Category: Automatic Tweets
June 3rd, 2016 by autoposter
A social media proposal, or social media plan, is something you would be searching for, if you are an agency or a freelancer offering social media marketing services. Social media is everywhere. With this powerful medium, every business is trying to increase its brand awareness and wants the customers to be engaged with their brand. But to get a potential client or small business, what you need is an enticing social media […] #Management #SocialMediaInboundMarketing #Plan #Template #SocialMediaManager
Posted in Automatic Tweets Tagged with: Management, Plan, SocialMediaInboundMarketing, SocialMediaManager, Template
May 30th, 2016 by autoposter
“When I got there we had two salespeople, four account managers and no marketing. Now we have 30 people in sales and marketing. It’s not … As Josephson explains, people are using 2.8 devices a day and marketers have the big challenge of trying to …
9 Powerful Inbound Marketing Strategies for Boosting B2B Results
For B2B companies especially, leveraging and optimizing the most important elements of inbound marketing, such as content, email, social media, and SEO, can help you ignite lead generation and drive the results you’re looking for.
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Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Twitter open-sources Heron for real-time stream analytics
Heron, the real-time stream-processing system Twitter devised as a replacement for Apache Storm, is finally being open-sourced after powering Twitter for more than two years. Twitter explained in a blog post that it created Heron because it needed more …
Twitter tests integrating MoPub ads in Twitter Kit timelines
According to Venture Beat, Twitter is testing integrating MoPub ads with Twitter Kit timelines, a move that would allow marketers to reach non-Twitter users with tweet ads in third-party apps. It also means Twitter is looking to earn revenue from non …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
Vine Is Withering — Is This a Sign of Bigger Trouble at Twitter?
From Twitter’s perspective, COO Adam Bain said he believes the company is monetizing Vine simply by allowing marketers to use the platform for the ad campaigns they build for Twitter. But Vine creators are apparently looking for more, and investors may …
9 Social Media Marketing Tools That are Transforming Their Industries
Social media marketing is a rapidly developing specialty that transforms itself on a regular basis. Though it’s becoming difficult to imagine marketing without social media, we must remember that social media has only become familiar within the past 10 …
9 Tips for Creating an Awesome Brand
Years ago at a marketing conference, my friend Jonathan Long from Market Domination Media told me that “You’re never going to please everyone, so don’t try to be everything to everyone.
How a Twitter bot can earn you £1500 of free Uber rides a year
Mark Rofe, a British-born digital marketing manager who lives in Dubai, set up a simple piece of software that automatically scans Twitter for anyone looking for referral codes. These codes are given by Uber users to people signing up to use the …
CMO Q&A: How 75-year-old brand M&M’s keeps its marketing from going stale
Only Snickers had a Facebook page around the same time as M&M’s, in 2008, and M&M’s was the first Mars Chocolate brand to activate on Twitter by over a year, also in 2008. We are constantly alert to what’s going on in the world and make sure we’re part …
Twitter pivots away from commerce ads
What does this mean for marketers? For one, it means reexamining how any version of “buy” buttons or shoppable ads are performing on social media overall.
Mobile First: The Smart Person’s Approach to Mobile-Ready Content Creation
That kind of consumer-lead social media marketing is priceless; more than four billion people use their mobile devices to access social media, and they’re sending out more than 58 million tweets per day.
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Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
3 Ways You Can Compete In Marketing With Your Big-Budget Rivals
As a startup or small business, it can feel as if you are always at a disadvantage. After all, there is little you can do to win a battle when it comes to money.
How to Beat Your Competition in the Advertising Game
Let’s use MailChimp as an example: MailChimp is a publication that’s geared toward businesses doing email marketing. So if I’m running a similar business geared toward email marketers, MailChimp visitors would form the basis of our “ideal customer” we …
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
French gas shortages fuel interest in electric cars
And electric car makers have been quick to seize the golden marketing opportunity. France’s Renault (RNLSY) launched a campaign this week to boost the visibility of its top selling electric car, Zoe, with multiple posts on Facebook (FB, Tech30) and …
New Twitter features can boost brand engagement
twitter-timeline3-1920 On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations …
Will Deadpool 2 Unleash the Same Viral Marketing Magic?
The web offers a wealth of new opportunities to connect, and the Deadpool marketing team used every means at their disposal to be everywhere – from Tinder to old-school billboards.
New Twitter features can boost brand engagement
twitter-timeline3-1920 On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations …
Two more Twitter executives — in charge of media, commerce and biz dev — are leaving the company
The idea is that many Twitter marketing partners work with all three teams, and aligning them under Jafari might help streamline certain projects and partnerships.
Meet the world’s most influential dogs!
As influencer marketing continues to evolve and brands seek out the perfect collaborators to promote their products, it’s pet influencers that are leading the pack.
