Category: Automatic Tweets
June 16th, 2016 by autoposter
“We’re seeing almost all of our clients shifting if not all of their budgets, then most of their budgets from Twitter to Instagram,” Chris Gilbert, senior social strategist at digital agency Kettle, told Reuters. “Marketers typically want to be where …
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Snapchat overtakes Twitter for daily users
Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report. Bloomberg reports that sources close to the company say it sees an average of 150 million users a day, up from 110 million users …
Hillary Clinton Tells Donald Trump to Delete His Twitter Account
Under investigation for erasing State Secrets to hide her reckless culpability, she advises TRUMP to ERASE his Twitter account.
“We’re seeing almost all of our clients shifting if not all of their budgets, then most of their budgets from Twitter to Instagram,” Chris Gilbert, senior social strategist at digital agency Kettle, told Reuters. “Marketers typically want to be where …
How to Succeed at Twitter Marketing with Madalyn Sklar
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, SEJ Executive Editor, Kelsey Jones, sits down with Twitter Marketing Strategist Madalyn Sklar. They talked about how to grow your Twitter …
“We’re seeing almost all of our clients shifting if not all of their budgets, then most of their budgets from Twitter to Instagram,” Chris Gilbert, senior social strategist at digital agency Kettle, told Reuters. “Marketers typically want to be where …
Snapchat overtakes Twitter for daily users
Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report. Bloomberg reports that sources close to the company say it sees an average of 150 million users a day, up from 110 million users …
Content marketing : Twitter accélère dans le domaine de la vidéo
Même si sa position dans l’échiquier des réseaux sociaux a sensiblement perdu de sa superbe ces derniers mois, Twitter dispose de belles ressources dans le domaine de la vidéo, en particulier avec Persicope sur le terrain du Live, et avec Vine dans le …
http://rock.ly/0crgn
Stop treating millennials like self-absorbed, tattooed whiners
If marketers want to make any progress at all, it’s time to murder the myth. Step inside our world, and suddenly narcissistic, perma-adolescents come into focus as 80 million complex individuals, with only a few things held in common—things that can …
This app lets you make easy money by selling personal data to marketers
Members can give access to their Facebook, Twitter, Instagram, and Pinterest accounts, and fine-tune the settings for each if they don’t, for example, want to include their hometown or work history.
Creating an awesome customer experience (VB Live)
Boroff, along with Nimble CEO/founder Jon Ferrara and Stewart Rogers, VentureBeat’s director of marketing technology, sat down to talk about how companies unavoidably define themselves in the marketplace through each and every interaction with the …
8 Do’s and Don’ts of Influencer Marketing
For example, in 2010 when author Shel Horowitz published his 10th book, “Guerrilla Marketing Goes Green,” he quickly identified that the appropriate influencers for his market would be newsletter publishers, bloggers, best-selling authors and the like …
R.I. native tapped to fill marketing role
PROVIDENCE – Governor Raimondo Friday hired a native Rhode Islander to fill the chief marketing officer role vacated in April by Massachusetts resident Betsy Wall.
Twitter is testing carousel ads in promoted tweets
Borrowing from Facebook and Instagram, Twitter is now testing a new ad unit, Promoted Tweet Carousel. The ads allow marketers to curate multiple tweets into a single swipeable ad to lend a more storytelling feel to ads that isn’t possible with a single …
Last Call for Marketers? Snapchat Users to Pass Both Twitter and Pinterest This Year, eMarketer Says
Bloomberg reported last week that Snapchat had reached 150 million daily users, surpassing Twitter’s 140 million daily users.
#HappyChewbacca: Kohl’s feels the force of viral marketing
Watching its brand name spike on Twitter, Kohl’s felt the presence of a marketing opportunity that was too good to miss.
8 Do’s and Don’ts of Influencer Marketing
Digital marketing entrepreneur Spencer X. Smith found out just how powerful this courtship could be when he began sharing articles by Cheryl Conner of Forbes.
Top 10 Tools for Reputation Marketing
With support for popular networks like Twitter, Facebook, LinkedIn and more, HootSuite makes it easy to share content across multiple accounts and schedule posts in advance for blanketed marketing. From a reputation management standpoint, brands can …
Ways to Integrate a Digital Strategy Into Your Event Marketing Campaigns
You no longer need a third-party tool for this since hashtags are easily searchable on platforms such as Instagram, Vine, and Twitter. To choose a winner, just search for the specific hashtag to view the entries made by your audience. While advertising …
HILLARY’S NEW TWITTER STRATEGY – TRUMP’S SURPRISE STOP — FRANK LUNTZ nails The Big Global Question …
INSIDE THE CAMPAIGNS – “How Clinton aims to trump Trump on Twitter: Her newly aggressive social media strategy aims to turn the presumptive GOP nominee’s own words against him,” by Nancy Scola: “Her barbs … are sometimes planned and edited well in …
3 Summer Marketing Goals Every Small Business Should Pursue
Then, get serious about using Facebook and other social media platforms (such as Twitter and Pinterest) to grow your business this summer.
Social media column: Why you need a marketing test kitchen
It can be easy to fall into the trap of checklist marketing – checking all these shiny new things arbitrarily off a checklist, regardless of what makes the most sense for your business.
A Minor League team’s ‘Keep Tom Brady Suspended’ night was a resounding success
The Buffalo Bisons, an affiliate of the Tornoto Blue Jays, recently announced their “Keep Tom Brady Suspended” night on Twitter. And although it initially seemed to be a marketing ploy to gain some more attention —minor league teams can be great at …
The Warriors Draymond Green shouldn’t be suspended for Game 5 — Bud Shaw’s Spinoffs
People poked a lot of fun at the all-white kicks and the marketing approach referring to them as “Chef Curry” – playing off Curry’s ability to get hot on the basketball court and “start cooking.
http://rock.ly/nv4ji
Seven of the best business on Twitter
One of Europe’s largest airlines, EasyJet’s twitter is brimming with updates, promotions, consumer advice for its 363,000 followers.
5 Twitter marketing ideas that can turn your small business into a goldmine
Some owners of small business are still wondering how to they can explore or unlock the full potential of Twitter. Without a doubt, Facebook has five times more daily users than Twitter, and is a hotcake for a lot of businesses—with 1.6 billion people …
Social Media Studies: What Twitter Has Taught Us in the Last Decade
Twitter turned 10 this year. It’s inspiring how much the world has changed since the first Tweet was posted. The very vision we had on mass media, marketing, consumers or communication has dramatically evolved to the point of little resemblance. And …
“We’re seeing almost all of our clients shifting if not all of their budgets, then most of their budgets from Twitter to Instagram,” Chris Gilbert, senior social strategist at digital agency Kettle, told Reuters. “Marketers typically want to be where …
7 Trends Changing How Companies Connect With Audiences
Whether you’re writing, distributing, or sharing content, account for these seven trends when crafting your marketing strategy.
Content marketing : Twitter accélère dans le domaine de la vidéo
Même si sa position dans l’échiquier des réseaux sociaux a sensiblement perdu de sa superbe ces derniers mois, Twitter dispose de belles ressources dans le domaine de la vidéo, en particulier avec Persicope sur le terrain du Live, et avec Vine dans le …
Twitter : plus de 30 millions de mots de passe piratés
Selon le site Leakesource, une base de données riche de 32,8 millions de mots de passe d’utilisateurs deTwitter circule sur Internet. À en croire Leaksource, 32,8 millions de coordonnées de compte d’utilisateurs de Twitter seraient, depuis quelques …
Twitter is testing carousel ads in promoted tweets
John Militello, director of marketing for Volvo Car USA, was quoted in the same Twitter blog post saying, “How we communicate with our tribe needs to be just as innovative as the cars we build.
Oman tourism ministry hits out at “insulting” Twitter ad
Times of Oman said an official even told the newspaper that the ministry was in talks with the motor company to discuss a “better approach” to tourism marketing. “We hope that advertisements reflect a positive side of the ministry’s efforts in …
Why Twitter Marketing Is So Important
With all of the social media that is out there today, people are more connected than ever before. That being the case, anybody who is selling a product or a service can easily use the internet to tell the world about what they have to offer.
http://rock.ly/e8m3b
6 Twitter tools to optimize your social media marketing strategy
As a social media marketing platform, Twitter has some excellent sells – it hosts real-time Tweets and lets you make quick connects with the people who matter.
5 Online Marketing Trends Authors Should Consider
author, marketing, facebook, twitter, webinar, website Recently I had two different companies come to the house for some home interior improvements.
Study: Agencies choosing Instagram over Twitter for social campaigns
Instagram shares an ad platform with its parent company and continually rolls out new ad units, as well as tracking and targeting capabilities, that make it easy for marketers to run campaigns across both social media platforms. Twitter has been active …
Facebook And Twitter Marketing Is Not About Sharing Links Anymore: Wake Up Call for Social Media Marketers [STUDY]
Content creators and marketers including all major publishers who rely upon social media for engaging their audiences, need to rework on their strategies as the old ones are beginning to fall flat.
5 Brilliant Twitter Marketing Tools That Social Media Managers Use
One way to maintain momentum on Twitter is by using the right tools – social listening tools, social management tools, content curation tools, and social analytics tools.
What The Microsoft-LinkedIn Deal Means For Twitter, Box And More
Few dispute LinkedIn’s potential, but its business model has lurched back and forth, attempting consumer advertising, business-to-business services, content marketing, and recruiting services. This $26 billion Microsoft deal lets LinkedIn escape public …
6 Twitter tools to optimize your social media marketing strategy
Struggling to keep up with the speed on Twitter? Can’t imagine creating volumes of content to consistently engage your audience on Twitter? DrumUp is a social marketing platform that resolves both of those hangups. It discovers and recommends fresh and …
Facebook And Twitter Marketing Is Not About Sharing Links Anymore: Wake Up Call for Social Media Marketers [STUDY]
Content creators and marketers including all major publishers who rely upon social media for engaging their audiences, need to rework on their strategies as the old ones are beginning to fall flat.
6 Search-Related Twitter Chats to Join
Twitter chats are a fantastic way to engage with other people, grow your followers, and generally have a good time. In my quest to get more Twitter followers than Kelsey Jones, our executive editor, (I am losing, by a lot) I have joined a lot of …
GE And Twitter To Share Digital Storytelling Lessons
Liz Devlin leads Twitter’s West Coast Brand Strategy team to develop engagement strategies and creative content solutions for top advertisers.
Internet Marketing Education Platform Launches New Social Media Marketing Course
The Twitter Marketing course was developed soon after HTA experienced positive responses from its Facebook Marketing 101 course.
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Twitter invests in online music platform SoundCloud
They include funding early stage start-up VenueNext, which tries to improve the live venue experience, mobile computing company Cyanogen and in-store mobile marketing platform Swirl. Twitter has been focusing on its own troubles, with Mr Dorsey brought …
Twitter invests $70 million into SoundCloud
In a conversation with Marketing, Ben Crawford, Implementation Director at IPG Mediabrands said while much media industry airtime has been given to the moving image with the emergence of OTT and online video viewing in developed markets, the “battle …
Twitter now lets advertisers target ads by emoji
Twitter has created a new way for advertisers to target their ads and tweets: by emoji. Instead of just targeting by demographics or specific interests, brands are able to push ads to people based on their use of sentiment, food, and passion emojis …
Twitter now lets advertisers target ads by emoji
Twitter has created a new way for advertisers to target their ads and tweets: by emoji. Instead of just targeting by demographics or specific interests, brands are able to push ads to people based on their use of sentiment, food, and passion emojis …
Twitter partners with Kingfisher on APAC’s first live personalised marketing campaign
The cricket season, especially IPL, stood as one of the hottest advertising and marketing seasons of the year. Every season, social media turns into a battleground, not just for fans but also for brands.
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Posted in Automatic Tweets Tagged with: HappyChewbacca
June 10th, 2016 by autoposter
Look at your existing social community; Twitter suggests similar accounts to follow. There are a number of Twitter directories that help you research and select preferred social community targets.
EMU student finds her ‘inner drive’ to overcome traumatic brain injury
Glori Singh, a senior marketing major at Eastern Michigan, has endured extensive mental and physical therapy over the past nine years since suffering a traumatic brain injury in a car accident in 2007.
