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farmer: Dumping perfectly good cherries is rotten

DETROIT – A igan tart cherry farmer is leaving 14% of his crop this year to rot on the ground to comply with an industry marketing agreement intended to keep cherry prices stable. And he’s not happy …. Follow Keith Matheny on Twitter: @keithmatheny.

Build a career in marketing with The Professional Web Marketer’s Certification Bundle (98% off)

The Professional Web Marketer’s Certification Bundle will guide you to fully certified mastery of modern marketing essentials such as Google Analytics and the social media world dominated by Facebook, Twitter and beyond. For a limited time, you can …

Can Twitter’s New Strategy Reverse Its Ongoing Nosedive?

… its shares, adding to what has already proven a trying year for CEO Jack Dorsey and company. To make matters worse, Facebook’s (NASDAQ: FB) shares continue to soar on the strength of its increasingly ironclad grip on the social-media marketing world.

How To Be Well-Educated, Wildly Successful And Debt Free

When she started working for an internet marketing startup, she began to “zoom out and see the forest”. One opportunity led to another and, before she knew it, her class of 2015 had graduated.

How To Be Well-Educated, Wildly Successful And Debt Free

When she started working for an internet marketing startup, she began to “zoom out and see the forest”. One opportunity led to another and, before she knew it, her class of 2015 had graduated.

People Are Dragging Miss Teen USA 2016 Karlie Hay for Using the N-Word A Lot on Twitter

… who was formerly Miss Texas Teen USA, won the top crown Saturday at the Miss Teen USA pageant in Las Vegas. But before the clock had even struck midnight on her reign, angry Twitter users had already begun dredging up transgressions from her past.

Niantic CEO John Hanke’s Twitter account hacked

Interestingly, OurMine is a company that claims to assess social network account security, so the hack seems like a marketing stunt, directing users to upgrade account security. Nevertheless, over on the hashtag, the stunt has gained a reaction …

Twitter inks NBA deal to live stream exclusive video content

Twitter has signed a deal with the NBA to live stream exclusive original content during the upcoming pro basketball season.

All brands can now apply for a verified Twitter account

It’s sometimes hard to believe there are so many advantages associated with a small blue tick next to your Twitter handle.

8 ways to improve pharma communications on Twitter

Pharma companies such as Pfizer are working with Twitter to improve their marketing strategies on the platform. The drugmaker has almost 200,000 followers on one handle.

Facebook and Twitter Will Dangle Ad Revenue to Lure YouTube …

The social media companies want more video and bigger audiences– but will ad dollars be enough to win over internet celebrities?

#RIPTwitter? Why Dentsu Is Doubling Down On Twitter

Ironically, Twitter users even used the platform to Tweet about Twitter’s demise so much that it trended globally.

RIPTwitter

Twitter Awards to Highlight Top Marketing Efforts

In addition to major bragging rights, award winners may receive a coveted award perfect for mantels or glass cases, recognition on Twitter and/or marketing.twitter.com or Twitter Flight School, as well as a special digital presence at Twitter headquarters.

The Top 7 Social Media Marketing Trends Dominating 2016

Until recently, the three big players of the social media game were Facebook, Twitter, and LinkedIn—almost indisputably—and all three platforms served similar functions for slightly different niches.

Pokemon Go creator Niantic’s CEO hacked on Twitter

OurMine markets a service that will allegedly scan your accounts for vulnerabilities, and these attacks are predominantly marketing stunts for the organization. This is yet another reminder to set up two-factor authentication across as many services as …

Video: Election tech history, from televised debates to Twitter

Technological innovation has been a deciding force in politics since the early days of snail mail and printed fliers. The first televised presidential debate between Richard Nixon and John F. Kennedy ushered in the modern political media era.

Pokemon Go creator Niantic’s CEO hacked on Twitter

OurMine markets a service that will allegedly scan your accounts for vulnerabilities, and these attacks are predominantly marketing stunts for the organization. This is yet another reminder to set up two-factor authentication across as many services as …

[WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & more

We also recap a big week of earnings, where Facebook, Amazon and Google posted strong numbers … and Twitter continued to disappoint.

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The Apple veteran PR boss Twitter hired six months ago is already out

The Apple veteran whom Twitter hired to head up its public-relations team has left the company, the Twitter confirmed to BuzzFeed’s Alex Kantrowitz.

[WATCH] Marketing Land Live #22: Verizon buys Yahoo, earnings week & more

We also recap a big week of earnings, where Facebook, Amazon and Google posted strong numbers … and Twitter continued to disappoint.

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Twitter’s communications chief leaves, just months after joining

Natalie Kerris, who joined Twitter in February, had left the company and Chief Marketing Officer Leslie Berland would assume responsibility for communications, the spokesperson confirmed.

Twitter tweaks Moments for the Olympics to show tweets for more than a few days

“Twitter’s activation of the Rio 2016 Olympic Games will bring fans around the world together to see what’s happening with the teams before, during, and after the top athletes compete for glory,” said Twitter chief marketing officer Leslie Berland …

The benefits to scholars of being on Twitter (essay)

It is not only aiding the struggling and overwhelmed marketing efforts of publishers but it is also a way to do your work justice, to dare to be public about your intellectual work.

Twitter upgrades measurement tools in Ads Manager

Twitter aims to make marketers’ live easier by enabling greater flexibility and customization in campaign reporting. As data management becomes increasingly important for marketers, platforms like Twitter can help enable marketers through bolstering …

Twitter’s PR Chief Quits After Just 6 Months – Breitbart

Twitter’s VP for Communications, Natalie Kerris, has quit her role after just 6 months at the head of the company’s PR operation.

