Category: Automatic Tweets

Apr

2016

April 11th, 2016 by autoposter

It is an emerging popular term in the app marketing industry and almost all app marketers are now jumping onto the mobile app optimization bandwagon to achieve their user acquisition goals.

How to Recycle Content: the 10 Best Ways

The “limbs” are the different social platforms, such as Twitter, Facebook, Pinterest, etc. You may be a starfish, with five arms, or an octopus with eight limbs.

In with the in crowd: secret languages can confuse, exclude or empower

Talking of clever marketing, when a corporate noun replaces the neutral noun, or a corporate word becomes a verb, the corporate really has won an Orwellian victory.

Facebook now lets verified Pages share branded content from marketers

Facebook has launched a new branded content tool – which is available through the Page composer on desktop and iOS (Android coming soon), Power Editor, Ads Manager, the Marketing API, and in the iOS Mentions app – that publishers must use when …

#1394: Marketing To The Millennial Woman

In 1995,she founded Generational Targeted Marketing, which has provided generational guidance to companies, large and small.

Twitter Names PepsiCo CFO Johnston, Martha Lane Fox to Board

Each of the company’s major brands have Twitter handles — its namesake soda has nearly 3 million followers — and activity on the social media platform is increasingly cited as a sign of a successful marketing campaigns. PepsiCo CEO Indra Nooyi, who …

Social Media News Roundup: Facebook Reactions Give Marketers More

James Allen takes us through this week’s latest social media news, including the effect of Facebook reactions, Twitter’s new optimised design for Windows 10 and mobile use, as well as Facebook’s plans to make messenger more brand friendly.

10 Twitter Chats for Entrepreneurs

A Twitter chat with a question and answer format that’s hosted by Puget Sound American Marketing Association (PSAMA) and Point It Digital Marketing. Eight questions are asked during the Twitter chat surrounding the topic of marketing and SEO …

Some Pro-Trump Twitter Accounts Appear To Be Part Of Marketing Campaign

Some of Donald Trump’s support on Twitter comes from accounts with zero followers who tweet identical messages and who have been part of social media marketing campaigns in the past. Patrick Ruffini, a conservative activist and anti-Trump supporter, …

The 50 Best Resources for Content Marketers

Content marketing is no easy task. Whether you’re a one-person marketing department at a startup or CMO of a Fortune 500, doing it well—and within budget—is always a challenge.

Twitter Names PepsiCo CFO Johnston, Martha Lane Fox to Board

7 Things You Should Really Do in Social Media Marketing but Probably Don’t

Twitter mentions are the bare minimum you should do keep an eye on when it comes to monitoring your brand on social. They work as a sort of notification that someone is talking to or about your brand.

Movie Studios Turn to Mobile Units to Combat Sales Slump

Advertising is getting creative, no longer solely the domain of television spots and newspaper ads, and marketing campaigns have utilized everything from viral digital content to promotional offers to tie-ins.

Why Your Business Needs a Strong Online Reputation and How To Build One

It needs to be a part of your broader marketing and branding strategy. Here are a few … For example, you must’ve seen brands with profiles on Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and every other social network in the world. But …

Esta estrategia de content marketing usó Twitter, para crear un mapa con los lugares más peligrosos de EU

El trabajo titulado “America´s most Safe and Unsafe Places” tuvo una medición y geolocalización de tags publicados en entradas de Twitter, para descubrir en dónde la conversación sobre temas relacionados al crimen por parte de usuarios de la red social …

How Much Do People Really Care About Sharing Their Information Online?

People do and do not care about sharing information online. It comes down to what they are sharing that makes it matter. In terms of social media, people will share just about anything.

Mississippi seeks to protect restaurant industry image

Bass posted a satiric road sign photo on Twitter, saying “Entering Mississippi, please turn your clocks back 200 years.

Comedian Jim Gaffigan stars in Chrysler Pacifica ads

Fiat Chrysler Automobiles is targeting young fathers in its new marketing campaign for the 2017 Chrysler Pacifica minivan in four ads starring comedian Jim Gaffigan that began airing this week.

California Cannabis Expo in San Francisco

Celeste Miranda at The Cannabis Marketing Lab has assembled a team to handle many of these needs all under one roof. To get started they can … In-house social media experts handle Facebook, Twitter, YouTube, and Instagram. They also handle all …

3 soon-to-be social media trends you can profit on

For some time now, one of the biggest challenges for social media marketers has been assigning dollars-and-cents results to efforts on Twitter, Facebook, and the like. And though this new frontier of social shopping and e-commerce might be only part of …

5 tools savvy marketers — and consumers — should know

Marketers traditionally used magazines, newspapers, direct mail, billboards, television and radio to reach consumers. Now, another galaxy of solutions can guide consumers and marketers to each other, including digital platforms such as Facebook …

How a Billboard Exposed the Insanity of the San Francisco Housing Market

“It’s not uncommon to see ‘ from the low’ in terms of pricing,” Sandra Eaton, director of sales and marketing for Northern California at Comstock Homes, told Fortune. “They [families] are growing out of the condo market, which can be priced as high as …

3 Ways to Optimize Your Twitter Marketing Efforts

Marketers can gain organic influence, do effective Direct Marketing, drive event registrations, and build a personal brand for their company thought leaders―all in Twitter. So you are on Twitter and want to maximize your effect. Here are three ways to …

Racist emails sent to USA Track & Field in Indy

… chair of its marketing commission. “These things happen. And people can be hateful,” Washington said. “But we think we are doing the right thing and moving the sport forward.

When it Comes to Social Marketing: Are You an Individualist or a Utilitarian?

We can relate these two schools to the B2B world, particularly in the rough-and-tumble world of social media marketing in which a business is made to decide on strategies providing utmost efficiency.

How a Billboard Exposed the Insanity of the San Francisco Housing Market

Are Trump and Clinton Buying Fake Twitter Followers?

For some, buying fake Twitter TWTR -1.94% followers will sound like a minor infraction—it’s a common practice, for instance, in certain corners of the marketing world. But political tactics on social media can get insidious, and can also be the tip of …

Networking, marketing focus of BizFest

The bulk of the opening time, though, was spent learning how businesses can beef up their marketing from consultant Chisa Pennix-Brown.

Find New Prospects For Your Personal Brand With Twitter

Twitter is still a top social network for your personal brand to build a strong community and attract new leads. If you want to increase your sales it’s important to add an effective social selling strategy here, which offers opportunities to connect …

One Small Step for Twitter, One Giant Leap for Video Content Marketing

In February, Twitter quietly announced its new First View feature that boosts paid video content by placing it at the top of users’ feeds for 24 hours at a time.

Mountaineers using drone technology for coaching, marketing, recruiting

WVU’s football account posted it on Twitter, and the video had more than 115 retweets and 200 likes. A video of the Mountaineer Drill – think “Oklahoma Drill” but don’t say Oklahoma in front of the Mountaineers – showed receiver Ka’Raun White …

Marketing in 2016: does more data mean more sales?

… found that marketers intend to spend more than 70pc of their total budget on digital marketing over the next year, with social channels set for considerable spending increases.

Pro-Trump Twitter accounts part of marketing campaign?

(Daily Caller) Some of Donald Trump’s support on Twitter comes from accounts with zero followers who tweet identical messages and who have been part of social media marketing campaigns in the past. Patrick Ruffini, a conservative activist and anti …

One Small Step for Twitter, One Giant Leap for Video Content Marketing

In February, Twitter quietly announced its new First View feature that boosts paid video content by placing it at the top of users’ feeds for 24 hours at a time.

Gatto questions need for hiring branding firm to rename Bob Hope Airport

In addition to the new name and upcoming marketing efforts, officials from Anyone Collective have told the authority that they have sifted through extensive online search-engine data, contacted representatives from other airports and interviewed …

Lava introduces MS Dhoni as its brand ambassador

Dhoni will now not just be seen in the marketing campaigns of the company but also in many of its other activities related to brand management.

7 lessons CEOs can learn from President Obama’s video strategy

Vitaly Shter is the director of product marketing at Vimeo. He was recently the director of …. Obama’s digital strategy team is using all social venues possible – including YouTube, Vimeo, Facebook, Twitter, Instagram, blogs, etc. – to target …

Esther Cepeda: Revised nutrition labeling isn’t enough to improve our diets

These multimillion-dollar marketing efforts have turned so many people around that after years of parents drowning their babies and children in fruit juice and fruit-enhanced “smoothies” that are marketed as “healthy” drinks, scientists have been …

10 Twitter Chats for Entrepreneurs

Digital marketing in Asia: Spotlight on Malaysia

… platform, which us 85% of the Malaysian Internet population. There are 3m Malaysian LinkedIn users as well, over 20% of its working population.

Marketing Strategies Today: Seven tools and tips for social media marketers

There are a couple of other cool features that let you view which Twitter users shared a page you’re tracking, the backlinks pointing to that page and other content from the page’s author.

http://rock.ly/yelha

Which Awkward Celebrity Is Dominating The iPhone Video Charts?

Just before the iPhone SE was revealed by Apple, the marketing team released a YouTube commercial that illustrated the hands-free potential of Siri in the kitchen.

Noam Chomsky on America’s Political Corruption: Presidential Campaigns as Marketing Achievements

“Right after the election, President Obama won an award from the advertising industry for the best marketing campaign and the International Business Press executives were euphoric,” Chomsky recalled in the 2015 documentary “Requiem for the American …

This Latina Mom Supports CA’s Proposed Soda Tax

Note from the author: MomsRising.org / MamásConPoder.org and the Ecology Center, which helped successfully pass a soda tax in a U.S.

Commentary: Twitter needs good game plan to make most of NFL streaming deal

That will be great for Twitter to increase its revenue and to cement its relationship with high-value marketing clients.

This Latina Mom Supports CA’s Proposed Soda Tax

Note from the author: MomsRising.org / MamásConPoder.org and the Ecology Center, which helped successfully pass a soda tax in a U.S.

Snapchat 2.0 creates new marketing opportunities while requiring extra diligence

Snapchat 2.0 opens the door for marketers to create a very personal connection to consumers as users in the past had to choose to view a brand’s content, something the new autoplay feature update eliminates.

http://rock.ly/hd2ni

Digital marketing in Asia: Spotlight on Malaysia

… platform, which us 85% of the Malaysian Internet population. There are 3m Malaysian LinkedIn users as well, over 20% of its working population.

What’s the deal with that woman who writes jokes for the One America sign?

“I’ve always wondered if Andrew Luck knows about the signboard,” said Strapulos, who works in One America’s marketing department. The witty lines are written purely for comedic relief, taking up about 15 minutes of her work week. Strapulos has written …

Geek Squad’s new ride: 1000 Priuses

Richfield-based Best Buy (NYSE: BBY) is using the new fleet announcement (and a new marketing campaign, titled, “We Make it Work”) to underline the growth of the Geek Squad’s mission.

Posted in Automatic Tweets Tagged with: 1394

Apr

2016

April 8th, 2016 by autoposter

The CEO of Red Ventures, a prominent Charlotte-area marketing and technology firm, said he must “seriously reconsider” adding jobs in North Carolina in the wake of the state’s passage of House Bill 2. Ric Elias posted a message Tuesday on Twitter to Gov.

How to Make the Most Out of Your Next Trade Show

… of new traffic to your website. Having a clear idea of your ROI is essential to making marketing decisions down the road.

Amy Schumer’s reaction to Glamour’s ‘plus-size’ issue is still a win for the magazine

Schumer’s words struck a chord as she asked her Twitter followers for their thoughts, a brave tactic in the cesspool that is social media.

UTPD investigating possible homicide on campus

Update (2:53 p.m.): The College of Fine Arts canceled theatre and dance classes and production rehearsals for the rest of the day, according to an email from Cassandra Gholston, marketing director for the theatre and dance department. A community …

Tourism, TV production leaders criticize bathroom bill

Major players in Tennessee’s burgeoning tourism and television production industries are sounding the alarm about potential lost jobs over state legislation regulating where transgender people can use the bathroom in schools.

‘It’s like saying everything living in the ocean is a fish’: Marketers obsessed with millennials are making a mistake

Many marketers think that millennials can fit into one neat bucket: They are digital natives who should be reached via mobile and social; they are all about progressive causes and, therefore, will only gravitate toward brands that pay attention to the …

Retired US Soccer star Wambach admitted trying cocaine, marijuana, court documents say

Her attorney, Ben Eder, had no comment following the plea and did not immediately reply to an email seeking comment on the matter.

Indians access Facebook 2.4 times more than Twitter, reveals new study

Fast charging is not just a marketing term – it actually works and is a technology developed by Qualcomm. Marketing by various companies splits it up into different names like quick charge, rapid charge, turbo charge and more.

