Category: Automatic Tweets
February 11th, 2016 by autoposter
Twitter will stop including SMS Fast Follower users in its total MAU count in Q1. MAUs excluding SMS Fast Followers are said to have returned to Q3 levels this quarter; Twitter claims “positive impacts from our marketing initiatives” are boosting MAUs.
http://rock.ly/-zkv9
The Most Absurd Deadpool Marketing, From Tinder to Obscene Emoji
If the Deadpool marketing campaign hasn’t crossed at least one of your screens by now, you are a statistical outlier. As we careen toward the movie’s February 12 release, the team behind our favorite fourth-wall-breaking Marvel hero has waged a …
Twitter shares fall on guidance, sequential user decline
Twitter explained that the fourth quarter saw “positive impacts from our marketing initiatives which contributed meaningfully to MAU growth; however, these were more than offset by organic declines, partially due to fourth quarter seasonal trends.
Twitter’s Super Bowl Ad Advantage
Disclosure: I own shares of TWTR. When it comes to marketing dollars, Twitter is no match for Facebook and Google. But there is one area of marketing where Twitter beats both Google and Facebook, according to Advertising Age: real time marketing, which …
Twitter Declares New Chief Marketing Officer
Announced through a tweet from CEO Jack Dorsey, Twitter now has a new Chief Marketing Officer. Leslie Berland who is American Express’ former Marketing Vice President, will take care of Twitter’s global consumer and product sales. With Berland …
Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year
Late Monday, Twitter announced that 27 million tweets were sent Sunday in relation to Super Bowl 50. That’s about a five-percent drop compared to the 28.4 million tweets last year about Super Bowl 49, a game that wasn’t decided until the final minute.
http://rock.ly/cm80w
Twitter fails to grow its user base in the fourth quarter
Today’s News; Most Popular. Marketing. Twitter fails to grow its user base in the fourth quarter. Twitter still has 320 million monthly active users, but its monthly active user totals in … E-Retailers. Executives resign from Flipkart, India’s …
Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More
This week we began a pilot with a handful of marketers on Twitter to allow them to promote Tweets with Periscope broadcasts within our Promoted Video campaign objective.
http://rock.ly/vsji-
Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year
Late Monday, Twitter announced that 27 million tweets were sent Sunday in relation to Super Bowl 50. That’s about a five-percent drop compared to the 28.4 million tweets last year about Super Bowl 49, a game that wasn’t decided until the final minute.
Twitter Users Dropped in Q4 2015
Twitter has posted its financial results for Q4 2015, reporting revenues of $710m ($627m) and losses of $90m, both improvements on last year – but the most important figure it announced was a drop in user numbers.
Posted in Automatic Tweets
February 10th, 2016 by autoposter
That said, putting all your marketing eggs in the Twitter basket was never a wise idea. It may be prudent to diversify your approach by adding Instagram and Pinterest into your marketing mix, more so if you target millennials who are rarely (if ever …
Twitter names first ever marketing boss
Leslie Berland, formerly head of marketing at American Express , has been given the role, which will instantly become one of the most high profile in the marketing world. And it puts to bed the long-held Twitter belief that its own users provided …
Twitter introduces First View, a premium route for brands to reach audiences
Brands already use Twitter marketing features like promoted Tweets, which help brands reach wider audiences–even those that aren’t explicitly following the brand–enabling extended visibility.
http://rock.ly/o-wg4
Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016
Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the most-mentioned social networks, though neither was explicitly mentioned often.
FAQ: All About How Twitter’s “New Improved” Timeline Works
The Twitterverse just might let out a collective sigh of relief when the new experience rolls out. Here’s what we know so far based on Twitter’s own blog post and Marketing Land’s briefing with Twitter VP of revenue product, Ameet Ranadive, about the …
http://rock.ly/gypzc
Kanye West: Bill Cosby is ‘innocent’ and other new Twitter rants
Maybe Kanye West needs to stay away from Twitter because he once again ignited outrage Tuesday afternoon, this time for tweets that proclaimed Bill Cosby innocent, apologized to NBA legend Michael Jordan for an earlier diss and ranted about Kylie …
What Twitter’s New Timeline Means For Brands And Advertisers
And that, in turn, should get more brands taking Twitter more seriously when considering both creative investment and advertising investment.
http://rock.ly/bh-tw
Twitter ‘bloodbath’ will end soon
Even worse, it seems Twitter has lost the trust and respect of the market. Meaning, it could post a reacceleration in revenue growth when it reports earnings but because the market does not trust management’s ability to execute on product or marketing …
Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016
Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the most-mentioned social networks, though neither was explicitly mentioned often.