Why Your Business Should Establish an Instagram Presence ASAP
Instagram is one of the most popular social media platforms, with more than 400 million active users. But unlike their engagement with Facebook and Twitter, some businesses just can’t quite grasp how to use Instagram as a marketing tool. Posting images …
Is ‘Tronc’ The Worst Corporate Brand Name Name Ever?
Twitter users widely and roundly mocked the clunky, pretentious, and just plain ridiculous sounding new name, which takes effect June 20.
This Simple Tweak Could Fix Twitter
I spent a good chunk of law school playing around with Twitter and, like many, I thought it could be every bit as disruptive and pervasive as Facebook.
Official: Twitter will stop counting media & usernames against 140-character limit
Twitter has confirmed plans to stop counting media attachments and @usernames (in replies) against a tweet’s 140-character limit.
Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers
… per cent of respondents, and Twitter by a mere six per cent of decision makers. Rather worryingly, the report also revealed almost a third of marketers do not plan to use Facebook in their own B2B marketing. John Brown, group head of engagement …
Signal raises $30M in funding to boost marketing tech
Signal, a Chicago-based marketing technology company, has closed a $30 million Series E round of funding to expand its product in global markets and hire tech workers.
Need job? Don’t post Twitter photos of you chugging beer
Ai Zhang is an associate professor of public relations at Stockton University, where she teaches a course on social media marketing. She was surprised to learn that none of her students knew how to positively market themselves on the platforms they …
http://rock.ly/5hj9b
Digital marketing firm Torchlite adding 140 jobs
The start-up digital marketing firm Torchlite announced Tuesday it will invest more than $500,000 and bring about 140 jobs to Indianapolis.
Univision, Fox Sports turn to Twitter to stream Copa America highlights
This deal gives marketers an opportunity to piggy-back on the clips with creative real-time efforts that take advantage of hashtags and conversation around the highlights posted to the microblogging site.
Twitter extends character limit but no news on Beyond 140
Twitter, the micro-blogging site with more than 300 million users globally, has announced some important changes to the character limit of its tweets.
How To Double Your Marketing ROI With Video
Video marketing is becoming a more powerful advertising tool every year. The Internet is overcrowded with content options, and the attention span of the modern consumer is short.
Marketing Land now offering Instant Articles on Facebook
We’re pleased to announce that Marketing Land is now offering our readers the ability to enjoy our content through the Facebook Instant Articles service.
Amobee-Expands-Cross-Channel-Video-Offering-With-Twitter-Pre-Roll
Amobee, a marketing technology company, announced it is on the market with Twitter pre-roll, Twitter’s new expanded VAST compliant video offering that connects brands with audiences across premium publishers using video ad messages in a live digital …
Twitter for Android gets facelift
Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in the world.
What Twitter’s character count expansion means for marketers
Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant …
Twitter wants brands to ‘win the Olympics’ with strategic online advertising
With the upcoming Olympics less than 65 days away, major brands are looking for ways to reach fans that will tune into the games. Last Thursday, Twitter Canada hosted an event for marketers with an emphasis on engaging Twitter users throughout the Rio …
Twitter tweaks its Android app for ease of use
•You can now swipe from side to side to move between your home timeline, notifications, and direct messages screens. •A new navigation menu slides out from the side and gives you access to your profile, highlights, lists, the Connect tab, and settings.
Twitter for Android gets facelift
Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in the world.
Twitter is subtly adding to the 140-character tweet limit
All the announced changes should make using the platform more efficient and a bit more user-friendly, something that should please Twitter users and Twitter marketers alike. For marketers, the main impact of these changes is there will be a bit more …
Big Changes Coming to Twitter’s Character Limit
Replies are now broadcast automatically instead of only to those who follow both you and the person to whom you are replying. Once again, we’ve reached another point where we as marketers can show that we know how to use Twitter responsibly. The spirit …
Learning in fewer than 140 characters on Twitter
Warren points out that there is a lot of work in the research literature that describes the pros and cons of online social networking and social media tools in the business and marketing context, but there has been only limited research into the role …
http://rock.ly/d0xz9
Quantifind Launches On-Demand Machine Learning Solution That Helps Marketers Find Consumer Conversations …
SAN FRANCISCO–(BUSINESS WIRE)–Quantifind today announced general availability of SIGNUM Analysis, a cloud-based, self-service analytics application that gives marketers a new and innovative way to identify consumer data that drives business …
Clinton beats Trump … on Twitter
Hillary Clinton’s history-making night—clinching the Democratic nomination—helped her depose the political world’s king of Twitter: Donald Trump. Her victory speech in Brooklyn helped Clinton generate a lot more tweets per minute than Trump’s own …
Twitter releases new automation tools for pre-roll video ads
Twitter announced in a blog post Thursday the release of new automation tools for pre-roll video ads that support Video Ad Serving Templates (VAST) through select Twitter API partners. The move allows marketers to serve pre-roll ads of any length in …
The freshest social media marketing stats in the world
This makes sense, considering that the goal behind most social media marketing campaigns is to lead customers to your website.
What If ‘Ghostbusters’ Marketing Is Intentionally Bad?
No matter the quality, though, the marketing is targeted to traditional Christians and encourages them to prove to the world that a Christian movie can make it in godless Hollywood.
What viral sensation ‘Chewbacca Mom’ and the Tampa Bay Rays have in common
When it comes to marketing, it’s about tapping into the emotions of the masses. As the current major news about the Rays focuses on where they will play in the future, or why can’t they fill more seats, is it ever a bad time to remember the joy that …
Disney’s ‘Moana’ Gets New Poster
The first poster has arrived for Walt Disney animation’s newest feature, Moana, and it wants audiences to answer the call of the ocean.
The freshest social media marketing stats in the world
This makes sense, considering that the goal behind most social media marketing campaigns is to lead customers to your website.
The Power of Live Events as Brand Experiences — Meetings Innovation Report
Chief marketing officers are investing more in event and experiential marketing because live brand experiences are proving their ability to engage audiences effectively in an increasingly noisy world filled with so much daily digital marketing. Read …
The freshest social media marketing stats in the world
This makes sense, considering that the goal behind most social media marketing campaigns is to lead customers to your website.
Euro2016: Twitter spendiert Nutzern EM-Emojis und bringt den Eiffelturm zum …
Tech Farbenfrohe Botschaft in dunklen Tagen: Der angeschlagene Kurznachrichtendienst Twitter spendiert Nutzern zur am Freitag beginnenden Fußball-Europameisterschaft in Frankreich die Reihe neuer Emojis, je nachdem welche Nation mit einem Hashtag …
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
On Thursday night, the NBA will post 360-degree videos to its Twitter account through a sponsorship deal with Samsung struck through Twitter’s Amplify video ad program. The videos will be shot before and after Game 1 of the NBA Finals using a Samsung …
Twitter’s Troubles Persist, Buyout Speculations Gain Steam
Moreover, investors were disappointed when Twitter said that “brand marketers did not increase spend as quickly as expected in the first quarter”.
Getting More-Granular Data on Customer Journeys
Customer matching services, such as those offered by Twitter and Facebook, enable you to create lookalike audiences that tell ad platforms which customers to target.
Report: Snapchat To Surpass Twitter And Pinterest This Year, But Facebook Messenger Is Still King
Snapchat is poised to grow its user base by double digits this year, and will continue to do so through 2020, according to a new report by marketing research company eMarketer. For the first time this year, Snapchat will also best Twitter and Pinterest …
Adidas Parachutes Shoes to Stars as Soccer Teams Take Back Seat
Part of the reason is the rise of social media — getting soccer idols to recommend a brand’s cleats directly on Twitter and Instagram can grant more bang for the marketing buck than spiraling team sponsorships, which can top $1 billion. Campaigns …
Twitter rolls out Insiders online focus group for marketers
For marketers on Twitter, having access to quick insights will only help them better react in real time. Given that this is Twitter’s main point of distinction among other social platforms — the live, real time element it provides — adding tools that …
Watch Dogs 2 trailer gets reedited with Full House theme
Yesterday, Ubisoft formally announced Watch Dogs 2 and premiered the first trailer for the game. Featuring music from N.E.R.D., most of the trailer showed off new main character Marcus Holloway and various parts of San Francisco, Silicon Valley and …
What B2B Marketers Can Learn From B2C Success on Instagram
Marketers may naturally consider Instagram the tool of choice for visual professionals. But the social media channel rivals Facebook – its parent – and Twitter in driving business to today’s hyperconnected audience. According to an eMarketer estimate …
Raising a Cup to 5 Great NHL Social Media Activations
In 2015, the sports industry saw the beginnings of a monumental partnership. The digital-rights mega-deal between the National Hockey League and Major League Baseball Advanced Media showed that the NHL had done an outstanding job of cultivating its …
Twitter Fails to Confront Vicious anti-Semites, Jewish Journalists Say
Rabbi Abraham Cooper, who supervises the Digital Terrorism and Hate Project at the Simon Wiesenthal Center in Los Angeles, described the recent experiences of Weisman and other Jewish journalists on Twitter – including Jeffrey Goldberg of The Atlantic …
Bereaved anger over Father’s Day Jawbone email advert
The wearable tech firm Jawbone has been accused of being insensitive and distressing to people whose fathers have died. The US company sent out an email to thousands of recipients with the subject line: “Re: Your Dad”.
How to Build a Self-Sustaining Content Marketing Engine
The paid advertising specialist will help promote content on paid channels such as Facebook, Twitter, YouTube, Gmail, LinkedIn and more.
Lithium launches Reach, a Klout-informed social content marketing tool
Klout has vast visibility into the engagement behavior across social networks, both independent to specific networks like Twitter and Facebook, and at an aggregate level. We calculate a personalized time profile for every Reach customer, based on the …
Content marketing : Twitter accélère dans le domaine de la vidéo
Même si sa position dans l’échiquier des réseaux sociaux a sensiblement perdu de sa superbe ces derniers mois, Twitter dispose de belles ressources dans le domaine de la vidéo, en particulier avec Persicope sur le terrain du Live, et avec Vine dans le …
Top Takeaways From the BE Modern Man Twitter Chat with Jason Elliott
On Thursday, June 9, BlackEnterprise.com and Jason Elliott, the founder of Go Generation, held a #BEModernMan Twitter chat.
New WA tourism campaign provokes immediate social media backlash
… to spread the message would be an effective way to build awareness of the state’s attractions. But the campaign was quickly mocked on Twitter, with some tweets using the hash tag to highlight shark attacks, traffic congestion and poor public …
Posted in Automatic Tweets Tagged with: BEModernMan
June 6th, 2016 by autoposter
This means different things for product development, marketing, and customer service. Wikipedia has specific principles for authors that … to update their thinking for a digital age. Sign up for the Shift newsletter and follow Mark on Twitter at …
Snapchat now has more daily users than Twitter: Why small businesses need to “give it a crack”
Glade-Wright says because Snapchat is so new, it’s hard to gauge how successful the platform is as a marketing tool. While Twitter and Facebook provide users with detailed analytics, finding out how many people you’ve reached is more difficult on Snapchat.
Google, Facebook, Twitter face ‘flurry of legal claims’ in Ireland
Paul Tweed told the Guardian his firm Johnsons had seen a “steady, if not dramatic, increase in claims against Facebook, Google and Twitter” as well as other social networks. He said there were several new claims a week on issues including privacy …
The Kingdom of Crying Kim Kardashian
It is, of course, a marketing tactic, and a sly one: For a long time, social internet advertising has been about putting your brand everywhere, on Instagram with a filter, on Twitter with a hashtag. But those efforts, while necessary, simply join the …
Snapchat edges past Twitter in daily users
Whatever problems Twitter has faced in recent years, it remained well within the social media “big three” rounded out by Facebook, Instagram and LinkedIn.
Twitter pivots away from commerce ads
What does this mean for marketers? For one, it means reexamining how any version of “buy” buttons or shoppable ads are performing on social media overall.