Coming to You Live From Facebook, a Lure Back to Your Television

Twitter Inc. said on Tuesday it will stream the National Football League’s Thursday night games next season, competing with CBS and Comcast Corp.

5 Instagram Tips From Mercedes-Benz, Which Gets Superb Engagement on the Platform

But Mark Aikman, general manager of marketing services at Mercedes-Benz USA, isn’t among them. “We understand their … Aikman said his team approaches Instagram as a branding platform and Facebook and Twitter as more direct-response channels.

UK users can now buy Pinterest ads

Pinterest has been heavily focused on building out its monetization priorities overseas, following in the footsteps of Facebook and Twitter, where as WSJ reports, the overseas presence for both networks were about 80% and 75% respectively, and drive …

Twitter’s NFL Deal Is a Dud, Analyst Says

It’s official: Twitter has out-foxed Amazon, Verizon and Yahoo in getting the rights to stream NFL Thursday night games.

Twitter’s NFL deal won’t fix its big problem

However other outlets, including The Wall Street Journal, said Twitter paid $10 million. “We think it’s very unlikely this deal can be profitable.

The Smiths now have a Twitter account – what does it mean?

The Smiths now have an official Twitter account – sparking speculation as to whether or not a reunion could be on the cards, or if it’s just to be used as a marketing tool. The ‘Ask’ and ‘This Charming Man’ indie heroes split in 1987, on less than …

Twitter’s NFL deal could position it as a live-stream titan

For Twitter the deal gives it an instant boost in live-streaming authority, an area that is increasingly interesting for marketers as well as an area Facebook has been heavily promoting through its new Facebook Live video initiative. (Note: Facebook …

Morning Report: NFL And Twitter Cook A Deal, Tesla’s Top End, Blue Apron Turns Red And Black

… Com bomb home delivery food service, and half think they will be a possible IPO this year. The big question: Can they make money at this?

Social Listening Is Finally Getting Some Play

Jill Rowley recently gave a great talk for Salesforce on the intersection between sales, marketing and the customer experience.

VW dealer defies council, sues factory for damages from diesel scandal

Automotive News Home · Twitter Facebook LinkedIn Google+ Instagram RSS. Wednesday, April 6, 2016 | AutoNews Now: Dealer sues VW … All-Stars · Europe Rising Stars · Manufacturing · Marketing · Final Assembly · PACE Awards · 2016 PACE Application.

Is this Gap advert racist?

Four young friends posing playfully for the camera? Another forgettable marketing campaign? Or a glaring example of a type of passive racism that persists across corporate America?

Can Broken IPOs Come Back?

Twitter was actually a 2013 IPO, but the story is the same. Of the broken IPOs, Twitter could have the most upside if turned around, but at this time appears to be among the furthest from getting on track.

With new features, Twitter and Facebook target specific audiences

“[The] deal is great for our marketers, as Twitter controls some of games’ ad inventory. Can’t wait to bring [it] to market,” he tweeted.

US companies use social media to denounce laws seen as anti-gay

Ric Elias, chief executive of Red Ventures, a sales and marketing company, posted a letter on Twitter that said he was reconsidering adding jobs in a state that tolerates discrimination.

Coming to you live from Facebook, a lure back to your TV

“Over the course of the season we started doing it more and more,” Ben Blatt, ABC’s head of digital marketing, said in an interview. “We want … TV networks have used social media to promote shows since before Facebook and Twitter were public companies.

Is this Gap advert racist?

Four young friends posing playfully for the camera? Another forgettable marketing campaign? Or a glaring example of a type of passive racism that persists across corporate America?

Coming to You Live From Facebook, a Lure Back to Your TV

Twitter will sell one-third of ads in NFL Thursday game streams

There’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games globally during the upcoming season.

Influencers cash in on Twitter

As the growing culture of brand endorsement is becoming engrained on popular social media platforms like Twitter, global influencer marketing platform Webfluential is tapping into this culture. Webfluential, which provides marketing technology for …

Pinterest launches Promoted Pins internationally, starting with the UK

“Promoted” messaging has emerged as the de facto advertising method in the online realm, with the likes of Twitter offering Promoted Tweets and Medium announcing Promoted Stories just this week.

New Twitter calculator by Webfluential tells you how much you can earn per tweet

The global influencer marketing platform also recently announced “Booked By Webfluential”, a WordPress plugin and Media Kit builder, which gives existing social media influencers complete control of their profiles by allowing them to accept campaign …

How Visual Marketing Can Boost Your Influencer Marketing Efforts

Re-marketing that banner on Twitter and Instagram is a great way to boost its effectiveness. Surprisingly, Instagram is very testimonial-friendly: You can see people interacting very actively with visual testimonials and banners there when those are …

Sweden Just Got Its Own Phone Number. A Funny Thing Happened When We Called It

It handed off the country’s official Twitter handle, @Sweden, to ordinary Swedes—and let them post more or less whatever they liked.

Indiana Rail Road wins prestigious marketing award for intermodal

JJ Ruest, CN executive vice president and chief marketing officer, said, “We congratulate Peter Mills and the INRD team for this well-deserved rail industry recognition.

http://rock.ly/xwdke

Twitter Updates Conversion Lift Reports To Determine Ad Effectiveness

This tool provides a clear look at the impact Twitter ads have within our broader media strategy, and helps us make more precise choices as we allocate spend,” states Shannon Marcotte, senior manager of social media marketing at The New York Times.

Influencers cash in on Twitter

With new features, Twitter and Facebook target specific audiences

“[The] deal is great for our marketers, as Twitter controls some of games’ ad inventory. Can’t wait to bring [it] to market,” he tweeted.

Business Beat: MadAddie Strengthens Marketing Through Research

“I’ve always been fascinated with research, always,” Morris said. “It’s just amazing what information we can uncover nowadays.

How Jersey Shore’s Vinny Is Leading the #Malibro Movement

He has been named an official #Malibro. It helps that Guadagnino has 1.3 million followers on Instagram and 3.2 million on Twitter–even though the hit MTV show went off the air at the end of 2012. … Alcohol marketing executives have broadly contended …

Celebrating pirates, ukeleles and beer: What’s behind wacky holiday fad?

If you’ve checked your Twitter, Facebook or Instagram this morning, you most likely know today is National Beer Day. Social media has led to a proliferation of reasons to celebrate, and now, even the most obscure business is becoming big business …

900M monthly users strong, Facebook Messenger gets codes, usernames, and links to help you connect with anyone

Facebook Messenger was once a simple private messaging feature within the main Facebook app. But in 2014, the company made the unpopular move of chiseling Messenger out from the main experience, meaning that friends required two separate apps.

Pair stole drones, surveillance equipment from N.J. business, cops say

The items were stolen late Sunday from C&A Marketing, a global producer of high-end photography equipment. Ridgefield Park police responded to an alarm at the … may be reached at [email protected]. Follow him on Twitter @TonyAttrino.

Facebook Messenger has new ways for brands to meet its 900 million users

For starters Messenger is adopting Twitter-like usernames to make it easier for people to find one another, or to find brands, on Messenger.

9 Interesting Digital Marketing Stats From the Past Week

Mercedes-Benz has been kicking its Instagram game into fifth gear in recent months. For instance, the post below—seen on the car brand’s global account—on Thursday attracted 74,000 likes in its first three hours.

Today’s Best Brands Aren’t Marketing, They’re Creating Movements

Housing prices were imploding. Financial institutions were in a nosedive. The Great Recession had just gotten underway, and was showing itself to become what it would – a tectonic shift in our economy that would eliminate 7,030,000 jobs in the 13 …

Marketing Magic: Harry Potter Theme Park Opening Day Tickets Sell Out at Universal Studios

Rowling, who joined Twitter in 2009, has posted over 3,000 tweets and has amassed nearly 7 million followers–and counting.

Here Come the Marketing Bots

Social networks such as Facebook and Twitter have always been in an arms race with bots—software that impersonates a user, often used by spammers.

How My Terrible Copywriting Skills Make Me A Sought-After Marketer

Every week I have to say no to a number of marketing opportunities, I don’t know where people get hold of my email from or why someone would think I am interesting in a digital agency-type work but I have absolutely no interest in marketing a soap …

6 Killer Tools for Better Social Marketing

It lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter. You can assign different point values to different entry options.

A sneak peek at Okemos’ new Whole Foods

MERIDIAN TWP. – Less than a week from opening day, the Lansing area’s first Whole Foods is a beehive of activity. Workers are putting the finishing touches on the 45,000 square foot building at 2750 E. Grand River, which will open at 8:45 a.m …

‘Malicious’ Twitter Posts Blamed for Fanning Kenyan Bank Run

#KOT, or Kenyans on Twitter, are being blamed for a run on deposits that resulted in Chase Bank Kenya Ltd. being placed under creditor protection by the East African country’s regulators on Thursday.

DC Mayor Bowser joins FOX 5 for Twitter interview

Through a series of questions, Mayor Bowser gave a variety of answers. She spoke on topics concerning illegal bikers, elementary school renovations, paid leave and a handful of other questions.

Posted in Automatic Tweets Tagged with: KOT, Malibro

Apr

2016

April 6th, 2016 by autoposter

Similarly, those who fail to invest the resources into a creative content strategy and development in any form of advertising and marketing fail to realize significant, positive results. Today, though, for most businesses, the scale of social media is …

Deep learning will be huge — and here’s who will dominate it

These include AI-based personalization and marketing tools such as Radius and Dynamic Yield, sales and retention prediction tools such as 6sense and Gainsight, and AI-based customer support company Wise.

Rhode Island Marketing Chief Quits Over Tourism Video Showing Iceland

BOSTON (Reuters) – A botched promotional campaign for Rhode Island that included a video that showed Reykjavik, Iceland, rather than the state capitol of Providence, has led to the resignation of a top marketing official, Governor Gina Raimondo said …

Rhode Island Marketing Chief Quits Over Tourism Video Showing Iceland

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PHILADELPHIA (CBS) – Philadelphia mayor Jim Kenney is among “The Tweet Elite” according to a new study, but trails other mayors in Twitter rankings. The study ranked Mayor Kenney 39 out of 110 mayors with 1,000 or more Twitter followers. Marketing …

Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked

“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.

Bernie Sanders’ Ghost Tweeter Keeps His Brooklyn Accent

Eight months later, Sigala is a key lieutenant in the Sanders campaign for the 2016 Democratic presidential nomination, one of a new breed of digital media specialists who have become indispensable in an election where platforms like Twitter allow …

Dear Apple, please beta test your dev tool changes (starting with Universal Links)

Apple implemented Universal Links in a way that would force the major app platforms (Facebook, Twitter, Pinterest, etc.) to make substantial and harmful changes to the way they handle external links.

Gay Talese in Twitter storm after failing to name inspirational female writers

Amanda Katz, an arts writer for the Boston Globe, wrote on Twitter: “Women don’t write good NF [non-fiction] [because] they don’t feel comfortable talking to strangers, Gay Talese tells largely female journo audience.

Why millennials are crushing the dreams of marketing directors

… less than in the prior two years. Diet Coke put fan tweets on billboards (because Twitter is the millennial’s native tongue, the thinking goes); Americans still drink less and less soda.

Stop ‘innovating’: Aim higher

It doesn’t need another Twitter-based investment tool. Education needs a … These are just a few industries where innovation is not just something to talk about in annual reports, press releases, and corporate marketing materials. In these industries …

Plainridge boosts revenue with offers of free play

After a strong opening last summer, Plainridge Park Casino saw its revenue drop for five consecutive months, a downward spiral that raised questions about its competitive viability.

Social media marketing is New Haven woman’s niche

By Rod King for The News-SentinelSarah Arnold of New Haven is CEO and social media strategist for her 3-year-old company, SociallySeasoned, which handles social digital marketing for a dozen small- and medium-size firms in the Fort Wayne area.

Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. But a new study might change their minds. … By …

Mailbag: Readers range from kindness to cruelty

… hounding us for weeks and has become our own private Guy Under the Seats, sent us a note regarding our Twitterview with our mayor Robert Garcia after hizzoner was honored by a marketing group for being among the nation’s most Twitter-savvy mayors.

Where to find relevant content to curate and share

How do you find information that is relevant to your business that you can use, curate and share with your target audience to support your digital marketing efforts? With the help of Google Search, Google Alerts, Twitter real time search and RSS (real …

Can This Digital Whiz Make Marketing ‘Authentic’?

… or cool that a for-profit company is playing Twitter shrink while trying to sell stuff, the impact of the campaign was notable: “We have seen a significant impact in the conversation about beauty online,” says Jennifer Bremner, Dove’s director of …

Communicators reflect on Twitter’s 10th anniversary

I wrote an article in 2013 for a friend’s blog and realized that Twitter—along with Facebook and LinkedIn—could gain greater exposure for ideas.

