own backyard.

JLR marketing: From villains to heroes

Twitter’s new Connect tab wants to help you find people to follow

Dear Facebook, you’re a media company now. Start acting like one.

“We actually define ourselves as a technology company,” Carolyn Everson, VP of global marketing solutions at Facebook, said at a event that year after an advertising exec had called it a media business.

Influencer Marketing, Twitter and SEO

Most large businesses have created a keyword strategy, but have you applied it to your Twitter bio or the content of your Tweets?

Brands Want to Spend More on Influencer Marketing in 2016

“Influencer marketing” is the name we give to the relationship development process with influential people, who can help creating visibility for a product or service.

Dear Facebook, you’re a media company now. Start acting like one.

Brands Want to Spend More on Influencer Marketing in 2016

“Influencer marketing” is the name we give to the relationship development process with influential people, who can help creating visibility for a product or service.