4 Step Social Media Marketing Strategy That PAYS
And a full 43 percent of salespeople have used LinkedIn successfully to find new clients (for Twitter, the same holds true for 36 percent of salespeople).
Serious About Instagram Marketing? Hire A Professional Photographer
Think about it: with Instagram currently seeing engagement levels around 4.2 percent—compared to 0.1 percent on Facebook and Twitter—you’ll soon be sorry if the channel isn’t receiving the immediate attention it deserves. This is why the hiring of a …
Throwing Light on Top Twitter Applications for Effective Social Marketing
Twitter is a magnificent website used for different purposes. You can get updated information here virtually every second in the form of tweets.
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Pakistan bans all birth control ads to shield ‘innocent children’ from sex
“Parents have shown apathy on marketing/advertisement of such products and demanded its ban on satellite TV channels and FM Radios,” the statement adds.
Pew Research: 62 percent of US adults get news from social media
After surveying 4,654 members of Pew’s American Trends Panel, it was found that 70 percent of reddit users access news from the social sharing network, 66 percent of Facebook users get news on the social network and 59 percent of Twitter users are …
5 Tips for Using Twitter in your marketing
Did you know that over 60% of people access to Twitter while at work? Did you also know is that the majority of Twitter users are adults between 35-49? These statistics show Twitter has become an impressive form of professional marketing. Businesses …
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Benny’s ‘Biggest Little’ ad much cooler than R.I.’s botched marketing campaign
It will end up costing a fraction of the state’s $5-million marketing campaign, which has been a galling fiasco thus far, and it won’t cost a dime of taxpayer money.
Twitter profile picture may reveal your personality
Being on social networks has become a “must” in the marketing equation, but it is not enough, contended Quinlan. “The bottom line is having something relevant that fits into their lifestyle,” Quinlan said of luxury brands that court Millennials.
Why Marketing Leaders Should Personally Engage More In Social Media
I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media.
The Pros and Cons of Auto Post to X
Automation has a strong role to play in lessening the burden on social media managers and entrepreneurs while enhancing their presence on Twitter and other social platforms. There are a number of tools that help us be omnipresent on Twitter. Automation …
Media Monkey: Martin Sorrell, dead lesbians and Thatcher matchmaking
A strange future is sketched by a Secrets of My Success piece in the London Evening Standard by Johnny Hornby – founder of The & Partnership, a marketing group 49% owned by Martin Sorrell’s WPP – who after bluntly setting out his domestic priorities …
Back to pre-digital marketing planning for better communication
A few years later we were off into social media land with the advent of Facebook and Twitter and a new approach that saw brands attempting to create conversations with their customers.
What Facebook Live and Periscope need is a waiting room
Livestreams start boring because broadcasters don’t want to begin the real action until more people have tuned in. That can take a few minutes, even with streams being rapidly distributed via push notifications, tweets, and the News Feed.
Know your purpose before marketing on social media
Eighty percent of the top 50 global brands actively post to the top five social media platforms (such as Twitter, Facebook, Pinterest, Instagram, YouTube, etc.
The case for taking our politicians off Twitter
Twitter was meant to accomplish many things; it was meant to make our politicians more connected to us, more accessible to us, and more transparent to us.
Why Marketing Leaders Should Personally Engage More In Social Media
I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media.
Thomas Almeida ignores Cody Garbrandt’s ‘cab drivers’ comment, wants quick knockout in Las Vegas
Speaking with MMA Fighting after Friday’s official weigh-ins, Almeida chose to ignore his opponent’s critics. “People promote the fight the way they want,” Almeida said.
What Facebook Live and Periscope need is a waiting room
Livestreams start boring because broadcasters don’t want to begin the real action until more people have tuned in. That can take a few minutes, even with streams being rapidly distributed via push notifications, tweets, and the News Feed.
