Category: Automatic Tweets
February 29th, 2016 by autoposter
“If you wait until people get here to try to market to them, it’s often too late,” said Frank Vertolli, co-founder of local digital marketing firm Net Conversion, who started working with the Orlando Magic on a tourist outreach strategy in 2013. “As …
Westfield Hires Seasoned Fashion Executive as Chief Marketing Officer
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The 17 Best Social Media Management Tools
Especially if you’re running an agency or managing the social media accounts of other businesses. How do you juggle and manage the many hats you need to wear as a social media manager?
Male Clothing Brand Upsets Over ‘Sexist’ Marketing Campaign
It wasn’t long after the campaign pictures were revealed that social media exploded, and people took to Twitter to voice their outrage.
The Customer Experience Performance Gap
In some of the more dysfunctional companies–for internal marketing purposes there is a “customer experience” department.
Five Things Every Leading Agency CEO Should Be Doing
Whether it be industry reporting (the marketing/advertising business is blessed to have arguably the best trade press in any industry), examination from analysts or just the musings of your favorite futurist on Twitter — taking the time to read …
Chrissy Teigen’s ’embryo-shopping’ is a slap in the face
Teigen defended herself by saying that the doctors had already determined gender anyway, and that her infertility – which she called on Twitter her “natural blessing” – had given her the opportunity to pursue this route. If the options were open to …
Here’s how doctors tweet medical advice — and what they’re not telling you
Social media activity: Uses Twitter and Facebook to promote several drugs to treat menopause-related conditions, including Brisdelle, made by Noven Pharmaceuticals, and Osphena, made by Shiongi, Inc. He also promotes Addyi, a libido medication known …
Baylor University and San Jacinto College Announce Partnership on New ‘Baylor Bound’ Transfer Agreement
(Photo credit: Rob Vanya, San Jacinto College marketing, public relations, and government affairs department.) …. workforce.
Pay to Place Twitter Video Ads at the Top of Every Timeline with First View
As one of the U.S. managed clients that will be using First View, Marc Weinstock, President of Domestic Theatrical Marketing, 20th Century Fox, said, “Word of mouth is more important than it has ever been in movie marketing. And there is no better word …
Posted in Automatic Tweets
February 29th, 2016 by autoposter
Instagram, Twitter and Snapchat are also becoming more popular with certain segments of the population. An ongoing challenge for financial marketers is in linking social media campaigns to sales. This challenge is what is holding most marketers back …
Chris Rock Emerges (On Twitter, at Least)
Mr. Rock seems to be aware of the curiosity surrounding his appearance tonight, and shared a photo of himself preparing on Twitter: Cutting the fat off my monologue …. Or if her awards marketing was less successful. Facebook · Twitter. Put this post …
Heineken Leaves ‘Legends’ Behind, Talks About Beer Again
“The Legends campaign was clearly on the image and attitude of the brand,” said Heineken USA Chief Marketing Officer Nuno Teles.
Here’s how doctors tweet medical advice — and what they’re not telling you
Social media activity: Uses Twitter and Facebook to promote several drugs to treat menopause-related conditions, including Brisdelle, made by Noven Pharmaceuticals,and Osphena, made by Shiongi, Inc. He also promotes Addyi, a libido medication known …
Top 10 Promising Founders To Watch In The Baltics
Milda Mitkute is a co-founder and head of performance marketing at Vinted, a peer-to-peer global clothing marketplace and the largest Lithuanian startup with a recent $27 million deal in series C financing.
Leonardo DiCaprio’s Best Actor Win Was the Most Tweeted Moment of an Oscar Telecast Ever
The moment Leonardo DiCaprio finally took the best actor prize was the most tweeted moment of an Oscar telecast ever according to data from Twitter. DiCaprio’s win for his performance in The Revenant, after missing out on a golden statue on five …
More Than an Extra Calendar Day, Leap Day Is a Rare Marketing Opportunity
The plan is for each moment to be shared via local Twitter feeds, with McDonald’s sharing one story per hour via its main feed on Feb. 29.
http://rock.ly/ti1dv
Making Personalized Marketing Work
The Silicon Valley giants that gave us social networks, smartphones, and apps have realized the power of those tools to capture the customer data required for hypertargeted marketing. Twitter, for example, recently launched Brand Hub, an analytics tool …
PlayStation TV Manufacturing Halted By Sony; All Non-Japanese Marketing To Be Discontinued
It looks like we’ve finally reached the beginning of the end for PlayStation TV, the Vita-based set-top box launched by Sony Computer Entertainment back in 2014.