Twitter’s new ‘First View’ video ads will be impossible to miss
Next time you open Twitter, don’t be surprised to find a video ad at the top of your feed. The social media company is marketing the new slot to brands as the best opportunity for reaching the whole of Twitter’s user base. And you can bet it’ll cost …
http://rock.ly/p1ewb
Posted in Automatic Tweets
February 10th, 2016 by autoposter
The social media company’s share price hit a record low Monday (Feb. 8) ahead of its earnings release on Wednesday. Its valuation hit $9.45 billion—smaller than some notable private startups including Uber, Airbnb, Snapchat, and Dropbox, according to …
Twitter’s New “First View” Ad Spot Gives Video Ads Top Billing For 24 Hours
“We are able to hit a broad movie-going audience with great video in a way that not just garners views, but actually creates social momentum,” said president of marketing Marc Weinstock of First View. T-Mobile is using the spot to promote its Verizon …
http://rock.ly/inbg9
Twitter Inc. (TWTR) Q4 2015 Earnings Preview: Jack Dorsey Plans Big Changes For Your Timeline
Twitter Inc. is in trouble. User numbers are growing slowly, actual usage of the service may be declining, and the stock is trading at record lows.
Feb 9, 2016 in Culture: Wiz and Kanye Twitter feud: real or marketing ploy
West came out with over 15 tweets bashing Khalifa’s music, his former wife Amber Rose—who also dated Kanye West before Khalifa married her—and the rapper’s style.
http://rock.ly/jx160
Is Twitter losing its social media mojo?
With staff redundancies, seemingly constant tinkering with the key product and volatile performance on the stock exchange, is there cause for concern in the Twittersphere?
Twitter just sold your home screen to advertisers
The folks at Twitter have announced a system called First View, one in which they’ve allowed advertisers to engage you ASAP.
http://rock.ly/42hyj
Twitter Declares New Chief Marketing Officer
Announced through a tweet from CEO Jack Dorsey, Twitter now has a new Chief Marketing Officer. Leslie Berland who is American Express’ former Marketing Vice President, will take care of Twitter’s global consumer and product sales. With Berland …
Is Twitter’s $1M price tag for branded emojis worth it?
The two big marketers are likely to receive a big awareness pop during the Super Bowl on Twitter through the new emojis, but not necessarily due to the big event, but because the idea is still new to users.
http://rock.ly/gljsf
33 Free Social Media Marketing Tools for Small Businesses
Ad Parlor: Generate ad mockups so you can see what your ads will look like before you create your campaigns on Facebook or Twitter. Users don’t have to login to use the tool and Ad Parlor allows users to verify specs for all of the ad spaces available …
Twitter hires former American Express exec as chief marketing officer
SAN FRANCISCO – Twitter lost four top executives on Monday, but it gained a chief marketing officer on Tuesday with the hiring of Leslie Berland, a former vice president of global advertising, marketing and digital partnerships at American Express …
Posted in Automatic Tweets
February 9th, 2016 by autoposter
LifeHacker details some other great professinal uses for Twitter in this post. The greatest use I can think of for Twitter, though, is B2B marketing. If your company needs to reach other companies, generate leads, and build up its industry reputation …
http://rock.ly/xc7ue
With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl
With the exception of #SB50 and #SuperBowl, the brand’s #esurancesweepstakes hashtag was seen more than any other combination of words in Twitter conversations on Sunday evening, said Nancy Abraham, vp of integrated marketing communications for …
The Twitterverse Is Hating on Red Lobster for Lame Beyoncé Response
Being that there was no way for the restaurant to not know what Beyoncé had said (after all, it was Super Bowl weekend, ground zero for corporate America’s advertising and social media efforts), the delay caused Beyoncé fans to hyperventilate on …
3 Viral Marketing Lessons from the 2016 Super Bowl Commercials
But when it comes to live events, Super Bowl 2016 showed Twitter is still the platform of choice for viral marketing. On the day of the game itself, Twitter produced over 400,000 retweets from brand Twitter feeds (and this is excluding Esurance’s …
Bits | Twitter Recruits a Chief Marketing Officer From American Express
On Tuesday morning, Mr. Dorsey announced the appointment of Leslie Berland as Twitter’s chief marketing officer, overseeing a department that has been in flux, with various leaders over the last five years.