Twitter Viral Marketing Routes
Twitter viral marketing is one of the most popular and the largest social marketing network sites. Initiated in 2006, Twitter shortly jumped to the forefront of viral marketing. If you take the trouble to think of this marketing strategy, you will …
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Mariners hoping to use the power of the “Swelmet” this season
Pictures of players wearing the swelmet now can be seen on twitter following every Mariners win and the concept is catching on so much the team’s marketing department is trying to figure out if they can incorporate it into a fan giveaway. “We have a …
Citizens’ viral vids driving news cycle
Web-savvy citizen journalists armed with smartphones are becoming major drivers of the daily news, posting video to Facebook Live, Periscope, Instagram and Twitter. Just this month the live-streaming app Periscope announced it is testing a feature that …
The Twitter Marketing Basics – What You Need to Understand
No matter what you’re marketing it’s never a bad idea to take advantage of some of the powerful free marketing available online today. That includes websites like Facebook, MySpace and Twitter. Twitter being my personal favorite also happens to be my …
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Twitter’s Change to the 140-Character Limit Is a Distraction From Its Real Problems
For Twitter, changes like Tuesday’s character limit tweak are vital to drawing more users and attracting content creators and marketers. Although Twitter currently touts a user base of 310 million users, content creators and marketers need tools with …
10 Free Tools to Make Your Content Marketing More Effective
Buffer makes sharing on social super simple – just pick a day and time, then schedule your post to go out on Facebook, Twitter, or LinkedIn. They have both free and paid versions, but the free version will work just fine if you are only working on one …
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more. In the latest Marketing Land Live, we recap all the news from the Google Performance Summit, talk about Facebook’s ad changes and Twitter’s move to change …
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Posted in Automatic Tweets Tagged with: 15
May 26th, 2016 by autoposter
… the Amgen Tour of California is more than a bike race. By reaching a vast audience worldwide, it is considered a key marketing opportunity to attract tourism locally and throughout the state. For Sacramento alone, the global exposure can be worth …
R/GA Moves Into The World’s Most Connected Office
Plans for the new office had been percolating for years in the mind of R/GA’s Founder, CEO, and Chairman Bob Greenberg, one of the most brilliant minds in marketing today. He tried many ideas first on his own connected home, featured in Architectural …
TV Budgets Shifting to Social? Yes, It’s Time to Worry
But this year, eMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and Snapchat now present a viable alternative to TV.
Social media advertising: Connecting the dots for maximum impact (VB Live)
“The latest statistic is that people are 22 percent more likely to buy if they see your email and also see your ads on Facebook,” says Travis Wright, chief marketing technology officer at CCP Digital, a digital media agency that works with Fortune 500 …
Facebook Video and Facebook Live: The Future for Marketers
Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.
Video Ad Spending on Social Platforms Is Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, …
Your Social-Media Strategy Should Not Be Random. Here Are 5 Steps to Streamline It.
By now you’ve probably recognized that social media is a valuable — and necessary — marketing tool for your business.
Former Director at Facebook Says Storytelling is the Best Marketing
Marketers are increasingly called on to think like engineers (“Math Men”) and less like artists (“Mad Men”). Data-driven marketers are taking control. They now have rich data sets, the tools to extract insights, and the platforms and channels to act on …
TV Budgets Shifting to Social? Yes, It’s Time to Worry
But this year, eMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and Snapchat now present a viable alternative to TV.
4 Things Companies Get Wrong When Hiring Content Marketers
Then double-down on your promotion by calling them out on Twitter with Notifier. The importance of reaching out to influencers can’t be overemphasized.
Southern Tier youths protest tobacco company marketing
About 40 members of Reality Check NY, a youth program of the Southern Tier Tobacco Awareness Coalition, took part in a protest outside the annual meeting of a major tobacco company last week.
Self-Proclaimed ‘Badass Lawyer’ Loses Defamation Suit Against Parody Twitter Account
Levitt was actively involved in marketing his law firm on various social media platforms, including Twitter. His since-deleted Twitter account represented that he was a “badass lawyer.” In addition to promoting his law practice on Twitter, Levitt …
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5 common digital marketing mistakes (and how to fix them)
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign …
How to Really Optimize Your Social Media Ad Campaigns for Mobile Devices
Social media is likewise a powerhouse, and whole businesses can be made or broken from a platform like Facebook, Twitter, and even Instagram.
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The Kinky Ménage à Trois Startup That Tinder Wants to Kill (and How It’s Fighting Back)
This morning I deleted a swinging email pitch from 3nder, the so-called “Tinder for threesomes.” My thought process: First, how the heck do you say 3nder?
Your Social-Media Strategy Should Not Be Random. Here Are 5 Steps to Streamline It.
By now you’ve probably recognized that social media is a valuable — and necessary — marketing tool for your business.
How To Make A Great Marketing Video For Your Company In Minutes
If you’ve taken a scroll through your Facebook FB -1.16% or Twitter TWTR -0.14% feed lately, you’ve likely noticed that video is everywhere.
Twitter tests integrating MoPub ads in Twitter Kit timelines
According to Venture Beat, Twitter is testing integrating MoPub ads with Twitter Kit timelines, a move that would allow marketers to reach non-Twitter users with tweet ads in third-party apps. It also means Twitter is looking to earn revenue from non …
Twitter builds up data scientist army in Singapore
Twitter is looking to tap into the local talent pool in the fields of science, technology, engineering and mathematics in Singapore.
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UPDATE 2-HSBC brushes off Brexit noise to market US dollar AT1
(Adds background, quotes). By Alice Gledhill. LONDON, May 24 (IFR) – HSBC is marketing a US dollar Additional Tier 1 deal, the first from a UK bank this year and with the UK’s EU referendum less than a month away.