What Earworms Can Teach Us About Communication
When I think about how to succeed in marketing, I think about what it takes to write people’s favorite songs. I think about how to create those rich and deep sounds that harmonize … Digital media today is constantly flowing, with information …
http://rock.ly/spydg
Posted in Automatic Tweets
February 29th, 2016 by autoposter
There are a variety of mobile advertising platforms available, from social (like Facebook Ads or Twitter Ads), to ad networks (like Applovin or Chartboost for games) to high-end marketing platforms (like RocketFuel or Adobe). There are also specialized …
Twitter tools change the game for TV broadcasters
We are graduating to a slightly more evolved market and are seeing the approach change from a marketing based one to a more content oriented one,” says Viral Jani, head – TV partnerships, Twitter India. But the crucial question that clients are asking …
Raleigh promotes timely social outreach from city hall
As social media platforms such as Facebook and Twitter grow in popularity, more residents and visitors are using them to engage with the city government.
Apple Versus FBI: What’s the Right Side of the Slippery Slope?
From a marketing viewpoint, Tim Cook has little choice but to defend two of the most important benefits of the iPhone – security and privacy.
CNBC-TV18 and Twitter join hands for Union Budget 2016
Vice President (Marketing) of CNBC-TV18 Priyanka Tiku said, “We at CNBC-TV18 are always setting higher and higher benchmarks for the rest of the news broadcast category.
Cause Marketing 101: How A Massachusetts Coffee Company Educates Consumers To Help Save The Birds
The company’s marketing director chatted with the birders about the merits of the label and sent them each home with a small sample bag of their coffee, which is also certified as organic and Fair Trade.
Booting Up: Canvas has plenty to ‘like’
Get ready for full-page Facebook ads, with the world’s largest social network rolling out a new marketing platform that lets advertisers create scrollable, interactive commercials within a user’s newsfeed.
Raleigh promotes timely social outreach from city hall
As social media platforms such as Facebook and Twitter grow in popularity, more residents and visitors are using them to engage with the city government.
Are we moving from contextual marketing to contextual discounting?
I’m sure, you remember the Super Bowl power outage that happened in February 2013 and how swiftly brands took to Twitter to market themselves creatively. If content is king, then contextual content is God. The next day, media that generally focussed on …
Movie stars, social media, and a shifting balance of power
Writer-director James Gunn, meanwhile, has from day one been actively involved in the film’s fanbase, regularly holding Q&A sessions on his Twitter account in particular, before a frame of footage had even been shot. Going back to Baywatch and xXx 3 …
Posted in Automatic Tweets
February 28th, 2016 by autoposter
A number of Redditors seem to have uncovered a trolling campaign directed at attacking Batman V Superman: Dawn of Justice on Twitter. In what one purported social media marketing specialist says is likely a paid — but very inexpensive — online …
UGA will boost marketing by $500000
The University of Georgia is boosting its marketing budget by half a million dollars this year as university officials get ready for the so-called “public phase” of a billion-dollar fundraising drive and a new branding campaign for UGA.
