The typos, it turned out, were a shrewd marketing prank. The following afternoon, Jackson sent out his second Twitter message, which included a link to a video that purported to show the real reason he made the typing errors: He was wearing …
Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video
Facebook has taken its biggest swing yet at rivaling Twitter and Twitter-owned Periscope as the primary place to watch and stream live videos online.
Associated Press Teams Up With Twitter To Track 2016 Election-Related Tweets
As today’s Super Tuesday primaries unfold, the Associated Press announced a partnership with Twitter and Google with the launch of its Election Buzz tool.
Executive Turntable: Sony Music Nashville Restructures, Capitol Loses Lombardi, Twitter Poaches Apple and More
Sony Music Nashville announced a strategic realignment of its promotion and marketing staff: Josh Easler was named vp, Promotion, Arista Nashville; Lauren Thomas was named to the newly created position of director, National Promotion; Keith Gale …
From Trump to Branson: Why CEOs Are Tweeting (and You Should Be, Too)
Launch your own hashtags, use a trending hashtag (look on the left sidebar of your Twitter homepage) or incorporate a hashtag created by your marketing department. Many people follow hashtags in addition to following their own Twitter feeds, and they …
Instagram passes Twitter in active advertisers
Facebook-owned Instagram has reached 200,000 active advertisers this month, according to a blog post from the social media platform, surpassing Twitter’s 130,000 active advertisers from Q4 2015, but still trailing Facebook’s 2.5 million advertisers …
Snapchat Is A Marketing Loser And I Have The Data To Prove It
The same way Twitter TWTR -1.49%, MySpace, Second Life or even Bitcoin were hyped, the marketing pundits can see the future and Snapchat fits neatly in it.
Nanigans adds Twitter ads
Since its founding six years ago, Nanigans’ software-as-a-service model has grown in close partnership with Facebook and its subsidiary Instagram to become one of the social media giant’s largest marketing partners. Nanigans’ extension to Twitter comes …
Associated Press Teams Up With Twitter To Track 2016 Election-Related Tweets
As today’s Super Tuesday primaries unfold, the Associated Press announced a partnership with Twitter and Google with the launch of its Election Buzz tool.
Content Marketing Tips for Major Social Networking Platforms
When pursuing a Twitter content marketing strategy, it’s a good idea to invest your time and resources into strong image selection.
GE’s top marketer shares the company’s advertising secrets
Linda Boff’s most valuable hire at General Electric may not be another marketing exec or a social media guru, but a fictional character.
Could Topshop’s slowing Twitter growth be due to missing ‘Cara effect’?
Topshop has come out of London Fashion Week with weaker growth in its Twitter followers than last year when Cara Delevingne fronted the fashion retailer’s marketing, according to new research. The brand, which stages the Topshop Unique fashion show …
Instagram Beats Twitter in Another Key Area
Although the news is decidedly less positive for Twitter, marketing is not a zero-sum equation – a win for Instagram is not necessarily a loss for Twitter.
Will Recent Twitter Timeline Changes Kill Your Marketing Results?
Every time a social media network updates their timeline algorithms, it sends marketers in a tizzy. The same is true now for the recent update Twitter made in their timeline algorithm. Now instead of showing Tweets in order, they will be displayed …
Nanigans Extends Advertising Automation Software to Twitter to Simplify In-House Marketing Tasks
Nanigans, Inc., a leader in advertising automation solutions for in-house marketers, has announced the extension of its technology to Twitter. The development is aimed at providing advanced advertising automation capability to marketers across channels.
Drug ad backlash doesn’t deter Cambridge biotech
The television and Internet ads, coming amid mounting criticism over consumer marketing of prescription drugs, are designed to spark conversations between patients and doctors, said Thomas McCourt, the Cambridge company’s chief commercial officer.
Apple Leak Confirms Massive New iPhone 7
Question: How many new iPhone models does Apple release each year? It used to be one, then two when Apple launched the iPhone 6 and iPhone 6 Plus.
Content Marketing For Boring Industries: A Case Study
With less than 9,000 Facebook fans, a smattering of LinkedIn followers, and only about 2,000 Twitter followers, they don’t look like a marketing giant – especially compared to Goliaths such as Shell (nearly six million Facebook followers) or Statoil …
Apple Leak Confirms Massive New iPhone 7
… ability to incorporate a 2-3x optical zoom. The latter is potentially a major differentiator for Apple given the opportunity to build on the success of its ‘Shot on iPhone’ marketing campaign. … Follow Gordon on Twitter, Facebook and Google+ …
Proof That Disney Is Marketing Zootopia to Furries
BuzzFeed News has obtained an email that a marketing agency working with Disney sent to the furry Meetup group Furlife, encouraging furries to post photos of themselves in fursuits to Twitter and Instagram with the movie hashtag, even offering posters …
How to fake a US presidential campaign
An Italian novelist who’s been leading a double life as a US presidential candidate is coming out, admitting he’s a fake – but he says he’ll keep his bogus campaign website and Twitter feed going because he’s got so many American fans. … “When my …
Nanigans Extends Advertising Automation Software to Twitter to Simplify In-House Marketing Tasks
Nanigans, Inc., a leader in advertising automation solutions for in-house marketers, has announced the extension of its technology to Twitter. The development is aimed at providing advanced advertising automation capability to marketers across channels.
Moorhead University offers scholarships for best tweets
Richard Drew, Associated Press FILE – This Friday, Oct. 18, 2013, file photo, shows a Twitter app on an iPhone screen, in New York.
Instagram Beats Twitter in Another Key Area
Although the news is decidedly less positive for Twitter, marketing is not a zero-sum equation – a win for Instagram is not necessarily a loss for Twitter.
Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video
Facebook has taken its biggest swing yet at rivaling Twitter and Twitter-owned Periscope as the primary place to watch and stream live videos online.
5 Top Tips For A Twitter Takeover
Every campaign, whether that be marketing, PR or social media, has to start at the beginning. It’s important to establish a goal to work towards that will also help when it comes to measuring the success of the Takeover at the end.
Wilbraham officials support marketing director position at Wilbraham Public Library
Publicizing programs now includes posting on social media such as Facebook, Twitter and Pinterest, Demers said. She said there is now no one person charged with publicizing the programs.
The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
Twitter engagement fell, and, while Facebook engagement rose, Forrester attributed that to paid ads. Content marketing isn’t faring any better. TrackMaven research showed that content marketing output in 2015 rose by 35 percent and engagement dropped …
Apple launches Twitter account for customer service
The move is significant because even though the tech giant has multiple Twitter accounts associated with products like iTunes and Apple Music, it has been much more reluctant than many of its competitors to participate in traditional social media …
Marketing Tip of the Week: 4 Questions About Social Media
Your blog can function as the hub for your online presence, with your accounts on other platforms as outposts. You own your blog, so it should be at the core of what you do.
