Similarly, those who fail to invest the resources into a creative content strategy and development in any form of advertising and marketing fail to realize significant, positive results. Today, though, for most businesses, the scale of social media is …
Deep learning will be huge — and here’s who will dominate it
These include AI-based personalization and marketing tools such as Radius and Dynamic Yield, sales and retention prediction tools such as 6sense and Gainsight, and AI-based customer support company Wise.
Rhode Island Marketing Chief Quits Over Tourism Video Showing Iceland
BOSTON (Reuters) – A botched promotional campaign for Rhode Island that included a video that showed Reykjavik, Iceland, rather than the state capitol of Providence, has led to the resignation of a top marketing official, Governor Gina Raimondo said …
Rhode Island Marketing Chief Quits Over Tourism Video Showing Iceland
BOSTON (Reuters) – A botched promotional campaign for Rhode Island that included a video that showed Reykjavik, Iceland, rather than the state capitol of Providence, has led to the resignation of a top marketing official, Governor Gina Raimondo said …
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PHILADELPHIA (CBS) – Philadelphia mayor Jim Kenney is among “The Tweet Elite” according to a new study, but trails other mayors in Twitter rankings. The study ranked Mayor Kenney 39 out of 110 mayors with 1,000 or more Twitter followers. Marketing …
Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked
“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.
Bernie Sanders’ Ghost Tweeter Keeps His Brooklyn Accent
Eight months later, Sigala is a key lieutenant in the Sanders campaign for the 2016 Democratic presidential nomination, one of a new breed of digital media specialists who have become indispensable in an election where platforms like Twitter allow …
Dear Apple, please beta test your dev tool changes (starting with Universal Links)
Apple implemented Universal Links in a way that would force the major app platforms (Facebook, Twitter, Pinterest, etc.) to make substantial and harmful changes to the way they handle external links.
Gay Talese in Twitter storm after failing to name inspirational female writers
Amanda Katz, an arts writer for the Boston Globe, wrote on Twitter: “Women don’t write good NF [non-fiction] [because] they don’t feel comfortable talking to strangers, Gay Talese tells largely female journo audience.
Why millennials are crushing the dreams of marketing directors
… less than in the prior two years. Diet Coke put fan tweets on billboards (because Twitter is the millennial’s native tongue, the thinking goes); Americans still drink less and less soda.
Stop ‘innovating’: Aim higher
It doesn’t need another Twitter-based investment tool. Education needs a … These are just a few industries where innovation is not just something to talk about in annual reports, press releases, and corporate marketing materials. In these industries …
Plainridge boosts revenue with offers of free play
After a strong opening last summer, Plainridge Park Casino saw its revenue drop for five consecutive months, a downward spiral that raised questions about its competitive viability.
Social media marketing is New Haven woman’s niche
By Rod King for The News-SentinelSarah Arnold of New Haven is CEO and social media strategist for her 3-year-old company, SociallySeasoned, which handles social digital marketing for a dozen small- and medium-size firms in the Fort Wayne area.
Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell
While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. But a new study might change their minds. … By …
Mailbag: Readers range from kindness to cruelty
… hounding us for weeks and has become our own private Guy Under the Seats, sent us a note regarding our Twitterview with our mayor Robert Garcia after hizzoner was honored by a marketing group for being among the nation’s most Twitter-savvy mayors.
Where to find relevant content to curate and share
How do you find information that is relevant to your business that you can use, curate and share with your target audience to support your digital marketing efforts? With the help of Google Search, Google Alerts, Twitter real time search and RSS (real …
Can This Digital Whiz Make Marketing ‘Authentic’?
… or cool that a for-profit company is playing Twitter shrink while trying to sell stuff, the impact of the campaign was notable: “We have seen a significant impact in the conversation about beauty online,” says Jennifer Bremner, Dove’s director of …
Communicators reflect on Twitter’s 10th anniversary
I wrote an article in 2013 for a friend’s blog and realized that Twitter—along with Facebook and LinkedIn—could gain greater exposure for ideas.