The Kingdom of Crying Kim Kardashian
It is, of course, a marketing tactic, and a sly one: For a long time, social internet advertising has been about putting your brand everywhere, on Instagram with a filter, on Twitter with a hashtag. But those efforts, while necessary, simply join the …
Twitter’s changes will change the way you tweet
Twitter’s changes will change the way you tweet. May 25, 2016. Main profile. By: Alex Clarke. Digital Content Manager. B2B Marketing. (link is external) · (link is external). Twitter’s changes will change the way you tweet image. As we reported a …
Twitter releases new automation tools for pre-roll video ads
Twitter announced in a blog post Thursday the release of new automation tools for pre-roll video ads that support Video Ad Serving Templates (VAST) through select Twitter API partners. The move allows marketers to serve pre-roll ads of any length in …
Tronc off
The company figures they can get young media types to eschew PR and marketing and hop on the Tronc train to cash town. They figure they can still pay small wages for good work and that a new generation will see Tronc as a place to make a career and not …
Security or marketing: Allo and the price of listening in
Chris Soghoian, a security researcher of some renown who works at the ACLU, noted on Twitter, “The FBI stopped asking for backdoors a while back.
How AOL Used Snapchat as a Recruitment Tool for Millennial Women
“Diversity and talent is how we’re going to compete in the future, so it was important for us that we focused in on women,” said Monica Cepak, senior marketing manager at AOL. “While the overall campaign also activated on Twitter and Instagram, because …
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
And Twitter’s move to change how it counts the 140-character limit was also on our agenda. Special guest Brad Geddes joined Marketing Land’s Ginny Marvin, Greg Sterling and myself for the show, which ran about 58 minutes. You can watch the replay here, …
Trump’s Racist Judicial Attack Deliberately Obscures the Larger Story: For-Profit Schools
The marketing schemes for Trump’s real-estate seminars at times sound ripped straight from the recruitment playbooks of the scandal-plagued for-profit school industry, which has preyed on single moms, people of color, veterans, and those who’ve been …
Marketing Türkiye’nin araştırması: Twitter’ı ve internet sitesini en iyi kullanan haber sitesi Diken
Dijital Araştırmalar Derneği girişimi Diplomacy.Live ve Marketing Türkiye dergisinin kapsamlı araştırması sonucunda hazırlanan ‘Medya Dijital Varlık Reytingi’ne göre Diken, internet sitesini ve Twitter’ı en iyi ve en doğru kullanan haber sitesi. Diken …
Marketing Türkiye’nin araştırması: Twitter’ı ve internet sitesini en iyi kullanan haber sitesi Diken
Dijital Araştırmalar Derneği girişimi Diplomacy.Live ve Marketing Türkiye dergisinin kapsamlı araştırması sonucunda hazırlanan ‘Medya Dijital Varlık Reytingi’ne göre Diken, internet sitesini ve Twitter’ı en iyi ve en doğru kullanan haber sitesi. Diken …
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours.
Donald Trump joined Twitter after seven-minute pitch by Peter Costanzo
Costanzo crossed paths with Trump in 2009 while working for the publishing company putting out the businessman’s book, ‘Think Like a Champion.
Survey: Trump gets big impact from small ad buys
The narrow lead for Clinton was repeated through a variety of marketing platforms Fluent asked about: Facebook ads, billboards, Twitter ads and so forth, though far fewer users reported seeing ads for either candidate on Twitter and other on-line …
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours.
Twitter’s throwing the doors to its pre-roll video ad biz wide open
After opening up its pre-roll video ad marketplace in October 2015, Twitter will now make it easier for advertisers to buy these ads, which play before videos posted by top publishers like BuzzFeed, Complex Media, The Young Turks and Tastemade …
Have Twitter Bots Infiltrated the 2016 Election?
Many of these accounts, Ruffini noted, had previously tweeted “17 Marketing Tips for B2B Websites.” They were bots—automated accounts that exist only to extend the social reach of whoever hires them.
How our app got 50000 downloads in a month without any marketing budget
We stay pretty active on online platforms including Vine, Instagram, Tumblr, Facebook and Twitter. Different kinds of audience stay active on different kinds of platforms.
Donald Trump joined Twitter after seven-minute pitch by Peter Costanzo
Costanzo crossed paths with Trump in 2009 while working for the publishing company putting out the businessman’s book, ‘Think Like a Champion.
Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
And Twitter’s move to change how it counts the 140-character limit was also on our agenda. Special guest Brad Geddes joined Marketing Land’s Ginny Marvin, Greg Sterling and myself for the show, which ran about 58 minutes. You can watch the replay here, …
7 Digital Marketing Trends To Be Aware of in 2016
… video needs to be an integral part of your marketing campaign. Many brands have already been experimenting with live video streaming using apps like Meerkat and Periscope, which allows you to stream videos from your mobile to your Twitter community.
7 Digital Marketing Trends To Be Aware of in 2016
… video needs to be an integral part of your marketing campaign. Many brands have already been experimenting with live video streaming using apps like Meerkat and Periscope, which allows you to stream videos from your mobile to your Twitter community.
Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
Survey: Trump gets big impact from small ad buys
The narrow lead for Clinton was repeated through a variety of marketing platforms Fluent asked about: Facebook ads, billboards, Twitter ads and so forth, though far fewer users reported seeing ads for either candidate on Twitter and other on-line …
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
On Thursday night, the NBA will post 360-degree videos to its Twitter account through a sponsorship deal with Samsung struck through Twitter’s Amplify video ad program. The videos will be shot before and after Game 1 of the NBA Finals using a Samsung …
Twitter is testing carousel ads again, but a different type
A little more than a year after Twitter began testing carousel ads that could include multiple app install ads, the company will now start experimenting with carousels that can include normal tweets, including possibly yours.
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
What Twitter’s character count expansion means for marketers
Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant …
Michelle Quinn: CEOs, find your Twitter voice
In some cases, tech leaders just stay off social media altogether, said Sharon Barclay, who runs a public relations and marketing firm and advises tech companies on social media strategy. (Meg Whitman, CEO of Hewlett Packard Enterprise, where have you …
http://rock.ly/bhyq9
Anti-muzak campaigner enjoys the sound of silence inside M&S
She believes marketing experts think it boosts sales. “It will be interesting to see the figures,” she says. And, while her daughter said she usually did not notice background music, “if it is too loud I might leave the store.
Marketplace Roundup
Marketing and Sponsorship · Nike Seeks To Stop Runner From Wearing New Balance · U.S. Open Prepping New Marketing Slogans · CNO To Title Sponsor Indianapolis Marathon · Ortiz, Gronk In New Dunkin’ Donuts Video · WGC Mexico’s New Sponsor Deal Valued At …
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As social media platforms get better at monetising, what should marketers expect?
Monetising is a top priority for the world’s leading social platforms like Twitter and Periscope, and recent figures suggest they’re getting better at it.
Picking up the Slack: CMO Bill Macaitis on why word-of-mouth is central to the unicorn’s success
It is a communication and collaboration tool which facilitates meetings, provides access to shared documents, and breaks down silos between apps by integrating Twitter, Trello and others, so users need not leave Slack all day. And selling that comes …
Humboldt Redwood Employs Unique ‘Spokesperson’
The company wanted a creative execution more interesting than a family having dinner on their deck, says Jessica Hewitt, director of marketing for Humboldt Redwood. … “We’re also actively promoting the new spots on Facebook, Twitter, and Instagram.”.
The Ghana premier football Twitter league
The first half of the Ghana premier league ended a couple of days ago with Wa all Stars sitting on top of the league table with 28 points and leading the top three(3) clubs with only 2 points.
Big Changes Coming to Twitter’s Character Limit
Replies are now broadcast automatically instead of only to those who follow both you and the person to whom you are replying. Once again, we’ve reached another point where we as marketers can show that we know how to use Twitter responsibly. The spirit …
4 Ways Richard Branson Does Social Media Better Than You
With more than seven million Twitter followers, nine million followers on LinkedIn and nearly three million Facebook likes, Branson joins Mark Cuban and Elon Musk as one of the most prominent executives on social media.
SAU to hold email marketing course June 16 in Texarkana
Southern Arkansas University’s Small Business Technology and Development Center will hold a 90-minute “Get Results with Email Marketing” course from 6:30 p.m. to 8 p.m. June 16 inside Texarkana College’s Business, Computer and Technology Building.
Assurant Names Emmet Burns Senior Vice President, Brand and Marketing
NEW YORK–(BUSINESS WIRE)–Assurant, Inc. (NYSE:AIZ), a global provider of risk management solutions, today named Emmet Burns to the newly created role of senior vice president, brand and marketing, effective immediately. As the organization moves to …
Twitter is testing carousel ads in promoted tweets
Borrowing from Facebook and Instagram, Twitter is now testing a new ad unit, Promoted Tweet Carousel. The ads allow marketers to curate multiple tweets into a single swipeable ad to lend a more storytelling feel to ads that isn’t possible with a single …
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Snapchat edges past Twitter in daily users
Whatever problems Twitter has faced in recent years, it remained well within the social media “big three” rounded out by Facebook, Instagram and LinkedIn.
Marketing B2B: Facebook, Linked e Twitter influenzano le decisioni di acquisto
Questo dato contesta ufficialmente la diffusa convinzione che Twitter e LinkedIn siano i canali social più efficaci nel marketing BtoB. La ricerca – condotta su un campione di 1.000 decisori aziendali – ha indagato le abitudini e le preferenze in …
7 Social Media Marketing Predictions For The Rest Of 2016
Back in February, Twitter TWTR +1.32% launched a new update that sorts its previously time-based post listings into an order dictated by perceived relevance.
Posted in Automatic Tweets Tagged with: 15
June 3rd, 2016 by autoposter
Twitter marketing is an easy and inexpensive manner in which to advertise. The program is not complicated at all. First a person must sign up for the plan, so that messages can be sent or received through Twitter’s website.
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Twitter Troubles Continue Unabated: More Executives to Quit
However, investors were dismayed when Twitter said that “brand marketers did not increase spend as quickly as expected in the first quarter”.
HSR is getting a Twitter account and joining Facebook
He or she will finally take HSR to Twitter and Facebook, acting as a much-needed digital face when it comes to Hamilton transit.
The King Of Twitter: Shea Serrano Is Our New Favorite Internet Hero
He will not accept payment for subscriptions, and the official company policy on marketing is “Ads can S a D.” And what began as a casual endeavor just one month ago meant to keep Serrano sharp and test out material for his upcoming book on basketball …
Three Marketing Takeaways From Chance The Rapper’s ‘Coloring Book’ Roll-Out
Chance The Rapper decided early in his career to release his music at no cost and without the help of a record label. “I don’t agree with the way labels are set up,” he stated in a recent Beats 1 interview with Zane Lowe.
The King Of Twitter: Shea Serrano Is Our New Favorite Internet Hero
He will not accept payment for subscriptions, and the official company policy on marketing is “Ads can S a D.” And what began as a casual endeavor just one month ago meant to keep Serrano sharp and test out material for his upcoming book on basketball …
Twitter Troubles Continue Unabated: More Executives to Quit
However, investors were dismayed when Twitter said that “brand marketers did not increase spend as quickly as expected in the first quarter”.
Katy Perry’s Twitter Account, The Biggest On The Platform, Gets Hacked
Perhaps you were there on the day Katy Perry surpassed Justin Bieber and became the most-followed person on Twitter, currently holding a whopping 89 million users’ collective attention (bots and all).
Can Twitter Rise Above The Rubble?
Ali Jafari, the VP running Twitter’s Amplify video advertising business, will take over media, business development and Amplify as one unified partnership organization, according to sources.
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Here’s the man behind @realDonaldTrump on Twitter
Costanzo crossed paths with Trump in 2009 when he was working as online marketing director for the publishing company putting out the businessman’s book, “Think Like a Champion.
Slaying Goliath: How Social Will Defeat Search for Ad Dollars
In November, eMarketer released a study showing that users felt that sponsored social deliveries via Periscope, Snapchat and Instagram were the most effective marketing tactics. General search results ranked No. 15; search ads No. 18. So what does …
Flemington Costco construction, marketing underway
Marketing representatives from Costco are contacting employers in the area to arrange summertime visits where employees can sign up for Costco memberships.
Donald Trump joined Twitter after seven-minute pitch by Peter Costanzo
Costanzo crossed paths with Trump in 2009 while working for the publishing company putting out the businessman’s book, ‘Think Like a Champion.