The Ultimate Guide to Planning, Marketing and Hosting Your Twitter Event

They also don’t usually cost much and are therefore especially useful when trying to boost your marketing numbers without crippling your budget.

How Can Image Recognition Help Your Company’s Social Marketing Efforts?

People all over the world are posting on Facebook, Twitter, Instagram and every other network about how they love (or hate) Starbucks java.

Which city’s promo video is better? Elizabeth vs. Plainfield

In the eastern part of Union County, the Elizabeth Destination Marketing Organization has been working for the past year to produce videos and flyers advertising the city’s historical sites, dining, shopping and nightlife.

AI, NLP: Way Deeper Than Microsoft’s Marketing

A reader has asked me the following about Tay’s Twitter (NYSE:TWTR) disaster: I’ve been asking myself whether all we can say about the situation is to make jokes about it, or whether it can be compared and contrasted to recent efforts by other entrants …

Ellen DeGeneres’ Gap Kids Ad Is Being Called Out for Racist Undertones

But its that “empowerment” aspect of the brand’s campaigns that left many confused by the most recent photos posted to GapKids’ Twitter account on Saturday. One photo showed two white children doing acrobatic moves while a third, older white child …

Girl-Powered: Elizabeth Banks’ Comedy Site Is Open for Business and Brands

WhoHaha arrives at a pivotal moment, as girl power in marketing is at an all-time high, with brands such as Dove, Always and HelloFlo garnering buzz and awards for their empowering messages, and entertainers such as Ms. Banks, Amy Schumer, Tina Fey and …

3 digital marketing pros sound off on upcoming Instagram algorithm

For that reason, I’m a fan of algorithmic feed management. Granted, Instagram isn’t as cluttered for me as Twitter, but it can still get noisy.

Meet the Man Running Bernie Sanders’ Twitter Account

“He’s been able to really resonate with (different groups) and connect with them on a level that many other candidates have not been able to do,” said marketing consultant and social media strategy specialist Dr. Kay Green. While Twitter could not …

How to create a Facebook page customers want to read (and share)

Writing shorter posts isn’t just handy on Twitter. Keeping your posts below 250 characters … Samantha Owens Pyle is the owner and chief strategist of Green Apple Strategy LLC, a Nashville-based marketing and branding firm. You can follow her on …

Female Users Flock To Snapchat In A Trend Similar To Facebook, Pinterest And Twitter

(Photo : Bloomberg – Gettyimages) Snapchat witnessed a January spike in female users. This follows a trend of other popular apps including Facebook, Twitter and Pinterest. The temporary messaging app Snapchat was released in 2011. Now, The company …

With ‘Powerpuff Yourself,’ Powerpuff Girls take over the Internet

The animations became ubiquitous on Facebook’s News Feed and Twitter timelines over the weekend. People and millennial publishers, such as Mashable and Bustle, and even brands latched onto it reimagining celebrities as Powerpuff-like characters.

Tesla Model 3 Orders Pile Up As Musk Takes To Twitter

All predictions of preorder sales success for the Model 3 have been blown out of the water, with Tesla receiving more than a quarter million in only a few days.

Sprinklr acquires visual marketing platform Postano

Postano’s software helps brands aggregate images and videos across multiple social networks including Instagram, Twitter, Facebook and Pinterest to gauge the impact of marketing campaigns. Postano’s software also has a feature called Shoppable Links …

http://rock.ly/t8ih6

Live From Final Four: Villanova Unites Video, Marketing in Digital-Focused Strategy

“We’ve really started to place a focus on directly embedding the video into Twitter and Facebook, so people are clicking links and have to go out to YouTube to watch the content,” says Christiansen, who also used an iPhone to produce for SnapChat.

Social Media Marketing Plan Workshop to be Held May 19

Two instructors from the Maui Social Media School will hold “Creating a Social Media Marketing Plan,” a full-day social media training workshop for startup entrepreneurs and small business owners, on Thursday, May 19, 2016, from 9 a.m.

Meet the Man Running Bernie Sanders’ Twitter Account

… social media strategy experts. “He’s been able to really resonate with (different groups) and connect with them on a level that many other candidates have not been able to do,” said marketing consultant and social media strategy specialist Dr. Kay …

How To Get The Right Customer Experience Feedback (Your Company Survival Depends On It)

Option 1: Ignore it: “We were doing okay before Twitter, before TripAdvisor, before SurveyMonkey, before we installed this new CRM, we’re going to stick to our knitting, so far so good.

Advertisers in Australia Embrace People-Based Targeting

Typically, this refers to the audience profile tools offered by digital advertising platforms like Facebook, Google and Twitter, among others. Econsultancy also looked at whether marketers in Australia had used such marketing technology solutions. Some …

http://rock.ly/hnt6w

Ellen DeGeneres’ Gap Kids Ad Is Being Called Out for Racist Undertones

But it’s that “empowerment” aspect of the brand’s campaigns that left many confused by the most recent photos posted to GapKids’ Twitter account on Saturday. One photo showed two white children doing acrobatic moves while a third, older white child …

It’s Time Social Media Managers Stop Amassing Followers and Start Producing Sales

It’s Time Social Media Managers Stop Amassing Followers and Start Producing Sales. The following is a guest contributed post from Bernard Perrine, CEO of Twitter marketing firm SocialCentiv. Since social media began in 2002 with the launch of …

Twitter wins rights to stream NFL Thursday night games

“Twitter is the live media platform of the Internet, and sports makes up approximately 50 percent of all conversation on Twitter,” said Jason Stein, CEO of Laundry Service, a social media marketing firm specializing in content creation and distribution …

Survey of Brand Marketers Finds Significant Gap Between Marketing Campaign Execution and Performance Insights

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Marketing technology innovator Origami Logic today released the “2016 Marketing Signals Report” based on a global survey of brand and digital marketing professionals. The survey found that while regularly …

Twitter will sell one-third of ads in NFL Thursday game streams

There’s a “Rudy” analogy in the news that Twitter has won the exclusive rights to stream 10 of the NFL’s Thursday Night Football games globally during the upcoming season.

Top Twitter accounts run up against the 140-character limit

Twitter has decided not to extend tweet lengths beyond the current 140-character limit. But would it matter if it did? To peek at how long tweets typically are, Marketing Land looked at 300 of the most popular brand, celebrity and media Twitter …

Great CX Starts With Analytics, MarTech #eMetrics

SAN FRANCISCO —Marketers, web analysts and business intelligence professionals are attending the 15th eMetrics Summit here this week to learn more about gleaning actionable insight from digital touchpoint data and its role in driving digital …

The Anatomy of a Disastrous State Branding Campaign

a Providence-based marketing executive told the Boston Globe on Wednesday, two days after the Rhode Island Commerce Corporation’s nearly $3 million tourism campaign went live.

Ghosn welcomes rush of Tesla Model 3 preorders

Automotive News Home · Twitter Facebook LinkedIn Google+ Instagram RSS. Tuesday, April 5, 2016 | Ford to invest $169 million in South … All-Stars · Europe Rising Stars · Manufacturing · Marketing · Final Assembly · PACE Awards · 2016 PACE Application.

Target dropping lead media firm Haworth after 36 years

Target Corp. is transitioning its media and planning business from Minneapolis-based Haworth Marketing & Media after working together for more than three decades.

Twitter Gives Up Gains: The ‘Perfect Option’ in NFL Deal, Says Monness Crespi

Facebook tried to employ a similar strategy around Live conversation in sports with Facebook Stadium, but we believe the Periscope brand, correlation of Twitter with all things live, and some marketing dollars can yield significantly better performance …

Twitter to Stream Thursday Night Football Games

“There is a massive amount of NFL-related conversation happening on Twitter during our games and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of …

How a Photographer’s Project Is Highlighting Diverse ‘Techies’

… its ranks has gained increasing attention. Major companies like Facebook, Twitter, Pinterest, Google, and others have begun to release annual reports that detail the demographic breakdown of their workforces.

George Mason quickly changes name of Scalia law school after Twitter mocks ‘#ASSLaw’ acronym

The official name remains the Antonin Scalia School of Law, although the school’s website and marketing materials have recently been tweaked to the Antonin Scalia Law School, according to the Wall Street Journal, which first reported the change.

Posted in Automatic Tweets Tagged with: ASSLaw, eMetrics

Apr

2016

April 3rd, 2016 by autoposter

For a candidate that only spent 10 million of his own money on paid media, he’s getting an incredible return on investment that should grab the attention of every marketing firm in the country. For businesses — and especially startups — there’s a …

Create A Social Media Marketing Chain To Boost Promotion Benefits

You can further build upon your assets by using feedback from Facebook and Twitter to create blog posts your readers and followers want to read – use their comments, tweets and Likes/Favorites (now Hearts on Twitter) to make a list of blog posts to …

Too Few Companies Treat Social Marketing as a Conversation

… adding, “That guy raved about us for weeks.” The good news is both Facebook FB 0.45% and Twitter @twitter TWTR -0.62% are taking steps to support customer service activities using their social platforms: both with changes to their messaging services.

http://rock.ly/9t1sn

DCI: Kasim Reed among best in nation at using Twitter

Audience(30%) — Number of Twitter followers divided by the city’s population. Frequency(20%) — Average daily number of tweets communicated by each mayor.

How Weird Is the Tax Prep Marketing to America’s 83 Million Millennials?

TaxSlayer, an online service, says 60 percent of its customers who file electronically are millennials. Twitter, where TaxSlayer has launched a marketing campaign geared to the group, is used mainly by 18- to 32-year-olds, according to the Pew Research …

As Twitter Turns 10, Are Better Days Ahead?

CEO Jack Dorsey reportedly believes the company’s user growth issues boil down to a combination of marketing and product issues.

Tax preparers aim for America’s 83 million millennials

It launched a marketing campaign geared to the group on Twitter, which is used mainly by 18- to 32-year-olds, according to the Pew Research Center.

Rawlings-Blake named top U.S. mayor on Twitter

Baltimore Mayor Stephanie Rawlings-Blake, who decided not to run for re-election this year, was named the top mayor in the U.S. on Twitter in a report Tuesday by an international marketing firm. In the report, Development Counsellors International …

As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

Certainly, summing up—and marketing—Twitter in 2016 will be no small task. After already establishing itself as a platform for marketers around the world, Twitter this year plans to spend more resources than ever marketing itself, signaling that the …

Acxiom Teams Up with Twitter to Gauge Offline Sales Impact

The research study aims to measure the offline sales impact of advertising campaigns, utilizing the analytical insights and onboarding capabilities of Acxiom alongside Twitter’s specific KPIs (key performance indicators). The research, intends to …

http://rock.ly/j7ukg

Can Periscope Become The Pillar of Twitter’s Growth?

Twitter defines the “Time Watched” metric as the aggregate amount of time people spend watching live broadcasts on its Periscope platform on iOS and Android devices.

Long Beach’s Robert Garcia is all-a-Twitter after national ranking

Having apparently finally run out of things to study, the New York-based travel and economic development marketing firm DCI has completed a report on which U.S.

Facebook, Twitter and other social media sites fuel the rise of live video

Joel Comm, a digital marketing strategist and author who uses Facebook Live and Periscope, predicts that live video will go mainstream in the next two years, calling it the most social form of social media available.

Chattanooga Mayor named one of “Top 25 mayors who have mastered Twitter”

A marketing firm has ranked Chattanooga Mayor Berke among “The Tweet Elite,” a list of 25 mayors who have mastered Twitter. The study by Development Counsellors International (DCI) looked at the use of Twitter by mayors from the 250 largest U.S. cities.

Benjamin among mayoral ‘Tweet Elite’

Columbia Mayor Steve Benjamin has rated fifth among U.S. mayors who are active on Twitter, according to a marketing company’s survey that places Benjamin among the “Tweet Elite.

Brands begin to see marketing benefits in livestreaming

Broadcasting on Twitter’s Periscope and Facebook’s new Live product, a friendly face in a red polo neck guided viewers – potentially frustrated flyers – around a dark room filled with flashing monitors, showing how the airline was trying to cope with …

Michigan woman relinquishes Dr. Pepper Twitter handle in exchange for water donation

… squatting on the @DietDrPepper Twitter handle since 2009, telling the Detroit Free Press she chose it during the platform’s early days because the soda was the nearest thing on her desk and she was not expecting that Twitter would become a …

Social Media Marketing Trends Point To Increased Mobile Marketing Campaigns To Meet Customer Needs

About 80 percent of Twitter users connect using mobile devices. Although social media marketing allows marketers a chance to work more creatively in creating campaigns, it also means adapting to the new platforms as different devices have different …

Twitter simplifies conversion tracking & audience segmentation with universal tag

Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers.

In Hindsight: How The Marketing For ‘Batman V Superman’ Built A New World

… and Lex himself had a Twitter account, strengthening the idea that he was a real person walking around in the world, and not just that, but one fans could interact with in real time.

