Information aids in strategizing. The more information one receives, the better strategies he devises. Marketing insights are information, obtained by processing raw data.
Why Nike, Adidas Are Turning to Celebrities in 2016
The Nike-Hart relationship is one of many ties that athletic-gear makers have made recently with celebrities that aren’t professional athletes.
Pigeons Wearing Tiny Backpacks are Tweeting about London’s Air Pollution
//platform.twitter.com/widgets.js. They’re called the Pigeon Air Patrol, and there are ten of them. The idea was cooked up by marketing company DigitasLBi, and was the 1st-place idea in the 2015 Powered by Tweets exhibit and competition at the London …
#NPRreads: 3 Stories That Will Pass Into Legend
#NPRreads is a weekly feature on Twitter and on The Two-Way. The premise is simple: … The company’s business model is called multilevel marketing (or “direct sales,” as the company prefers), but it sounds suspiciously like a pyramid scheme. Advocare …
Content Marketing: A Key Component of Professional Services Marketing Plans
Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material.
http://rock.ly/w1eml
Algorithmic feeds force us to compete
Is that photo pretty enough? Is that tweet funny enough? If not, they might not be seen now that Instagram and Twitter are moving to algorithmically sorted feeds.
Pakistan beat India in Delhi, but on Twitter, it was a win for women’s cricket
Team India may have lost to Pakistan at Delhi’s Feroz Shah Kotla grounds on Saturday, but on Twitter, fans on both sides of the border witnessed a victory of sorts for women’s cricket.
Microsoft Reminds Us What Most Gamers Really Think Of Women At GDC
Several attendees took to Twitter to air their frustration. Most notably, Kamina …. GDC isn’t a consumer conference, it’s a technology industry conference, and these parties are for marketing services and recruiting, not for advertising their …
Rapper Talib Kweli rips ‘b–h a–‘ Gene Simmons for saying he’s eagerly awaiting ‘the death of rap’
It’s marketing. Try to keep up.” Kweli, spouting off a list of artists that included supergroup Run the Jewels and New York-born rappers Joey Badass, Dave East and Skyzoo, challenged Twitter users to stop being “lazy” and go find the good stuff themselves.
Doug O’Neill joins effort to bring horse racing into new millennium, and to millennials, via social media
Sanders, an operations manager, plans the digital marketing for trainer Doug O’Neill. The fact she is one of the very few … In addition to Twitter and Facebook, Davis uses Instagram, Snapchat and Periscope to sell the brand. “It’s like Facebook is a …
Wertman takes reins at United Way
She was an administrative assistant to the director of Area Agency on Aging District 5 based in Richland County; worked as the admissions and marketing director at Heritage and Village Care Center; served as director of the Galion Historical Society …
Microsoft Reminds Us What Most Gamers Really Think Of Women At GDC
Several attendees took to Twitter to air their frustration. Most notably, Kamina …. GDC isn’t a consumer conference, it’s a technology industry conference, and these parties are for marketing services and recruiting, not for advertising their …
Ignore Twitter, Inc.: Here Are 2 Better Stocks
Microblogging service Twitter (NYSE:TWTR) is in dire straits. Sure, Twitter’s revenues keep skyrocketing, and free cash flows recently turned positive, but investors worry about Twitter’s long-term financial future as advertisers find higher-value …
Man strikes up unlikely friendship after finding a letter from 2001 behind the fireplace
… remember that I’m always watching you! L8ers, Darren Clucas.’ After deciding to find the author, Alex, who owns an online marketing and web design agency, posted an image of the letter on Facebook and Twitter along with the hashtag #finddarrenclucas.
Twitter’s Jack Dorsey: 140-character limit is staying
Put the pitchforks down, Twitter users. CEO Jack Dorsey told NBC’s Today Show this morning that the service’s signature 140-character limit isn’t going anywhere.
13 Actionable Tips For More Awesome Marketing Presentations
Piggybacking on my last point, one of the best ways to boost your Twitter mentions is to spoon-feed the audience exactly what you want them to share.
