Meta Verified Subscriptions gaining traction
Meta’s “Meta Verified” subscription, which allows users to purchase a blue checkmark and enhanced account support for $14.99 per month, is gaining traction. While specific numbers have not been disclosed, the social media giant seems to be seeing interest from regular users and businesses.
Money Back Guarantee for Meta Verified
Meta has introduced a new incentive to its Meta Verified offering – a 14-day money back guarantee. This guarantee, showcased in a screenshot shared by Jonah Manzano, allows subscribers to get a refund if they are not completely satisfied with their Meta Verified subscription.
Value of Meta Verified Subscription
With reports of enhanced account support under the Meta Verified subscription, the money back guarantee could attract more users seeking improved assistance. Despite the potential erosion of the traditional checkmark’s value, Meta’s emphasis remains on growing its subscriber base through its subscription services.
Financial Implications of Meta Verified
Meta’s Q1 earnings indicated that its “Other” income category likely includes revenue from Meta Verified subscriptions. It is estimated that Meta could be generating around $150 million per quarter from Verified subscriptions, reflecting a feasible performance considering its broad user base.
Expanding Subscription Offerings
In addition to Meta Verified, the company has introduced new tiers for Verification for Business packages and is exploring ways to attract more personal Verification subscribers. The recent introduction of a money back guarantee is expected to further drive subscription sign-ups.
Differing Strategies between Meta and X
Meta’s approach to subscription revenue differs from X’s model, where Meta aims to supplement its income through paid subscriptions while X seeks to transition from ad-based revenue to user payments. Despite the strategic variance, Meta’s success in generating significant revenue from Verified subscriptions is evident.
Conclusion
The introduction of a money back guarantee for Meta Verified indicates the company’s commitment to enhancing its subscription services and attracting more users. With the potential for $150 million in quarterly revenue from Verified subscriptions, Meta’s strategic focus on subscription offerings is likely to continue.