How three teenagers conquered the App Store in 24 hours

The brains behind the marketing of Summize are Carter Bjorklund, an 18-year-old living in Minnesota and Aiden Craig, a 16-year-old homeschooler from Canada.

Twitter Makes Messaging Accessible To The Visually Impaired

“We’re excited to empower our customers and publishers to make images on Twitter accessible to the widest possible audience, so everyone can be included in the conversation and experience the biggest moments together,” Kloots wrote.

Making movies the ‘Moneyball’ way

Marolda’s team, which includes people in Burbank and also Beijing, digs through social media posts on services like Twitter and Facebook to determine “is there an audience for it,” he says, and tries to estimate how big that audience is. With the 2015 …

Brands Are Under The (Social) Influence

But you don’t need a Twitter account to be an influencer. Everyday … Supporters argue that influencers wield the most influential marketing tool of all: word of mouth, which an overwhelming majority of consumers trust more than any form of advertising.

The Most Popular Twitter Hashtags in New York, London, S.F., L.A., and D.C.

Fashion, art, marketing, and real estate all topped the charts in L.A. “Legal” was the most popular professional hashtag, ranking considerably higher than in other cities.

Red Lobster’s Twitter, Beyonce Lyrics Create Awkward Social Media Moment

Red Lobster’s marketing team, understandably, tried to capitalize on the mention. The company launched a contest asking customers to share a “Lobsterworthy moment” on social media including the hashtag “#LobsterworthyContest” for a chance to win a …

Microsoft AI Twitter bot Tay claims it is smoking illegal drugs

The company shut the bot down last week after it began imitating racist and sexist statements. The Windows maker then issued an apology saying the AI bot would only be back when it was “confident we can better anticipate malicious intent that conflicts …

What Lilly Pulitzer Learned About Marketing to Millennials

Like many brands, Lilly Pulitzer wanted to better understand millennial shoppers. But our strategy has always relied on serving a variety of age groups: we like to say we dress women “from 9 to 90.

What Lilly Pulitzer Learned About Marketing to Millennials

Like many brands, Lilly Pulitzer wanted to better understand millennial shoppers. But our strategy has always relied on serving a variety of age groups: we like to say we dress women “from 9 to 90.

Woman gives up Dr Pepper Twitter handle for 41000 bottles of water

Diana Hussein, 29, created the Twitter handle @DietDrPepper in 2009. After failing to come up with a more personal username, she looked around her desk and saw a can of Diet Dr.

Woman gives up Dr Pepper Twitter handle for 41000 bottles of water

A Michigan woman recently relinquished her Twitter handle after Dr Pepper Snapple Group Inc. agreed to send 41,000 bottles of water to Flint, Michigan, in exchange for the social media username.

Mayor Kenney ranks 39th among U.S. peers on Twitter

39 among U.S. mayors on Twitter, according to a new report from Development Counsellors International, a New York marketing and research firm. The study, “The Tweet Elite: 25 Mayors Who Have Mastered Twitter,” first analyzed the accounts of 250 mayors …

Twitter May Help You Quit Smoking: Study

“Our current results indicate significant possibilities for using social media as a delivery mechanism for health prevention intervention, specifically in smoking cessation,” says study author and marketing professor Cornelia Pechmann, who highlighted …

The Basics of B2B Social Media Marketing Strategy

Hosting or participating in Twitter chats is another effective way for marketers and other subject matter experts to expand their industry following and influence on Twitter. Quora: Along with LinkedIn groups and industry-specific online forums, this …

Billion-Dollar Marketing Startup Sprinklr Acquires Postano In Deal To Put Your Tweets On Billboards, Jumbotrons

You may not have a large enough number of Twitter followers to achieve that on your own, but what if your post were shown on a popular website or at a crowded event?

Where you can meet The Next Web team in Spring 2016

With 35 speakers, three days, the event will be completely online. Martijn Scheijbeler, TNW Marketing Director, will be speaking on the 19th about A/B testing.

The 5 Best Twitter Apps for a Mobile Phone with a Twist

It gives you fresh and relevant daily content recommendations, post scheduling, and a time management element that cuts down on your marketing time by as much as 90 percent. It’s one of the best tools to streamline your Twitter strategy. They also …

Beyond Kim Kardashian: Social media in a Snapchat world (webinar)

Join VB’s director of marketing technology Stewart Rogers for make-or-break social media tactics and tools in this packed hour of social media goodness.

Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked

“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.

Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked

“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.

Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked

“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.

Tax preparers aim for America’s 83 million millennials

It launched a marketing campaign geared to the group on Twitter, which is used mainly by 18- to 32-year-olds, according to the Pew Research Center.

Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked

“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.

Are Twitter Emojis a Growing Business Trend?

Instead of the same dry, text-filled marketing messages, businesses are finding new and interesting ways to get their messages across.

March Madness 2016: Printable NCAA tournament bracket

Who’s ready for some March Madness? The 2016 NCAA men’s basketball tournament is down to the Final Four and there’s already been plenty of incredible moments.

Experienced diver accidentally drowns exploring underwater New Mexico cave

New Mexico authorities confirmed the death of an experienced California diver Thursday after he was helping with the exploration of underwater caves in a well-known swimming hole.

Slack, a Leading Unicorn, Raises $200 Million in New Financing

Stewart Butterfield, the chief executive of Slack, at the company’s office in San Francisco. Credit Jason Henry for The New York Times.

Nintendo Firing a Female Gamer Only Makes the Trolls More Rabid

Nintendo fired product marketing specialist Alison Rapp this week, a move that followed a ruthless online harassment campaign she’d endured from gamers peeved by changes to their beloved games.

Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked

“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.

Why Hamburger Helper’s Rap-Mixtape Marketing Stunt Worked

“We always think of the mom crowd” as Hamburger Helper customers, said Liana Miller, a marketing communications planner for General Mills who worked on the campaign.

Posted in Automatic Tweets Tagged with: LobsterworthyContest

Mar

2016

March 29th, 2016 by autoposter

JP Lespinasse is a seasoned marketing and pr executive, whose emphasis has been social media, digital strategy, and storytelling for the last 12 years at Nokia, NBA, Viacom and most recently at streaming start-up CÜR Music.

http://rock.ly/uygps

The Ultimate Guide to Planning, Marketing and Hosting Your Twitter Event

They also don’t usually cost much and are therefore especially useful when trying to boost your marketing numbers without crippling your budget.

Twitter At 10 And The Value of Real-Time Marketing

Remarkable that Twitter’s a decade old—not a baby, and almost a teenager. In somewhat of a slump these days as subscriber growth has slowed, it remains a powerful tool for real-time marketing, news source, vehicle for influencers, marketers and anyone …

http://rock.ly/u61hk

Batman v Superman’s Marketing Seems Super … Dadcore

If Deadpool’s campaign was an off-the-wall, over-the-top cross-platform marketing bonanza, Batman v Superman’s is a by-the-book, cover-all-bases exercise that feels a little…rote.

Twitter turns 10: Can it last another decade?

As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years.

Twitter Secrets To Help You Get More From Your Social Marketing

If you’re only searching Twitter with a hashtag or a keyword, you’re missing out on vast reams of data that could help you improve your social media marketing and help you reach more of your target audience. About 500 million tweets are sent out every …

Twitter turns 10: Can it last another decade?

As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years.

London takes top spot on Twitter

“With London’s cultural, historic, and unique entertainment offerings, it’s no surprise that this location is the top travel destination, according to Twitter users. Our own team is often jockeying for more opportunities to travel to our London office …

Twitter Turns 10: Reflections and Learnings from 10 Years of Twitter

10 years of Twitter feels like a topic I have to write it about; it’s something we should cover on the Buffer Social blog.

Jim Harbaugh Jabs OSU AD Gene Smith over Tattoo Scandal on Twitter

Ohio State athletic director Gene Smith commented on archrival Michigan on Tuesday when he was asked about the Buckeyes potentially holding spring football practice in Florida like Wolverines head coach Jim Harbaugh did this year.

Marketing Land’s SocialPro is bigger and better. Save $300 today!

Marketing Land’s SocialPro is coming to Seattle June 20-21! SocialPro is the only conference crafted for those OBSESSED with social media marketing – whether you’re an in-house marketer or a digital agency professional, you’ll learn tips and …

George Clooney Working on Prank that “Will End Brad Pitt’s Career”

When asked about one of his memorable quotes—“anyone who is famous is a moron if they’re on Twitter”—Clooney tried to “add some context” for the audience of marketers and social-media obsessives. “We don’t want this to be like a Trump rally, with …

Windsor: Jim Harbaugh’s calculated tweets keeps him ‘relevant’

And by “we,” what I really mean is journalists who pounce on Harbaugh’s Twitter bombs every time the Michigan football coach launches them.

Apple iOS 9.3 Has A Nasty Surprise

Lastly Night Shift has also come under attack from none other than Ray Soneira, president of DisplayMate – a site which has become the industry benchmark for testing the displays of electronic devices and is often cited by manufacturers in their …

Windsor: Jim Harbaugh’s calculated tweets keeps him ‘relevant’

And by “we,” what I really mean is journalists who pounce on Harbaugh’s Twitter bombs every time the Michigan football coach launches them.

10 Years Later, Twitter Cements Position Across Sports Landscape

“Marketing at the speed of sport and marketing in the moment is the key for us for Twitter as a platform,” he said.

Lather, rinse, retweet: 1407 Broadway has a lot to say, over and over again

1407 Broadway has declared on Twitter more than a dozen times since November, linking to a story by The Real Deal about a new hotel coming to the Garment District.

How a decade of Twitter schooled brands in immediate customer service

It’s mainly about customer service, according to the supermarket chain’s digital marketing director Toby Horry. “A lot of customers are using Twitter as a service channel and we’ve really embraced that, so we now have a lot of people who may …

6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds

Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically.

Microsoft’s AI Twitter bot Tay makes racist remarks

Microsoft’s attempt to engage millennials on Twitter with an artificial intelligence chat bot has unravelled spectacularly, responding to users with racist remarks and inflammatory political statements.

Twitter turns 10: Can it last another decade?

As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years.

Twitter’s user growth continues to stagnate

Twitter’s user growth has seemingly come to a standstill, which has in turn directly affected its growth projection, according to forecasts from eMarketer (link is external).

6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds

Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub

Launch partners include Twitter-owned MoPub, Fyber and Opera Mediaworks. “As the pioneering full stack platform for native ads, we know publishers are eager to monetize with native formats.

10 Steps to Marketing Your New Business More Effectively

B2B providers will likely find LinkedIn is the best platform for finding new clients, while retailers who market to the public will be most successful by reaching out through sites like Facebook, Twitter, or Instagram, depending on the target demographic.

Batman Vs. Superman: Batman vs. Superman: Which Hero Is Getting Pulverized on Twitter?

While Batman and Superman duke it out the big screen starting today, they’re waging another battle over social media. Sprout Social, a social-media marketing service, has tracked keywords on Twitter around the film Batman V Superman: Dawn of Justice …

How to Build a Strategic Narrative

It’s not a coincidence that the mantra of IBM’s founder, Tom Watson, was THINK; IBM’s last marketing strategy was based on the idea of a Smarter Planet; and its current strategy is based on the idea of Cognitive Business.

Twitter Comeback Could Send Stock to $70

Twitter has several strengths and potential catalysts. Twitter is an important network with unique assets. We think Twitter’s content story is strong and there is a mass-market use-case for the service. Marketing efforts are a success on Twitter. The …

Media campaign blends Twitter with Google Maps to clinch Festival of Media award

Dedicated to media, the annual Festival of Media Asia Pacific Awards is a showcase of the best in brand campaigns from across the region, with the Twitter Live Marketing Award being a new category added to the Festival awards this year. A total of …

Bringing art to marketing

ORLEANS – With years of experience in marketing, public relations and the world of fine art, Helen Addison is accomplished on many levels, but she is a master at making connections.

‘Jerusalem Post’ ranked most influential Jewish entity on Twitter

Using the terms “Jewish” and “Israel,” Little Bird’s algorithm identified a network of 1,000 people who participate most in the Twitter discussion around Israel and Jewish issues. It then ranked those participants based on how many followers they have …

Billy Dee Williams returns as Colt 45 spokesman

Now, Williams, 78, appears in a new 15-second video, to be released Monday, that teases an upcoming TV, print and online marketing campaign in which he is the star. When Colt 45, owned by Pabst Brewing … Follow Mike Snider on Twitter: @MikeSnider.

Critic’s Notebook: Five Lessons for Zack Snyder After ‘Batman v Superman’

You have a huge guaranteed global audience, after all. The Justice League franchise is Too Big To Fail; we both know the Warners marketing machine simply will not allow that. You basically have a huge amount of creative freedom. So instead of straining …

Ten years of Twitter and its impact

Beyond interaction with public agencies and personalities, the platform has changed dynamics of marketing and how businesses interact with their clients.