Gary Vaynerchuk picks social media’s next big things
An early investor in Facebook and Twitter, social media maven Gary Vaynerchuk, says marketers have one year before they are “late to the party” on the next platform destined to be a household name.
Acura Ties March Madness Effort To Social
The brand is hosting a social “tournament” (#AcuraTourney) of popular viral basketball videos in a head-to-head Twitter competition as part of its multi-faceted campaign, which also includes TV. Acura has always had a focus on live sporting events, …
New Oakland A’s 2016 commercials include two scripted by Sean Doolittle & Stephen Vogt
One great outtake from that ad was Wash flubbing a line repeatedly (he kept saying “twending on Twitter”). According to Jim Leahey, A’s vice president of sales and marketing, director DJ O’Neil offered to re-write the line to something easier, but Wash …
Here’s how Twitter turns trolls into celebrities — and celebrities like Kanye, Trump and Martin Shkreli into trolls
In that sense, the entertainment and media industries are no longer the gatekeepers to who is allowed fame – anyone with a modicum of name recognition can effectively run their own public relations and marketing campaign if they calibrate their …
My Lenten fast from social media
For me, it was a tossup between Dark Chocolate Raisinets and social media, particularly Facebook and Twitter. Although, as a writer and editor, I use social networking sites for marketing, I knew I was spending way too much time on these sites. They …
What Does Twitter’s Algorithmic Feed Mean for Social Marketing?
In short, the most skilled marketers will still be able to generate organic attention on Twitter and, if it makes the switch to algorithmic filtering, Instagram.
Gary Vaynerchuk picks social media’s next big things
An early investor in Facebook and Twitter, social media maven Gary Vaynerchuk, says marketers have one year before they are “late to the party” on the next platform destined to be a household name.
‘Zootopia’ pens up ‘Divergent: Allegiant’ to keep No. 1 spot in the weekend box office
Sony said the movie came in above expectations, thanks to a marketing outreach to churches, some special early screenings, Easter season timing and possibly a Garner cover story in Vanity Fair, in which she discussed the breakup of her marriage to Ben …
Mindshare and Leo Burnett Shortlisted For Twitter
The names have been shortlisted basis the high scores awarded by a panel of senior media agency professionals and brand marketers as well as Twitter’s Asia Pacific Head of Brand Strategy, Steve Kalifowitz, who all reviewed the written entries outlining …
Twitter looks back at the evolution of Twitter Ads
Many of the trends Lunenfeld points to should be pretty familiar if you’ve been following Twitter or social media advertising in general.
Hungry Hens spreads its wings beyond UD campus
Initially, those websites simply offered a marketing tool for restaurants to promote their dishes to hungry students. Hungry Hens, for example, … Contact business reporter Scott Goss at (302) 324-2281, [email protected] or on Twitter …
Jack Dorsey Just Explained How Square Makes Money
Jack Dorsey, CEO of Twitter Inc (NYSE: TWTR) and Square Inc (NYSE: SQ), recently appeared on CNBC, discussing Square’s business and the surging competition in the sector with Closing Bell’s co-anchor Kelly Evans.
As Twitter turns 10, what does the future hold for marketing on the platform?
Twitter has been the driving force behind modern real-time marketing, providing the platform for brands such as Nike and MasterCard to hone the way they work with influencers.
Royal Redbird wins a World Series ring
Though he trained to be in broadcasting, Bucek has excelled in the world of sports marketing and management. For the Royals, Bucek oversees the team’s marketing, branding, social media presence, game presentation, corporate partnerships, and ticket …
LOOK Twitter’s 10th anniversary video will leave you with a smile
Influencer marketing is as old as marketing itself and celebrity collaborations and endorsements have been a part of Twitter from the start. More recently, however, we have seen the rise of a new breed of influencer: the digital creator. Brands have …
Last century’s marketing: Companies at ABA TechShow
Websites singing their product’s praises, Twitter accounts, when used, drawing attention to themselves and Facebook pages, often with less likes than the number of employees and family members.
http://rock.ly/1stqz
Apple ‘privacy czars’ grapple with internal conflicts over user data
Most tech companies now have privacy review processes; Facebook, Google, Twitter and Snapchat entered into consent orders with the Federal Trade Commission that require them.