The Ultimate Guide to Planning, Marketing and Hosting Your Twitter Event
They also don’t usually cost much and are therefore especially useful when trying to boost your marketing numbers without crippling your budget.
How Can Image Recognition Help Your Company’s Social Marketing Efforts?
People all over the world are posting on Facebook, Twitter, Instagram and every other network about how they love (or hate) Starbucks java.
Which city’s promo video is better? Elizabeth vs. Plainfield
In the eastern part of Union County, the Elizabeth Destination Marketing Organization has been working for the past year to produce videos and flyers advertising the city’s historical sites, dining, shopping and nightlife.
AI, NLP: Way Deeper Than Microsoft’s Marketing
A reader has asked me the following about Tay’s Twitter (NYSE:TWTR) disaster: I’ve been asking myself whether all we can say about the situation is to make jokes about it, or whether it can be compared and contrasted to recent efforts by other entrants …
Ellen DeGeneres’ Gap Kids Ad Is Being Called Out for Racist Undertones
But its that “empowerment” aspect of the brand’s campaigns that left many confused by the most recent photos posted to GapKids’ Twitter account on Saturday. One photo showed two white children doing acrobatic moves while a third, older white child …
Girl-Powered: Elizabeth Banks’ Comedy Site Is Open for Business and Brands
WhoHaha arrives at a pivotal moment, as girl power in marketing is at an all-time high, with brands such as Dove, Always and HelloFlo garnering buzz and awards for their empowering messages, and entertainers such as Ms. Banks, Amy Schumer, Tina Fey and …
3 digital marketing pros sound off on upcoming Instagram algorithm
For that reason, I’m a fan of algorithmic feed management. Granted, Instagram isn’t as cluttered for me as Twitter, but it can still get noisy.
Meet the Man Running Bernie Sanders’ Twitter Account
“He’s been able to really resonate with (different groups) and connect with them on a level that many other candidates have not been able to do,” said marketing consultant and social media strategy specialist Dr. Kay Green. While Twitter could not …
How to create a Facebook page customers want to read (and share)
Writing shorter posts isn’t just handy on Twitter. Keeping your posts below 250 characters … Samantha Owens Pyle is the owner and chief strategist of Green Apple Strategy LLC, a Nashville-based marketing and branding firm. You can follow her on …
Female Users Flock To Snapchat In A Trend Similar To Facebook, Pinterest And Twitter
(Photo : Bloomberg – Gettyimages) Snapchat witnessed a January spike in female users. This follows a trend of other popular apps including Facebook, Twitter and Pinterest. The temporary messaging app Snapchat was released in 2011. Now, The company …
With ‘Powerpuff Yourself,’ Powerpuff Girls take over the Internet
The animations became ubiquitous on Facebook’s News Feed and Twitter timelines over the weekend. People and millennial publishers, such as Mashable and Bustle, and even brands latched onto it reimagining celebrities as Powerpuff-like characters.
Tesla Model 3 Orders Pile Up As Musk Takes To Twitter
All predictions of preorder sales success for the Model 3 have been blown out of the water, with Tesla receiving more than a quarter million in only a few days.
Sprinklr acquires visual marketing platform Postano
Postano’s software helps brands aggregate images and videos across multiple social networks including Instagram, Twitter, Facebook and Pinterest to gauge the impact of marketing campaigns. Postano’s software also has a feature called Shoppable Links …
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Live From Final Four: Villanova Unites Video, Marketing in Digital-Focused Strategy
“We’ve really started to place a focus on directly embedding the video into Twitter and Facebook, so people are clicking links and have to go out to YouTube to watch the content,” says Christiansen, who also used an iPhone to produce for SnapChat.
Social Media Marketing Plan Workshop to be Held May 19
Two instructors from the Maui Social Media School will hold “Creating a Social Media Marketing Plan,” a full-day social media training workshop for startup entrepreneurs and small business owners, on Thursday, May 19, 2016, from 9 a.m.
