Sometimes a bottle is just a bottle. Dove, which has long aimed to challenge beauty standards with their “Real Beauty” campaigns, has moved their messaging to their bottles in a quite literal sense.
http://rock.ly/1yft2
Inside the success of Nike’s Breaking2 ‘moonshot’
Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.
Step Aside, Ellen DeGeneres: The New Retweet Champion Is a Nugget-Hungry Teenager
But when the tweet passed just over 3.43 million retweets, Wendy’s said it would indeed give him free chicken nuggets for a year, even though he remained far from the 18 million retweets the restaurant’s cheeky Twitter account had originally said he …
Virtual monopoly gives YouTube giant sway over marketing strategies
The site owns the video-search space and has bolstered its offerings to include interactive 360-degree videos and live streaming, which puts it on the turf of Facebook and Twitter. Meanwhile, the debut of the YouTube TV streaming service in select …
Facebook ou Twitter, quelle plateforme pour votre campagne marketing?
Mais lorsqu’il s’agit de faire du marketing, nous nous tournons immanquablement vers les ténors des réseaux sociaux, à savoir Facebook et Twitter. Pourquoi ? Tout simplement parce que leur notoriété n’est plus à prouver. Ces géants des réseaux sociaux …
WS Badger’s Founder Once Dismissed Being AB Corp As ‘Just Marketing.’ Now He’s A True Believer
Like many successful entrepreneurs, Bill “Badger Bill” Whyte stumbled into business in an effort to solve his own problem: Whyte, then a carpenter, found that his fingers were split and cracked from the harsh New Hampshire winters, and he started …
http://rock.ly/2uimt
Radius Integrates Cross-Platform For Multichannel B2B Marketing
Radius now allows its customers to integrate across data marketing platforms (DMPs), Facebook, Twitter and Google AdWords directly from the Radius Revenue Platform, in addition to the existing email, telesales, field, and direct mail integrations …
http://rock.ly/n-5qr
Step Aside, Ellen DeGeneres: The New Retweet Champion Is a Nugget-Hungry Teenager
But when the tweet passed just over 3.43 million retweets, Wendy’s said it would indeed give him free chicken nuggets for a year, even though he remained far from the 18 million retweets the restaurant’s cheeky Twitter account had originally said he …
Inside the success of Nike’s Breaking2 ‘moonshot’
Numbers, too, show the event was a marketing success. Nike has been mentioned more than 584,000 times on social media, on posts spanning Twitter, Facebook and Instagram, according to data crunched by Brandwatch over the past seven days.
Oreo Has an Explosive New Flavor, and Wants You to Create Its Next One
Think you’ve got what it takes to create the next great Oreo flavor? Now is your chance. The Mondelez cookie brand came out with two big pieces of news this morning.
25 Socially Strong Entrepreneurs Every VC Should Be Following
He has also founded SocialMediaExplorer.com, so he is a go-to source for everything related to digital marketing, sharing his own best practices and those of other companies.
Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
Fortunately, it paid off: The race was broadcast live exclusively on Twitter, YouTube and Facebook, garnering more than 486,000 views on YouTube and a whopping 5.2 million views on Facebook.
Twitter, nuggets and an important lesson in social media marketing
Love should have aspirations; it should perform miracles, walk the extra mile and break an impossible Twitter record to let the world know how much one loves chicken nuggets.
http://rock.ly/lo0ib
Twitter Promotes Taranjeet Singh as Country Director, India
Prior to being appointed the Country Director, Taranjeet had been leading the charge for the sales and marketing support for Twitter’s advertisers in India. He worked with brands across sectors to create campaigns that were focused on innovation and …
Bow Wow barked at on Twitter for claiming he flies private
The matter was no longer private when Bow Wow became a trending Twitter topic, as observers offered their own sociological views of his apparent duplicity.