Twitter users mock the ‘pointlessly gendered’ products for MEN
Baffled shoppers are taking to social media to mock the inexplicably ‘masculine’ products they’ve spotted on supermarket shelves, from toilet roll to cotton buds.
Red Bull and GoPro Team Up to Create More High-Flying Videos
The official coupling is about creative collaboration, content marketing, distributing video at scale, cutting-edge tech and each player’s ambition to have a burgeoning media company within its respective brand.
Executive Engagement and Influencer Marketing
Of those Fortune 500 CEOs on Twitter, 16 have tweeted less than 25 times total.” What’s holding them back? According to the article, “They’re too busy, the return on investment is hazy, and too often CEOs don’t know how to use the platforms well, even …
Official: Twitter will stop counting media & usernames against 140-character limit
Twitter has confirmed plans to stop counting media attachments and @usernames (in replies) against a tweet’s 140-character limit.
Members of TrumpSingles.com are reluctant to show their faces
We started a Twitter account and Facebook page and started to do some marketing. We have two apps that are coming out later this week, and we’re waiting for a full push of marketing until that comes out. Once we make the big push, everyone will know …
Twitter’s NFL Deal No Cure for User, Advertiser Fatigue
Of the 70 potential advertising slots available for sale during each NFL games, Twitter will only be allowed to sell 15-20 ads. Twitter’s marketing types have been praising the deal as an effort to move the company beyond posting content from …
UCLA’s Under Armour deal for $280 million is the biggest in NCAA history
“When you’ve got big players with deep pockets and a willingness to spend, the ante keeps getting raised,” said George Belch, a marketing professor at San Diego State University, speaking in general about sponsorship trends. “Nike has dominated the …
Social Media vs. Content: Where Should You Invest?
With that in mind, we need to talk about how to take a limited budget—even if you’re the marketing department of Global Mega Corp, your budget is always going to be limited in comparison with your aims—and figure out how to make it work as hard as …
How To Use Twitter And Social Media Marketing To Explode Your Online Profits
Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever?
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Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 25/5/16
Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 25/5/16. Added 7 hours ago by Faaez Samadi , Be the first to comment.
LeEco taps Twitter for global brand expansion
“We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand,” said Aliza Knox, vice president of online sales Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
Easiest and Useful Ways to Promote Your Business Online
People go online for everything nowadays. If your business is having a solid online presence and a good online reputation then half of your marketing work is done. To do so you will need a good game plan to survive the competition. There are many parts …
Twitter says influencers are almost as trusted as friends
Despite any lingering doubts about how effective influencers might be for their marketing strategies, it’s clear that brands that turn to influencers stand to benefit from their appeal to consumers.
6 reasons to boost SEO & content investments with influencer marketing
Adding influencer marketing is an effective way to extend the reach of an existing content campaign, as well as tapping into new audience sources, through people (influencers) who have access to your target market.
Want free Uber rides? Build a Twitter bot like this guy did
Uber explicitly says, “Promoting your referral code via Search Engine Marketing (e.g., AdWords/Yahoo/Bing) is also not allowed.
13 ways your business can attract more social media followers
“Make sure that your company’s online profile [or bio] is [informative] and designed in a way that quickly shows users who you are and what your business is about,” says Bernard Perrine, cofounder & CEO, SocialCentiv, a Twitter marketing tool. 2. Do …
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How To Use Twitter And Social Media Marketing To Explode Your Online Profits
Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever?
What Sony’s Marketing Head Really Thinks About All Of That Ghostbusters Online Hatred
That clip was released on opposing social media platforms like Facebook and Twitter, and the results (initially, at least) were far more positive.
Twitter is subtlety adding to the 140-character tweet limit
All the announced changes should make using the platform more efficient and a bit more user-friendly, something that should please Twitter users and Twitter marketers alike. For marketers, the main impact of these changes is there will be a bit more …
How Whisper Mastered Facebook’s Algorithm and Sold Ads With First-Party Data
Twitter and Pinterest have Facebook pages, but they only typically get a few hundred likes and reactions per post. Whisper, to the naked eye for anyone scanning its Facebook page, clearly outperforms them, … Immediatley after, said Jay Rockman …
Brand Exec Marissa Klaff Joins Brillstein Entertainment Partners As Manager
… for blue chip brands such as Visa, T-Mobile, Procter & Gamble, Pernod Ricard and Mondelez. Klaff has coordinated marketing projects involving a variety of emerging digital platforms, including YouTube, Instagram, Snapchat, Twitter, Facebook and Vine.
What Sony’s Marketing Head Really Thinks About All Of That Ghostbusters Online Hatred
Why? Because all that matters is the film. If Paul Feig’s Ghostbusters is great, no one will dwell on the marketing campaign.
Report: Bye bye Twitter “Buy”
Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component appears to be past tense, with most of the 25-people “Buy” team either having left the company or having been assigned …
Twitter’s changes will change the way you tweet
As we reported a couple of weeks ago, Twitter was rumoured to be contemplating eliminating photos and videos from its trademark 140-character limit.