Twitter to unveil Rio Olympics ‘Moments’ and emojis

“Twitter, Vine and Periscope will offer fans inside access, commentary, highlights, and conversation throughout the Games and as the action unfolds,” Leslie Berland, Twitter’s chief marketing officer, said Tuesday in a blog post. There will be hashtags …

Twitter’s communications chief leaves, just months after joining

Natalie Kerris, who joined Twitter in February, had left the company and Chief Marketing Officer Leslie Berland would assume responsibility for communications, the spokesperson confirmed.

Twitter’s PR Chief Quits After Just 6 Months

Kerris, a former Apple employee, will be replaced by Leslie Berland, Twitter’s Chief Marketing Officer. Berland will now lead both marketing and communications at the company. With Twitter facing unprecedented problems, it’s likely that she now faces …

Twitter kicks off marketing campaign to help you get a grip on what it is

Twitter is about “what’s happening” states the company in a new marketing campaign aimed at clarifying what the social network is primarily used for.

Twitter’s VP of Communications Natalie Kerris Leaving Company

After spending much of her six months or so at Twitter keeping the media informed on a host of executive departures, vice president of communications Natalie Kerris added her name to the list.

Facebook, Twitter court YouTube influencers to boost live video offerings

YouTube might be the main destination for video influencers, but Bloomberg reports that both Facebook and Twitter are looking to draw social media stars away from the platform.

Former Apple PR executive Natalie Kerris leaves Twitter after six months

“During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world,” the social networking service said in a statement, confirming Kerris’ departure.

Former Apple PR executive Natalie Kerris leaves Twitter after six months

“During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world,” the social networking service said in a statement, confirming Kerris’ departure.

Former Apple PR executive Natalie Kerris leaves Twitter after six months

“During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world,” the social networking service said in a statement, confirming Kerris’ departure.

Twitter Marketing for Real Estate Agents

By now, most real estate agents should recognize the importance that social media has in their profession. Being a successful real estate agent in today’s world requires an Internet presence.

3 Paid Marketing Secrets that Will Double Your Brand’s Reach Overnight

If you want to maximize your Facebook relevance score, you first have to understand who you are marketing to and then build your ads accordingly.

US Olympic Committee, Twitter Team Up For Rio 2016 Olympic Games With Experiential Space Inside USA House

“Working with Twitter inside USA House in Rio is an incredible opportunity to bring our passionate fans closer to their favorite athletes and teams in creative and engaging ways,” said Lisa Baird, USOC chief marketing officer. “Fans will be treated to …

The Apple veteran PR boss Twitter hired 6 months ago is already out

Her arrival came after a series of shake-ups in Twitter’s communications strategy, as well as at the company in general.

In Hindsight: ‘Bad Moms’ Rides Inventive Twitter Campaign To Box Office Success

One more note on how the marketing campaign capitalized upon Twitter so well: Bad Moms took advantage of the hype from this season’s The Bachelorette, building their campaign copy right around live conversations, a clever marriage of organic …

Twitter is the leading battleground for brands

Furthermore, the study found that almost all (94%) PR disasters either started on, or were disseminated via, Twitter. The platform has become a prime arena in which consumers name and shame brands, and are they are quick to jump on those who make a …

Twitter kicks off marketing campaign to help you get a grip on what it is

Twitter is about “what’s happening” states the company in a new marketing campaign aimed at clarifying what the social network is primarily used for.

Scoutsee lets you turn your Twitter into a billboard, because your friends already hate you

It’s an ethically problematic form of marketing, and it raises all sorts of questions about disclosure and transparency.

Twitter’s newly incentivized conversational ads could help its pricing …

Twitter is adding a way for brands to incentivize people to tweet about their ads and get some extra, potentially free impressions.

College Twitter rap for touting on neighbour’s turf

But Sam Parrett, principal of London South East Colleges, which now incorporates Bromley College, told FE Week: “Marketing in London by London colleges has, and always will, cross boundaries due to good transport links. There is no such thing as a patch.

Twitter Signs On As USA House’s Exclusive Social Media Platform

“Twitter was a natural fit for us to collaborate with inside USA House,” said Brian Gordon, USOC managing director of marketing and broadcasting. “Our social activity will be amplified during the Games, and Twitter allows our fans to check in on Team …

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Play to Win: 4 Ways to Discover Your Competitor’s Marketing Secrets

Other companies are increasing their use of sites like Facebook, LinkedIn, and Twitter as marketing outlets, just like you are.

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5 SMS Marketing Tips Every Startup Owner Should Know

SMS marketing is a relatively easy form of marketing to add to your mix. Every company should be doing it. What are your experiences with using SMS marketing? AJ Agrawal is the CEO and Co-Founder of Alumnify Inc. Follow him on Twitter at @ajalumnify.

Twitter Gives Advertisers More Klout

Using a combination of Klout score and influence topics, the brand would be able to find Twitter users who are influential in makeup but also match their target budget–users perhaps with scores in the range of 55 to 70 instead of the top tier of …

Roberto Duran To Donald Trump: Let’s Get Ready To Rumble

REX/Shutterstock. Boxing legend Roberto Duran said today during a Twitter live-chat to punch up the marketing around the upcoming Duran biopic Hands Of Stone that he would like to get GOP Presidential nominee Donald Trump into the ring.

The Apple veteran PR boss Twitter hired 6 months ago is already out

Her arrival came after a series of shake-ups in Twitter’s communications strategy, as well as at the company in general.

August 5th, 2016 by