Bain said that video was “strong” in the quarter for Twitter, but this was offset by softness in “older, legacy brand products” such as promoted products without video.
AccorHotels accueille les nouveaux arrivants sur Twitter
Pour illustrer sa nouvelle signature de marque “Feel Welcome”, AccorHotels a investi le réseau social Twitter avec une opération d’envergure, conçue avec son agence Publicis Conseil. La chaine hôtelière a “twelcomé” – comprenez “souhaiter la bienvenue …
Nothing Twitter is doing is working
(An example of self-serve ads would be app install ads, which have been tremendously successful at Facebook and much less so at Twitter.) It’s simply not clear that Twitter is as effective at direct marketing efforts as its rivals, and its revenues …
What Adobe’s Latest Acquisition Says About the Future of Marketing
It branched out dramatically from that initial focus with the September 2013 acquisition of Storify, a service for curating commentary and images from Facebook, Instagram, Twitter, and other social networks. Adobe ADBE -1.31% was actually one of …
Top 7 Social Video Tips & Takeaways from Social Media Marketing World
We’re a long way from the days when social media marketers viewed video and YouTube as a small piece of the content marketing pie, at #SMMW16 video took its place as king of online content. Live video streaming, Facebook video ads, YouTube influencer …
#LoveWins: How Twitter rescued Old Navy’s interracial ad
America’s demographic fabric is changing, and marketers are taking note by increasingly portraying diverse families in their ads.
(Photo: Twitter user SITume)
Correspondingly, the band seems to have switched its standard marketing stance from “aloof” to “threatening and mysterious,” because Radiohead is the musical equivalent of an abusive-but-debonair villain on a standard daytime soap.
7 Social Media Tips for Non-Tech Entrepreneurs
Start up and growing social media companies are popping up daily. Identify ones that match your company’s vision, demographics and although they may not have the huge following that Facebook and Twitter have, they will help you increase your market …
#LoveWins: How Twitter rescued Old Navy’s interracial ad
America’s demographic fabric is changing, and marketers are taking note by increasingly portraying diverse families in their ads.
RentoMojo appoints Tina Datta Nayak as VP growth marketing
Nayak’s last stint in Zipdial (now acquired by Twitter) was as Head of Marketing. She has also consulted and advised start ups such as Jobspire helping build their growth and digital strategy.
India can help resurrect tottering Twitter: Experts
I feel that Twitter is slowly but strongly growing and they will have a bigger user-base in the next one-two years if they keep India right on the top,” says Anoop Mishra, a Lucknow-based digital marketing and social media strategist. According to …
Twitter makes it easier to find friends and relevant accounts
Brand Manager, Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, £Highly Competitive basic + bonus, car/car allowance & benefits, West London Based · Marketing Director, Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, £Highly …
Scott McNealy is stepping down from the CEO job you didn’t know he had
Yet McNealy has flown almost entirely under the radar for the past five years, quietly helping run a Colorado-based mobile marketing company called Wayin, most recently serving as its CEO. Now, McNealy plans to step down from that post. Wayin is …
The Inventor of Customer Satisfaction Surveys Is Sick of Them, Too
“There was a time in marketing where the consumer was on the sidelines,” said Vann Graves, chief executive officer of FL+G, an advertising and marketing company. “Now this idea of participatory marketing helps to engage people. It’s like, ‘I’m …
Scott McNealy’s Marketing Startup Buys British Rival, Replaces Him as CEO
Wayin’s software uses IBM Watson analytics technology to sift through hundreds of millions of social media posts on Twitter, Facebook, Instagram, and other sites. Its mission is to identify ones (including images) that marketers can share as part of …
India holds the key to Twitter’s future say analysts
I feel that Twitter is slowly but strongly growing and they will have a bigger user-base in the next one-two years if they keep India right on the top,” says Anoop Mishra, a Lucknow-based digital marketing and social media strategist. According to …
5 super-common SEO mistakes content marketers make
Thus, a social site like YouTube, Pinterest, Twitter, LinkedIn or Facebook is a less-than-ideal home for your content because external links are nofollowed.