How to invent a brand new business model

We all want to be the startup that delivers an experience so frictionless that it disrupts a decades old industry. Uber, Apple, and Amazon are the envy of the business world.

The 25 most influential people on ‘Jewish Twitter’

The data analysis was done by Little Bird, a Portland-based “influencer marketing platform” that helps firms reach the right tweeters in the right fields.

Looking for calorie labels on menus? Not until 2017

Robert Rosado of the Food Marketing Institute, an association that represents grocery stores, said the delays only seem fair as some of the rules are complicated.

Mercer anti-sex trafficking campaign expanding nationally

… in yourself,” Gray said. “Really think about you and who you are and not trying to base your value on other people. … That’s going to really help them to not get involved in it.” To contact writer Liz Fabian, call 744-4303 and follow her on …

Outsell offers auto sellers tools to help separate tire kickers from real buyers

The company provides digital-age marketing services for auto dealers, which can range from individualized ad campaigns to helping them master Twitter, Facebook and other social media. But it is setting itself apart with soft ware services that allow …

6 ways Twitter can help your business go beyond PR

“Three-hundred million Tweets are sent daily and two of the most commonly used phrases on Twitter are ‘I want’ and ‘I need,’” says Bernard Perrine, cofounder and CEO, SocialCentiv, a Twitter marketing tool. “Monitoring Twitter for keywords and …

http://rock.ly/wakdl

Data Sheet—Monday, March 28, 2016

Apple, for one, is taking some steps in the direction Tarkoff suggests by officially designating Twitter as an official support channel.

http://rock.ly/pf6uy

SEJ Insiders: Tools & Services for #SocialMedia

Over the past several years, we have broken down and rebuilt our social media tactics in order to be sure we are “helping marketers succeed with best-in-industry guides and breaking news while cultivating a positive community” (ICYMI, that’s from our …

How to Create a Basic Twitter Marketing Guide for Your Team

Are you struggling to communicate your Twitter strategy to your team? Short on time? Well, lucky for you it doesn’t have to take weeks of training to get everyone up to speed on Twitter – it just takes a little planning. If your team is double tweeting …

Will push notifications kill email marketing? Crescendo thinks so

A lot of email marketing comes from lists or from hidden checkmarks at checkout that people don’t uncheck. Posts on Facebook and Twitter would be considered opt-in marketing, since people have to like or follow the brands to get messages from them, but …

T-Mobile unleashes its most ambitious plan to troll AT&T and Verizon yet

If there’s one thing T-Mobile loves to do, it’s trolling rivals. Whether this trolling comes in the form of Twitter feuds with rival CEOs or silly skywriting stunts, T-Mobile just can’t help ridiculing its rivals in ways that are equal parts amusing …

Online Marketing: Mistakes Marketers Make, What Customers Ignore, And How To Fix It

Avoiding social media marketing automation can cause plenty of problems too. It’s difficult to keep up when a business is marketing on several different social media marketing channels like Facebook, Twitter, and Google Plus. When customers comment …

3 Online Marketing Strategies to Kick-Start Stagnant Sales

Twitter just passed the 10-year mark and needs to make some significant changes to spark growth very soon — it has no choice; it still isn’t making money.

Will push notifications kill email marketing? Crescendo thinks so

[VIDEO] Marketing Land Live #6: Twitter’s 10th anniversary, #MarTech conference recap & more

What an up-and-down decade it’s been for Twitter. With the social network turning 10 years old last week, we spent a good portion of Friday’s Marketing Land Live talking about Twitter’s successes and struggles, especially as they relate to marketers …

Anamanaguchi Uses Viral Marketing For Latest Album Release

[UPDATE #2] After spending some time with the game as released by Anamanaguchi, this seems a lot more like a viral marketing campaign for getting out music from the band. While our writer has been in contact with representatives from Anamanaguchi and …

Posted in Automatic Tweets Tagged with: 2, 6, MarTech, SocialMedia

Mar

2016

March 28th, 2016 by autoposter

You can discover many social media tools that let you free of hassles of social media management. You would have heard about or probably experimented with Buffer, Hootsuite and a lot more in order to find out the best one. Buffer is one of these stupendous tools that promises to give an efficient social media management. It buffers the posts for a chosen schedule, updates various social media profiles with thorough […] #Tools #Fanpage #Software #Tools #SocialMediaSoftware

Tools Fanpage Software Tools SocialMediaSoftware

Posted in Automatic Tweets Tagged with: Fanpage, SocialMediaSoftware, Software, Tools

Mar

2016

March 22nd, 2016 by autoposter

Information aids in strategizing. The more information one receives, the better strategies he devises. Marketing insights are information, obtained by processing raw data.

Why Nike, Adidas Are Turning to Celebrities in 2016

The Nike-Hart relationship is one of many ties that athletic-gear makers have made recently with celebrities that aren’t professional athletes.

Pigeons Wearing Tiny Backpacks are Tweeting about London’s Air Pollution

//platform.twitter.com/widgets.js. They’re called the Pigeon Air Patrol, and there are ten of them. The idea was cooked up by marketing company DigitasLBi, and was the 1st-place idea in the 2015 Powered by Tweets exhibit and competition at the London …

#NPRreads: 3 Stories That Will Pass Into Legend

#NPRreads is a weekly feature on Twitter and on The Two-Way. The premise is simple: … The company’s business model is called multilevel marketing (or “direct sales,” as the company prefers), but it sounds suspiciously like a pyramid scheme. Advocare …

Content Marketing: A Key Component of Professional Services Marketing Plans

Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material.

http://rock.ly/w1eml

Algorithmic feeds force us to compete

Is that photo pretty enough? Is that tweet funny enough? If not, they might not be seen now that Instagram and Twitter are moving to algorithmically sorted feeds.

Pakistan beat India in Delhi, but on Twitter, it was a win for women’s cricket

Team India may have lost to Pakistan at Delhi’s Feroz Shah Kotla grounds on Saturday, but on Twitter, fans on both sides of the border witnessed a victory of sorts for women’s cricket.

Microsoft Reminds Us What Most Gamers Really Think Of Women At GDC

Several attendees took to Twitter to air their frustration. Most notably, Kamina …. GDC isn’t a consumer conference, it’s a technology industry conference, and these parties are for marketing services and recruiting, not for advertising their …

Rapper Talib Kweli rips ‘b–h a–‘ Gene Simmons for saying he’s eagerly awaiting ‘the death of rap’

It’s marketing. Try to keep up.” Kweli, spouting off a list of artists that included supergroup Run the Jewels and New York-born rappers Joey Badass, Dave East and Skyzoo, challenged Twitter users to stop being “lazy” and go find the good stuff themselves.

Doug O’Neill joins effort to bring horse racing into new millennium, and to millennials, via social media

Sanders, an operations manager, plans the digital marketing for trainer Doug O’Neill. The fact she is one of the very few … In addition to Twitter and Facebook, Davis uses Instagram, Snapchat and Periscope to sell the brand. “It’s like Facebook is a …

Wertman takes reins at United Way

She was an administrative assistant to the director of Area Agency on Aging District 5 based in Richland County; worked as the admissions and marketing director at Heritage and Village Care Center; served as director of the Galion Historical Society …

Microsoft Reminds Us What Most Gamers Really Think Of Women At GDC

Ignore Twitter, Inc.: Here Are 2 Better Stocks

Microblogging service Twitter (NYSE:TWTR) is in dire straits. Sure, Twitter’s revenues keep skyrocketing, and free cash flows recently turned positive, but investors worry about Twitter’s long-term financial future as advertisers find higher-value …

Man strikes up unlikely friendship after finding a letter from 2001 behind the fireplace

… remember that I’m always watching you! L8ers, Darren Clucas.’ After deciding to find the author, Alex, who owns an online marketing and web design agency, posted an image of the letter on Facebook and Twitter along with the hashtag #finddarrenclucas.

Twitter’s Jack Dorsey: 140-character limit is staying

Put the pitchforks down, Twitter users. CEO Jack Dorsey told NBC’s Today Show this morning that the service’s signature 140-character limit isn’t going anywhere.

13 Actionable Tips For More Awesome Marketing Presentations

Piggybacking on my last point, one of the best ways to boost your Twitter mentions is to spoon-feed the audience exactly what you want them to share.

Gary Vaynerchuk picks social media’s next big things

An early investor in Facebook and Twitter, social media maven Gary Vaynerchuk, says marketers have one year before they are “late to the party” on the next platform destined to be a household name.

Acura Ties March Madness Effort To Social

The brand is hosting a social “tournament” (#AcuraTourney) of popular viral basketball videos in a head-to-head Twitter competition as part of its multi-faceted campaign, which also includes TV. Acura has always had a focus on live sporting events, …

New Oakland A’s 2016 commercials include two scripted by Sean Doolittle & Stephen Vogt

One great outtake from that ad was Wash flubbing a line repeatedly (he kept saying “twending on Twitter”). According to Jim Leahey, A’s vice president of sales and marketing, director DJ O’Neil offered to re-write the line to something easier, but Wash …

Here’s how Twitter turns trolls into celebrities — and celebrities like Kanye, Trump and Martin Shkreli into trolls

In that sense, the entertainment and media industries are no longer the gatekeepers to who is allowed fame – anyone with a modicum of name recognition can effectively run their own public relations and marketing campaign if they calibrate their …

My Lenten fast from social media

For me, it was a tossup between Dark Chocolate Raisinets and social media, particularly Facebook and Twitter. Although, as a writer and editor, I use social networking sites for marketing, I knew I was spending way too much time on these sites. They …

What Does Twitter’s Algorithmic Feed Mean for Social Marketing?

In short, the most skilled marketers will still be able to generate organic attention on Twitter and, if it makes the switch to algorithmic filtering, Instagram.

Gary Vaynerchuk picks social media’s next big things

‘Zootopia’ pens up ‘Divergent: Allegiant’ to keep No. 1 spot in the weekend box office

Sony said the movie came in above expectations, thanks to a marketing outreach to churches, some special early screenings, Easter season timing and possibly a Garner cover story in Vanity Fair, in which she discussed the breakup of her marriage to Ben …

Mindshare and Leo Burnett Shortlisted For Twitter

The names have been shortlisted basis the high scores awarded by a panel of senior media agency professionals and brand marketers as well as Twitter’s Asia Pacific Head of Brand Strategy, Steve Kalifowitz, who all reviewed the written entries outlining …

Twitter looks back at the evolution of Twitter Ads

Many of the trends Lunenfeld points to should be pretty familiar if you’ve been following Twitter or social media advertising in general.

Hungry Hens spreads its wings beyond UD campus

Initially, those websites simply offered a marketing tool for restaurants to promote their dishes to hungry students. Hungry Hens, for example, … Contact business reporter Scott Goss at (302) 324-2281, [email protected] or on Twitter …

Jack Dorsey Just Explained How Square Makes Money

Jack Dorsey, CEO of Twitter Inc (NYSE: TWTR) and Square Inc (NYSE: SQ), recently appeared on CNBC, discussing Square’s business and the surging competition in the sector with Closing Bell’s co-anchor Kelly Evans.

As Twitter turns 10, what does the future hold for marketing on the platform?

Twitter has been the driving force behind modern real-time marketing, providing the platform for brands such as Nike and MasterCard to hone the way they work with influencers.

Royal Redbird wins a World Series ring

Though he trained to be in broadcasting, Bucek has excelled in the world of sports marketing and management. For the Royals, Bucek oversees the team’s marketing, branding, social media presence, game presentation, corporate partnerships, and ticket …

LOOK Twitter’s 10th anniversary video will leave you with a smile

Influencer marketing is as old as marketing itself and celebrity collaborations and endorsements have been a part of Twitter from the start. More recently, however, we have seen the rise of a new breed of influencer: the digital creator. Brands have …

Last century’s marketing: Companies at ABA TechShow

Websites singing their product’s praises, Twitter accounts, when used, drawing attention to themselves and Facebook pages, often with less likes than the number of employees and family members.

http://rock.ly/1stqz

Apple ‘privacy czars’ grapple with internal conflicts over user data

Most tech companies now have privacy review processes; Facebook, Google, Twitter and Snapchat entered into consent orders with the Federal Trade Commission that require them.

LOOK Twitter’s 10th anniversary video will leave you with a smile

Dopo dieci anni primi segnali di crisi per Twitter?