Timing Is Everything: Twitter Unveils First View Ads, Videos At The Top Of Your Timeline
“Word of mouth is more important than it has ever been in movie marketing. And there is no better word of mouth social platform than Twitter. Twitter’s First View is a great opportunity to widely distribute our trailer for Mike and Dave Need Wedding …
Twitter names its first-ever marketing chief
On Tuesday, the microblogging site announced that its new chief marketing officer will be Leslie Berland, formerly marketing vice president at American Express. Twitter CEO Jack Dorsey revealed the new hire via a tweet in which he said that Berland …
Twitter isn’t Facebook, but Wall Street expects it to be. That’s a problem.
The flip side of that, from a marketing perspective, is that you don’t get nearly the kind of engagement on Twitter that you do on Facebook – people are scrolling through individual messages quickly, looking for trends in multiple posts rather than …
Twitter hires former American Express exec as chief marketing officer
SAN FRANCISCO – Twitter lost four top executives on Monday, but it gained a chief marketing officer on Tuesday with the hiring of Leslie Berland, a former vice president of global advertising, marketing and digital partnerships at American Express …
Twitter’s New “First View” Ad Spot Gives Video Ads Top Billing For 24 Hours
When users’ visit Twitter via the app or web for the first time during that 24-hour period, a Promoted Video will appear in the top ad spot, visible above the fold.
Posted in Automatic Tweets Tagged with: esurancesweepstakes, SB50, SuperBowl
February 8th, 2016 by autoposter
Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …
Twitter’s Super Bowl Ad Advantage
Disclosure: I own shares of TWTR. When it comes to marketing dollars, Twitter is no match for Facebook and Google. But there is one area of marketing where Twitter beats both Google and Facebook, according to Advertising Age: real time marketing, which …
Twitter Declares New Chief Marketing Officer
Announced through a tweet from CEO Jack Dorsey, Twitter now has a new Chief Marketing Officer. Leslie Berland who is American Express’ former Marketing Vice President, will take care of Twitter’s global consumer and product sales. With Berland …
Canary In A Goldmine: Why Twitter Ads Are Perfect For B2B Marketing
LifeHacker details some other great professinal uses for Twitter in this post. The greatest use I can think of for Twitter, though, is B2B marketing. If your company needs to reach other companies, generate leads, and build up its industry reputation …
http://rock.ly/jrgx0
Monday Tips: Grow Your Twitter Following With These 4 Tools
Grow Your Twitter Following With These 4 Tools Monday Tips is a short list of the best finds across the internet to start your week off right.
Influencer marketing done right, grow a massive Twitter following?
Apparently, a lot of people made it their News Year’s Resolution to gain a huge Twitter following. After all, influencers have a lot of people following them, right?
Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …
http://rock.ly/dn-29
The Twitterverse Is Hating on Red Lobster for Lame Beyoncé Response
Being that there was no way for the restaurant to not know what Beyoncé had said (after all, it was Super Bowl weekend, ground zero for corporate America’s advertising and social media efforts), the delay caused Beyoncé fans to hyperventilate on …
#RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline
It didn’t take long for many on Twitter to express in the most Twitter way possible that they don’t like the idea that Twitter’s live timeline might change. They tweeted using the #RIPTwitter hashtag to express disapproval, causing it to become the top …
Twitter Declares New Chief Marketing Officer
Announced through a tweet from CEO Jack Dorsey, Twitter now has a new Chief Marketing Officer. Leslie Berland who is American Express’ former Marketing Vice President, will take care of Twitter’s global consumer and product sales. With Berland …
Posted in Automatic Tweets Tagged with: RIPTwitter
February 8th, 2016 by autoposter
Twitter Inc. named American Express Co. executive Leslie Berland as its first-ever chief marketing officer, hoping she can explain to the mainstream masses why they should use the social-media service.
Amex Marketing Exec Tops Twitter CMO List
Along with Berland, some others whom Twitter has interviewed include Nickelodeon CMO Pam Kaufman, who just re-upped at that Viacom unit.
Twitter CEO Jack Dorsey Reassures Over #RIPTwitter Worries: Live Timeline Will Remain
Responding to concerns, Dorsey says Twitter loves the live stream and wants to refine it to be more live, not less. … Finally, Twitter has responded to the concerns that its live timeline might be replaced by one where an algorithm chooses what to show.
http://rock.ly/mujr4
Twitter CEO Jack Dorsey Reassures Over #RIPTwitter Worries: Live Timeline Will Remain
Responding to concerns, Dorsey says Twitter loves the live stream and wants to refine it to be more live, not less. … Finally, Twitter has responded to the concerns that its live timeline might be replaced by one where an algorithm chooses what to show.