Slaying Goliath: How Social Will Defeat Search for Ad Dollars
In November, eMarketer released a study showing that users felt that sponsored social deliveries via Periscope, Snapchat and Instagram were the most effective marketing tactics. General search results ranked No. 15; search ads No. 18. So what does …
I Got Death Threats For Reporting On A Video Game Delay
Fans of the game—really, fans of the game’s marketing—have been loud, passionate, and angry. This probably comes as … I reported @BeachClasherMDR for these threats four days ago; as of Tuesday morning, Twitter has yet to do a thing. One line in …
Donald Trump joined Twitter after seven-minute pitch by Peter Costanzo
Costanzo crossed paths with Trump in 2009 while working for the publishing company putting out the businessman’s book, ‘Think Like a Champion.
Top Content Marketing Experts Reveal Their Views on Employee Advocacy (With Insights & Super Tips)
Madalyn Sklar is an amazing social media influencer, blogger, podcaster and business coach who is known for her expertise is Twitter marketing. She is the host of #TwitterSmarter, an awesome Twitter marketing based chat and Twitter Smarter podcast, …
Election Tech: Why social media is more powerful than advertising
It’s no secret that social media has had a major influence on the 2016 election like we’ve never seen before. Donald Trump, for example, has made Twitter itself a major component of his marketing strategy, instead of leveraging traditional tactics like …
The Demise of the Twitter Buy Button
When Buzzfeed reported Twitter is disbanding its commerce team that worked on the “Buy Button” feature, I immediately thought, “Well, Twitter isn’t exactly the most shoppable social media platform.” And I never personally thought it ever was. While …
Listen: Gary Vaynerchuk stars in VentureBeat’s new podcast, VB Engage
Oh, and to bring you brutally honest marketing feedback. And jokes. Mix that all together, and you get what we like to call “snarketing.
7 Ways To Boost Your Revenue With Digital Coupon Marketing
To be successful, social media must be a big part of digital coupon marketing. Keep in mind that social media doesn’t just stop at Facebook and Twitter – these days, you need to have a presence on all of the big networks to keep customers interested.
Inside Disney’s digital ‘newsroom’: ‘Our goal is to win the Internet every day’
Since launching, DI Media has built its social footprint to 1.15 billion followers across its platforms (Facebook, Twitter, Instagram, Tumblr, Pinterest, YouTube, Snapchat and Vine).
7 Ways To Boost Your Revenue With Digital Coupon Marketing
To be successful, social media must be a big part of digital coupon marketing. Keep in mind that social media doesn’t just stop at Facebook and Twitter – these days, you need to have a presence on all of the big networks to keep customers interested.
What Twitter’s character count expansion means for marketers
Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant …
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Video is the next big thing for us, says Twitter’s Parminder Singh
You can see the conversations around them and brands understand that marketing today is about having a regular conversation.
Twitter Refused to Buy Medium for $500 Million
Before Twitter’s first quarterly earnings call with Dorsey back as C.E.O., Twitter C.F.O. Anthony Noto pushed Gabriel Stricker, the company’s Chief Communications Officer, under the bus by blaming Twitter’s nonexistent user growth on marketing and …
Social Marketing Software Specialist Scores $50 Million
… social media accounts and using the interactions happening there for marketing purposes. One is to add more options for customer service requests or inquiries originating from social channels such as Facebook, Instagram, or Twitter rather than via …
Twitter Refused to Buy Medium for $500 Million
Before Twitter’s first quarterly earnings call with Dorsey back as C.E.O., Twitter C.F.O. Anthony Noto pushed Gabriel Stricker, the company’s Chief Communications Officer, under the bus by blaming Twitter’s nonexistent user growth on marketing and …
Intercom launches Smart Campaigns to rewrite the marketing automation rulebook
“We will also see a wider and wider set of channels being used for marketing and support, including chat interfaces within an application, email, push notifications, messengers, and social media networks like Twitter.” And the current interest and …
How Two Dermatologists Built A Billion Dollar Brand In Their Spare Time
Ten thousand fashionably dressed women are packed into a convention center in Austin, Tex., waiting. Suddenly, the dark room explodes with disco lights as Dr.
Clinton blasts Trump University, calls GOP rival a ‘fraud’
The Clinton campaign’s criticism of Trump University began with a lengthy attack on Twitter, where Clinton’s official account labeled the school a “fraud” and a “scam.
Time Inc. launches Extra Crispy: Breakfast #content with a hefty side of marketing jargon
Maybe you weren’t in the mood to hear about Bacon Critic on Twitter all day, but that’s too bad for you, because on Wednesday, Time Inc. launched Extra Crispy, a breakfast-focused vertical run out of its Brooklyn-based “creative lab” The Foundry.
Fiksu, a marketing tech startup, gets acquired
Fiksu Inc., a Boston-based startup that helped creators of mobile apps persuade consumers to download them, has been bought after running into stiff competition from much bigger tech companies.
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Why Live Streaming Should Be A Part Of Your Marketing Plan
The year of 2016 is supposedly the year where live streaming is going to take over the world. YouTube demonstrated this by garnering 8 million views in 12 hours on its E3 stream.
Now It’s Time To Show Your Character(s) On Twitter
Once again, we’ve reached another point where we as marketers can show that we know how to use Twitter responsibly.
Twitter Inc: Can Character-Limit Change Save TWTR Stock?
Twitter blamed the revenue shortfall on lower-than-expected spending by brand marketers. Meanwhile non-GAAP earnings per share of $0.15 was more than double last year’s reading of $0.07 and handily beat Wall Street expectations by 5 cents.
Twitter Is Betting Everything on Jack Dorsey. Will It Work?
The Jack in question, as everyone in the room knew, was Jack Dorsey, the co-founder and former C.E.O. of Twitter, who had been fired seven years earlier for prioritizing the pleasures of running a start-up over many of the rigors involved.
Blake Shelton on Gwen, Twitter Mistakes and Tabloid Trouble
Last year, Blake Shelton’s four-year marriage to Miranda Lambert fell apart, and the saga turned the country star into a tabloid fixture.
How Twitter’s Positioning As A News App Could Make Sense
Marketing itself as a news app seems to be based on the fact that a lot of Twitter’s regular users visit specifically to consume news (read, comment, share) as opposed to connecting with friends.
Even Trump’s defense of ‘Trump University’ raises questions
One of the political problems surrounding the “Trump University” controversy is the lack of a compelling defense. There’s a fair amount of evidence that Donald Trump’s program made quite a bit of money through deceptive business practices, creating a …
Have Twitter Bots Infiltrated the 2016 Election?
Many of these accounts, Ruffini noted, had previously tweeted “17 Marketing Tips for B2B Websites.” They were bots—automated accounts that exist only to extend the social reach of whoever hires them.
Start Today: Why You Need a Mobile Marketing Strategy
This means that texts hit the target like no other digital communication format, including email and electronic messages, which are sent via social media platforms, such as Facebook and Twitter. Since text messages have a higher “open rate”, you’ll …
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Twitter is subtly adding to the 140-character tweet limit
All the announced changes should make using the platform more efficient and a bit more user-friendly, something that should please Twitter users and Twitter marketers alike. For marketers, the main impact of these changes is there will be a bit more …
9 Businesses That Failed At Content Marketing (And What We Can Learn From Them)
When I’ve seen this sort of thing in the past, it tends to happen to larger, often multinational corporations with unwieldy marketing organization and a classic inability to see the forest for the trees. Lesson: Stay organized, pay attention to world …
Twitter’s throwing the doors to its pre-roll video ad biz wide open
After opening up its pre-roll video ad marketplace in October 2015, Twitter will now make it easier for advertisers to buy these ads, which play before videos posted by top publishers like BuzzFeed, Complex Media, The Young Turks and Tastemade …
9 Businesses That Failed At Content Marketing (And What We Can Learn From Them)
When I’ve seen this sort of thing in the past, it tends to happen to larger, often multinational corporations with unwieldy marketing organization and a classic inability to see the forest for the trees. Lesson: Stay organized, pay attention to world …
Twitter peeks at 360-degree video with Samsung campaign for NBA Finals
On Thursday night the NBA will post 360-degree videos to its Twitter account through a sponsorship deal with Samsung struck through Twitter’s Amplify video ad program. The videos will be shot before and after Game 1 of the NBA Finals using a Samsung …
How 8 Departments That Aren’t Marketing Can Use Social Media
In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores.
Better Buy: Facebook, Inc. vs. Twitter
… in its core users in Q4, Twitter fortunately managed to increase its monthly active users from 305 million to 310 million in Q1.
Why Every Marketer Should Read ‘Influence: The Psychology Of Persuasion’
There are many principles behind marketing that are very separate from the field of marketing. Marketing science is an exact field, which relies heavily on actual scientific fields in order to succeed.
Posted in Automatic Tweets Tagged with: Content, TwitterSmarter
June 3rd, 2016 by autoposter
A social media proposal, or social media plan, is something you would be searching for, if you are an agency or a freelancer offering social media marketing services. Social media is everywhere. With this powerful medium, every business is trying to increase its brand awareness and wants the customers to be engaged with their brand. But to get a potential client or small business, what you need is an enticing social media […] #Management #SocialMediaInboundMarketing #Plan #Template #SocialMediaManager
Posted in Automatic Tweets Tagged with: Management, Plan, SocialMediaInboundMarketing, SocialMediaManager, Template
May 30th, 2016 by autoposter
“When I got there we had two salespeople, four account managers and no marketing. Now we have 30 people in sales and marketing. It’s not … As Josephson explains, people are using 2.8 devices a day and marketers have the big challenge of trying to …
9 Powerful Inbound Marketing Strategies for Boosting B2B Results
For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO, can help you ignite lead generation and drive the results you’re looking for.
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Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Twitter open-sources Heron for real-time stream analytics
Heron, the real-time stream-processing system Twitter devised as a replacement for Apache Storm, is finally being open-sourced after powering Twitter for more than two years. Twitter explained in a blog post that it created Heron because it needed more …
Twitter tests integrating MoPub ads in Twitter Kit timelines
According to Venture Beat, Twitter is testing integrating MoPub ads with Twitter Kit timelines, a move that would allow marketers to reach non-Twitter users with tweet ads in third-party apps. It also means Twitter is looking to earn revenue from non …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
9 Social Media Marketing Tools That are Transforming Their Industries
Social media marketing is a rapidly developing specialty that transforms itself on a regular basis. Though it’s becoming difficult to imagine marketing without social media, we must remember that social media has only become familiar within the past 10 …
9 Tips for Creating an Awesome Brand
Years ago at a marketing conference, my friend Jonathan Long from Market Domination Media told me that “You’re never going to please everyone, so don’t try to be everything to everyone.
How a Twitter bot can earn you £1500 of free Uber rides a year
Mark Rofe, a British-born digital marketing manager who lives in Dubai, set up a simple piece of software that automatically scans Twitter for anyone looking for referral codes. These codes are given by Uber users to people signing up to use the …
CMO Q&A: How 75-year-old brand M&M’s keeps its marketing from going stale
Only Snickers had a Facebook page around the same time as M&M’s, in 2008, and M&M’s was the first Mars Chocolate brand to activate on Twitter by over a year, also in 2008. We are constantly alert to what’s going on in the world and make sure we’re part …
Twitter pivots away from commerce ads
What does this mean for marketers? For one, it means reexamining how any version of “buy” buttons or shoppable ads are performing on social media overall.
Mobile First: The Smart Person’s Approach to Mobile-Ready Content Creation
That kind of consumer-lead social media marketing is priceless; more than four billion people use their mobile devices to access social media, and they’re sending out more than 58 million tweets per day.
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Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
3 Ways You Can Compete In Marketing With Your Big-Budget Rivals
As a startup or small business, it can feel as if you are always at a disadvantage. After all, there is little you can do to win a battle when it comes to money.