Jason McDonald Announces Update to San Francisco Bay Area Social Media Marketing Consultant Information
Search engines such as Google or Bing remain very important, but the new marketing focuses on opportunities on platforms such as Facebook, LinkedIn, or Twitter. Social Media Marketing is the art and science of getting one’s company, product or service …
http://rock.ly/nvy1m
Deutsche Bank has the most clout on social media
One example of successful content marketing – news or entertainment articles that convey a company’s message – shown by the Klout scores is M&G’s Bond Vigilantes blog, which has the joint highest score for European-based accounts, alongside Standard …
Joseph Pisani: Hello stranger! Let’s start a business together
“We were total strangers,” says Ighodaro, who, along with Johnson, co-owns CoSign, an app that lets users add links to Facebook and Twitter photos to the websites of stores where others can buy the items they’re wearing. Starting a business with …
Review: Gary Vaynerchuk’s new book taught me 369 lessons about business
… of VaynerMedia, a company that consults with brands like Budweiser, Sonic, Dove, MasterCard, and Mountain Dew to implement non-traditional marketing campaigns. He’s also a venture capitalist, having invested in companies like Twitter, Tumblr …
Latino Trendsetters and Influencers Unite for Hispanicize
Founded by Manny Ruiz, Hispanicize is the largest premier event for Latinos in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. This event proves to be … For live updates follow @Hispanicize on Twitter and …
The high-stakes risks and rewards of social media on the Oscars red carpet
Rakuten Marketing’s review of brands’ efforts on search and social called out Versace for having the most well-rounded presence during last year’s Oscars across Facebook, Twitter and Instagram as it shared posts of Zoe Saldana, Scarlett Johansson and …
5 Ways To Use Twitter’s Direct Messages As A Small Business
But what about its lesser-known Direct Messages feature – the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly.
Raleigh promotes timely social outreach from city hall
As social media platforms like Facebook and Twitter grow in popularity, more residents and visitors are using them to engage with the city government.
Posted in Automatic Tweets
February 28th, 2016 by autoposter
If you’re not running ultra-specific marketing campaigns, you may be leaving money on the table. Digital marketing is on its way to catch up with conventional ways of marketing, and in order to stay on top of the game, companies should adapt vigorous …
How AQR’s Liquid Alternative Funds Are Outperforming Competitors
Asness calls AQR “a global institutional manager that happens to do liquid alts.” Outsiders say the firm is excellent at marketing and product development. It hired a finance professor from Harvard Business School, Gregor Andrade, more than a decade …
4 Mindsets That Could Doom Your Social Media Marketing Efforts
Here are some of the most common marketing mindsets that will fail you when it comes to effectively choosing a channel. 1. FOMO (Fear of Missing Out) Mindset.
Friday Box Office: ‘Gods Of Egypt’ Bombs, ‘Eddie The Eagle’ Crash Lands, And ‘Triple 9’ Is DOA
The only real upside is that Lions Gate Entertainment is only on the hook for around $10m of the budget, plus marketing expenses.
Chamber Happenings: Marketing for Small Business on a Dime
But, there are ways to reduce that cost and use marketing to your business’ advantage. Social Media: Social Media may seem like an obvious avenue to explore, but it’s also one of the most important ones!
http://rock.ly/bzhum
Sales tech is disrupting marketing’s role. Here’s how to share the pipeline
They help reps set up their own templates and drip schedules to plan sequences of sales touches – like call, LinkedIn, email, Twitter, etc. These tools can even automate email sends or designate a custom touch by the rep. They define what action should …
How the FOMO Phenomenon Is Driving New Trends In Marketing
With FOMO marketing, brands are hoping to convert users’ feelings of missing out into action. FOMO is driving new trends in marketing, and brands that successfully tap into that FOMO feeling in non-tacky ways could more effectively influence user behavior.
UGA will boost marketing by $500000
The University of Georgia is boosting its marketing budget by half a million dollars this year as university officials get ready for the so-called “public phase” of a billion-dollar fundraising drive and a new branding campaign for UGA.
How The Beauty Industry Has Failed Black Women
My Black is beautiful. Black girls are magic. Melanin poppin’. These rallying testaments of self-love are trending in the Black community on a national scale (hey, Bey).
The SQUIRE App Makes Booking And Paying For Your Next Haircut Hassle Free
In regards to the marketplace, SQUIRE does not have a clear competitor, yet that makes the push for scale an uphill climb without substantial capital for marketing in target cities or specifically catering to high-profile barbershops to drive awareness …
Posted in Automatic Tweets
February 27th, 2016 by autoposter
To be clear: I am not endorsing Trump for President of Twitter (or CEO), but I do think that Donald Trump’s campaign and the influence that his Twitter account has can serve as a case study for how Twitter should be used by individuals and brands in …
Herbalife shares rise on news of FTC talks
Shares of Herbalife (HLF) rose sharply Friday after the embattled multi-level marketer of nutritional supplements disclosed it is in talks with the Federal Trade Commission to resolve an investigation of its marketing practices. The Los Angeles-based …
CMO Today: Snapchat Working With Nielsen to Up Its Measurement Game
Snapchat even recently partnered with Viacom so the TV giant could help Snapchat sell ads to TV marketers. But those advertisers have been imploring Snapchat to provide some kind of third-party validation for its huge numbers.
