LifeHacker details some other great professinal uses for Twitter in this post. The greatest use I can think of for Twitter, though, is B2B marketing. If your company needs to reach other companies, generate leads, and build up its industry reputation …
http://rock.ly/xc7ue
With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl
With the exception of #SB50 and #SuperBowl, the brand’s #esurancesweepstakes hashtag was seen more than any other combination of words in Twitter conversations on Sunday evening, said Nancy Abraham, vp of integrated marketing communications for …
The Twitterverse Is Hating on Red Lobster for Lame Beyoncé Response
Being that there was no way for the restaurant to not know what Beyoncé had said (after all, it was Super Bowl weekend, ground zero for corporate America’s advertising and social media efforts), the delay caused Beyoncé fans to hyperventilate on …
3 Viral Marketing Lessons from the 2016 Super Bowl Commercials
But when it comes to live events, Super Bowl 2016 showed Twitter is still the platform of choice for viral marketing. On the day of the game itself, Twitter produced over 400,000 retweets from brand Twitter feeds (and this is excluding Esurance’s …
Bits | Twitter Recruits a Chief Marketing Officer From American Express
On Tuesday morning, Mr. Dorsey announced the appointment of Leslie Berland as Twitter’s chief marketing officer, overseeing a department that has been in flux, with various leaders over the last five years.
Timing Is Everything: Twitter Unveils First View Ads, Videos At The Top Of Your Timeline
“Word of mouth is more important than it has ever been in movie marketing. And there is no better word of mouth social platform than Twitter. Twitter’s First View is a great opportunity to widely distribute our trailer for Mike and Dave Need Wedding …
Twitter names its first-ever marketing chief
On Tuesday, the microblogging site announced that its new chief marketing officer will be Leslie Berland, formerly marketing vice president at American Express. Twitter CEO Jack Dorsey revealed the new hire via a tweet in which he said that Berland …
Twitter isn’t Facebook, but Wall Street expects it to be. That’s a problem.
The flip side of that, from a marketing perspective, is that you don’t get nearly the kind of engagement on Twitter that you do on Facebook – people are scrolling through individual messages quickly, looking for trends in multiple posts rather than …
Twitter hires former American Express exec as chief marketing officer
SAN FRANCISCO – Twitter lost four top executives on Monday, but it gained a chief marketing officer on Tuesday with the hiring of Leslie Berland, a former vice president of global advertising, marketing and digital partnerships at American Express …
Twitter’s New “First View” Ad Spot Gives Video Ads Top Billing For 24 Hours
When users’ visit Twitter via the app or web for the first time during that 24-hour period, a Promoted Video will appear in the top ad spot, visible above the fold.