Twitter elevates Taranjeet Singh as Country Director for India
Singh was earlier leading the charge for sales and marketing support for Twitter’s advertisers in India. In his new role, Singh will lead the Twitter India team by driving an integrated business strategy and spearheading cross-functional collaboration …
Taranjeet Singh to head Twitter India
Microblogging platform Twitter today said it has elevated Taranjeet Singh as its Country Director for India. Singh was earlier leading the charge for sales and marketing support for Twitter’s advertisers in India. In his new role, Singh will lead the …
25 Socially Strong Entrepreneurs Every VC Should Be Following …
There are thousands of entrepreneurs out there working hard to get noticed for their disruptive ideas, their passionate drive to make the world a better place and …
Bow Wow barked at on Twitter for claiming he flies private
The matter was no longer private when Bow Wow became a trending Twitter topic, as observers offered their own sociological views of his apparent duplicity.
Led by Asia-Pacific, Email Marketing Will Continue To Grow
The research and consulting services organization predicts that the global email marketing market will grow at a compound annual growth rate (CAGR) of 19.6% from $4.51 billion in 2016 to $22.16 billion by the end of 2025.
Twitter partners with Tesco’s Dunnhumby to measure ad effectiveness
Twitter has teamed up with Tesco’s customer science company Dunnhumby to measure the effectiveness of FMCG brands’ marketing on the social network.
Maria Sharapova’s cheeky Twitter move throws serious shade at Eugenie Bouchard
… above), Sharapova has got involved on Twitter in a very passive-aggressive manner. With the Russian, who was banned for doping for 15 months, involved in her latest marketing venture by pinning a tweet about her book, ‘Unstoppable – My Life So Far …
The Young Academic’s Twitter Conundrum
Ben Labe, a Ph.D. candidate in economics at the University of North Carolina whose research focuses on the behavior of nonprofit institutions, takes a dim view of the personal branding and marketing required of job-seekers, as well as of the ability of …
Twitter partners with Tesco’s Dunnhumby to measure ad effectiveness
Twitter has teamed up with Tesco’s customer science company Dunnhumby to measure the effectiveness of FMCG brands’ marketing on the social network. The partnership will help FMCG brands in the UK quantify how their investment in Twitter’s advertising …
Twitter India promotes Taranjeet Singh as country director
Singh was earlier leading the charge for sales and marketing support for Twitter’s advertisers in India. In his new role, Singh will lead the Twitter India team by driving an integrated business strategy and spearheading cross-functional collaboration …
http://rock.ly/btrfq
Bow Wow barked at on Twitter for claiming he flies private – CNET
Commentary: The rapper offers a glamorous Instagram photo, intimating he flies private. Then someone snaps him on a commercial flight on the same day.
Twitter Promotes Taranjeet Singh as Country Director, India
Twitter India has elevated Taranjeet Singh as the Country Director for India. In his new role, Taranjeet will lead the Twitter India team by driving an integrated.
The Rules of Social Media Marketing Success: Listen and Plan
At the outset of your social media marketing program – even before implementing your listening tactics – do your homework. Conduct surveys and focus groups.
Michelob Ultra Aligns With Golf Via Twitter’s PGA Amplify Program
Michelob Ultra is attempting to build a stronger relationship with golfers by introducing bite-sized ads inside Twitter’s PGA Amplify program. Developed with Red Interactive Agency, 13 six-second spots will run as mid-roll ads in weekly PGA Tour …
25 Socially Strong Entrepreneurs Every VC Should Be Following
He has also founded SocialMediaExplorer.com, so he is a go-to source for everything related to digital marketing, sharing his own best practices and those of other companies.
American Teen’s Chicken Nugget Request Sets New Twitter Record
Marketing experts have been writing about Wilkerson’s success. They are studying how average Twitter users — and not only so-called “influencers” — are important for advertisers and businesses such as Wendy’s.
Twitter India promotes Taranjeet Singh as country director
Singh was earlier leading the charge for sales and marketing support for Twitter’s advertisers in India. In his new role, Singh will lead the Twitter India team by driving an integrated business strategy and spearheading cross-functional collaboration …
Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign
It posted live video of the race on Facebook, Twitter and YouTube – on Facebook, as I write this on Saturday evening, the livestream has been viewed 4.9 million times, and a shorter clip highlighting Kipchoge’s finish has been viewed 4.2 million times …
Two New ‘Marvel’s The Defenders’ Motion Posters And Twitter Antics
The marketing for Marvel’s The Defenders has been pretty subtle if you aren’t on twitter. If you are they you’ve been watching the various accounts talk to each other for days and it’s still funny.