Twitter shaking up its executive ranks
The quartet of executives, including product head Kevin Weil and head of engineering Alex Roetter, chose to leave the company and take some time off, chief executive Jack Dorsey said in a Twitter post. Separately, Twitter will this week add two new …
Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016
Twitter and Facebook tied as the most mentioned social networks, though neither was explicitly mentioned often. The statistics are from our fifth annual Hashtag Bowl count of hashtags, URLs and social media network inclusions with ads during the Super …
Twitter to Hire a CMO
Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …
What was Super Bowl 50’s most talked about ad?
… Esurance vice president of integrated marketing communications. Mountain Dew, which also had a much talked about commercial with its creation of a “puppymonkeybaby” creature that intrigued viewers.
Twitter to Hire a CMO
Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped …
Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016
Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the most-mentioned social networks, though neither was explicitly mentioned often.
http://rock.ly/0t-ur
Posted in Automatic Tweets Tagged with: RIPTwitter
February 6th, 2016 by autoposter
The insights were collected and amassed via a panel of over 1,200 B2B and B2C CMOs and marketing executives located in North America and active on Twitter TWTR +0.00% in 2015 and via over 640,000 tweets including over 350,000 shared links.
Bow in the Presence of Greatness: On Kanye West’s Twitter
Rose’s comments came in the midst of a Twitter battle between West, Rose and her ex-husband, the rapper Wiz Khalifa, the silliest and most sordid celebrity scandal in recent memory.
The Most Followed, and Talked About, NFL Teams on Twitter
The report was based on analysis of the Twitter followings of all 32 NFL teams throughout the football season, as well as the volume of tweets about each organization.
Super Bowl Social Buzz: #AvosInSpace Earning Most Mentions So Far On Twitter
Twitter users love avocados. Or, at least they love the Super Bowl commercial and teaser video that Avocados From Mexico has already released.
http://rock.ly/2mi9k
Twitter: We Are Fighting Terrorism
The effort to remove terrorists’ postings “will help degrade the incredibly successful international online marketing campaigns by ISIS, al Qaeda, Al Shabab and their ilk,” he added. Twitter also outlined several other recent measures it’s taken to …
#RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline
Twitter-SS-1920 It didn’t take long for many on Twitter to express in the most Twitter way possible that they don’t like the idea that Twitter’s live timeline might change. They tweeted using the #RIPTwitter hashtag to express disapproval, causing it …
http://rock.ly/podhq
Facebook’s new Sports Stadium feature gets big tryout for Super Bowl
Facebook and Twitter contend that advertisers can amplify the effect of TV marketing by buying ads on social media, where users already turn to discuss not just the big plays of the game but also their favorite (or most hated) ads.
Here’s How Twitter Is Trying To Make The Most Of The Super Bowl
Last year, Twitter saw 29 million tweets during the Super Bowl, about 21% more than the year before. “We’re going to have more marketers activating on Twitter this Super Bowl than we ever had before,” says Alex Josephson, a director on the social …
The next wave in storytelling is short-form video
If not, now is the perfect time because Twitter has decided to incorporate Periscope streaming directly into its feed. While this feature is only available on the iOS app, Periscope streaming directly on Twitter means your mobile audience will no …
Essential Twitter Marketing Tips for Photographers
Selling is selling, marketing is marketing… you just tweak them slightly according to who it is your target. In this article I will stick to Twitter in particular even though I do believe in (and use) other social networks. Twitter is just by far the …
http://rock.ly/l3yc1
Posted in Automatic Tweets Tagged with: AvosInSpace, RIPTwitter
February 6th, 2016 by autoposter
Feminism can be a great marketing gimmick, even for the not-very-feminist. Hooray?
What is going to #represent a #business in 2016:
#Brand #Marketing #SocialMediaMarketing
Winning Through Niche #ContentMarketing
Hi Young FG! Goodnews,we are looking more MT STAR in Sales and Marketing! Duedate 7 Feb 2016
How to Stay Ahead in #DigitalMarketing in 2016
#DigitalMarketingAbuDhabi
Digital Marketing Delivers Conversion.
5 Mobile Marketing Tips for Startups
…
#onlinemarketing #digitalmarketing #startup
Social Media Marketing: Why Pinterest Matters for Your Business via
The Automation Age: Why App Marketers Need To Develop New Muscles – ARC #mobile #marketing
Posted in Automatic Tweets Tagged with: Brand, business, ContentMarketing, DigitalMarketing, DigitalMarketingAbuDhabi, marketing, mobile, onlinemarketing, represent, SocialMediaMarketing, startup
February 5th, 2016 by autoposter
A weak marketing strategy has been one of the reasons why the company hasn’t been able to achieve traction with the average social media user.
