“We’re thrilled to see so many U.S. communities rally behind their local rinks and love of hockey, once again nominating more than 1,000 rinks across the country,” said Nina Barton, Senior Vice President of Marketing, Kraft Heinz. “The personal and …
GLENN HUGHES’s Father Dies At Age 90
Glenn, a native of Cannock, England but now living in Los Angeles, announced his father’s passing on Twitter, adding that he was flying back to the United Kingdom with his wife Gabrielle to be close to his mother Sheila.
What’s the deal with that woman who writes jokes for the OneAmerica sign?
Send IndyStar reporter Cara Anthony a note at [email protected] or on Twitter: @CaraRAnthony. Aly Strapulos … “I’ve always wondered if Andrew Luck knows about the signboard,” said Strapulos, who works in OneAmerica’s marketing department.
10 Tips to use Twitter for Social Media Marketing
Having a professional social media marketing account on Twitter is nothing new today. In fact, most of the local and online businesses now have their own Twitter and other social media accounts for online marketing. However, it is not an easy job to …
[VIDEO] Marketing Land Live #8: Facebook Live video, Tweet length research & more
Talk about meta: a live video show talking about live video. The big topic on the most recent episode of Marketing Land Live was Facebook Live – Facebook’s serious push into the space that Twitter/Periscope have called their own for a little more than …
With new features, Twitter and Facebook target specific audiences
“[The] deal is great for our marketers, as Twitter controls some of games’ ad inventory. Can’t wait to bring [it] to market,” he tweeted.
Why startups must figure out their brand personality before kickstarting any kind of marketing
A couple of weeks back, I met a young entrepreneur via Twitter asking for advice on which digital marketing channels to go with while launching his product.
6 Ads Proving that Cats Still Rule in Marketing
It also created a fictional Twitter account for the ad’s protagonist, Bertrand Thumbcat, who posted ahead of the second launch: “World domination is mainly a question of attitude.
4 simple ways to integrate video into your marketing strategy
Most elements of communication have moved in the digital direction. Video conferences that once took an abundance of cords and slow, unreliable dial-up connections to coordinate now can be done just by Skyping or FaceTiming someone at the touch of a …
5 Ways to Use PR to Amplify Marketing Campaigns
The Economist has done this through its programme of experiential marketing activity; insect ice-cream, insect crepes, VR experiences, and bio-diesel coffee, which has attracted tens of thousands to try new things and sign up to The Economist.
6 Marketing Tips to Help Your Dispensary Succeed on 4/20
April 20th is just around the corner, and your dispensary should anticipate a bump in traffic as patients and customers file in to make purchases.
Become More Effective by Eliminating Your Options
I’m not sure where that quote originated, but I’ve heard it often in the context of sales and marketing. The idea is that if you confuse your audience with multiple offers or complicated payment plans that go on forever, they’ll become unable to make a …
Canton marketing company moving to Jackson Township
CANTON Marketing and branding specialist Cassel Bear is preparing to move. The company has purchased an office building at 4884 Dressler Road NW in Jackson Township and hopes to be in the new location this summer.
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That Time A Publisher Turned A Teenage Fantasy Into Their Entire Marketing Campaign
There were good reasons for the Fear Effect games to catch your eye during the PlayStation era, including the stylish art and the mature (for the time, anyway!
Turkey goes digital
Koosmann said Facebook is good to provide information to users, Instagram for photos and Twitter for talk. “Twitter is more about conversations. It is a great place to have quick conversations,” Koosmann said. Digital marketing also allows companies to …
Tesla is the new Red Bull: Every brand wants to be it but can’t pull it off
“A combination of factors leads to Tesla’s marketing success: Innovative, revolutionary products and a genius CEO Elon Musk who has track record of success.
‘Captain America: Civil War’ Cast Deliver Personalized Replies for Declaring Your Allegiance
Who will you stand with when Captain America: Civil War begins, Team Iron Man or Team Captain America? Before you answer, would it change your position to know that whichever side you pick will yield a personalized message?