Twitter festeggia il decimo anniversario, dopo il primo tweet di prova del co-fondatore Jack Dorsey, esattamente il 21 marzo del 2006. Per i primi tre anni la piattaforma di microblogging ha faticato a raggiungere il milione di post, cifra oggi …

On Twitter’s 10th birthday, why Madison Avenue execs are #LoveTwitter

Even though eMarketer lowered its projected estimate of Twitter’s 2016 global ad revenue from $2.95 billion to $2.61 billion amid the company’s audience growth struggles, marketers remain optimistic about Twitter’s future. Marketing Land interviewed …

How Did Twitter Lose Control of Its Own Language?

Compared to robust user information available through Facebook’s ad platform, Twitter marketing opportunities seem destined to fall short of what other platforms offer.

‘Privacy Czars’ Make the Calls at Apple

Most tech companies now have privacy review processes; Facebook FB 0.39% , Google GOOGL -0.40% , Twitter TWTR -0.24% , and Snapchat entered into consent orders with the Federal Trade Commission that require them.

Content Marketers Need to Act Like Publishers

The problem is particularly pervasive when it comes to content. For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or …

Is it #RIPTwitter or will the platform be flying high in 2026?

The very essence of Twitter. In classical marketing terms, this is the hook. The creative heart of the brand concept.

How to turn off Twitter’s algorithmic feed and see tweets in chronological order

More than a month after it first rolled out as an opt-in program, Twitter’s algorithmic timeline is now supposed to be live for all, as recently reported by Marketing Land. What this means is that some tweets will appear in your timeline out of …

Twitter feiert sich mit Zeichenlimit und Marketing-Erfolgen

Vor zehn Jahren wurde der erste Tweet gepostet. Allen altersbedingten Wehwehchen zum Trotz gibt sich Twitter anlässlich des Jubiläums dank Marketing-Erfolgen, einer guten Reichweite und Deutschland als aufstrebendem Markt weiter optimistisch.

Twitter turns 10: Can it last another decade?

As Twitter celebrates its 10th birthday, the future isn’t looking so bright for the social media site and critics question whether it will last another 10 years.

How a decade of Twitter schooled brands in immediate customer service

3 Ways to Be a Better Listener on Twitter

A quick check into a saved Twitter search could show you that a VP of marketing is looking for recommendations for a new automation tool—something you just happen to offer.

Diez maneras en las que Twitter transformó el marketing

Pero hay otra faceta muy interesante y es la que toca a cómo la red de microblogging como transformadora del marketing. Porque, desde la propia organización afirman que siempre han sido las personas y las marcas quienes realmente han definido Twitter, …

Content Marketers Need to Act Like Publishers

On Twitter’s 10th birthday, why Madison Avenue execs #LoveTwitter

10 Ways Twitter Changed Marketing in the Past 10 Years

Twitter has officially turned 10-years-old this week, and the company has not been shy about celebrating this milestone. CEO Jack Dorsey recently made media rounds regard his company’s 10th anniversary, but journalists were more interested in asking …

Twitter Turns 10: A Brief History

Twitter was first conceived in 2006, while Jack Dorsey was at New York University, as a way for individuals to broadcast messages to a small group via SMS.

Posted in Automatic Tweets Tagged with: AcuraTourney, finddarrenclucas, LoveTwitter, NPRreads, RIPTwitter

Mar

2016

March 19th, 2016 by autoposter

… example, one company we spoke with builds in monthly check-ins. The assignee can update the host, home sponsors, and other relevant stakeholders not only on how the assignment is proceeding but also on any important knowledge they have acquired …

March Madness: Can FGCU spark Cinderella magic again?

Those two weeks got Andy Enfield the coaching job at USC, and sent the school’s marketing efforts into the stratosphere.

How Does Influencer Marketing Fit into Your Monthly Marketing Strategy?

Influencer marketing is concerned with marketing your brand or product to individuals who may be able to influence your target audience’s purchase decisions.

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Acura’s March Madness campaign features viral-video tourney

In the spirit of March Madness, the luxury brand is launching a multiplatform campaign Thursday around the NCAA Men’s Division I Basketball Tournament anchored by a Twitter contest that pits eight viral-video basketball stars against one another …

KC’s Twitter sensation: DJ Many teams up with Sprint, Donny Osmond

He operates ManyCreative, a content marketing agency that “leverages online platforms to build an in-depth presence on the Internet with a focus on social media” in the Kansas City Startup Village.

Brands debut campaigns, use Twitter to honor Intl. Women’s Day

Designated days can range from the hardly serious National Toast Day, to Tuesday’s widely celebrated International Women’s Day.

The Best Party at SXSW Was in a Rented House Full of Blind People

The festival has traditionally been associated with helping to launch buzzy social apps like Twitter or Foursquare. Apps focused on accessibility?

Paid search and social: an introduction to your first steps in digital marketing

So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing. You’ll be faced with an immediate question: there are so many different channels in digital marketing, which one do …

The force is with ‘Star Wars Headspace’

If you grew up watching the “Star Wars” trilogy over and over, certain sounds are as memorable and evocative as anything else in the films.

‘Passion’ for live musicals heats up on Fox

If all goes well, Bracco hopes to bring Passion back year after year. Its success will be “heavily dependent on what’s happening on social (media), specifically Twitter,” says Samantha Rose, VP, director of national TV at ad-buying firm Horizon Media.

Last century’s marketing: Companies at ABA TechShow

Websites singing their product’s praises, Twitter accounts, when used, drawing attention to themselves and Facebook pages, often with less likes than the number of employees and family members.

2 SmartBear Marketing Experts to Lead Customer Journey Discussion at MassTLC’s Sales and Marketing Conference

Also an expert in lead nurturing and marketing automation, Gary has been honored as a three-time Marketo Champion, having presented at Marketo’s Marketing Nation Summit. Follow him on Twitter @gDAZ. Ryan Pinkham leads SmartBear’s content …

Facebook, Snapchat and the future of live video

Twitter CEO Jack Dorsey recently used the word “live” four times in a single sentence when describing Twitter, and Snapchat wouldn’t be as popular as it is today if not for its early bets on live streaming. Facebook, the … Social media companies are …

Continuum’s CMO to Moderate Session at MassTLC Sales & Marketing Conference

BOSTON–(BUSINESS WIRE)–Jeanne Hopkins, Senior Vice President & CMO at Continuum®, the only channel-exclusive IT management platform company, is moderating the session, “Finding Success in Account Based Marketing,” at the MassTLC Sales …

Instagram is changing its feed, and that means good news for you

This change makes Instagram more aligned with Facebook’s approach to its News Feed and also follows in the footsteps of Twitter’s recent moves. These adjustments … Jessica Smith, a research analyst at BI Intelligence, Business Insider’s premium …

WIN! 2 pairs of tickets to the Eddie The Eagle movie launch party for Fly album

The prize winner(s) will be chosen at random and contacted by a representative from Grapevine by email/telephone provided on entry/direct message to their Twitter profile within 24 hours of the competition closing date. … The name of the prize winner …

As March Madness tipoff approaches, an old urology marketing ploy gets more media attention

An ESPN story got some attention on Twitter last night, dredging up the old urology marketing ploy of promoting vasectomies for men who are lying around watching March Madness and the NCAA basketball tournament for days at a time anyway.

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‘Game of Thrones’ dragon booed in Philly

You may have experienced “underwhelming” but nothing close to the Philly Game of Thrones “”dragon projection”” marketing event #GOT5DVD. – Caity Cooper … Projector dragon and no sound. pic.twitter.com/Xq7YpJCUEz. – Emily (@NyxRose) …

7-Eleven Seeks Sandwich Fans During March Madness

7-Eleven, like supermarkets and other retailers, is expanding its lineup of prepared foods to appeal to on-the-go consumers. Along with the commercials, 7-Eleven said its plans include a new partnership with Turner Sports and Twitter called March …

An Introduction to Digital Marketing for Millennials

In a digital context, your authenticity will be revealed on all the platforms you’re marketing on – Twitter, Instagram, Snapchat, Periscope, Facebook.

Twitter Mailbag: Is the UFC finally ready to get on the Nate Diaz bandwagon?

And honestly, what the UFC does with this situation will tell us a lot about its current marketing philosophy. Recently, we’ve seen an increase in the UFC’s attempts to sort of preordain stardom.

5 Marketing Trends to Keep Your Eye On From SXSW

From a brand marketer’s perspective, SXSW this year was dominated by a call to demystify the growing consumer trend that’s seen a significant move away from traditional social media platforms like Facebook and Twitter for an full-scale adoption of more …

RIP TweetDeck for Windows: App to sunset on April 15

Those familiar with TweetDeck know that they’d have to log into TweetDeck separately on top of logging into Twitter.com (or vice versa).

The White House goes big on social media for SCOTUS nomination

WASHINGTON (SINCLAIR BROADCAST GROUP) – It’s been just one day since the verified Supreme Court Nomination account made its Twitter debut, but the handle delivering “facts on President Obama’s Supreme Court nominee and the nomination … Describing …

Niall Horan Tweets From Ireland, Launches Modest Golf On Twitter

(Photo by Scott Barbour/Getty Images). Described as “first class player management and marketing services to professional golfers,” on March 14, Niall Horan’s Modest Golf manager, Mark McDonnell, posted “Welcome to Twitter @modestgolf #ModestGolf.”.

The White House goes big on social media for SCOTUS nomination

It’s been just one day since the verified Supreme Court Nomination account made its Twitter debut, but the handle delivering “facts on President Obama’s Supreme Court nominee and the nomination process,” has already sent out nearly 100 tweets …

Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds

Repondents again said they believed Google provided the best ROI, followed by Facebook, YouTube, Twitter, LinkedIn, Yahoo and AOL.

Can consumers tell the difference between real news and ‘native advertising’?

Twitter’s mot juste is “promoted.” “It’s hard for consumers unless the word ‘advertisement’ is there,” said Stephen Greyser, a marketing professor at Harvard Business School. In the past, a newspaper would run advertising content in a different font …

Bring in your cup and fill it up with a Slurpee

How much do you love Slurpees? Enough to fill a coffee carafe full or an ice bucket? On Friday and Saturday, you can do just that and give yourself a big treat – literally.

Will messaging apps challenge the web’s monopolisation?

And the competition is embracing partnership wholesale in a way Facebook and Twitter have failed to do in the past. The messaging services need businesses to have conversations with customers via their platforms.

Cause & Effect: Why a Mobile Marketing Strategy Impacts Your Social Strategy

Twitter doesn’t support discussion in an easily managed or accessed way. Following a series of Tweets between two users, let alone a group of users in conversation, can quickly become difficult to follow.

EMarketer Reduces Projection for Twitter Ad Revenue in 2016

“Growth in usage of Twitter’s core service has all but stalled in recent quarters,” said Debra Williamson, social media marketing analyst at eMarketer. “Until the company can show that its efforts to restart the growth engine are working, we will stay …

Social media contests should focus on experiences not giveaways

Social platforms such as Instagram, Twitter, Facebook and Pinterest have opened up significant possibilities of marketers connecting with brands and many are encouraging user-generated content through the creation of contests. For instance, a brand is …

http://rock.ly/-mivz

7 Intriguing Digital Marketing Stats From the Past Week

Instead, it was a topic of conversation on nearly every marketing panel and was constantly used by attendees to document their SXSW experiences.

Nine exciting digital marketing stats from the past week

But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on …

Orlando City B soccer team gets tourism marketing support

The Brevard County Tourist Development Council and its Sports Commission and Marketing Committee agreed to provide $60,000 in sponsorship fees for Orlando City B, an expansion team that will play in the 29-team United Soccer League.

Tribune Publishing, Justice headed for ‘battle royale’

The question is: what exactly are the alternatives for newspaper readers and advertisers in the age of Craigslist, Google, and Twitter. The answer may depend on the definition of the market, lawyers said. “It’s not surprising to me that the emphasis of …

What Can The Presidential Candidates Teach Us About Social Marketing?

Even Twitter is experimenting with longer Tweets after expanding its Direct Messages limit last year. As a seasoned social marketer, know that there’s power in what you say, how you say it and where your message is delivered. And when you publish on …

Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported

Twitter has completed the full rollout of its “new improved” timeline – i.e., the timeline that shows top tweets first, rather than showing all tweets in reverse chronological order.

Instagram, Twitter and Facebook: The heart of content marketing

As now 2015 is over we are set to 2016, it’s changing into clear that the terms “content marketing” and “social media marketing” area unit nearly synonymous . Whereas content promoting definitely exists outside of social media, brands will now not run …

Menswear Brands Capitalize On Sweaty March Madness Coach

Countless outlets, including NCAA Tournament broadcaster CBS Sports and the official “March Madness” Twitter page, poked fun at Miller’s wardrobe malfunction on social media.

Twitter’s algorithmic timeline now fully rolled out, few opt-outs reported

Twitter has completed the full rollout of its “new improved” timeline – i.e., the timeline that shows top tweets first, rather than showing all tweets in reverse chronological order.