LOOK Twitter’s 10th anniversary video will leave you with a smile
Influencer marketing is as old as marketing itself and celebrity collaborations and endorsements have been a part of Twitter from the start. More recently, however, we have seen the rise of a new breed of influencer: the digital creator. Brands have …
Dopo dieci anni primi segnali di crisi per Twitter?
Twitter festeggia il decimo anniversario, dopo il primo tweet di prova del co-fondatore Jack Dorsey, esattamente il 21 marzo del 2006. Per i primi tre anni la piattaforma di microblogging ha faticato a raggiungere il milione di post, cifra oggi …
On Twitter’s 10th birthday, why Madison Avenue execs are #LoveTwitter
Even though eMarketer lowered its projected estimate of Twitter’s 2016 global ad revenue from $2.95 billion to $2.61 billion amid the company’s audience growth struggles, marketers remain optimistic about Twitter’s future. Marketing Land interviewed …
How Did Twitter Lose Control of Its Own Language?
Compared to robust user information available through Facebook’s ad platform, Twitter marketing opportunities seem destined to fall short of what other platforms offer.
‘Privacy Czars’ Make the Calls at Apple
Most tech companies now have privacy review processes; Facebook FB 0.39% , Google GOOGL -0.40% , Twitter TWTR -0.24% , and Snapchat entered into consent orders with the Federal Trade Commission that require them.
Content Marketers Need to Act Like Publishers
The problem is particularly pervasive when it comes to content. For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or …
Is it #RIPTwitter or will the platform be flying high in 2026?
The very essence of Twitter. In classical marketing terms, this is the hook. The creative heart of the brand concept.
How to turn off Twitter’s algorithmic feed and see tweets in chronological order
More than a month after it first rolled out as an opt-in program, Twitter’s algorithmic timeline is now supposed to be live for all, as recently reported by Marketing Land. What this means is that some tweets will appear in your timeline out of …
Twitter feiert sich mit Zeichenlimit und Marketing-Erfolgen
Vor zehn Jahren wurde der erste Tweet gepostet. Allen altersbedingten Wehwehchen zum Trotz gibt sich Twitter anlässlich des Jubiläums dank Marketing-Erfolgen, einer guten Reichweite und Deutschland als aufstrebendem Markt weiter optimistisch.
Twitter turns 10: Can it last another decade?
As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years.
How a decade of Twitter schooled brands in immediate customer service
It’s mainly about customer service, according to the supermarket chain’s digital marketing director Toby Horry. “A lot of customers are using Twitter as a service channel and we’ve really embraced that, so we now have a lot of people who may …
3 Ways to Be a Better Listener on Twitter
A quick check into a saved Twitter search could show you that a VP of marketing is looking for recommendations for a new automation tool—something you just happen to offer.
Diez maneras en las que Twitter transformó el marketing
Pero hay otra faceta muy interesante y es la que toca a cómo la red de microblogging como transformadora del marketing. Porque, desde la propia organización afirman que siempre han sido las personas y las marcas quienes realmente han definido Twitter, …
Content Marketers Need to Act Like Publishers
The problem is particularly pervasive when it comes to content. For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or …
On Twitter’s 10th birthday, why Madison Avenue execs #LoveTwitter
Even though eMarketer lowered its projected estimate of Twitter’s 2016 global ad revenue from $2.95 billion to $2.61 billion amid the company’s audience growth struggles, marketers remain optimistic about Twitter’s future. Marketing Land interviewed …
10 Ways Twitter Changed Marketing in the Past 10 Years
Twitter has officially turned 10-years-old this week, and the company has not been shy about celebrating this milestone. CEO Jack Dorsey recently made media rounds regard his company’s 10th anniversary, but journalists were more interested in asking …
Twitter Turns 10: A Brief History
Twitter was first conceived in 2006, while Jack Dorsey was at New York University, as a way for individuals to broadcast messages to a small group via SMS.