What Grade Does Jack Dorsey Get as Twitter CEO?
Despite Twitter’s stock price, Pierre-Nicholas tells Newsweek he’s bullish about Twitter and Dorsey. As the vice president of marketing at the app analytics firm App Annie, he believes Dorsey’s approach to fixing the underlying product—sharing …
Digital Influencers Becoming Major Part Of Marketing, Advertising
PHILADELPHIA (CBS) – Marketers and advertisers from all industries are realizing the importance of social media influencers for driving traffic, awareness, visibility, and engagement.
13 ways your business can attract more social media followers
“Make sure that your company’s online profile [or bio] is [informative] and designed in a way that quickly shows users who you are and what your business is about,” says Bernard Perrine, cofounder & CEO, SocialCentiv, a Twitter marketing tool. 2. Do …
Beware the Siren Song of Marketing Automation
Since the beginning of marketing automation time — from the sales automation of the 1990s to inbound marketing automation platforms of the 2000s — today’s solutions struggle to balance the delicate tension between serving the art of marketing within …
Report: Bye bye Twitter “Buy”
Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component appears to be past tense, with most of the 25-people “Buy” team either having left the company or having been assigned …
How To Use Twitter And Social Media Marketing To Explode Your Online Profits
It’s not surprising that social media has become so popular in so short a time. Not only is it a source of entertainment for most people, it is also the newest strategy for acquiring customers for businesses.
Posted in Automatic Tweets
May 23rd, 2016 by autoposter
… both had seemingly same messages – #motoOnFlipkart and Moto on Amazon. By today evening there were tweets running on the microblogging site that slashed Flipkart for resorting to ‘copies’ and cheap marketing tricks in light of their recent devaluation.
George Zimmerman dances on Trayvon Martin’s grave
And the marketing of the gun that killed him by the man who pulled the trigger does not feel like simply another example of flagrantly bad taste.
Get A Little More Social With Personalized Domain Names
Take the .social domain: A URL like www.yourbrand.social can redirect to Facebook today, Twitter tomorrow, and the social media platform of the future the following day.
Twitter will reportedly stop counting links, photos against tweets’ character counts
Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline.
Deep Dive: Free Tools to Help You Understand Your Online Niche
Additionally, the tool offers Twitter integration for its results, which makes it easier to reply to all conversations in real time, by spotting them as they happen.
Get certified & career-qualified in Social Media Marketing with this $29 course
Through 12 comprehensive modules included in the Silicon Valley Social Media Marketing Course & Certification bundle, you’ll get a thorough run through of the basics of how to increase your social media reach, attracting clients and increasing sales …
Twitter, like Facebook, adds old-school elements to its mobile ad network
A few days after Facebook announced it would begin to bring its Audience Network to the desktop web for the first time – albeit only for traditional in-stream video ads at the moment – Twitter is bringing its Twitter Audience Platform to the desktop …
7 tips for maximizing Twitter as a marketing and engagement tool
Facebook may have the largest number of active users, but no platform is better at connecting brands and their followers in real time than Twitter. Unfortunately, very few marketers understand how to properly leverage Twitter. Sound familiar? Well, you …
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The Influencer Perspective On Cross-Channel Marketing
Social media production isn’t quite a full-time job yet, but it’s moving in that direction, said Kevin Nether, who has about 108,000 subscribers to his “Kevin the Tech Ninja” YouTube channel, 40,000 Twitter followers and is looking to “diversify his …
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Tumblr Taps Simonian To Head Marketing Partnerships
A veteran marketing executive, Simonian joins Tumblr from Nielsen Entertainment, where she served as VP of branded music. Previously, Simonian served as the inaugural Head of Music at Twitter, where she developed best practices and global campaigns …
¿Por qué las marcas pagan por un tuit?
Las compañías están cada vez más dispuestas a pagar miles de dólares por el tuit de un influenciador, o influencer (un usuario con una gran cantidad de seguidores en la red social Twitter). De hecho, según la consultora en marketing digital, Opendorse, …
How the Convergence of Marketing, Ad Tech Led to Richer Data Insights
Social blurred customer service, CRM and marketing: Twitter and Facebook added capabilities, such as bots for Messenger, which allow marketers to interact directly with consumers. At the same time, they have learned to better use organic posts, social …
Twitter, like Facebook, adds old-school elements to its mobile ad network
A few days after Facebook announced it would begin to bring its Audience Network to the desktop web for the first time – albeit only for traditional in-stream video ads at the moment – Twitter is bringing its Twitter Audience Platform to the desktop …
Influencer Marketing, Twitter and SEO
Most large businesses have created a keyword strategy, but have you applied it to your Twitter bio or the content of your Tweets?