Trump vs. Sanders: Who’s Winning on Twitter?
Donald Trump and Bernie Sanders have been two of the most talked about presidential candidates this election cycle by the press, but what about on social media?
Adidas Defies Under Armour With $1M NFL Combine Contest
If the record stands, the 40-yard dash contest is worth an estimated $1.78 million in advertising for Adidas’ brand, according to Apex Marketing Group, an analytics firm. If the record is broken, the equivalent advertising value for Adidas spikes to $2 …
Facebook, Netflix, Twitter, Delta Top Latest Insider Stock Moves
… said in a note that Netflix’s growth potential is underestimated. “Global distribution provides a data feedback loop that should allow Netflix to invest in content, marketing and product development more efficiently than key competitors,” he wrote …
WATCH: “Marketing Land Live” Show #2 Talks About Google AdWords Changes, AMP & More
Our plan is to record new episodes of Marketing Land Live every Friday at 12:00 p.m. ET / 9:00 a.m. PT on Blab, so we hope you’ll make plans to join us live in the future.
‘Invaluable’ and ‘irreplaceable’: 40 years of Chuck Crabb
He is an unofficial historian, has more institutional knowledge than any other athletics employee, started a marketing department all by himself and can give Don Fischer a run for his money as Indiana’s most recognizable voice.
How to Do an Online Privacy Checkup
She explained many people unknowingly give access to their information and “it’s incredibly valuable because… it’s all about marketing dollars and dollars and cents. And it will help [websites] target their advertising so that they can get to the …
Twitter Rolls Out GIF Search For iOS, Android And The Web
Twitter is rolling out GIF search across the platform, the company announced today. Taking a cue from the Facebook playbook, where GIF search has been tremendously successful in its in-app messaging, the microblogging website is launching an initiative …
http://rock.ly/73ymn
Posted in Automatic Tweets Tagged with: 2
February 26th, 2016 by autoposter
This story makes no sense. Let’s get that out up top. It is a tale of social media vapidity, viral marketing and unabashed plagiarism run utterly amok.
Brands Are Watching Social Media Reactions to Red Carpet Looks
Rakuten Marketing’s review of brands’ efforts on search and social called out Versace for having the most well-rounded presence during last year’s Oscars across Facebook, Twitter and Instagram as it shared posts of Zoe Saldana, Scarlett Johansson and …
Twitter marketing tips
I joined Twitter in 2012 and it has been quite something to see how the platform has changed over a relatively short period of time both in terms of personal use and as a marketing channel for business. Whether working on a client’s social media …
Rabbi Abraham Cooper: Social media serves as terrorist recruiting tool
The answer is that ISIS deployed a brilliant marketing strategy targeting young girls in that country,” he said. “How important is the accessibility of Twitter, YouTube, Facebook to terrorist groups like ISIS? It’s almost everything. Because it lets …
Twitter bolsters customer service with new DM and feedback tools
Direct messages on Twitter are being used as a tool to allow customers to share personal information with businesses over a private channel.
Gunman Kills Up To Four In Kansas Shooting Spree
Feb 25 (Reuters) – A man killed three people at a manufacturing plant in central Kansas, after driving around and opening fire on others in a shooting spree that left 14 others wounded and ended when police killed the gunman, authorities said.
4 Mindsets That Could Doom Your Social Media Marketing Efforts
Here are some of the most common marketing mindsets that will fail you when it comes to effectively choosing a channel. 1. FOMO (Fear of Missing Out) Mindset.
Apple changed the code on its website so the word ‘click’ didn’t look like something much more inappropriate
Now, this isn’t isn’t a marketing headache any company wants to deal with. It looks like Apple has encountered this issue first hand – and has deployed some code to fix it.
