To be clear: I am not endorsing Trump for President of Twitter (or CEO), but I do think that Donald Trump’s campaign and the influence that his Twitter account has can serve as a case study for how Twitter should be used by individuals and brands in …
Herbalife shares rise on news of FTC talks
Shares of Herbalife (HLF) rose sharply Friday after the embattled multi-level marketer of nutritional supplements disclosed it is in talks with the Federal Trade Commission to resolve an investigation of its marketing practices. The Los Angeles-based …
CMO Today: Snapchat Working With Nielsen to Up Its Measurement Game
Snapchat even recently partnered with Viacom so the TV giant could help Snapchat sell ads to TV marketers. But those advertisers have been imploring Snapchat to provide some kind of third-party validation for its huge numbers.
Trump vs. Sanders: Who’s Winning on Twitter?
Donald Trump and Bernie Sanders have been two of the most talked about presidential candidates this election cycle by the press, but what about on social media?
Adidas Defies Under Armour With $1M NFL Combine Contest
If the record stands, the 40-yard dash contest is worth an estimated $1.78 million in advertising for Adidas’ brand, according to Apex Marketing Group, an analytics firm. If the record is broken, the equivalent advertising value for Adidas spikes to $2 …
Facebook, Netflix, Twitter, Delta Top Latest Insider Stock Moves
… said in a note that Netflix’s growth potential is underestimated. “Global distribution provides a data feedback loop that should allow Netflix to invest in content, marketing and product development more efficiently than key competitors,” he wrote …
WATCH: “Marketing Land Live” Show #2 Talks About Google AdWords Changes, AMP & More
Our plan is to record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future.
‘Invaluable’ and ‘irreplaceable’: 40 years of Chuck Crabb
He is an unofficial historian, has more institutional knowledge than any other athletics employee, started a marketing department all by himself and can give Don Fischer a run for his money as Indiana’s most recognizable voice.
How to Do an Online Privacy Checkup
She explained many people unknowingly give access to their information and “it’s incredibly valuable because… it’s all about marketing dollars and dollars and cents. And it will help [websites] target their advertising so that they can get to the …
Twitter Rolls Out GIF Search For iOS, Android And The Web
Twitter is rolling out GIF search across the platform, the company announced today. Taking a cue from the Facebook playbook, where GIF search has been tremendously successful in its in-app messaging, the microblogging website is launching an initiative …
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