Trump has made Twitter his mouthpiece, and recent tweets have seen him mention Boeing, General Motors, L.L.Bean, Carrier and Ford.
When It Comes To Music Marketing, Data Is Power
Having launched and sold numerous social media marketing firms, I need to read numbers and apply that information to campaigns to drive results and generate hits for clients.
How did Twitter, NFL perform in first live streaming deal?
“(Twitter is) still the real-time platform despite the doom and gloom that you hear about of people walking out the door,” said John McCauley, a 15-year veteran in digital sports marketing and Managing Director at GJM Media. “They’re still the best …
5 Ways To Make Your Marketing Automation Less Robotic & More Human
Ask them a personal question via Twitter. Often times, direct messages don’t work. Instead, send an actual tweet. More often than not, you can get a conversation going.
Here Are 7 Interesting Digital Marketing Stats From This Week
It’s all about real-time marketing these days, even with jocks. Sources: Getty Images, Shutterstock. We’ve collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL’s …
Join Over 600000 Marketing Professionals
He used Twitter to create a political persona based on 140-character, headline-making tweets that provided real-time commentary.
Twitter Can Possibly Determine How Successful a Movie Is
Think for a second about how much of a movie’s budget goes toward marketing. Sending actors out on the late night circuit, organizing press events and cutting eye-catching trailers.
350000 Twitter bot sleeper cell betrayed by love of Star Wars and Windows Phone
Twitter bots have been widely noted for their role in shaping the 2016 election. They also can be used for entertainment, marketing, spamming, manipulating Twitter’s trending topics list and public opinion, trolling, fake followers, malware …
350,000 Twitter bot sleeper cell betrayed by love of Star Wars and …
Computer boffins Juan Echeverria and Shi Zhou at University College London have chanced across a dormant Twitter botnet made up of more than 350,000 …
Twitter Advertiser Index: justvoot, intelindia, asianpaints, oppomobile, googleindia
Twitter Advertiser Index: justvoot, intelindia, asianpaints, oppomobile, googleindiaTwitter Advertiser Index: Presenting the weekly advertiser index lists the brands which have generated most engagement with users on the micro-blogging site Twitter.
How to React if Trump Mentions Your Company on Twitter
Responding if someone with as much influence as Trump tweets inaccurately about your brand is a no-brainer, according to Daryl Fielding, a consultant and former marketing director at Kraft Foods Europe (now part of Mondelez International). “He’s got 20 …
Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts
Those people inherited the official Twitter accounts of their predecessors. In turn, some of those not supportive of the new administration unfollowed those accounts.
Beyond Twitter: Why and How Trump Needs a Marketing Strategy
Donald Trump’s Twitter use has been effective, but as president he needs to move from provocation to leadership.Here’s how he can learn from marketing …
Twitch and Blizzard Entertainment earn kudos for Twitter banter
Twitch, the live-streaming service for video gaming enthusiast, and video-game maker Blizzard Entertainment recently treated their Twitter fans to a jovial back and forth in a move that points to what has become a new era in online brand responses.
Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts
Those people inherited the official Twitter accounts of their predecessors. In turn, some of those not supportive of the new administration unfollowed those accounts.
Twitch and Blizzard Entertainment earn kudos for Twitter banter …
The organizations’ social media teams joked with each other online, and their followers approved the wit. Marketers might want to take a page from the …
Mistakes can undermine marketing
Twitter stated in a tweet that it “hopes to bring the best features from Dashboard to the broader Twitter community” in the future.
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Twitter CMO finally explains the purpose of Twitter
When Berland joined the company in early 2016, after more than 10 years with American Express, she set out to revamp Twitter’s marketing message and understand why some people remain confused about its purpose. “Twitter shows me what’s happening …
How to React if Trump Mentions Your Company on Twitter – NBC …
As the world watches Donald Trump’s inauguration as the 45th president of the United States of America Friday, the markets will be closely listening to his …
Mistakes can undermine marketing
Twitter stated in a tweet that it “hopes to bring the best features from Dashboard to the broader Twitter community” in the future.
Mistakes can undermine marketing – Bury Free Press
Social media marketing is an excellent way to increase your following and make more money. I don’t usually like to focus on the negatives, however, there are …
Figuring out what Aussies think about Trump on Twitter is pretty difficult
Fascism is not a “marketing strategy” from Melbourne’s @creatrixtiara (above), it was determined that this was a request rather than a sentiment.
Discover and Reach the Game of Thrones Audience
Committed fans do everything from role-playing to running social media campaigns in the name of GoT characters. Dozens of marketing channels exist. But, since Google AdWords (and Video Ads), and Twitter’s Ads are popular marketing strategies, this …
Carla Hassan Joins Toys”R”Us, Inc. as Global Chief Marketing Officer
23, 2017 /PRNewswire/ — Toys”R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced that PepsiCo veteran, Carla Hassan will join the company as Executive Vice President, Global Chief Marketing Officer, effective …
70 Percent of Small Businesses Plan to Increase Digital Marketing Spend
Of the small to medium sized business executives surveyed that projected increased marketing budgets in 2017, 59 percent said marketing on social networks, such as Facebook, LinkedIn and Twitter will primarily drive that growth. The next channel …
Carla Hassan Joins Toys’R’Us, Inc. as Global Chief Marketing Officer
WAYNE, N.J., Jan. 23, 2017 /PRNewswire/ — Toys”R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced that PepsiCo …
Twitter to drop ‘Buy’ button in social commerce rollback
Twitter, however, has little traction in fields such as influencer marketing and is still mostly used by brands as a customer care platform, one of the few areas where it remains key.
Twitter Moments: How to Use It In Your Marketing
Are you making the most of the Moments feature on Twitter? This feature rolled out to everyone in 2016 but a lot of marketers have yet to take advantage of the opportunity to gain more visibility.