How to Beat Your Competition in the Advertising Game
Let’s use MailChimp as an example: MailChimp is a publication that’s geared toward businesses doing email marketing. So if I’m running a similar business geared toward email marketers, MailChimp visitors would form the basis of our “ideal customer” we …
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
French gas shortages fuel interest in electric cars
And electric car makers have been quick to seize the golden marketing opportunity. France’s Renault (RNLSY) launched a campaign this week to boost the visibility of its top selling electric car, Zoe, with multiple posts on Facebook (FB, Tech30) and …
New Twitter features can boost brand engagement
twitter-timeline3-1920 On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations …
Will Deadpool 2 Unleash the Same Viral Marketing Magic?
The web offers a wealth of new opportunities to connect, and the Deadpool marketing team used every means at their disposal to be everywhere – from Tinder to old-school billboards.
New Twitter features can boost brand engagement
twitter-timeline3-1920 On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations …
Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Meet the world’s most influential dogs!
As influencer marketing continues to evolve and brands seek out the perfect collaborators to promote their products, it’s pet influencers that are leading the pack.
4 Step Social Media Marketing Strategy That PAYS
And a full 43 percent of salespeople have used LinkedIn successfully to find new clients (for Twitter, the same holds true for 36 percent of salespeople).
Serious About Instagram Marketing? Hire A Professional Photographer
Think about it: with Instagram currently seeing engagement levels around 4.2 percent—compared to 0.1 percent on Facebook and Twitter—you’ll soon be sorry if the channel isn’t receiving the immediate attention it deserves. This is why the hiring of a …
Throwing Light on Top Twitter Applications for Effective Social Marketing
Twitter is a magnificent website used for different purposes. You can get updated information here virtually every second in the form of tweets.
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Pakistan bans all birth control ads to shield ‘innocent children’ from sex
“Parents have shown apathy on marketing/advertisement of such products and demanded its ban on satellite TV channels and FM Radios,” the statement adds.
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
5 Tips for Using Twitter in your marketing
Did you know that over 60% of people access to Twitter while at work? Did you also know is that the majority of Twitter users are adults between 35-49? These statistics show Twitter has become an impressive form of professional marketing. Businesses …
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Benny’s ‘Biggest Little’ ad much cooler than R.I.’s botched marketing campaign
It will end up costing a fraction of the state’s $5-million marketing campaign, which has been a galling fiasco thus far, and it won’t cost a dime of taxpayer money.
Twitter profile picture may reveal your personality
Being on social networks has become a “must” in the marketing equation, but it is not enough, contended Quinlan. “The bottom line is having something relevant that fits into their lifestyle,” Quinlan said of luxury brands that court Millennials.
Why Marketing Leaders Should Personally Engage More In Social Media
I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media.
The Pros and Cons of Auto Post to X
Automation has a strong role to play in lessening the burden on social media managers and entrepreneurs while enhancing their presence on Twitter and other social platforms. There are a number of tools that help us be omnipresent on Twitter. Automation …
Media Monkey: Martin Sorrell, dead lesbians and Thatcher matchmaking
A strange future is sketched by a Secrets of My Success piece in the London Evening Standard by Johnny Hornby – founder of The & Partnership, a marketing group 49% owned by Martin Sorrell’s WPP – who after bluntly setting out his domestic priorities …
Back to pre-digital marketing planning for better communication
A few years later we were off into social media land with the advent of Facebook and Twitter and a new approach that saw brands attempting to create conversations with their customers.
What Facebook Live and Periscope need is a waiting room
Livestreams start boring because broadcasters don’t want to begin the real action until more people have tuned in. That can take a few minutes, even with streams being rapidly distributed via push notifications, tweets, and the News Feed.
Know your purpose before marketing on social media
Eighty percent of the top 50 global brands actively post to the top five social media platforms (such as Twitter, Facebook, Pinterest, Instagram, YouTube, etc.
The case for taking our politicians off Twitter
Twitter was meant to accomplish many things; it was meant to make our politicians more connected to us, more accessible to us, and more transparent to us.
Why Marketing Leaders Should Personally Engage More In Social Media
I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media.
Thomas Almeida ignores Cody Garbrandt’s ‘cab drivers’ comment, wants quick knockout in Las Vegas
Speaking with MMA Fighting after Friday’s official weigh-ins, Almeida chose to ignore his opponent’s critics. “People promote the fight the way they want,” Almeida said.
What Facebook Live and Periscope need is a waiting room
Livestreams start boring because broadcasters don’t want to begin the real action until more people have tuned in. That can take a few minutes, even with streams being rapidly distributed via push notifications, tweets, and the News Feed.
Twitter Viral Marketing Routes
Twitter viral marketing is one of the most popular and the largest social marketing network sites. Initiated in 2006, Twitter shortly jumped to the forefront of viral marketing. If you take the trouble to think of this marketing strategy, you will …
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Mariners hoping to use the power of the “Swelmet” this season
Pictures of players wearing the swelmet now can be seen on twitter following every Mariners win and the concept is catching on so much the team’s marketing department is trying to figure out if they can incorporate it into a fan giveaway. “We have a …
Citizens’ viral vids driving news cycle
Web-savvy citizen journalists armed with smartphones are becoming major drivers of the daily news, posting video to Facebook Live, Periscope, Instagram and Twitter. Just this month the live-streaming app Periscope announced it is testing a feature that …
The Twitter Marketing Basics – What You Need to Understand
No matter what you’re marketing it’s never a bad idea to take advantage of some of the powerful free marketing available online today. That includes websites like Facebook, MySpace and Twitter. Twitter being my personal favorite also happens to be my …
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Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
10 Free Tools to Make Your Content Marketing More Effective
Buffer makes sharing on social super simple – just pick a day and time, then schedule your post to go out on Facebook, Twitter, or LinkedIn. They have both free and paid versions, but the free version will work just fine if you are only working on one …
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more. In the latest Marketing Land Live, we recap all the news from the Google Performance Summit, talk about Facebook’s ad changes and Twitter’s move to change …
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Posted in Automatic Tweets Tagged with: 15
May 26th, 2016 by autoposter
… the Amgen Tour of California is more than a bike race. By reaching a vast audience worldwide, it is considered a key marketing opportunity to attract tourism locally and throughout the state. For Sacramento alone, the global exposure can be worth …
R/GA Moves Into The World’s Most Connected Office
Plans for the new office had been percolating for years in the mind of R/GA’s Founder, CEO, and Chairman Bob Greenberg, one of the most brilliant minds in marketing today. He tried many ideas first on his own connected home, featured in Architectural …
TV Budgets Shifting to Social? Yes, It’s Time to Worry
But this year, eMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and Snapchat now present a viable alternative to TV.
Social media advertising: Connecting the dots for maximum impact (VB Live)
“The latest statistic is that people are 22 percent more likely to buy if they see your email and also see your ads on Facebook,” says Travis Wright, chief marketing technology officer at CCP Digital, a digital media agency that works with Fortune 500 …
Facebook Video and Facebook Live: The Future for Marketers
Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.
Video Ad Spending on Social Platforms Is Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, …
Your Social-Media Strategy Should Not Be Random. Here Are 5 Steps to Streamline It.
By now you’ve probably recognized that social media is a valuable — and necessary — marketing tool for your business.
Former Director at Facebook Says Storytelling is the Best Marketing
Marketers are increasingly called on to think like engineers (“Math Men”) and less like artists (“Mad Men”). Data-driven marketers are taking control. They now have rich data sets, the tools to extract insights, and the platforms and channels to act on …
TV Budgets Shifting to Social? Yes, It’s Time to Worry
But this year, eMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and Snapchat now present a viable alternative to TV.
4 Things Companies Get Wrong When Hiring Content Marketers
Then double-down on your promotion by calling them out on Twitter with Notifier. The importance of reaching out to influencers can’t be overemphasized.
Southern Tier youths protest tobacco company marketing
About 40 members of Reality Check NY, a youth program of the Southern Tier Tobacco Awareness Coalition, took part in a protest outside the annual meeting of a major tobacco company last week.
Self-Proclaimed ‘Badass Lawyer’ Loses Defamation Suit Against Parody Twitter Account
Levitt was actively involved in marketing his law firm on various social media platforms, including Twitter. His since-deleted Twitter account represented that he was a “badass lawyer.” In addition to promoting his law practice on Twitter, Levitt …
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5 common digital marketing mistakes (and how to fix them)
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign …
How to Really Optimize Your Social Media Ad Campaigns for Mobile Devices
Social media is likewise a powerhouse, and whole businesses can be made or broken from a platform like Facebook, Twitter, and even Instagram.
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The Kinky Ménage à Trois Startup That Tinder Wants to Kill (and How It’s Fighting Back)
This morning I deleted a swinging email pitch from 3nder, the so-called “Tinder for threesomes.” My thought process: First, how the heck do you say 3nder?
Your Social-Media Strategy Should Not Be Random. Here Are 5 Steps to Streamline It.
By now you’ve probably recognized that social media is a valuable — and necessary — marketing tool for your business.
How To Make A Great Marketing Video For Your Company In Minutes
If you’ve taken a scroll through your Facebook FB -1.16% or Twitter TWTR -0.14% feed lately, you’ve likely noticed that video is everywhere.
Twitter tests integrating MoPub ads in Twitter Kit timelines
According to Venture Beat, Twitter is testing integrating MoPub ads with Twitter Kit timelines, a move that would allow marketers to reach non-Twitter users with tweet ads in third-party apps. It also means Twitter is looking to earn revenue from non …
Twitter builds up data scientist army in Singapore
Twitter is looking to tap into the local talent pool in the fields of science, technology, engineering and mathematics in Singapore.
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UPDATE 2-HSBC brushes off Brexit noise to market US dollar AT1
(Adds background, quotes). By Alice Gledhill. LONDON, May 24 (IFR) – HSBC is marketing a US dollar Additional Tier 1 deal, the first from a UK bank this year and with the UK’s EU referendum less than a month away.
Twitter users mock the ‘pointlessly gendered’ products for MEN
Baffled shoppers are taking to social media to mock the inexplicably ‘masculine’ products they’ve spotted on supermarket shelves, from toilet roll to cotton buds.
Red Bull and GoPro Team Up to Create More High-Flying Videos
The official coupling is about creative collaboration, content marketing, distributing video at scale, cutting-edge tech and each player’s ambition to have a burgeoning media company within its respective brand.
Executive Engagement and Influencer Marketing
Of those Fortune 500 CEOs on Twitter, 16 have tweeted less than 25 times total.” What’s holding them back? According to the article, “They’re too busy, the return on investment is hazy, and too often CEOs don’t know how to use the platforms well, even …
Official: Twitter will stop counting media & usernames against 140-character limit
Twitter has confirmed plans to stop counting media attachments and @usernames (in replies) against a tweet’s 140-character limit.
Members of TrumpSingles.com are reluctant to show their faces
We started a Twitter account and Facebook page and started to do some marketing. We have two apps that are coming out later this week, and we’re waiting for a full push of marketing until that comes out. Once we make the big push, everyone will know …
Twitter’s NFL Deal No Cure for User, Advertiser Fatigue
Of the 70 potential advertising slots available for sale during each NFL games, Twitter will only be allowed to sell 15-20 ads. Twitter’s marketing types have been praising the deal as an effort to move the company beyond posting content from …
UCLA’s Under Armour deal for $280 million is the biggest in NCAA history
“When you’ve got big players with deep pockets and a willingness to spend, the ante keeps getting raised,” said George Belch, a marketing professor at San Diego State University, speaking in general about sponsorship trends. “Nike has dominated the …
Social Media vs. Content: Where Should You Invest?
With that in mind, we need to talk about how to take a limited budget—even if you’re the marketing department of Global Mega Corp, your budget is always going to be limited in comparison with your aims—and figure out how to make it work as hard as …
How To Use Twitter And Social Media Marketing To Explode Your Online Profits
Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever?
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Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 25/5/16
Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 25/5/16. Added 7 hours ago by Faaez Samadi , Be the first to comment.
LeEco taps Twitter for global brand expansion
“We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand,” said Aliza Knox, vice president of online sales Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
Easiest and Useful Ways to Promote Your Business Online
People go online for everything nowadays. If your business is having a solid online presence and a good online reputation then half of your marketing work is done. To do so you will need a good game plan to survive the competition. There are many parts …
Twitter says influencers are almost as trusted as friends
Despite any lingering doubts about how effective influencers might be for their marketing strategies, it’s clear that brands that turn to influencers stand to benefit from their appeal to consumers.