Five Ways Mobile Is Changing the World
She works with many of the world’s largest marketers, including Samsung, Bank of America and Visa, as well as technology brands such as Airbnb, Twitter and EA Sports. An often-quoted marketing expert, Desmond serves on the board of directors of Adobe …
Twitter will Engagement Marketing vorantreiben
Unternehmen werden in den kommenden Jahren wesentlich stärker als bislang auf Engagement Marketing setzen. Sie werden also mehr Möglichkeiten für Zielgruppen schaffen, aktiv mit den Online-Inhalten der jeweiligen Marke zu interagieren. Zu diesem …
http://rock.ly/ox67v
Posted in Automatic Tweets
February 26th, 2016 by autoposter
Pam Turos pitched “Good Cause CLE: A Creative Partner in Digital Marketing” in the Economic Development category, presented in partnership with Oswald Companies and Westfield Insurance Foundation.
Why eSports Is The Next Big Thing In Marketing
@CokeeSports is the brand’s second biggest Twitter TWTR -2.28% account (after @cocacola) and they recently launched eSports Weekly in collaboration with IGN.
Marketing Land Live #2: Google Drops Right-Side Ads, Closes Compare & More
All of that and more will be discussed Friday on Marketing Land Live, our new, weekly live video talk show. If you have questions or comments about those stories, or anything else that happened this week in online marketing, here’s how to join the …
Apple’s Legal Standoff With the FBI Makes Privacy Fanaticism a Marketing Tool
Mark Zuckerberg and Jack Dorsey, CEOs of Facebook and Twitter respectively, have been directly threatened by ISIS over blocked accounts terrorists used to recruit to potential suicide bombers in much the same way child molesters hunt emotionally …
Twitter Enhances Embedded Timelines
Using Twitter’s embedded timeline on your website? It’s about to get better. Exactly one week from today, on March 3, a more sophisticated, modern and sleek timeline will be rolled out.
Want To Get A Response On Oscar Night? Tweet Brie Larson
Twitter TWTR -2.69% will be abuzz on Oscar night: Last year, Nielsen reported 5.9 million Oscar-related tweets in the U.S. alone during the ceremony, and in the three hours before the show until the three hours after, these tweets had a total of 800 …
Watch tonight’s debate on Twitter with our group of Northeast Ohio Republicans (live coverage)
His Twitter handle is @jeremytnoll. • Christopher Schmitt is a lawyer and marketing executive who lives in Cleveland’s Ohio City neighborhood.
Salesforce Marketing Cloud Up 31% in Fourth Quarter
Previously, the marketing, sales and services clouds and capabilities weren’t so aligned, and the company had only dabbled in media buying on social media platforms Facebook, Twitter and LinkedIn. Salesforce also signed two nine-figure deals as it …
Neutrogena’s Attempt To Empower Women Backfires
Neutrogena this week launched a “dramatic” new film designed to – you guessed it – empower women. Why not? Everyone else is doing it.
Islamic State threatens Facebook and Twitter chiefs
An Islamic State cyber team has threatened two Silicon Valley tech titans, posting a 25-minute video online that shows bullet holes over the faces of Twitter’s Jack Dorsey and Facebook’s Mark Zuckerberg. Both companies recently stepped up efforts to …
Posted in Automatic Tweets Tagged with: 2
February 25th, 2016 by autoposter
2016-02-25 13:59. Dr. Phil on The Late Late Show with James Corden.