Exclusive First Look: Manage Taps Former Twitter Executive as CEO
Ng brings to Manage deep expertise in programmatic and social marketing. Previously, he served as head of mobile app promotion at Twitter, where Ng was responsible for growing the mobile app download business revenue by more than 100 percent …
10 Signs You’re a Better Digital Marketer Than You Thought
Content is at the core of internet marketing. Have you ever written an article? Published a white paper?For this, I’m dismissing Facebook statuses and Twitter posts. A solid few hundred words on a blog or equivalent platform is a clutch move in …
9 Vital Customer Analytics Every Manager Should Know
Tip: Instead of spending a fortune on surveys, why not encourage your customers to interact with you via your Facebook FB -1.46% page or Twitter TWTR -0.84%. Customer … This allows you to focus marketing attention on the most valuable customers.
Turkey goes digital
Koosmann said Facebook is good to provide information to users, Instagram for photos and Twitter for talk. “Twitter is more about conversations. It is a great place to have quick conversations,” Koosmann said. Digital marketing also allows companies to …
Exclusive First Look: Manage Taps Former Twitter Executive as CEO
Ng brings to Manage deep expertise in programmatic and social marketing. Previously, he served as head of mobile app promotion at Twitter, where Ng was responsible for growing the mobile app download business revenue by more than 100 percent …
Martine Reardon, Veteran Macy’s Marketing Exec, Steps Down
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The Best Way To Start Blogging
A lot of “marketing gurus” have been preaching that “blogging is dead.” The truth is that it’s not: blogging has simply morphed and changed into a much broader category.
Porn giant xHamster blocks NC users who support anti-LGBT law
When users with a North Carolina IP address visit the website they will be asked if they support the anti-LGBT law, xHamster Chief Marketing Officer, Alexander D. Hawkins, said in an email. If they choose in the … Follow @MaryBowerman on Twitter.
Business Relationships, Not Reach in a Post-Social Media Marketing Age
In the social media spaces, paid sponsored and promoted posts are increasingly invading otherwise carefully curated Twitter and Facebook feeds. Noisy blasts are purchased by brands in search of quasi-targeted reach that truthfully is not much better …
That ‘Badlock’ Bug Is More Hype Than Hurt
The German company SerNet, which discovered the Badlock bug, aggressively publicized their impending announcement a month early with a web site, a brand name, a logo, and a marketing campaign. Despite all the hype, Badlock’s vulnerabilities only …
What Those Popular Tasty Videos Teach Us about Multichannel Marketing
Once upon a time, multichannel marketing on social media meant uploading a video to YouTube and sharing a link on Twitter and Facebook. Thanks to Facebook changes and the rise of apps like Snapchat and Instagram among other rising channels, those …
Marketing Tips Tech Companies Must Follow to Survive
Politicians of all stripes universally tout the need for entrepreneurs to help keep our economy recovering and growing. But lately the rate of new business formation has been sagging.
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10 Tips to use Twitter for Social Media Marketing
Having a professional social media marketing account on Twitter is nothing new today. In fact, most of the local and online businesses now have their own Twitter and other social media accounts for online marketing. However, it is not an easy job to …
Driven By Teenagers And China, Global Box Office Reaches Record $38.3 Billion In 2015
Today, teenagers make up 8% of all ticket buyers in the U.S.–and you can bet they are tweeting and snapping about what they see in the cinema.
Queensbury officials ponder digital marketing of town
Sarah Mannix of Mannix Marketing in Glens Falls presented a proposed contract at a Town Board workshop meeting on Monday to spend $12,000 in town occupancy tax funds on a three-month campaign in May, June and July to promote Queensbury …
Everything the tech world says about marketing is wrong
Then, by 2006, what did digital marketing teams think about? High Google rankings and more website traffic. Getting Facebook “likes” and Twitter followers. Keyword density. Building links. “Marketing departments” were using professional strategies that …
OnSharp digital marketing director shares social media tips
“We have 16 full-time employees, 12 of which are on our social employee team, and about 60 percent of our social reach on Twitter comes from our social employee team.” Jensen defines a “social employee” as anyone who uses social media to build trust, …
The chatbot gold rush is officially here
“It took about three months to get to 1.5 million chatters,” said Patrick Starzan, the comedy website’s vice president of marketing and distribution, “compared to the two or three years it took to get the same number of people on social networks.” By …
6 Secrets to More PR in Less Than an Hour a Day
Every marketer knows that testimonials can benefit marketing campaigns. But did you … Considering how these poor folks get bombarded with hundreds of emails and pitches a day, Twitter is a fantastic way to bypass the clutter and make them take notice.