6 reasons to boost SEO & content investments with influencer marketing
Adding influencer marketing is an effective way to extend the reach of an existing content campaign, as well as tapping into new audience sources, through people (influencers) who have access to your target market.
Want free Uber rides? Build a Twitter bot like this guy did
Uber explicitly says, “Promoting your referral code via Search Engine Marketing (e.g., AdWords/Yahoo/Bing) is also not allowed.
13 ways your business can attract more social media followers
“Make sure that your company’s online profile [or bio] is [informative] and designed in a way that quickly shows users who you are and what your business is about,” says Bernard Perrine, cofounder & CEO, SocialCentiv, a Twitter marketing tool. 2. Do …
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How To Use Twitter And Social Media Marketing To Explode Your Online Profits
Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever?
What Sony’s Marketing Head Really Thinks About All Of That Ghostbusters Online Hatred
That clip was released on opposing social media platforms like Facebook and Twitter, and the results (initially, at least) were far more positive.
Twitter is subtlety adding to the 140-character tweet limit
All the announced changes should make using the platform more efficient and a bit more user-friendly, something that should please Twitter users and Twitter marketers alike. For marketers, the main impact of these changes is there will be a bit more …
How Whisper Mastered Facebook’s Algorithm and Sold Ads With First-Party Data
Twitter and Pinterest have Facebook pages, but they only typically get a few hundred likes and reactions per post. Whisper, to the naked eye for anyone scanning its Facebook page, clearly outperforms them, … Immediatley after, said Jay Rockman …
Brand Exec Marissa Klaff Joins Brillstein Entertainment Partners As Manager
… for blue chip brands such as Visa, T-Mobile, Procter & Gamble, Pernod Ricard and Mondelez. Klaff has coordinated marketing projects involving a variety of emerging digital platforms, including YouTube, Instagram, Snapchat, Twitter, Facebook and Vine.
What Sony’s Marketing Head Really Thinks About All Of That Ghostbusters Online Hatred
Why? Because all that matters is the film. If Paul Feig’s Ghostbusters is great, no one will dwell on the marketing campaign.
Report: Bye bye Twitter “Buy”
Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component appears to be past tense, with most of the 25-people “Buy” team either having left the company or having been assigned …
Twitter’s changes will change the way you tweet
As we reported a couple of weeks ago, Twitter was rumoured to be contemplating eliminating photos and videos from its trademark 140-character limit.
What Grade Does Jack Dorsey Get as Twitter CEO?
Despite Twitter’s stock price, Pierre-Nicholas tells Newsweek he’s bullish about Twitter and Dorsey. As the vice president of marketing at the app analytics firm App Annie, he believes Dorsey’s approach to fixing the underlying product—sharing …
Digital Influencers Becoming Major Part Of Marketing, Advertising
PHILADELPHIA (CBS) – Marketers and advertisers from all industries are realizing the importance of social media influencers for driving traffic, awareness, visibility, and engagement.
13 ways your business can attract more social media followers
“Make sure that your company’s online profile [or bio] is [informative] and designed in a way that quickly shows users who you are and what your business is about,” says Bernard Perrine, cofounder & CEO, SocialCentiv, a Twitter marketing tool. 2. Do …
Beware the Siren Song of Marketing Automation
Since the beginning of marketing automation time — from the sales automation of the 1990s to inbound marketing automation platforms of the 2000s — today’s solutions struggle to balance the delicate tension between serving the art of marketing within …
Report: Bye bye Twitter “Buy”
Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component appears to be past tense, with most of the 25-people “Buy” team either having left the company or having been assigned …
How To Use Twitter And Social Media Marketing To Explode Your Online Profits
It’s not surprising that social media has become so popular in so short a time. Not only is it a source of entertainment for most people, it is also the newest strategy for acquiring customers for businesses.
Posted in Automatic Tweets
May 23rd, 2016 by autoposter
… both had seemingly same messages – #motoOnFlipkart and Moto on Amazon. By today evening there were tweets running on the microblogging site that slashed Flipkart for resorting to ‘copies’ and cheap marketing tricks in light of their recent devaluation.
George Zimmerman dances on Trayvon Martin’s grave
And the marketing of the gun that killed him by the man who pulled the trigger does not feel like simply another example of flagrantly bad taste.
Get A Little More Social With Personalized Domain Names
Take the .social domain: A URL like www.yourbrand.social can redirect to Facebook today, Twitter tomorrow, and the social media platform of the future the following day.
Twitter will reportedly stop counting links, photos against tweets’ character counts
Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline.
Deep Dive: Free Tools to Help You Understand Your Online Niche
Additionally, the tool offers Twitter integration for its results, which makes it easier to reply to all conversations in real time, by spotting them as they happen.
Get certified & career-qualified in Social Media Marketing with this $29 course
Through 12 comprehensive modules included in the Silicon Valley Social Media Marketing Course & Certification bundle, you’ll get a thorough run through of the basics of how to increase your social media reach, attracting clients and increasing sales …
Twitter, like Facebook, adds old-school elements to its mobile ad network
A few days after Facebook announced it would begin to bring its Audience Network to the desktop web for the first time – albeit only for traditional in-stream video ads at the moment – Twitter is bringing its Twitter Audience Platform to the desktop …
7 tips for maximizing Twitter as a marketing and engagement tool
Facebook may have the largest number of active users, but no platform is better at connecting brands and their followers in real time than Twitter. Unfortunately, very few marketers understand how to properly leverage Twitter. Sound familiar? Well, you …
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The Influencer Perspective On Cross-Channel Marketing
Social media production isn’t quite a full-time job yet, but it’s moving in that direction, said Kevin Nether, who has about 108,000 subscribers to his “Kevin the Tech Ninja” YouTube channel, 40,000 Twitter followers and is looking to “diversify his …
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Tumblr Taps Simonian To Head Marketing Partnerships
A veteran marketing executive, Simonian joins Tumblr from Nielsen Entertainment, where she served as VP of branded music. Previously, Simonian served as the inaugural Head of Music at Twitter, where she developed best practices and global campaigns …
¿Por qué las marcas pagan por un tuit?
Las compañías están cada vez más dispuestas a pagar miles de dólares por el tuit de un influenciador, o influencer (un usuario con una gran cantidad de seguidores en la red social Twitter). De hecho, según la consultora en marketing digital, Opendorse, …
How the Convergence of Marketing, Ad Tech Led to Richer Data Insights
Social blurred customer service, CRM and marketing: Twitter and Facebook added capabilities, such as bots for Messenger, which allow marketers to interact directly with consumers. At the same time, they have learned to better use organic posts, social …
Twitter, like Facebook, adds old-school elements to its mobile ad network
A few days after Facebook announced it would begin to bring its Audience Network to the desktop web for the first time – albeit only for traditional in-stream video ads at the moment – Twitter is bringing its Twitter Audience Platform to the desktop …
Influencer Marketing, Twitter and SEO
Most large businesses have created a keyword strategy, but have you applied it to your Twitter bio or the content of your Tweets?
Tumblr Taps Simonian To Head Marketing Partnerships
A veteran marketing executive, Simonian joins Tumblr from Nielsen Entertainment, where she served as VP of branded music. Previously, Simonian served as the inaugural Head of Music at Twitter, where she developed best practices and global campaigns …
Daniel Snyder, former coach pleased with Redskins name poll, ex-player upset
On Twitter, Michael David Smith wrote, “This poll is making me reconsider.” The owner of one NFL team said they think the results will have an impact on how the issue is regarded within the …. “However, that proud resilience does not give the NFL a …
High Performing CMO’s Outpace Direct Competitors by 96X
The report analyzed responses from 4,000 marketers from around the globe, from a number of business formats (B2B/B2C) to determine the difference between high performers and underperformers.
Rutgers expands IMG partnership with marketing rights deal for New Brunswick hub
NEW BRUNSWICK – The way Chris Paladino sees it, the one thing missing from Rutgers University’s downtown campus is a central gathering space.
Omnichannel engagement boosts purchase frequency: report
Around 40 percent of consumers recall seeing television, print or online advertisements, outpacing digital-centric marketing placements such as mobile applications or social media, which only reach around three in 10 consumers. However, even though …
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Visa’s Shiv Singh: ‘Digital is not that accountable’
The entire premise of online marketing has been that, unlike other channels, it is fully accountable. The wealth of tracking data, theoretically, means marketers can know what’s working and what’s not. The problem is that this just isn’t true …
The Ultimate List of Marketing Statistics You Need to Know for 2016
Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). (source); The #1 content marketing goal for B2C businesses in 2016 is sales (83%), followed by customer retention and loyalty (81%) and engagement (81%).
Tailor for Your Audience: 5 Crucial Elements of a Local Content Marketing Strategy
You only need to keep an eye on the trending topics in your target area, and use relevant hashtags while promoting your content on social media platforms like Facebook, Twitter, Google+, Instagram etc. Twitter is the best place to find trending topics …
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Frederique Covington leaves Twitter for CMO role with Visa
Frederique Covington is taking on the senior vice president and chief marketing officer role for Visa, ending a two and a half year run with social networking group Twitter. Reporting to Visa’s newly appointed EVP and global chief marketing officer …
Rutgers expands IMG partnership with marketing rights deal for New Brunswick hub
NEW BRUNSWICK – The way Chris Paladino sees it, the one thing missing from Rutgers University’s downtown campus is a central gathering space.
3 Most Shocking Marketing Campaigns
But the mark of a great marketing campaign is that it starts a dialogue. And this is exactly what it caused because Twitter exchanges and Facebook feeds blew up. It even caused one Buzzfeed editor to resign. When Is Controversy Good And When is it Bad?
Native advertising is the future of Internet marketing strategy
Native ads are proven to have higher levels of engagement than traditional non-native ads. And perhaps most importantly, for many of the fastest-growing social media applications, like Twitter and Instagram, native advertising is the only way to reach …
‘Angry Birds’ Is The Word With $42M-$44M No. 1 Opening; ‘Neighbors 2’ Lower With $25M – Box Office
RelishMix social Media Monitor reports: “Angry Birds has a strong Social Media Universe of 345M, which is made of 144M Facebook fans, 30.2M Twitter followers, over 42M Instagram followers and more than 128.5M YouTube views. Keep in mind that of the …
Mary Beck’s cool sports job: Marketing and promotions for MLB and NHL networks
After transitioning to MLB Network for its launch in 2008, Beck, now the senior vice president of marketing and promotions, has added the NHL Network to her purview, when it moved to its Secaucus, New Jersey, headquarters.
O poder do agora: o real time marketing no Twitter
Em palestra realizada na Faculdade Cásper Líbero, a diretora comercial do Twitter Brasil, Gabriela Comazzetto, falou sobre como aproveitar o real time marketing para gerar negócios. Segundo a executiva, a rede social é uma ponte entre o usuário e …
Using Twitter Marketing Strategies
Initially most marketers did not take Twitter seriously but it has really taken off as a legitimate marketing tool. More and more online entrepreneurs are starting to recognize the power of short and powerful messages to connect with buyers. This is …
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Social Chain: Meet the twentysomethings making a profit by taking over Twitter in the UK
Advertising via directing traffic through social media – a process known as ‘influencer marketing’ – can be extremely successful.
Dr. Snapchat: one dentist’s journey toward social media stardom
I discovered Dr. Rubinshtein not because I was looking for someone to examine my molars, but because, while scrolling through Twitter, I was served one of his promoted tweets: “Follow me on Snapchat [finger gun emoji] DRubinshtein [ghost emoji] and I …
Nyquist has verified Twitter account, but horsemen largely struggle to market sport on social media
As the NBA powers its marketing engine this summer with boundless hauls of viral Vines and GIFs, horse racing officials and analysts are confronting the question of how social media can bolster the digital presence of a sport beset by problems big and …
10 Ways to Use Technology to Better Your Business
Technology offers plenty of opportunities for businesses to make things like marketing and managing a team easier. But with so many different tech tools out there, it can be difficult to even know where to start.
Zendesk’s Mikkel Svane explains how tech is taking over customer service
… brands are also grasping how important live customer service representatives are because they provide the personal touch that cannot be replicated by a computer,” Mayur Anandkat, vice president of product marketing at cloud contact center software …
Cody Rhodes Requests His Release From WWE
Cody Rhodes Requests His Release From WWE. Anthony DiMoro ,. Contributor. Covering social media and internet marketing/SEO in the sports world.