Tumblr Taps Simonian To Head Marketing Partnerships
A veteran marketing executive, Simonian joins Tumblr from Nielsen Entertainment, where she served as VP of branded music. Previously, Simonian served as the inaugural Head of Music at Twitter, where she developed best practices and global campaigns …
Daniel Snyder, former coach pleased with Redskins name poll, ex-player upset
On Twitter, Michael David Smith wrote, “This poll is making me reconsider.” The owner of one NFL team said they think the results will have an impact on how the issue is regarded within the …. “However, that proud resilience does not give the NFL a …
High Performing CMO’s Outpace Direct Competitors by 96X
The report analyzed responses from 4,000 marketers from around the globe, from a number of business formats (B2B/B2C) to determine the difference between high performers and underperformers.
Rutgers expands IMG partnership with marketing rights deal for New Brunswick hub
NEW BRUNSWICK – The way Chris Paladino sees it, the one thing missing from Rutgers University’s downtown campus is a central gathering space.
Omnichannel engagement boosts purchase frequency: report
Around 40 percent of consumers recall seeing television, print or online advertisements, outpacing digital-centric marketing placements such as mobile applications or social media, which only reach around three in 10 consumers. However, even though …
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Visa’s Shiv Singh: ‘Digital is not that accountable’
The entire premise of online marketing has been that, unlike other channels, it is fully accountable. The wealth of tracking data, theoretically, means marketers can know what’s working and what’s not. The problem is that this just isn’t true …
The Ultimate List of Marketing Statistics You Need to Know for 2016
Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). (source); The #1 content marketing goal for B2C businesses in 2016 is sales (83%), followed by customer retention and loyalty (81%) and engagement (81%).
Tailor for Your Audience: 5 Crucial Elements of a Local Content Marketing Strategy
You only need to keep an eye on the trending topics in your target area, and use relevant hashtags while promoting your content on social media platforms like Facebook, Twitter, Google+, Instagram etc. Twitter is the best place to find trending topics …
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Frederique Covington leaves Twitter for CMO role with Visa
Frederique Covington is taking on the senior vice president and chief marketing officer role for Visa, ending a two and a half year run with social networking group Twitter. Reporting to Visa’s newly appointed EVP and global chief marketing officer …
Rutgers expands IMG partnership with marketing rights deal for New Brunswick hub
NEW BRUNSWICK – The way Chris Paladino sees it, the one thing missing from Rutgers University’s downtown campus is a central gathering space.
3 Most Shocking Marketing Campaigns
But the mark of a great marketing campaign is that it starts a dialogue. And this is exactly what it caused because Twitter exchanges and Facebook feeds blew up. It even caused one Buzzfeed editor to resign. When Is Controversy Good And When is it Bad?
Native advertising is the future of Internet marketing strategy
Native ads are proven to have higher levels of engagement than traditional non-native ads. And perhaps most importantly, for many of the fastest-growing social media applications, like Twitter and Instagram, native advertising is the only way to reach …
‘Angry Birds’ Is The Word With $42M-$44M No. 1 Opening; ‘Neighbors 2’ Lower With $25M – Box Office
RelishMix social Media Monitor reports: “Angry Birds has a strong Social Media Universe of 345M, which is made of 144M Facebook fans, 30.2M Twitter followers, over 42M Instagram followers and more than 128.5M YouTube views. Keep in mind that of the …
Mary Beck’s cool sports job: Marketing and promotions for MLB and NHL networks
After transitioning to MLB Network for its launch in 2008, Beck, now the senior vice president of marketing and promotions, has added the NHL Network to her purview, when it moved to its Secaucus, New Jersey, headquarters.
O poder do agora: o real time marketing no Twitter
Em palestra realizada na Faculdade Cásper Líbero, a diretora comercial do Twitter Brasil, Gabriela Comazzetto, falou sobre como aproveitar o real time marketing para gerar negócios. Segundo a executiva, a rede social é uma ponte entre o usuário e …
Using Twitter Marketing Strategies
Initially most marketers did not take Twitter seriously but it has really taken off as a legitimate marketing tool. More and more online entrepreneurs are starting to recognize the power of short and powerful messages to connect with buyers. This is …
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Social Chain: Meet the twentysomethings making a profit by taking over Twitter in the UK
Advertising via directing traffic through social media – a process known as ‘influencer marketing’ – can be extremely successful.
Dr. Snapchat: one dentist’s journey toward social media stardom
I discovered Dr. Rubinshtein not because I was looking for someone to examine my molars, but because, while scrolling through Twitter, I was served one of his promoted tweets: “Follow me on Snapchat [finger gun emoji] DRubinshtein [ghost emoji] and I …
Nyquist has verified Twitter account, but horsemen largely struggle to market sport on social media
As the NBA powers its marketing engine this summer with boundless hauls of viral Vines and GIFs, horse racing officials and analysts are confronting the question of how social media can bolster the digital presence of a sport beset by problems big and …
10 Ways to Use Technology to Better Your Business
Technology offers plenty of opportunities for businesses to make things like marketing and managing a team easier. But with so many different tech tools out there, it can be difficult to even know where to start.