Reading you loud and clear

Many airlines outside Stratos’s top five have also made a priority of Twitter. Mark Krolic, United Airlines’ managing director of marketing, told the Chicago Tribune last year, “While we monitor multiple social media channels to assist customers in our …

Twitter’s Jack Dorsey: 140-character limit is staying

Put the pitchforks down, Twitter users. CEO Jack Dorsey told NBC’s Today Show this morning that the service’s signature 140-character limit isn’t going anywhere.

Bush Library participates in national Twitter chat on women who worked in the White House

Anaya, director of marketing and communications for the Bush Library, said that sharing the information available at the library and museum with local, regional and national audiences who may not be familiar with President Bush is one of his greatest …

http://rock.ly/37x0s

AlphaGo and the Limits of Machine Intuition

… at Yonsei School of Business. Dae Ryun teaches a MOOC course “International Marketing & Cross Industry Growth” on Coursera.

Twitter chat gets Chris Pollard hired as managing director of Europe and Asia for US firm despite never meeting bosses

A former business owner has been appointed to lead the expansion of a US firm into Europe and Asia having never met the people who hired him.

Microsoft’s GDC party extends tradition of sexism in the gaming industry

“This is the first fucking time I’ve felt this unwelcome at a games event,” one attendee said on Twitter. “Thanks for pushing me out of this party, Microsoft.

Essential Tools You’ll Need to Run a Successful Business

To learn more about cognitive marketing, take a look at this Marketing Land post by Barry Levine. … Instead, you might consider using some of the tools in this Social Media Examiner post by Ian Anderson Gray to help you be more productive on Twitter.

How Freelancers Can Boost Your Content Marketing

Marketers are working tirelessly to pump out content that is not only SEO friendly and valuable to the customer but also highly visual and beautifully designed.

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Posted in Automatic Tweets Tagged with: GOT5DVD, ModestGolf

Mar

2016

March 16th, 2016 by autoposter

We collected Twitter data from 20 of the biggest brands in the world. Often, brands have multiple accounts for dedicated customer support channels on Twitter (for example, eBay has both @eBay and @askeBay), so we mined all relevant accounts for these …

Issues, not apps, are the focus at South by Southwest

“This year’s festival has been more about connectivity, immersive experiences and external, larger issues rather than past years, which were more about new launches,” said SXSW veteran Tom Edwards, chief digital officer for Dallas-based marketing firm …

‘The gold rush is over’: Understanding SXSW’s surprising analog side

Alex Ho, executive director of marketing for the brand, recalled a recent Lollapalooza where he had set up a similar interactive display.

Issues, not apps, are the focus at South by Southwest

So far, though, there’s no sign of breakout apps like Twitter in 2007 or Foursquare in 2009. (Or livestreaming app Meerkat last year, which was quickly eclipsed by Twitter’s Periscope.) “This year’s festival has been more about connectivity, immersive …

New ‘Batman V Superman: Dawn Of Justice’ Trailer Offers Plenty Of New Spoiler-Free Footage

Now that we’ve seen what may be the final theatrical trailer for this one prior to release (unless we see more specific international sells, as this one is for South Korea), I will say that the one overall difference between the marketing campaign for …

The real life crusade of a Twitter book hustler

Marketing your book on social media isn’t a ground-breaking idea. Google “how to sell books on Twitter,” and you’ll get thousands of results.

’10 Cloverfield Lane’: 2 Reasons To Celebrate Its Box Office Triumph

And despite basically not existing until two months before release, 10 Cloverfield Lane did about as well as it would have done with the customary 6-12-month saturation marketing campaign to which we have grown accustomed. Heck, I might argue that the …

‘Suicide Squad’ Banner Shrinks Harley Quinn, Highlights The Joker

We all know that Robbie’s Harley Quinn is the best marketing weapon this movie has, so why not feature her as prominently as possible?

http://rock.ly/y-rch

Kim Kardashian, Her Selfie and What It Means for Young Fans

But her latest racy photo, published last week on Twitter with a mundane caption (“When you’re like I have nothing to wear LOL”), quickly drew a mix of young, powerful celebrities into a debate over whether sharing such an image is a symbol of sexual …

‘Suicide Squad’ Banner Shrinks Harley Quinn, Highlights The Joker

We all know that Robbie’s Harley Quinn is the best marketing weapon this movie has, so why not feature her as prominently as possible?

Issues, not apps, are the focus at South by Southwest

Pigeons take to the London skies to tweet pollution data

Putting pigeons to work was the brainstorm of Pierre Duquesnoy, creative director at the global marketing and technology agency DigitasLBi.

The real life crusade of a Twitter book hustler

Marketing your book on social media isn’t a ground-breaking idea. Google “how to sell books on Twitter,” and you’ll get thousands of results.

KC’s Twitter sensation: DJ Many teams up with Sprint, Donny Osmond

A Kansas City Twitter sensation (really – he’s the most-followed Twitter account in Kansas City with 1.3 million followers), the disc jockey is garnering attention from big-name artists like Donny Osmond and Soulja Boy as well as prominent …

Walkaway Reappears, NH Wine Wins, DOT Shed Fire: NH Right Now

CONCORD, NH – Citing her longstanding commitment to helping New Hampshire wineries succeed, the New Hampshire Winery Association honored Nicole Brassard Jordan, New Hampshire Liquor Commission Director of Marketing, Merchandising and …

SpectorSoft Changes Name to Veriato to Reflect Growing Demand for Corporate Truth

His professional focus has been in sales, marketing, alliances, and operations domestically and worldwide. Before joining Veriato, he spent six years as vice president of sales and marketing at software automation company ACOM Solutions. Before that …

Apps take backseat to future at SXSW event

So far, though, there’s no sign of breakout apps like Twitter in 2007 or Foursquare in 2009. “This year’s festival has been more about connectivity, immersive experiences and external, larger issues rather than past years, which were more about new …

Pigeons (with backpacks) are monitoring air quality over London

LONDON – A tiny flying army has been unleashed as the latest salvo in the war against the capital’s pollution. A flock of pigeons equipped with tiny backpacks containing pollution sensors and GPS trackers flew out over the city Monday, charged with …

How to Use Twitter for Crazy Simple Email Opt-ins

Worst case scenario, you’ll have to manually download a .csv from Twitter and upload it into your email marketing software. The lead gen card adds an email opt-in button to a tweet, so that a Twitter user can sign up for your email list without leaving …

Skift CMO Interviews: Red Roof Inn CMO on Being Brilliant With the Basics

Marina McDonald, Red Roof Inn’s chief marketing officer, told Skift how 2016 will be a “scrappy year” for the brand as it hums its “brilliant with the basics” mantra, which McDonald says is pivotal to her team’s philosophy.

Razer’s laptop graphics card add-on ships in April for $500

Kevin Sather, global director of product marketing at Razer, said in an interview with GamesBeat that the Core can transform your laptop into a powerful desktop experience.

13 Actionable Tips For More Awesome Marketing Presentations

So, for those of you who are still struggling to craft a halfway decent marketing slide deck, here’s my go-to, 13-step formula for a rocking marketing presentation: …. I also include my twitter handle and the event hashtag on every slide. This …

What Industry Leaders Can Teach Us About Marketing Online

With the ever evolving, ever expanding online space there is no shortage of ways to gain exposure, build a connection, or grow a business.

Analog + digital = marketing bliss for American Greetings at SXSW

“The human brain works in an analog fashion,” Alex Ho, executive director of marketing for the Brooklyn-based greeting card and social expression products company, tells Adweek.

Pigeons With Backpacks Are Fighting Air Pollution in London

Inside each backpack harness is an air quality sensor, and as the birds spread out across the city, Londoners can check the air quality readings relayed from each sensor by tweeting their location to the Pigeon Air Patrol Twitter account. An …

How to Make Customer Experience the Center of Your Content Marketing Strategy

Marketing success requires deep engagement with how customers feel, what they want, and the things they need. That’s why “customer experience” is one of the year’s most ubiquitous buzzwords.

The CMOs With The Big Cojones At SXSW

Christopher Isaac ” Biz” Stone, co-founder and chief executive officer of Jelly Industries Inc. and co-founder of Twitter Inc., left, speaks as Danny Sullivan, founding editor of Search Engine Land, listens during the South By Southwest (SXSW …

Main Street Morning: Some top Chipotle executives are getting paycuts

Welcome to Main Street Morning, The Washington Post’s daily collection of news affecting entrepreneurs, start-ups and small businesses with a special focus on policy and government.

Step Up Your Online Marketing Efforts With These Ten Tips

The only way you are going to refine your marketing techniques is to ask your customers directly. Twitter polling as part of your online marketing plan can reveal a great many things about your target audience. Us it sparingly and encourage as many …

‘Gayby Baby’ Documentary About Kids of Gay Parents Gets Theatrical, Digital Release

Supergravity will use social media to market the film, in part banking on the broad fanbase of Connor Franta, who has 4 million Twitter followers and 5.2 million YouTube subscribers. In addition, the studio is partnering with LGBT and family equality …

Top Tips for Being Successful on Pinterest in 2016

But like with every year, new features and changes to the target audience warrant some tweaks to your marketing strategy. If you want to get started on Pinterest … Everyone from YouTube to Twitter have been getting in on the action. Consumers are now …

STAT asks court to release secret files on OxyContin

The aggressive and illegal marketing of OxyContin by Purdue executives following its US approval in 1995 has been blamed for fueling an explosion in opioid painkiller abuse and a resulting surge in overdose deaths.

Jacobs addresses Athletics’ role in fighting hunger

… food insecurity, into the top one-fourth of states with the greatest food security by 2020. ECHA introduced a new marketing campaign Monday at Glen Iris Elementary School in Birmingham, unveiling a public service announcement called Every Meal …

http://rock.ly/k-pdh

Lord & Taylor settles FTC charges over paid Instagram posts

The campaign violated the Federal Trade Commission Act’s mandate that companies not engage in unfair or deceptive marketing, the FTC says. The settlement is the latest in the FTC’s crackdown on the murky … The sometimes confusing relationship between …

Google Still Gives The Best ROIs In Online Marketing

12% of marketers said they spend at least 20% of their ad budgets on the online video channel compared to 10% of marketers the previous year. When it comes to giving the best ROI, Twitter (NYSE:TWTR) and LinkedIn (NYSE:LNKD) ranked in the middle of …

Social media marketing that generates income now taxable: IRAS

In the statement, IRAS categorises blogging, YouTubing, as well as activities performed on any social media platform such as Instagram, Twitter, or Facebook as social media marketing when income is earned from these activities. Individuals engaging and …

5 Tools to Grow Online Retail Sales

A good retail marketing automation platform helps you take the advantage of 360 degree marketing activities, including email auto-response, email marketing, SMS marketing, live chat, Facebook and Twitter automation, landing page building, Web tracking, …

Back to Basics: How to Maximize Impact With Social Listening

By monitoring social media conversations about your brand, your products, and relevant industry topics, you’ll be better able to create laser-targeted inbound marketing content that responds to your audience’s needs. You’ll also be … With 1.8 billion …

http://rock.ly/1tu8l

Vans Is Throwing Itself a 50th Birthday Party—Make That 10 of Them

“Our intent is to start our anniversary with a clear call to our consumers that we are the brand that celebrates and enables their creative expression,” Vans vp of global marketing Fara Howard told Adweek. The pop-ups will … Even those who can’t …

CMO Today: Charter’s Merger With Time Warner Cable on Runway for Approval

Google is rolling out a collection of products dubbed the Google Analytics 360 Suite, which promises to help brands do everything from manage data to gauge which aspects of their marketing efforts are performing best. The question for many marketing …

Merkle Propels Global Growth as the Leading Performance Marketing Agency

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today released its annual Year in Review for 2015, reporting net revenue of $435 million – a 14% increase over 2015 …

Google Still Gives The Best ROIs In Online Marketing

Twitter and Paris’ Plume Labs launch pigeons with air pollution sensors over skies of London

DigitasLBi is a global marketing and technology agency. Yesterday was the first of three days during which the group plans to launch a team of 10 pigeons wearing small pollution-monitoring backpacks.

Coverage of Amarin off-label promotion agreement should have acknowledged deadly history of such marketing

… drug policy researcher in Victoria, British Columbia and a regular contributor to HealthNewsReview.org. Follow his writings on Twitter @akecassels. …. As some legal scholars have argued, “Off-label promotion—pharmaceutical manufacturers …

Goldman Boosts Twitter; Nanigans CEO Bullish On Platform’s Ads

Goldman Sachs hosted lunch with Ric Calvillo, CEO & co-founder of privately-held Nanigans, which provides software and services to advertisers to help them shape their ad campaigns and meet marketing goals. The note from Goldman Sachs said Calvillo …

Anger at betting firm’s Jamie Vardy holocaust tweet

The betting firm has yet to comment and the post can still be seen on Twitter. Mr Lyons, from the Nottinghamshire-based museum, said: “The … That’s your idea of marketing? Sick”. And Oscar Foxley said: “I can’t believe there hasn’t been an apology …

FIFA acknowledges World Cup hosting bribes, asks US for cash

FIFA submitted a 22-page claim to the U.S. Attorney’s Office in New York on Tuesday that seeks a big share in restitution from more than $190 million already forfeited by soccer and marketing officials who pleaded guilty in the sprawling corruption case.