Marriott takes a gamble in Haiti
PORT-AU-PRINCE, Haiti – In a gleaming, tall-ceilinged lobby, guests in blazers, Polo shirts and running attire pass through. Stunning prints, paintings and voodoo flag designs by Haitian artists decorate the walls on the way to the open bar and dining …
Networking may be your best marketing strategy
It is important to figure out how LindedIn, Facebook, Twitter, Instagram, Pinterest and all the other dynamic digital platforms can play into your overall objective to extend your network as a business-building tool.
Amitabh Bachchan reaches 21 million followers on Twitter
Silvia Tallon, senior marketing director, Reebok India, thanked the “Force” star “for supporting this initiative and inspiring our consumers to be fashionably fit”.
A Reminder: Social Media is Not a “Marketing Tool”!
There’s no let up: the “10 ways to get 20,000 Instagram followers” articles are replacing the same ones for Twitter, advocating similar techniques. A whole new batch of small business owners and marketers are being instructed in the magic arts of …
Wayne Rooney: Apocalypse – why the movie business loves footballers
Photograph: @ManUtd/Twitter. Last Tuesday, Manchester United emerged for their season-ending tie against Bournemouth accompanied by four young mutants.
Weekend Box Office: ‘Angry Birds’ Soars Above The Competition
Neighbors opened to $49 Million back in 2014 and received strong reviews, so ultimately this does look like a failure on the behalf of the marketing. There was little to no … Let me know in the comments and don’t forget to follow me on Twitter …
Clothing brand sees spike in sales after refusing photoshopped images
Chalk one up for authenticity. For years, retailers have been pushing impossibly high beauty standards with photoshopped images, much to the detriment of the body images and self esteem of the general public.
Learning Social Etiquette: How to Craft the Perfect Message on Facebook, Twitter and LinkedIn
From a technical perspective, Twitter is the hardest social platform through which to master messaging and content scheduling.
Video Ad Spending on Social Platforms Is Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, …
Age Just One Attribute When Marketing to Consumers
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American ISIS Defector: ‘I’ve Let My Nation Down’
The form included his address in Brooklyn, phone numbers for his father and brother, a list of credit cards and ID he left as a deposit, and the name of his Twitter contact. It also noted that he attended Columbia, which it noted “is for the clever …
Amgen race thrills fans locally while drawing attention globally
By now it’s a familiar sight – thousands of fans lining downtown Sacramento’s streets, 100-plus pro cyclists racing across the rural countryside and a helicopter hovering overhead to capture the scene for television.
Viral memes blur lines between cute videos and savvy marketing: Dianne Buckner
No wonder marketers are in fevered pursuit of social media shares. If material is entertaining or interesting enough, people will share it with their personal networks on Facebook, Twitter and Instagram. That multiplier effect means a product or brand …
An Internship Isn’t Always a Necessity
As a scholar of Communication Studies, I learned the fundamentals of marketing and media – principles which served me well during both grad school and my post-grad job search.
Posted in Automatic Tweets Tagged with: 1, motoOnFlipkart
May 19th, 2016 by autoposter
Start acting like one.
“We actually define ourselves as a technology company,” Carolyn Everson, VP of global marketing solutions at Facebook, said at a event that year after an advertising exec had called it a media business.
Tourism agency on thin ice with fans for promoting hockey rival
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” Bradenton CVB Executive Director Elliot Falcione said in a …
Tourism agency on thin ice with fans for promoting hockey rival
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” Bradenton CVB Executive Director Elliot Falcione said in a …
Tourism agency on thin ice with fans for promoting hockey rival
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” Bradenton CVB Executive Director Elliot Falcione said in a …
Tech Startups Come Up With Some Creative Definitions for ‘Profitable’
Tsui said SpoonRocket’s definition included the costs of food, delivery worker pay, utensils, food waste, distribution center rental, and certain marketing programs. It excluded costs of customer service, central employees, office rent, and marketing …
Tourism agency on thin ice with fans for promoting hockey rival
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” Bradenton CVB Executive Director Elliot Falcione said in a …
Tourism agency on thin ice with fans for promoting hockey rival
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” Bradenton CVB Executive Director Elliot Falcione said in a …
Authenticity is king in marketing to millennials
Facebook, Twitter and Instagram feeds are flooded with video, and it’s proving to be the most engaging content. Have a personality.
Story of cities #43: how Dubai’s World Trade Centre sold the city to the world
The sheikh even owned the management company whose marketing campaigns in British newspapers pitched the superstructure as the “natural centre” of the Arab world.
Hatsune Miku, the Animated Vocaloid Who Headlined Dallas, Should Run for President
Enthusiasm, mass appeal, razor-sharp marketing and crowd manipulation – this Hatsune Miku is too good for pop entertainment.
LeEco taps Twitter for global brand expansion
“We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand,” said Aliza Knox, vice president of online sales Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
Inside The Washington Post’s internal agency and its growing ambitions
Last month, the studio, run by Annie Granatstein and Paul Tsigrikes, launched its most ambitious branded marketing effort yet for the show “Hunters” on SyFy, which cost in the “high six figures” to build all the content and cover the media plan.
Turn Your Brand into a Millennial Magnet with These 3 Marketing Tips
The millennial market can be a tough nut to crack, especially for established brands that haven’t previously targeted this booming demographic.
‘Mumpreneur’: Does it deserve to be the most hated term in business?
Diana Holwerda, 42, the founder of Virtual Assistant 4 Your Biz, was referred to as a mumpreneur in a recent Fairfax Media article and uses the term in her Twitter profile. Based in … She doesn’t find it sexist, and also thinks it can be useful as a …
You’re Reading: fastcompany / Bossbabe’s Alex Wolf Demystifies What Millennials Really Want
“I’ve had girls say, ‘This is more important than what I learned in all my marketing classes,'” Wolf says.
Marketing made easyCharleston startup Crowdreach aims to manage small-business social media, email outreach
The product, which launched earlier this month in Charleston and Myrtle Beach, works like this: Users write a message in the Crowdreach mobile app and edit it to fit sites like Facebook and Twitter or to change the wording for an email or text. Online …
The Top 5 Content Marketers and What You Can Learn From Them
What I foresee is a confluence between ever-evolving content marketing and influencer marketing. The momentum for both continues to grow — and, if you look toward the top content marketers, you’ll gain insights into where things are headed, and what …
Study says we trust influencers just as much as real life friends
Back in the day, product marketing relied heavily on celebrity endorsement. It still does to an extent but the keyword now is “influencer marketing”, which basically means anyone with a certain amount of brand knowledge and cachet has built the street …
Marketing made easy: Charleston startup Crowdreach aims to manage small-business social media, email outreach
The product, which launched earlier this month in Charleston and Myrtle Beach, works like this: Users write a message in the Crowdreach mobile app and edit it to fit sites like Facebook and Twitter or to change the wording for an email or text. Online …
Fans attack rebranded Sierra Mist after soft drink secretly switches sweetener
In 2010, Sierra Mist replaced high fructose corn syrup with a cane sugar-stevia blend and began marketing the soda as “natural” to stand out in the crowded marketplace.
Twitter will reportedly stop counting links, photos against tweets’ character counts
Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline.
The ‘Echoverse’: New way to think about brand-consumer interactions
“You can’t just be in your silo,” says Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at UMD’s Robert H. Smith School of Business. “You have to manage all of your brand communications as a big system.” In …
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Twitter Adds CEO Of BET, Debra Lee, To Its Board Of Directors
Fox is the second woman to join Twitter’s board and has served as a board member at broadcaster Channel 4 in the U.K. and retailer Marks & Spencer.
5 Essential Tips for Marketing to Millennials
In general, Millennials have no patience for traditional outbound marketing. Flyers, TV and radio ads, and general mailings don’t make much of an impression.
Twitter, please tell us how you really feel about Tweetdeck
Twitter rarely capitalizes on whatever hype exists around their various products. Remember when Vine was hot? Did Periscope miss its moment?
Twitter, please tell us how you really feel about Tweetdeck
Twitter rarely capitalizes on whatever hype exists around their various products. Remember when Vine was hot? Did Periscope miss its moment?
AMC Unveils ‘Preacher’ Clip on Snapchat
With “The Walking Dead” in particular, AMC has tried to capitalize on the show’s young fan base, much of which regularly takes to social sites like Twitter, Facebook and Reddit to talk about the show in the hours after episodes air on television …
Twitter, please tell us how you really feel about Tweetdeck
Twitter rarely capitalizes on whatever hype exists around their various products. Remember when Vine was hot? Did Periscope miss its moment?
Research uncovers the value to brands of influencers on Twitter
Research uncovers the value to brands of influencers on Twitter. It is ‘handheld’ names, not ‘household’ names, that are helping to sell products in the 21st century, according to a new joint study from Twitter and analytics firm Annalect, as online …
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6 Ideas To Keep Small Business Marketing And Social Media Going
For instance, if you run through Starbucks’ Twitter page, you’ll discern a distinct theme – all things that are coffee, feel-good and look great.
Twitter to ‘stop counting photos and links in character limit’
Twitter is set to stop the use of photos and links counting towards its 140-character limit, according to a recent Bloomberg report (link is external).
Twitter begins off-platform monetization by testing MoPub ads in Twitter Kit timelines
Twitter has begun testing out an integration that pairs its MoPub marketing offering with its Twitter Kit. Developers can now display tweet ads right into timelines featured within third-party iOS and Android apps.
Twitter data show most tweets from brands, publishers, celebs contain links
Marketing Land pulled the 200 most recent tweets from the 300 most-followed brand, celebrity and media accounts on Twitter, as determined by social analytics firm Socialbakers. After setting aside replies and retweets, the 38,977 examined tweets show …
Instagram: The YouTube Marketing Platform?
While cross platform marketing is definitely a thing for most brands, that tends to limit itself in scope to certain networks.
Twitter Inc. (TWTR) Expands Ads Within Tweets To Third-Party Apps Using MoPub
Marketers say the more pressing problem for Twitter, however, is user growth. “Twitter’s commercial engine has done a great job of monetizing the platform to date,” said Will McInnes, chief marketing officer of social media analytics company Brandwatch.
Burbank airfield’s rebranding marketing phase proceeds
Bob Hope Airport officials are moving forward with the marketing phase of their rebranding initiative to rename the airfield Hollywood Burbank Airport.
Marketing company hits peak selfie stick with its wacky creation (Tomorrow Daily 366 show notes)
Of course, you can find us everywhere on social media. Like, follow and heart us as you desire! Tomorrow Daily on: Facebook | Twitter | Tumblr | Instagram | Google+ · Ashley on Twitter | Jeff on Twitter | Producer Logan on Twitter. Subscribe to …
Leicester City: Who is riding the marketing bandwagon?
Hailed by romantics as a rare fairytale of modern-day sport, Leicester City – the 5,000-1 Premier League champions – have also become a bandwagon for more cynical marketing masterminds to jump aboard. BBC News takes a look at some of the more …
Twitter says influencers are almost as trusted as friends
Despite any lingering doubts about how effective influencers might be for their marketing strategies, it’s clear that brands that turn to influencers stand to benefit from their appeal to consumers.
Best-Selling Author Tim Ferriss Doles Out Business Advice
Entrepreneur asked Tim Ferriss, best-selling author of The 4-Hour Workweek, questions from our Twitter feed, direct from our readers.
Nonprofit Marketing: The Same Rules Apply
I want to set the record straight: Nonprofit marketing is not different from for-profit marketing. Plain and simple.
13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)
Virtually every industry has its own version of the Academy Awards; an excuse to don extravagant evening wear, sip the finest champagne, and either bask in the success of your contemporaries or curse the names of those who shone brighter than you.
How to use social networking for business
Most of us will embrace social networking on a personal level and as a marketing tool in at least some capacity. We have Facebook pages, we share content on our company’s Twitter account, and widen our circles with LinkedIn. Is there a place for these …
Nonprofit Marketing: The Same Rules Apply
I want to set the record straight: Nonprofit marketing is not different from for-profit marketing. Plain and simple.