Zendesk’s Mikkel Svane explains how tech is taking over customer service
… brands are also grasping how important live customer service representatives are because they provide the personal touch that cannot be replicated by a computer,” Mayur Anandkat, vice president of product marketing at cloud contact center software …
Cody Rhodes Requests His Release From WWE
Cody Rhodes Requests His Release From WWE. Anthony DiMoro ,. Contributor. Covering social media and internet marketing/SEO in the sports world.
Marriott takes a gamble in Haiti
PORT-AU-PRINCE, Haiti – In a gleaming, tall-ceilinged lobby, guests in blazers, Polo shirts and running attire pass through. Stunning prints, paintings and voodoo flag designs by Haitian artists decorate the walls on the way to the open bar and dining …
Networking may be your best marketing strategy
It is important to figure out how LindedIn, Facebook, Twitter, Instagram, Pinterest and all the other dynamic digital platforms can play into your overall objective to extend your network as a business-building tool.
Amitabh Bachchan reaches 21 million followers on Twitter
Silvia Tallon, senior marketing director, Reebok India, thanked the “Force” star “for supporting this initiative and inspiring our consumers to be fashionably fit”.
A Reminder: Social Media is Not a “Marketing Tool”!
There’s no let up: the “10 ways to get 20,000 Instagram followers” articles are replacing the same ones for Twitter, advocating similar techniques. A whole new batch of small business owners and marketers are being instructed in the magic arts of …
Wayne Rooney: Apocalypse – why the movie business loves footballers
Photograph: @ManUtd/Twitter. Last Tuesday, Manchester United emerged for their season-ending tie against Bournemouth accompanied by four young mutants.
Weekend Box Office: ‘Angry Birds’ Soars Above The Competition
Neighbors opened to $49 Million back in 2014 and received strong reviews, so ultimately this does look like a failure on the behalf of the marketing. There was little to no … Let me know in the comments and don’t forget to follow me on Twitter …
Clothing brand sees spike in sales after refusing photoshopped images
Chalk one up for authenticity. For years, retailers have been pushing impossibly high beauty standards with photoshopped images, much to the detriment of the body images and self esteem of the general public.
Learning Social Etiquette: How to Craft the Perfect Message on Facebook, Twitter and LinkedIn
From a technical perspective, Twitter is the hardest social platform through which to master messaging and content scheduling.
Video Ad Spending on Social Platforms Is Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, …
Age Just One Attribute When Marketing to Consumers
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American ISIS Defector: ‘I’ve Let My Nation Down’
The form included his address in Brooklyn, phone numbers for his father and brother, a list of credit cards and ID he left as a deposit, and the name of his Twitter contact. It also noted that he attended Columbia, which it noted “is for the clever …
Amgen race thrills fans locally while drawing attention globally
By now it’s a familiar sight – thousands of fans lining downtown Sacramento’s streets, 100-plus pro cyclists racing across the rural countryside and a helicopter hovering overhead to capture the scene for television.
Viral memes blur lines between cute videos and savvy marketing: Dianne Buckner
No wonder marketers are in fevered pursuit of social media shares. If material is entertaining or interesting enough, people will share it with their personal networks on Facebook, Twitter and Instagram. That multiplier effect means a product or brand …
An Internship Isn’t Always a Necessity
As a scholar of Communication Studies, I learned the fundamentals of marketing and media – principles which served me well during both grad school and my post-grad job search.
Posted in Automatic Tweets Tagged with: 1, motoOnFlipkart
May 19th, 2016 by autoposter
Start acting like one.
“We actually define ourselves as a technology company,” Carolyn Everson, VP of global marketing solutions at Facebook, said at a event that year after an advertising exec had called it a media business.
Tourism agency on thin ice with fans for promoting hockey rival
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” Bradenton CVB Executive Director Elliot Falcione said in a …
Tourism agency on thin ice with fans for promoting hockey rival
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” Bradenton CVB Executive Director Elliot Falcione said in a …
Tourism agency on thin ice with fans for promoting hockey rival
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” Bradenton CVB Executive Director Elliot Falcione said in a …
Tech Startups Come Up With Some Creative Definitions for ‘Profitable’
Tsui said SpoonRocket’s definition included the costs of food, delivery worker pay, utensils, food waste, distribution center rental, and certain marketing programs. It excluded costs of customer service, central employees, office rent, and marketing …
Tourism agency on thin ice with fans for promoting hockey rival
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” Bradenton CVB Executive Director Elliot Falcione said in a …
Tourism agency on thin ice with fans for promoting hockey rival
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” Bradenton CVB Executive Director Elliot Falcione said in a …
Authenticity is king in marketing to millennials
Facebook, Twitter and Instagram feeds are flooded with video, and it’s proving to be the most engaging content. Have a personality.