Meet the Man Running Bernie Sanders’ Twitter Account
… social media strategy experts. “He’s been able to really resonate with (different groups) and connect with them on a level that many other candidates have not been able to do,” said marketing consultant and social media strategy specialist Dr. Kay …
How To Get The Right Customer Experience Feedback (Your Company Survival Depends On It)
Option 1: Ignore it: “We were doing okay before Twitter, before TripAdvisor, before SurveyMonkey, before we installed this new CRM, we’re going to stick to our knitting, so far so good.
Advertisers in Australia Embrace People-Based Targeting
Typically, this refers to the audience profile tools offered by digital advertising platforms like Facebook, Google and Twitter, among others. Econsultancy also looked at whether marketers in Australia had used such marketing technology solutions. Some …
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Ellen DeGeneres’ Gap Kids Ad Is Being Called Out for Racist Undertones
But it’s that “empowerment” aspect of the brand’s campaigns that left many confused by the most recent photos posted to GapKids’ Twitter account on Saturday. One photo showed two white children doing acrobatic moves while a third, older white child …
It’s Time Social Media Managers Stop Amassing Followers and Start Producing Sales
It’s Time Social Media Managers Stop Amassing Followers and Start Producing Sales. The following is a guest contributed post from Bernard Perrine, CEO of Twitter marketing firm SocialCentiv. Since social media began in 2002 with the launch of …
Twitter wins rights to stream NFL Thursday night games
“Twitter is the live media platform of the Internet, and sports makes up approximately 50 percent of all conversation on Twitter,” said Jason Stein, CEO of Laundry Service, a social media marketing firm specializing in content creation and distribution …
Survey of Brand Marketers Finds Significant Gap Between Marketing Campaign Execution and Performance Insights
MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Marketing technology innovator Origami Logic today released the “2016 Marketing Signals Report” based on a global survey of brand and digital marketing professionals. The survey found that while regularly …
Twitter will sell one-third of ads in NFL Thursday game streams
There’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games globally during the upcoming season.
Top Twitter accounts run up against the 140-character limit
Twitter has decided not to extend tweet lengths beyond the current 140-character limit. But would it matter if it did? To peek at how long tweets typically are, Marketing Land looked at 300 of the most popular brand, celebrity and media Twitter …
Great CX Starts With Analytics, MarTech #eMetrics
SAN FRANCISCO —Marketers, web analysts and business intelligence professionals are attending the 15th eMetrics Summit here this week to learn more about gleaning actionable insight from digital touchpoint data and its role in driving digital …
The Anatomy of a Disastrous State Branding Campaign
a Providence-based marketing executive told the Boston Globe on Wednesday, two days after the Rhode Island Commerce Corporation’s nearly $3 million tourism campaign went live.
Ghosn welcomes rush of Tesla Model 3 preorders
Automotive News Home · Twitter Facebook LinkedIn Google+ Instagram RSS. Tuesday, April 5, 2016 | Ford to invest $169 million in South … All-Stars · Europe Rising Stars · Manufacturing · Marketing · Final Assembly · PACE Awards · 2016 PACE Application.
Target dropping lead media firm Haworth after 36 years
Target Corp. is transitioning its media and planning business from Minneapolis-based Haworth Marketing & Media after working together for more than three decades.
Twitter Gives Up Gains: The ‘Perfect Option’ in NFL Deal, Says Monness Crespi
Facebook tried to employ a similar strategy around Live conversation in sports with Facebook Stadium, but we believe the Periscope brand, correlation of Twitter with all things live, and some marketing dollars can yield significantly better performance …
Twitter to Stream Thursday Night Football Games
“There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of …
How a Photographer’s Project Is Highlighting Diverse ‘Techies’
… its ranks has gained increasing attention. Major companies like Facebook, Twitter, Pinterest, Google, and others have begun to release annual reports that detail the demographic breakdown of their workforces.
George Mason quickly changes name of Scalia law school after Twitter mocks ‘#ASSLaw’ acronym
The official name remains the Antonin Scalia School of Law, although the school’s website and marketing materials have recently been tweaked to the Antonin Scalia Law School, according to the Wall Street Journal, which first reported the change.