Twitter pens multiyear NFL deal that doesn’t include live games
Twitter has signed a new multiyear deal with the NFL to deliver official content on the microblogging site. However, the deal doesn’t include the livestreaming of any games.
Twitter signs exclusive multiyear NFL live content deal
Amazon’s high payout reportedly included an additional $30 million in free marketing and promotions for the NFL, pointing to how much value the sports league’s content has for digital streaming platforms looking to make a dent in the traditional TV arena.
http://rock.ly/xo7bd
Twitter CFO thinks WH press briefings via Twitter are a great idea!
Trump issued a thinly veiled threat this morning on Twitter, saying that maybe he should cancel the century-old tradition of daily White House press briefings, offering instead to issue written responses for the sake of accuracy.
Here Are 9 Interesting Digital Marketing Stats From This Week
In a case study that was first disclosed in the U.S. yesterday, L’Oreal ran an influencer campaign across Snapchat, Facebook, Instagram, YouTube, Twitter and Pinterest from August through October of last year. Its army of influencers pushed the company …
Trump Threatened to End Press Briefings. Twitter Saw a Chance to Profit.
Live, in-person interviews can force subjects to respond more clearly and frankly, because they can’t cherry-pick favorable questions or consult with lawyers or marketing gurus to craft cagey answers. It’s pretty obvious why a man like Trump, who tends …
Does Twitter encourage a ‘no filter’ attitude?
It’s a closed system — if I tell a friend he’s an idiot or share a marketing plan that’s confidential, it remains someone contained.
How to Get More Twitter Followers in 2017
Tweets do not need to be one and done. Rather, repeat the same tweet several times over a reasonable period of time. This is a tactic I use regularly in my own Twitter account. For example, I posted this tweet about critical content marketing tasks on …
http://rock.ly/q42t8
For Twitter’s Jack Dorsey, Trump’s tweets are ‘important’
Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.
25 of the Best Small Business Accounts on Twitter
Want to build a presence on Twitter? One of the best ways to get more followers is to tweet – and retweet – great stuff. Any one of the Twitter accounts below can give you ample opportunities for world-class retweets. 1. Forbes Magazine- @Forbes 11.9M …
http://rock.ly/57yrd
Can Twitter Inc (TWTR) Stock Keep Going?
Over the past month, shares of social media site Twitter Inc (NYSE:TWTR) have made their way nearly 30% higher on renewed investor optimism thanks to a better-than-expected first-quarter earnings report.
Donald Trump: For Twitter’s Jack Dorsey, Trump’s tweets are …
Twitter CEO has termed the tweets of US President Donald Trump as “really important” saying it is crucial to hear from him directly for accountability..
Trump threatened to end White House press briefings. Twitter saw a …
On Friday morning, President Trump issued his latest threat to curtail the media’s access to the White House—and a top Twitter executive took it as an opening to …
Facebook ou Twitter, quelle plateforme pour votre campagne marketing?
Mais lorsqu’il s’agit de faire du marketing, nous nous tournons immanquablement vers les ténors des réseaux sociaux, à savoir Facebook et Twitter. Pourquoi ? Tout simplement parce que leur notoriété n’est plus à prouver. Ces géants des réseaux sociaux …
How Nebraska is using Twitter and pop culture to bring in a top-10 recruiting class
They come up with ideas like getting Riley and Chance the Rapper in the same room, or sending caricatures of recruits who planned on visiting Nebraska for the spring game.
How Nebraska is using Twitter and pop culture to bring in a top-10 recruiting class
They come up with ideas like getting Riley and Chance the Rapper in the same room, or sending caricatures of recruits who planned on visiting Nebraska for the spring game.
Dove, which has long aimed to challenge beauty standards with their “Real Beauty” campaigns, has moved their messaging to their bottles in a quite literal sense.