India holds key to Twitter’s future: Experts
I feel that Twitter is slowly but strongly growing and they will have a bigger user-base in the next one-two years if they keep India right on the top,” says Anoop Mishra, a Lucknow-based digital marketing and social media strategist. According to …
Here’s Why College Logos and Taglines All Sound Eerily Similar
Beyond tagline language, higher education marketing has its own aesthetic: students under trees, throwing Frisbees, wearing lab coats.
Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming
But, the medium seems to be finally taking hold in the marketing community thanks to Periscope’s ascendance in 2015 and the promise of Facebook Live this year.
Twitter will bring its logged-out ads to the mobile web in Q2
Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to start showing ads to people who visit its mobile site without logging into a Twitter account. The social network …
Ranking the 2016 presidential candidates by their worst sports fan pandering
This election has had a little bit of everything: alums turning on their schools to pander to primary voters in other states, candidates destroying children with footballs to the head, ACC teams burning candidates on Twitter, and governors trying to …
How To Advertise Your Startup Without Actually Advertising It
Your startup needs to be advertised in order to sell products and land those first sales. The problem is that banner blindness is rampant, particularly among the younger generation, with click-through rates of 0.06%.
For Social Media Marketers, Facebook Produces the Best ROI
Almost all (95.8%) of social media marketers worldwide said Facebook did. Additionally, nearly two-thirds (63.5%) of respondents said Twitter produced the best ROI, and 40.1% of social media marketers said Instagram did. Surprisingly, only 2.1% of …
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Samsung Topples Apple As Galaxy S7 Defeats iPhone
… such an extent that it boosted Samsung’s first quarter earnings out of a long slow decline and will allow the handset to be seen as one that people are buying.
As PC era wanes, Intel moves away from ‘Intel Inside’
That’s manifesting itself most directly in painful cuts – Intel said last week it would cut 12,000 jobs – but also in a shift away from its long-running “Intel Inside” marketing in order to connect with young people by emphasizing lifestyle areas it …
How marketing and promotions can change the small business game
“Investing time and effort into marketing is so important because it’s all about getting the word out,” she says, adding that online marketing especially has been key to the success of Miss Jessie’s which sells concoctions with names such as Curly …
Social Media Marketing: Why it is a must for your business in 2016
If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
http://rock.ly/a3miy
Twitter’s Bright Future in India’s Hands – Experts
Twitter is struggling with a lack of user growth; the company’s stock price has declined as a result. Nevertheless, social media analysts believe that all is not lost because India holds the key to the San Francisco-based company’s future.
How marketing and promotions can change the small business game
“Investing time and effort into marketing is so important because it’s all about getting the word out,” she says, adding that online marketing especially has been key to the success of Miss Jessie’s which sells concoctions with names such as Curly …
7 Pro Tips for Marketers Who Want to Get Into Livestreaming
With Twitter-owned Periscope, Facebook Live, YouTube, AOL’s Kanvas, etc., brands have a lot of options to play on. So how should they choose among the channels?
Twitter launches first APAC business leadership summit in India
The Index highlights the top 100 executives on Twitter from around the world. Asia-Pacific leaders occupy 15% of this, including Anand Mahindra, Uday Kotak, Deepinder Goyal, Sachin Bansal, Bhavish Aggarwal, Kunal Bahl and Naveen Tewari from India.