Google unveil real-time ads to compete with Twitter
The service is similar to the way marketers use Twitter to tap in on a conversation as they’re happening. The new platform will allow advertisers to upload pre-created content – like a photo – before an event, which can be updated immediately to …
Super Bowl Social Buzz: #AvosInSpace Earning Most Mentions So Far On Twitter
Twitter users love avocados. Or, at least they love the Super Bowl commercial and teaser video that Avocados From Mexico has already released.
Why Buy Twitter Followers? 10 Things You Need To Know About Followers Campaigns On Twitter
You can do so using a Twitter Followers campaign. Twitter provides Followers campaigns as a way for you to grow your audience size in a smarter, more targeted way.
Twitter to become more accessible for non signed-in visitors
Twitter is rolling out a new homepage timeline which gives non-signed in mobile visitors across 23 countries a similar user experience to that of logged-in users.
House of Fraser baffles Twitter with off-the-wall Valentine’s Day #emojinal campaign
Customer Information Manager, Transport for London, Circa £49,000 depending on knowledge, skills and experience, plus excellent benefits, London (Central), London (Greater) · Marketing Manager – Higher Education, London & Partners, Upto £36,000, …
http://rock.ly/w52ed
McDonald’s ramps up marketing of all-day breakfast
After posting its strongest quarter in nearly four years following the launch of all-day breakfast, McDonald’s has decided to focus its marketing might in the near term on promoting Egg McMuffins, hotcakes and other breakfast items in hopes of building …
Twitter’s Super Bowl Ad Advantage
Disclosure: I own shares of TWTR. When it comes to marketing dollars, Twitter is no match for Facebook and Google. But there is one area of marketing where Twitter beats both Google and Facebook, according to Advertising Age: real time marketing, which …
http://rock.ly/ndv30
Twitter trae a Latinoamérica su programa de formación en marketing online
Twitter trajo a Latinoamérica su programa de formación Flight School, destinado a profesionales de marketing de la región. Se trata de un programa de formación gratuita en línea, disponible para anunciantes de todo el mundo, en 16 idiomas. Se lanzó en …
Bow in the Presence of Greatness: On Kanye West’s Twitter
Rose’s comments came in the midst of a Twitter battle between West, Rose and her ex-husband, the rapper Wiz Khalifa, the silliest and most sordid celebrity scandal in recent memory.
Posted in Automatic Tweets Tagged with: AvosInSpace, emojinal
February 3rd, 2016 by autoposter
Twitter confirmed to marketers that long form Tweets will land on the platform shortly at its Plan for 2016 event today (28 January).
Twitter adds CNY emojis for monkey business
As the Chinese New Year preparations get underway for the annual holiday, Twitter launches the CNY-related emojis for the first time and partners with the Chinese news agency China News Service for a little fortune telling game.
Twitter Changes Home Pages To Give Timeline Of Top Tweets
Not signed into Twitter? Not everyone is – and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow.
Twitter Gets Serious With Its Million Dollar Branded Emojis
After launching the hyped Twitter branded emojis last year, the company is gearing up, Super Bowl style (and effectively priced just like those coveted TV spots, typically in the seven figures), with emoji for brands looking for even wider distribution …
From Beyond 140 to the boardroom: Will Twitter’s shakedown woo marketers?
Twitter’s future is a hot topic right now. Between board departures, a rumoured overhaul of its beloved 140-character limit and a spate of new features it’s clear that the platform is braced for change in 2016.
Twitter Gets Serious With Its Million Dollar Branded Emojis
After launching the hyped Twitter branded emojis last year, the company is gearing up, Super Bowl style (and effectively priced just like those coveted TV spots, typically in the seven figures), with emoji for brands looking for even wider distribution …
http://rock.ly/nr4-p
Twitter to become more accessible for non signed-in visitors
Twitter is rolling out a new homepage timeline which gives non-signed in mobile visitors across 23 countries a similar user experience to that of logged-in users.
http://rock.ly/481w6
Twitter Adds Audience Insights to its Analytics Dashboards
Twitter says it sources aggregated (and thus privacy-protected) audience data from its Marketing Platform Partners, including Acxiom and Datalogix.
Google unveil real-time ads to compete with Twitter
The service is similar to the way marketers use Twitter to tap in on a conversation as they’re happening. The new platform will allow advertisers to upload pre-created content – like a photo – before an event, which can be updated immediately to …
Twitter Changes Home Pages To Give Timeline Of Top Tweets
Not signed into Twitter? Not everyone is – and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow.
http://rock.ly/t5-vo
Posted in Automatic Tweets