Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the most-mentioned social networks, though neither was explicitly mentioned often.
Twitter increases number of advertisers 90% year-over-year
In the earnings call, CFO Anthony Noto pointed out that Twitter increased the number of advertisers on the platform 90% year-over-year, reaching 130,000.
http://rock.ly/cs8pb
Facebook Delivered Triple The Engagement Over Twitter For Branded Content In 2015 [Report]
Looking at content marketing trends from last year, digital marketing solutions provider TrackMaven found that brands experienced three times the engagement levels for content shared on Facebook compared to content posted on Twitter. In its “The …
Twitter Creates Trust & Safety Council to Safeguard Site
“On Twitter, every voice has the power to shape the world. We see this power every day, from activists who use Twitter to mobilize citizens to content creators who use Twitter to shape opinion.” That’s Twitter’s opening in a blog post describing its …
Twitter is ‘overvalued’ by APAC marketers, finds Forrester study
Twitter is ‘overvalued’ by APAC marketers, finds Forrester study. Twitter is among the most heavily used social media by marketers in Asia Pacific, but it also one of the least satisfying in terms of meeting business objectives for brands’ campaigns, a …
Facebook Delivered Triple The Engagement Over Twitter For Branded Content In 2015 [Report]
Looking at content marketing trends from last year, digital marketing solutions provider TrackMaven found that brands experienced three times the engagement levels for content shared on Facebook compared to content posted on Twitter. In its “The …
http://rock.ly/rvgim
Five Twitter Mantras: How Not to Be Unenlightened on Social Media
It’s not an indispensable part of their self-identity. And they probably don’t want to talk about it all the time. Accordingly, the most ineffective and wasteful form of Twitter marketing comes from asking your followers a question and waiting for the …
Twitter COO: Confident we’ll return to user growth
Bain stressed that Twitter believes the scope and scale for marketers on the platform is actually 800 million users, taking into account the 500 million people who see tweets but are not logged on.
Canary In A Goldmine: Why Twitter Ads Are Perfect For B2B Marketing
LifeHacker details some other great professinal uses for Twitter in this post. The greatest use I can think of for Twitter, though, is B2B marketing. If your company needs to reach other companies, generate leads, and build up its industry reputation …
Twitter is ‘over-valued’ by APAC marketers and ‘least satisyfying’, finds Forrester study
Twitter is among the most heavily used social media by marketers in Asia Pacific, but it also one of the least satisfying in terms of meeting business objectives for brands’ campaigns, a study from research group Forrester, suggests.