Fan: What makes Shah Rukh Khan a marketing genius
Aside from the occasional message/tweet, Shah Rukh has been sharing behind-the-scenes videos on Youtube, engaging with people on Twitter and Facebook and featuring his own videos to feed excitement. In one such segment, Shah Rukh read out fan …
Amobee Joins the Pinterest Marketing Developer Partner Program in the UK
We serve key marketing channels display, video, email and social across all devices, and among a select group of companies globally with ads API integration for Facebook, Twitter, Instagram and Pinterest. Amobee’s patented Brand Intelligence technology …
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5 ways to rock your influencer marketing strategy
Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently. That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a …
Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]
I invited Tim to Marketing Smarts to talk about data-driven marketing, how “real-time” isn’t fast enough anymore, how you can use data proactively to inform you marketing efforts, and what the continuing role of traditional channels is in modern …
Why Marketers Should Embrace Emojis to Improve CX
But perceptive brands and marketers are finding bonafide business applications for these digital icons. In the past year, McDonalds brought emojis to life in a video ad, Domino’s pizza created an emoji ordering system, and Twitter, Coke and Wieden + …
Marketers Find You at 2:00 am
Marketers are posting videos, photos and messages after bedtime on Facebook, FB -1.56 % YouTube, Twitter TWTR 4.38 % and Instagram, tailored for phone addicts who wake up in the wee hours and check their social media.
Sprint pulls ad featuring white woman calling T-Mobile ‘ghetto’. Do we see a trend yet?
Twitter wasn’t nearly as excited as Claure seemed in his tweet though, and users began expressing their displeasure with the use of the word “ghetto.
Report: Twitter Channel Marketers Are Content Amplifiers
Leadtail teamed up with channel marketing solutions provider Elastic Grid to identify 368 channel marketers on Twitter and analyzed more than 40,000 tweets to uncover social insights about how channel marketers influencer their businesses, manage …
How You Can Help Your New Grad Find Her First Job
Then, have her write a compelling pitch letter to hiring managers, or use social media like LinkedIn, Twitter and Instagram to network by following her dream companies and key people at each.
We Respond Better To The Opposite Sex Online
When you think of how to flirt online, you probably aren’t thinking about Twitter or Facebook, but it turns out we respond more positively to social media updates from the opposite sex in a blind test.
5 Channels For Being A Digital Rock Star
Recommendations cover image sizes, best times to share, shortcuts, and tools for each of 5 marketing channels – Facebook, Twitter, Pinterest, YouTube, and Instagram. Your market may respond in each of these channels, only a few of them, or require …
Reach Your Target Audience: A Fool-Proof Guide to Influencer Marketing
Now, marketing takes place on Twitter, Facebook, Instagram, LinkedIn and in other online interactions. The expansion of places to engage with brands and other customers opened a new realm of discussion and word-of-mouth marketing. Social media is now …
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Azealia Banks Made A Huge Mistake Calling Kanye A Sexist Laughing Stock, And She May Pay Big Time
Several hours ago, Azealia Banks launched a Twitter tirade against fellow rapper Kanye west in which she criticized both his values and his family, saying that he has fallen from grace.
World Series hero available for hire
A lot of it was driven by Nike, which promoted a #MambaDay trend on Twitter. As a part of the marketing campaign, the brand put together a commercial that featured some of its best athletes including LeBron James, Tiger Woods and 49ers linebacker …