Instagram passes Twitter in active advertisers
Facebook-owned Instagram has reached 200,000 active advertisers this month, according to a blog post from the social media platform, surpassing Twitter’s 130,000 active advertisers from Q4 2015, but still trailing Facebook’s 2.5 million advertisers …
Advertisers Don’t Like Facebook’s Reactions. They Love Them
Chevy, for example, launched a new ad yesterday for the 2016 Malibu, including a call to you, the viewer, to show your “love.” “Only the new Malibu inspires the emotion to ‘love,’” Paul Edwards, the vice president of marketing for Chevrolet, told …
Advertisers Don’t Like Facebook’s Reactions. They Love Them
Chevy, for example, launched a new ad yesterday for the 2016 Malibu, including a call to you, the viewer, to show your “love.” “Only the new Malibu inspires the emotion to ‘love,’” Paul Edwards, the vice president of marketing for Chevrolet, told …
Instagram passes Twitter in active advertisers
Facebook-owned Instagram has reached 200,000 active advertisers this month, according to a blog post from the social media platform, surpassing Twitter’s 130,000 active advertisers from Q4 2015, but still trailing Facebook’s 2.5 million advertisers …
Taylor Swift may never be the perfect feminist, and that’s okay
On Sunday singer Demi Lovato took to Twitter to call out Swift on her lack of action. Lovato’s criticism came after … At the moment, sure, one can see celebrity feminism and female empowerment as nothing but a marketing ploy. Swift’s appeal is broad …
Instagram passes Twitter in active advertisers
Facebook-owned Instagram has reached 200,000 active advertisers this month, according to a blog post from the social media platform, surpassing Twitter’s 130,000 active advertisers from Q4 2015, but still trailing Facebook’s 2.5 million advertisers …
What Apple’s Tim Cook should learn from Facebook’s Zuckerberg and Twitter’s Dorsey
They made it clear that they expect better cooperation from U.S.–based Internet companies — whose powerful communications and marketing platforms are leveraged by terrorists for recruitment, fundraising and command and control in their countries – or …
Economic development agencies tap Clarity Coverdale Fury for marketing help
Jim Hammerand reports and edits breaking business news for MSPBJ.com and covers the Twin Cities financial, legal and aviation industries.
Michigan couple helps Honduran woman receive life-changing hearing aids
Having already achieved a four-year degree in marketing and international business she is currently working toward an M.A. in finance and hopes to develop a foundation to help others who have hearing issues.
Posted in Automatic Tweets
February 25th, 2016 by autoposter
This week we began a pilot with a handful of marketers on Twitter to allow them to promote Tweets with Periscope broadcasts within our Promoted Video campaign objective.
Email marketing: How to increase open rates by 500% (webinar)
While it may seem archaic compared to slick social media sites, email marketing results are 40 percent more effective in acquiring new users than Facebook or Twitter, according to McKinsey’s iConsumer Survey. Email also sees tremendous ROI for …
Montreal Canadiens apologize after Twitter celebration taken over by racist trolls
“What this shows is in social media, you can’t automate,” said Sébastien Provencher, the vice-president of product at the Brossard-based digital marketing company Acquisio Canada. “I know it’s difficult for large companies, because it doesn’t scale nicely.
Des spécialistes marketing de Facebook, Twitter, Google et Shell à Marrakech
Les 10 et 11 mars prochains, le Maroc accueillera pour la première fois une édition du Marketing Kingdom. Pendant 48 heures, des spécialistes du monde entier participeront à cette conférence internationale destinée aux professionnels qui souhaitent …
First Dates viewers on Twitter fall in love with twins Cheyenne and Valery
Lauren, a marketing manager from Melbourne, joked: ‘They too are unicorns’ – a reference to how she described herself during her first date on the show.
Getting YouTube Stars to Sell Your Product
Although influencer marketing got its start on YouTube, it has expanded in the last year to encompass other video platforms like Facebook, Snapchat, Instagram, Twitter and Periscope. That is because video creators are increasingly seen as the best way …
Twitter Users Dropped in Q4 2015
Twitter-HQ-logo-IRL.png Twitter has posted its financial results for Q4 2015, reporting revenues of $710m ($627m) and losses of $90m, both improvements on last year – but the most important figure it announced was a drop in user numbers.
The Psychology of Social Media: A Structured Approach to Social Media Marketing in 2016
As a general rule though, as long as you’re creating content that is unique to each social media channel and you’re speaking in a language that resonates with the tribe on that platform, you’re setting yourself up for social media marketing success. So …
US Asks Tech and Entertainment Industries Help in Fighting Terrorism
Participants included representatives from Facebook, Google, Twitter, Instagram, Snapchat, Tumblr and Microsoft. The meeting brought together tech companies in Washington at a time of heightened … The meeting on Wednesday, called the “Madison …
One unresponsive hour on Twitter could harm your brand
… that one unresponsive hour on Twitter might equal a lifetime for a brand. To play ball in a social ecosystem that is always on, where consumers are always watching and making decisions about their loyalties, an always-on marketing strategy is …
Posted in Automatic Tweets