Carla Hassan Joins Toys”R”Us, Inc. as Global Chief Marketing Officer
WAYNE, N.J., Jan. 23, 2017 /PRNewswire/ — Toys”R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced that PepsiCo veteran, Carla Hassan will join the company as Executive Vice President, Global Chief Marketing …
5 Tools to Make Content Marketing Easier
Postplanner.com curates popular content from platforms such as Facebook & Instagram and allows you to share them on Facebook & Twitter. It’s a great way to fill your newsfeed with content your audience will enjoy without spending large amounts of time …
DataSift and LinkedIn: A new angle for social media analytics
Its original claim to fame was as one of Twitter’s two live data partners, with its own license for reselling and repackaging the entire Twitter data feed. Given that Twitter … There are numerous free and paid-for marketing apps that gauge mention of …
Net Neutrality Panic and Twitter Turmoil: Week One in Trump’s Digital Impact
Net neutrality advocates have raised major concerns over President Donald Trump’s nomination for a new head of the US Federal Communications Commission (FCC), the government agency which regulates the telecoms industry.
Some Firms Are Harnessing Trump’s Tweets As A Marketing Strategy
It is not yet clear how Trump’s Twitter account might shape decision making for companies going forward. Many of the investment plans Trump has tweeted were planned – or even originally announced – well before the election.
The demise of the department store experience
One of the biggest marketing mistakes of all time was Macy’s move to buy up local department stores, like Marshall Field’s in Chicago, Hecht’s in Maryland, Foley’s in Texas, Burdine’s in Florida.
Some Firms Are Harnessing Trump’s Tweets As A Marketing Strategy
Rarely has a U.S. president been so willing to use his platform as both bullhorn and cudgel to exert public pressure on individual companies.
Raees, Fan, Dilwale: Why Shah Rukh Khan Is a Pioneer In Marketing Films
Just like the lyrics of the film’s song “Jabra fan” – “Follow karun Twitter pe, Tag karun Facebook pe”, he extensively made use of social media to sell the film.
How Dippin’ Dots turned Sean Spicer’s Twitter beef into social media gold
In a series tweets from 2010 to 2015, Spicer too issue with Dippin’ Dots’ old marketing slogan “Ice Cream of the Future,” mocked the company for filing for bankruptcy in 2011 and complained four years later that it ran out of vanilla flavor at a …
The Trump bump: Twitter is getting a second look from brands
Not surprising, said Ben Kunz, svp of marketing and content at Mediassociates. “What once was a conversation between an agency and a marketer about ‘Yeah, we could consider Twitter, but it’s sort of the second-rate social network,’ is now ‘Yeah, we …
Op-Ed: Black Ops, paid Twitter, fake news – a real threat to SA’s democracy
An investigation by amaBhungane published on Monday revealed that the ANC had contracted a “public relations expert”, Sihle Bolani, to roll out an elections marketing strategy prior to the 2016 local government elections. The campaign included setting …
What Your Business Should Know Before Imitating Wendy’s Twitter Feed
DALY CITY, CA – AUGUST 10: A sign is posted in front of a Wendy’s restaurant on August 10, 2016 in Daly City, California. Wendy’s reported a 22% decline in second quarter earnings with revenue of $382.7 million compared to $489.5 million one year ago.
Some Firms Are Harnessing Trump’s Tweets As A Marketing Strategy
It is not yet clear how Trump’s Twitter account might shape decision making for companies going forward. Many of the investment plans Trump has tweeted were planned – or even originally announced – well before the election.
Op-Ed: Black Ops, paid Twitter, fake news – a real threat to SA’s …
Even with the alleged R50-million the ANC was prepared to pump into an “off the books” campaign aimed at rustling up support for the beleaguered ruling party, …
The Trump bump: Twitter is getting a second look from brands
Not surprising, said Ben Kunz, svp of marketing and content at Mediassociates. “What once was a conversation between an agency and a marketer about ‘Yeah, we could consider Twitter, but it’s sort of the second-rate social network,’ is now ‘Yeah, we …
Trump could let companies get even sassier on Twitter
“While Trump may have some impact, in general, companies are getting snarkier on Twitter because they realize they need to have personality,” said Jonah Berger, a professor of marketing at the University of Pennsylvania’s Wharton School. A recent …
Why Isn’t Your B2B Company Using Twitter Lead Generation Cards?
You’ll also want to sprinkle a little bit of marketing magic into the mix by using words that make viewers feel special.
Merriam-Webster’s Twitter is the political shade queen
Naturale said the social media team’s Twitter presence is a hit because it’s not a generic marketing effort, “it’s who we really are.
Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google India
Twitter Advertiser Index: Voot, Intel, Asian Paints, Oppo Mobile, Google IndiaTwitter Presenting the weekly advertiser index that lists the brands which have generated most engagement with users on the micro-blogging site Twitter. This week’s top five …
10 digital marketing tips for small business owners
“Put your products, services, business and employees in your content,” says Christian Eberhardt, sales manager at Twitter. “Use imagery and video to drive engagement.” Dive into data: Modestly-priced data-mining software can unearth sales and other …
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The Trump bump: Twitter is getting a second look from brands
Not surprising, said Ben Kunz, svp of marketing and content at Mediassociates. “What once was a conversation between an agency and a marketer about ‘Yeah, we could consider Twitter, but it’s sort of the second-rate social network,’ is now ‘Yeah, we …
10 digital marketing tips for small business…
“Put your products, services, business and employees in your content,” says Christian Eberhardt, sales manager at Twitter. “Use imagery and video to drive engagement.” Dive into data: Modestly-priced data-mining software can unearth sales and other …