Virtual reality steals the show at SXSW

Unlike in the past when a single service dominated conversation for that year – in 2015, it was livestreaming app Meerkat; in the past, Twitter and Foursquare blew up – the consensus seems to be that SXSW 2016 is without a must-have consumer product …

COO/CFO Leaves Former Apple Marketing Chief’s Consultancy West

Twitter also paid more than $2 million for such services between 2011 and 2013. Twitter named TBWA\Chiat\Day as its advertising agency of record in late 2015, and the shop parted ways with the account’s creative leader in January after its first …

Tesla’s top spokesman leaves ahead of Model 3 unveil

The company instead relies on media coverage by courting automotive and technology press and has also gotten attention thanks to the savvy Twitter activity of CEO Elon Musk, who has 3.6 million followers on the site. “Historically, we have been able to …

Posted in Automatic Tweets

Mar

2016

March 14th, 2016 by autoposter

The Web Video Marketing Council (WVM) says online video has become a crucial part of the sales and marketing programmes for most business-to-business (b2b) organisations, with 96% of those surveyed saying they now engage in video content marketing …

An Atlanta Couple Who Met on Twitter Get Engaged The Same Way

Both share strong interests in social media and marketing. They seemed to never run out of things to talk about. In December, in an elaborate series of Twitter clues, Patel led Dalmia on a scavenger hunt that culminated with a rooftop marriage proposal …

5 Websites That Offer GIFs to Enhance Your Social Media Marketing

GIFs are increasingly popular on social media. Not only are they fun, but they allow users to complement their messages with animated images.

Five of the best B2B brands on Twitter

B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, according to the Social Media Examiner (link is …

Why Ruby Tuesday is putting all its chips on social marketing

It’s a no-brainer that brands need to dip a toe in the likes of Facebook, Instagram and Twitter. But Ruby Tuesday is going further, putting all its chips on social and online video.

Facebook Uses News Feed Algorithm To Rival Twitter, Periscope In Live Video

Facebook has taken its biggest swing yet at rivaling Twitter and Twitter-owned Periscope as the primary place to watch and stream live videos online.

Ohio State football recruiting: New job will oversee Twitter and Snapchat as social media director

Twitter, Facebook, Instagram and Snapchat are directly referenced in the job posting. The new role isn’t really a technology position or a marketing position – it’s a hybrid. “We don’t just add positions at Ohio State to add them,” Jarmond said. “There …

Get Social with the Palm Beach International Boat Show

Looking to connect with like-minded boaters while getting an exclusive, behind-the-scenes look at the Palm Beach International Boat Show?

http://rock.ly/91btp

“2 Girls, 1 Cup” and Kim Kardashian’s Instagram: Sacha Baron Cohen’s Latest Stunt Tests the Meaning of Viral

… Kardashian, Kanye West, and Kris Jenner. On March 1, Kim posted a clip of the elephant scene viewing party to her Instagram and Twitter accounts, with more than 100 million combined followers: a 12-second tease featuring the Louis Vuitton Don …

Twitter Co-Founder Biz Stone on Flash Funding the Country’s Classrooms and Why You Should Care About Altruism

You can be painting a door with me or giving out food next to me and we start chatting and all of a sudden I ask you, “I’m looking for a marketing coordinator for my new startup—are you interested?’ You never know. I sometimes like to say that there …

This 200-Year-Old Scotch Company Wants To Drink With You—On Twitter

“It’s a very social beverage,” says Raul Gonzalez, marketing director for The Macallan, a Scotch whiskey company founded in 1824.

After an easy breach, hackers leave “TIPS WHEN RUNNING A SECURITY COMPANY”

The servers and routers of Staminus Communications—a Newport Beach, California-based hosting and distributed denial of service (DDoS) protection company—went offline at 8am Eastern Time on Thursday in what a representative described in a Twitter post …

Psychographics Are Just as Important for Marketers as Demographics

When you understand these kinds of psychographic differences, online marketing tools will make your insight actionable in a way that was nearly impossible before the heyday of Google, Facebook, and Twitter. Using psychographics allows you to do smarter …

Twitter and the Second Dark Age

It doesn’t need new technology applications; or better marketing for some of its great tools such as “Moments”; or secret algorithms that confound media companies hoping to exploit its population; or clickbait headlines that have been focus-group …

The New York Times acquires influencer marketing agency HelloSociety

The companies say that the agency’s “tools, talent and approach” will become part of T Brand Studio, The Times’ native ad team.

Due to mass insanity, the Ghostbusters cast is forced to flee Twitter

As we’ve discussed previously, the scrutiny surrounding this film has been both shockingly intense and vitriolic beginning with the initial announcement — and it’s only seemed to increase with each new marketing release. Louis Virtel and I talk about …

Why Snapchat is the next big thing in digital marketing

Snapchat is still a relatively small, ‘niche’ social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today’s savvy digital marketers want in on the …

March Madness Marketing: Another Slam Dunk for the NCAA in 2016

Twitter. The tournament is a major trend on Twitter with its own pyramid of followers (over 418,000 as of this writing).

Twitter Won’t Stop Fighting To Trademark ‘Dronie’

The concept did drum up some fairly lame press coverage (because of course it did), with some puff pieces on “dronies,” pretending that it was the next new thing — even though it was just a Twitter marketing campaign. Never mind the fact that others …

http://rock.ly/sat0v

South by Southwest draws startups seeking hype

Every March, 80,000 startup hustlers, PR pushers, Twitter personalities, wantrepreneurs, mid-level marketing executives, corporate titans grasping at relevance, professional connectors, LinkedIn power users, and desperate reporters descend on Austin, …

After an easy breach, hackers leave “TIPS WHEN RUNNING A SECURITY COMPANY”

The 4 Mindset Shifts Marketers Need To Make Now

The same can be said about a field like marketing. If we see the rules as fixed, we’ll tend to be limited by conventional barriers of achievement.

Crowds Rush To ‘Zootopia’, Visit ’10 Cloverfield Lane’ & Kneecap ‘Brothers Grimsby’ – Late Night Box Office Update

“The conceit of the movie looks funny, but on a mass consumption basis, there’s a been there, done that to the elements,” criticized one studio marketing executive who has handled Baron Cohen vehicles in the past. … his press tour for Les Miserables …

SXSW: Startups Vying for Hype at Tech Festival That Made Twitter Famous

Dominate Using These Digital Data Trends and Insights

In “The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms” by Craig Dempster and John Lee (@JohnLeeMerkle), you’ll learn how to build competencies that …

Instagram Beats Twitter in Another Key Area

Although the news is decidedly less positive for Twitter, marketing is not a zero-sum equation – a win for Instagram is not necessarily a loss for Twitter.

Crowds Rush To ‘Zootopia’, Visit ’10 Cloverfield Lane’ & Kneecap ‘Brothers Grimsby’ – Saturday AM Box Office Update

“The conceit of the movie looks funny, but on a mass consumption basis, there’s a been-there-done-that to the elements,” criticized one studio marketing executive who has handled Baron Cohen vehicles in the past. … his press tour for Les Miserables …

New iPad Faces ‘Mission Impossible’

Apple has announced an event to take place on March 21st. Accompanied by the slogan ‘Let us loop you in’, it is widely expected to see the reveal of a four-inch smartphone (the iPhone SE) and a new 9.7 inch iPad (which is likely going to carry the iPad …

Focus on research: March Madness is the avid sports fan’s (and sports marketer’s) dream

4C Insights analyzed 2015 March Madness television advertisers during the entire NCAA tournament, focusing on which companies received the biggest brand lifts through social media engagement (mostly Twitter retweets and favorites, and Facebook likes, …

Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

“We want to rally one of the most digitally savvy and socially conscious audiences to join the conversation,” said Jennifer Bremner, director of marketing for Dove. “Body shaming has sadly become a normal part of today’s online interactions, but …

How new domains are building better brands

Some use one as a primary domain, others for email; others are embracing the very tangible, visual marketing advantage of these.

Focus on research: March Madness is the avid sports fan’s (and sports marketer’s) dream

Fever pitch: meet the king of ribs and hot sauce

This might seem an unlikely setting in which to find Twitter’s most talked-about British street-food vendor – mentioned 20,000 times last year.

Instagram, Twitter and Facebook: The heart of content marketing

X Factor’s Jake Quickenden goes nude for Kim Kardashian-style photo

@JakeQuickenden/Twitter. Jake Quickenden mimics Kim Kardashian on Twitter. Jake Quickenden has got his bits out for a rude Twitter photo – inspired by Kim Kardashian. In a stroke of pure marketing genius the singer posed naked – save for the words …

Facebook, Twitter and Instagram massively over-rated by marketers, says Prof Mark Ritson

Mr Ritson, who is Professor of Marketing at Melbourne Business School, will argue in a series of lectures to the Australian Association of National Advertisers (AANA), that Twitter, Facebook and Instagram are massively over-rated by marketers, who are …

http://rock.ly/08a2t

Weekend Box Office: ’10 Cloverfield Lane’ Scares Up $25M While ‘Brothers Grimsby’ Flops Hard

They took a stand-alone script called The Cellar, gave it a slight polish, and slapped a new title, 10 Cloverfield Lane, on the marketing materials so as to tease audiences with the idea that the film is something of a theoretical sequel to Cloverfield …

25 Marketing Techniques and Leadership Trends for 2016

He talks about his experience working at a marketing department where the PR and social media teams didn’t work together at all, resulting in missed opportunities: for instance, failing to simply display the CEO’s Twitter handle during a Fox News TV …

Six ‘Free’ E-File Tax Sites Recommended By The IRS Fail Security Test

All of the e-file tax sites scored at least 80 points in Privacy. However, OTA noted that all of the sites shared data with third parties for marketing purposes. … Follow on Twitter@TheInfoMonkey. Comment on this story. Print; Report Corrections …

From Virtual Reality to Robots, Here Are SXSW’s Buzziest Topics So Far

Messaging apps such as Snapchat, Kik, Viber, Yik Yak, WeChat and others have been constantly mentioned on digital marketing panels. And South by Southwest’s first Robot Ranch is likely driving conversation on Twitter around robots, while numerous …

5 marketing trends surfacing at SXSW 2016

Platforms such as Twitter are integrating features normally associated with the more private Snapchat platform. Facebook views Messenger as a primary commerce driver moving forward.

Forums in a World of Social Media Support

The truth is, opening a Twitter account is really just following the concept of omni-channel marketing, being where your customers are.

Reach Out to Millennials With Video Marketing

In analyzing 2 million tweets posted over the course of a month last year, Twitter found videos boosted retweets by 28%. Liveclicker’s “Video Commerce Report” revealed that companies that include video on product pages see a higher conversion rate and …

Rob Gronkowski backs line of fitness equipment

Surprisingly, there are no beer cozies to aid in the 12-ounce curls Pats fans like to do. Names can be reached at [email protected].

British Vogue tests breaking fashion news alerts on WhatsApp

Publishers like The Huffington Post and BBC have used WhatsApp to send out breaking news alerts tell long-form stories, respectively.

‘Focus group on steroids’ helps stores target ads

Andy Mohr, which sells about 20,000 new and used vehicles a year, is trying to tame the cyclone with help of a digital advertising and marketing technology company, Clarivoy, in Columbus, Ohio, that tags most of Andy Mohr’s online and digital marketing …

Christina Ashman responds to ‘insulting’ Wish.com ad for plus size shorts

In case you missed it, San Francisco clothing marketplace Wish.com currently features an ad for a pair of ‘plus size ladies shorts’, modelled by a woman slim enough to fit into just one of the legs.

App Store Algorithm Failures Reported in Several Countries

… and the UK, but users in the U.S. were apparently unable to replicate the problem. Apple’s marketing chief Phil Schiller, who took over App Store leadership in December, responded to the criticism via his Twitter account, promising to investigate …

@MichelleObama

But Mrs. Obama’s tenure also coincided with the rise of social media: during the Obama presidency, Twitter went from upstart to global newswire; Facebook now counts over 1.5 billion users; and Instagram and Snapchat – platforms that didn’t exist a …

Smarter Marketing: 4 Components to Productive Partnerships for eCommerce Brands

Reach out to potential marketing partners on Facebook, Twitter, LinkedIn, email, or their store’s customer service portal with a quick introduction to you and your business along with an invitation to exchange ideas and experiences.

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