7 Intriguing Digital Marketing Stats From the Past Week
Playboy’s been growing its digital audience dramatically since 2014, and it now, per CNBC, has 28 million followers across Facebook, Twitter, Instagram, Tumblr and YouTube. 2. Death to Vine? Influencer marketing player Markerly studied 9,725 Vine users …
Forget Marketing: Focus on Growth Instead
Twitter discovered users who follow at least 30 people are more likely to use the service perpetually. Since that discovery, the company implemented features to import contacts and suggest people to follow.
Virgin Atlantic Is Making People’s ‘One Day’ Twitter Fantasies Come True
Hamish Rickman, Vice President, Marketing at Virgin Atlantic, said in a statement: “So many of us say “one day I will…” but all too often we don’t allow that “one day” to happen.
Twitter to ‘stop counting photos and links in character limit’
Twitter is set to stop the use of photos and links counting towards its 140-character limit, according to a recent Bloomberg report (link is external).
NBA Twitter Accounts Ranked
In the beginning, the tweets were usually sent by members of the teams’ public relations or traditional marketing staffs, with mixed results.
Twitter tests integrating MoPub ads in Twitter Kit timelines
According to Venture Beat, Twitter is testing integrating MoPub ads with Twitter Kit timelines, a move that would allow marketers to reach non-Twitter users with tweet ads in third-party apps. It also means Twitter is looking to earn revenue from non …
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Posted in Automatic Tweets Tagged with: 43
May 15th, 2016 by autoposter
Marketers (businesses) use Twitter because there are eyeballs and attention on the platform. It’s the new word of mouth; since it’s public domain, it’s really easy to track consumer behavior.
Twitter renewed its upfront deals with these three agencies
While Twitter mentioned those deals during its most recent earnings call, it hasn’t said which agency groups were the ones to re-up with the social network.
Is Twitter Dead? Not So Fast My Friends.
I have been bearish on the microblogging website when a business owner or marketing manager asks me where to invest his or her advertising budget.
Puppies for sale and stolen sex tapes: viral hoaxes that went too far
The mantra “all publicity is good publicity” was taken to extremes this week with not one, but two, examples of marketing campaigns designed to cause outrage. The first was from online fashion retailer Lyst, which claimed it was selling dogs as …
Get Out Of My Feed: Brands Are Driving Millennials Away From Social Media
The clock, it seems, is ticking to get us to commit our dollars. In turn, online marketing has gotten stunningly laser-like, as (predominantly) Baby Boomers and Gen Xers try to figure out just how to reach Kids Today™.
Puppies for sale and stolen sex tapes: viral hoaxes that went too far
The mantra “all publicity is good publicity” was taken to extremes this week with not one, but two, examples of marketing campaigns designed to cause outrage. The first was from online fashion retailer Lyst, which claimed it was selling dogs as …
Twitter’s new Connect tab wants to help you find people to follow
If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery. The Connect tab lets you learn …
YACHT Apologize for Fake Leaked Sex Tape Marketing Ruse
The reaction from fans was swift and damning. Their publicist washed their hands of it, but the band themselves were staunch in their stance, releasing a statement on Twitter that has since been deleted, that stood by their choice. We wrote all about …
Marriott opens Caribbean and Latin America office in Plantation
Matthew Glick, Marriott International’s senior director of global creative and content marketing, right, points out features of the new M Live social media and digital marketing command center at the hotel giant’s Caribbean and Latin America operations …
Marketing lessons for advisers from a Google pro
Advisers should also test social media such as Twitter, LinkedIn and Facebook and digital options such as YouTube as marketing options, Abel says, with the proviso that they “test, learn and refine” each. Twitter, for example, may be best suited for …
Wie Influencer das Twitter-Marketing dominieren [Infografik]
Daraus erwächst nicht nur die Dringlichkeit der Sensibilität mit Influencer-Marketing, sondern auch eine große Chance. Wie viel Potenzial tatsächlich hinter dem Trend steht, wollte Twitter nun selbst herausfinden und beauftragte den Analyseexperten …
Twitter Pitches ‘Creative Toolkit’ to Entertainment Industry
Twitter brought together marketing minds from all over Hollywood in Santa Monica on Tuesday to show off what the company calls its “creative toolkit”: the growing number of video-based products and services that can help entertainment industry drive …
Wie Influencer das Twitter-Marketing dominieren [Infografik]
Immer mehr Unternehmen realisieren: Wer sich auf sozialen Plattformen nicht nur Gehör verschaffen, sondern eine durchschlagende Wirkung erreichen will, für den sind Influencer eine Notwendigkeit. Wie einflussreich Influencer-Marketing tatsächlich ist, …
Get Out Of My Feed: Brands Are Driving Millennials Away From Social Media
The clock, it seems, is ticking to get us to commit our dollars. In turn, online marketing has gotten stunningly laser-like, as (predominantly) Baby Boomers and Gen Xers try to figure out just how to reach Kids Today™.
How to determine your social media marketing budget
To restructure an existing Twitter account, businesses pay an average of $1,000 and $2,500 per month. PR agencies charge an average of $2,500 and $5,000 a month to set up and run a Facebook marketing account. Creating a social strategy with at least …
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends
A generation ago, marketers would put household names on the front of cereal boxes, said Twitter vp of market research and insights Jeffrey Graham.
Twitter renewed its upfront deals with these three agencies
While Twitter mentioned those deals during its most recent earnings call, it hasn’t said which agency groups were the ones to re-up with the social network.
Twitter says influencers are almost as trusted as friends
Despite any lingering doubts about how effective influencers might be for their marketing strategies, it’s clear that brands that turn to influencers stand to benefit from their appeal to consumers.
LeEco Teams with Twitter for Global Brand Expansion
We are pleased to partner with LeEco in their digital transformation journey as a globally recognized brand,” said Aliza Knox, Vice President of Online Sales for Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
How to Find Brand-Boosting YouTube, Instagram Influencers
Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter. But brands have overlooked …
What Has Changed at Twitter Under Dorsey?
Since his hiring, the big external hires at Twitter appear to be two new directors and a new head of marketing. What is different in engineering or Twitter’s product today compared to, say, last September? To my eye, and presumably to the eyes of all …
http://rock.ly/tehxq
Discussing Digital Sports Marketing With The NFL Network’s Director Of Marketing
One of the more fascinating moments was Alia’s take on social media’s marketing power and how a designed approach across each social channel is vital since they each serve a unique purpose.
Aegerion to pay $40m to settle charges of illegal drug marketing
Aegerion Pharmaceuticals Inc. has agreed to pay $40 million and plead guilty to two misdemeanor charges to settle federal allegations of improperly marketing a pricey cholesterol drug and violating federal laws. Specifically, the Cambridge company …
http://rock.ly/n6lkm
Facebook Vs Twitter Advertising: Where Should You Invest?
It’s quickly becoming a “pay to play” marketing world. You’re already spending time and money managing Facebook and Twitter and now you’re being told if you want your content to get seen, you need to spend even more money by adding social media …
LeEco taps Twitter for global brand expansion
“We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand,” said Aliza Knox, vice president of online sales Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
http://rock.ly/wgot2
Influencer sind fast wie beste Freunde: Was uns eine Twitter-Studie über …
Influencer-Marketing auf Twitter: Der Wert von Meiungsführern auf dem Microblog. (Infografik Influencer-Marketing auf Twitter: Der Wert von Meinungsführern auf dem Microblog. (Infografik: Twitter). Influencer-Marketing bewegt viel – insofern die …
Cadbury Launches Major Eurovision Twitter Campaign
Mondelēz-owned chocolate brand Cadbury has launched a major Twitter campaign around this year’s Eurovision song contest.
Segmentation Strategies for Super-Targeted Email Marketing
If you also use Social Advertising with Facebook and Twitter, both companies can also help you use an email marketing database to remarket to your audience. WordStream’s Erin Sagin can help you out with the set-up for AdWords’ Customer Match in her …
Cadbury Launches Major Eurovision Twitter Campaign
Mondelēz-owned chocolate brand Cadbury has launched a major Twitter campaign around this year’s Eurovision song contest.
The ABCDs of Twitter Lead Generating Marketing
With 145 million users signing on in just five years, a Twitter presence for businesses is a necessity and a Twitter marketing strategy essential. Here are the top four elements to keep in mind when developing a Twitter lead generating marketing …
Smart Content Marketers Are Succeeding With These 5 Proven Strategies
Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand.
Cracker Barrel finds perfect marketing foil
Cracker Barrel Old Country Store Inc. has offered the summer Campfire Meal promotion off and on for the past 19 years, but this year the brand is expanding it with a multi-barrel multimedia marketing approach, the company told Nation’s Restaurant News …
Marketing firms make dubious judges of campaign coverage
But when companies with a marketing focus are hired to play the role of media watchdog, there’s a tendency to take their findings on faith.
5 Growth Hacks to Get Better Twitter Results For Your Brand
Building a strong social media platform is essential to generate a solid return on investment for your digital marketing efforts.
Why Buyers and Sellers Inherently Disagree on What Things Are Worth
This gap in the perception of value is called the endowment effect. If we own a good, we value it more than if we did not. The endowment effect influences us all, whether we are young children deciding whether to keep or trade a toy, or adults deciding …
Bradenton Area CVB buys Pens fans towels, Bolts fans revolt
On May 13, 2016, the Pittsburgh Penguins released a statement on Twitter thanking the Bradenton, Anna Maria Island and Longboat Key Area for sponsored promotional materials.
Disgruntled Tampa Bay Lightning fans #BoycottBradenton on social media
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” the group’s executive director Elliott Falcione said in the …
Malls fell into distress as socializing habits changed, marketing professor says
Malls fell into distress as socializing habits changed, marketing professor says. Kim Serota. By Anne Runkle, arunkle@oakpress.
Students honored at international DECA contest
DECA helps prepare students in the areas of marketing, finance, hospitality and management. At the international competition, students participating in role play situations with business professionals, based on their career interests and present …
JLR marketing: From villains to heroes
“The villain thing has always been a tongue-in-cheek way of positioning the Jaguar brand,” Mark Cameron, Jaguar Land Rover’s global marketing brand experience director, told Automotive News, adding: “I don’t think [the Invictus partnership is] at odds …
Twitter’s Influencer Pipe Dream
Twitter’s study also says millennials trust product recommendations from friends more than recommendations from their favourite social media personalities.
Meet the communications and marketing expert taking on ex-Prime Minister Tony Abbott
In the marketing world Andrew Woodward is best known as the principal at Climate Communication – but in the wider world, he’ll soon be known as the man taking on former Prime Minister Tony Abbott in his own backyard.
JLR marketing: From villains to heroes
“The villain thing has always been a tongue-in-cheek way of positioning the Jaguar brand,” Mark Cameron, Jaguar Land Rover’s global marketing brand experience director, told Automotive News, adding: “I don’t think [the Invictus partnership is] at odds …
Twitter’s new Connect tab wants to help you find people to follow
If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery. The Connect tab lets you learn …
Dear Facebook, you’re a media company now. Start acting like one.
“We actually define ourselves as a technology company,” Carolyn Everson, VP of global marketing solutions at Facebook, said at a event that year after an advertising exec had called it a media business.
Influencer Marketing, Twitter and SEO
Most large businesses have created a keyword strategy, but have you applied it to your Twitter bio or the content of your Tweets?
Brands Want to Spend More on Influencer Marketing in 2016
“Influencer marketing” is the name we give to the relationship development process with influential people, who can help creating visibility for a product or service.
Dear Facebook, you’re a media company now. Start acting like one.
“We actually define ourselves as a technology company,” Carolyn Everson, VP of global marketing solutions at Facebook, said at a event that year after an advertising exec had called it a media business.
Brands Want to Spend More on Influencer Marketing in 2016
“Influencer marketing” is the name we give to the relationship development process with influential people, who can help creating visibility for a product or service.
‘Captain America’ #1 Again as the Marvel Cinematic Universe Tops $10 Billion Worldwide
The micro-budgeted feature opened in 1,755 theaters and took advantage of targeted digital marketing to bring in the core demographic.
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Posted in Automatic Tweets Tagged with: 1, BoycottBradenton