Engaging with Euro 2024 on Snapchat

With the Euro 2024 knockout stage approaching, Snapchat reveals exciting ways for Snapchatters to participate in the event using a variety of Lenses and activations to express their team support.

Exclusive AR Lenses

Snapchat unveils 20 unique AR lenses crafted specifically for Euro 2024, aimed at inspiring Snapchatters to translate their emotional reactions to the on-field action into shareable memes for friends and family on the app.

Partnership with Nike and Adidas

Notably, Snap collaborates with renowned sportswear brands Nike and Adidas to introduce “Kit Selector” AR lenses. This feature allows users to virtually try on official EUROs Nike and Adidas team kits. Additionally, users can seamlessly purchase supporter gear directly through the app, aligning with Snap’s growing commerce endeavors that bridge digital experiences with tangible products, extending from digital Lenses to real-world merchandise, including Bitmoji characters’ attire.

Collaborations with Prominent Brands

Further expanding its reach, Snap joins forces with Deutsche Telekom for a series of Euro 2024 AR Lenses. Additionally, airline companies Lufthansa and SunExpress have rolled out dedicated Euro 2024 elements, illustrating a broad spectrum of partnerships to enhance user engagement for the championship.

Official Highlights and Partnerships

In a bid to enrich content offering, Snapchat will feature official Euro 2024 highlights in key regions such as Germany, France, the Middle East, and North Africa, facilitated by collaborations with prominent entities including Deutsche Telekom, Axel Springer, TF1, and beIN SPORTS.

Targeting Snapchat’s Young and Sports Enthusiast Audience

With Snapchat’s demographic skewing toward younger audiences and sports enthusiasts, the platform serves as a vibrant space for event-related engagements. As anticipation builds around Euro 2024, users are expected to flock to the app, presenting enticing prospects for brands seeking tie-ins and promotional opportunities.

Explore Snap’s Euro 2024 Offerings

For more insights on Snap’s tailored elements for Euro 2024, delve into the details here. Stay tuned for further updates and interactive features as Euro 2024 unfolds on Snapchat.