Disney Spilled Just 13 Seconds Of Spider-Man In ‘Captain America: Civil War’ Ads
And, with the film’s release upon us, I can safely say that Disney and Marvel kept the vast majority of the film out of the marketing. I didn’t …. If you like what you’re reading, follow @ScottMendelson on Twitter, and “like” The Ticket Booth on …
How marketing and promotions can change the small business game
“Investing time and effort into marketing is so important because it’s all about getting the word out,” she says, adding that online marketing especially has been key to the success of Miss Jessie’s which sells concoctions with names such as Curly …
ESPN Will Tackle Amazon, Twitter, Facebook in New Ad Push
“If you’re not with us, you may be missing the big moment, or the breaking news you need to know,” said Sean Hanrahan, ESPN’s senior vice president of brand and marketing solutions, in an interview. The spots, created by ad agency 72andSunny, will run …
The 7 deadly sins of content marketing
Use it to find out what kind of content about a specific topic or keyword is more engaging to your audience. Look at statistics to see how many times it has been shared with others on social media like Facebook, Twitter, Pinterest or LinkedIn. That …
13 content marketing metrics to track for optimum conversions
To fully measure the success of your content marketing, you need metrics that help you track conversions and long-term ROI (return on investment) of your content.
‘Welcome to the USA’: International travelers get a taste of Miami with new airport posters
Miami International Airport wants to give foreign travelers a sampling of all things #SoMiami in a new marketing campaign aimed at adding a personal and welcoming touch to the extensive international arrival process.
Twitter wants to be better at searches for Vines, Periscopes and GIFs
In an abusively technical blog post published on Thursday, Twitter’s Director of Engineering for Search Infrastructure, Sam Luckenbill, said the company is taking another stab at the technology underpinning its search engine to make it better at …
What Twitter’s done to increase users (and please Wall Street) in 2016
Shortly after, Twitter confirmed that its long hunt for a new chief marketing officer (CMO) was over, and welcomed Leslie Berland, former EVP of advertising, marketing, and digital partnerships at American Express (Amex). Two months later, Twitter …
Xbox Finally Responds To Uncharted 4’s Early Positive Reviews
… a bit of friendliness on the battlefield of marketing and cutting edge technology? Phil Spencer, the head of the Xbox division, and Shuhei Yoshida, the president of worldwide studios at Sony, both exchanged some positive words on Twitter over …
Twitter is moving from a marketing platform to a mission critical enterprise platform: Twitter’s Shailesh Rao
Proactive through marketing and reactive through customer service (customer service is a tool on Twitter that enables customers to reach out directly to companies though embedded links).
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How Obama Manipulates the News
For a timely refresher on how political spin works in Washington you can do no better than read David Samuels’ much talked about profile of Ben Rhodes, the Obama administration’s deputy national security adviser for strategic communications, in Sunday …
Airbnb users are complaining of racism: #AirbnbWhileBlack
NPR then asked other Twitter users to describe their experiences using the hashtag #AirbnbWhileBlack and received an outpouring of tweets.
Twitter is becoming a mission critical enterprise platform: Twitter VP for APAC, Latin America and emerging markets …
Proactive through marketing and reactive through customer service (customer service is a tool on Twitter that enables customers to reach out directly to companies though embedded links).
Twitter wants to be better at searches for Vines, Periscopes and GIFs
In an abusively technical blog post published on Thursday, Twitter’s director of engineering for search infrastructure, Sam Luckenbill, said the company is taking another stab at the technology underpinning its search engine to make it better at …
Sales intelligence and analytics: the two pillars of inside sales
… social activities. Its Riffle chrome extension provides a useful sidebar for visualizing someone’s Twitter activity when prospecting on the web.
Consumers come first: Customer-centric mobile marketing
Because of this, customer-centric mobile campaigns are proving invaluable. Custom-tailored customer strategies stick. They similarly assist with “pulling” potential e-commerce customers through regular purchasing barriers.
Twitter is moving from a marketing platform to a mission critical enterprise platform: Twitter’s Shailesh Rao
Proactive through marketing and reactive through customer service (customer service is a tool on Twitter that enables customers to reach out directly to companies though embedded links).
Is @ProfJeffJarvis Twitter’s best parody or its least repentant troll? Possibly a bit of both.
Bradbury – who IRL is the chief marketing officer of the e-fraud company Trustev – follows Twitter’s parody policy to the letter.
http://rock.ly/uzmk3