Story of cities #43: how Dubai’s World Trade Centre sold the city to the world
The sheikh even owned the management company whose marketing campaigns in British newspapers pitched the superstructure as the “natural centre” of the Arab world.
Hatsune Miku, the Animated Vocaloid Who Headlined Dallas, Should Run for President
Enthusiasm, mass appeal, razor-sharp marketing and crowd manipulation – this Hatsune Miku is too good for pop entertainment.
LeEco taps Twitter for global brand expansion
“We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand,” said Aliza Knox, vice president of online sales Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
Inside The Washington Post’s internal agency and its growing ambitions
Last month, the studio, run by Annie Granatstein and Paul Tsigrikes, launched its most ambitious branded marketing effort yet for the show “Hunters” on SyFy, which cost in the “high six figures” to build all the content and cover the media plan.
Turn Your Brand into a Millennial Magnet with These 3 Marketing Tips
The millennial market can be a tough nut to crack, especially for established brands that haven’t previously targeted this booming demographic.
‘Mumpreneur’: Does it deserve to be the most hated term in business?
Diana Holwerda, 42, the founder of Virtual Assistant 4 Your Biz, was referred to as a mumpreneur in a recent Fairfax Media article and uses the term in her Twitter profile. Based in … She doesn’t find it sexist, and also thinks it can be useful as a …
You’re Reading: fastcompany / Bossbabe’s Alex Wolf Demystifies What Millennials Really Want
“I’ve had girls say, ‘This is more important than what I learned in all my marketing classes,'” Wolf says.
Marketing made easyCharleston startup Crowdreach aims to manage small-business social media, email outreach
The product, which launched earlier this month in Charleston and Myrtle Beach, works like this: Users write a message in the Crowdreach mobile app and edit it to fit sites like Facebook and Twitter or to change the wording for an email or text. Online …
The Top 5 Content Marketers and What You Can Learn From Them
What I foresee is a confluence between ever-evolving content marketing and influencer marketing. The momentum for both continues to grow — and, if you look toward the top content marketers, you’ll gain insights into where things are headed, and what …
Study says we trust influencers just as much as real life friends
Back in the day, product marketing relied heavily on celebrity endorsement. It still does to an extent but the keyword now is “influencer marketing”, which basically means anyone with a certain amount of brand knowledge and cachet has built the street …
Marketing made easy: Charleston startup Crowdreach aims to manage small-business social media, email outreach
The product, which launched earlier this month in Charleston and Myrtle Beach, works like this: Users write a message in the Crowdreach mobile app and edit it to fit sites like Facebook and Twitter or to change the wording for an email or text. Online …
Fans attack rebranded Sierra Mist after soft drink secretly switches sweetener
In 2010, Sierra Mist replaced high fructose corn syrup with a cane sugar-stevia blend and began marketing the soda as “natural” to stand out in the crowded marketplace.
Twitter will reportedly stop counting links, photos against tweets’ character counts
Twitter is about to do that thing it should have done a long time ago. No, not roll out an optional, full-blown algorithmic timeline.
The ‘Echoverse’: New way to think about brand-consumer interactions
“You can’t just be in your silo,” says Roland T. Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing at UMD’s Robert H. Smith School of Business. “You have to manage all of your brand communications as a big system.” In …
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Twitter Adds CEO Of BET, Debra Lee, To Its Board Of Directors
Fox is the second woman to join Twitter’s board and has served as a board member at broadcaster Channel 4 in the U.K. and retailer Marks & Spencer.
5 Essential Tips for Marketing to Millennials
In general, Millennials have no patience for traditional outbound marketing. Flyers, TV and radio ads, and general mailings don’t make much of an impression.
Twitter, please tell us how you really feel about Tweetdeck
Twitter rarely capitalizes on whatever hype exists around their various products. Remember when Vine was hot? Did Periscope miss its moment?
Twitter, please tell us how you really feel about Tweetdeck
Twitter rarely capitalizes on whatever hype exists around their various products. Remember when Vine was hot? Did Periscope miss its moment?
AMC Unveils ‘Preacher’ Clip on Snapchat
With “The Walking Dead” in particular, AMC has tried to capitalize on the show’s young fan base, much of which regularly takes to social sites like Twitter, Facebook and Reddit to talk about the show in the hours after episodes air on television …
Twitter, please tell us how you really feel about Tweetdeck
Twitter rarely capitalizes on whatever hype exists around their various products. Remember when Vine was hot? Did Periscope miss its moment?
Research uncovers the value to brands of influencers on Twitter
Research uncovers the value to brands of influencers on Twitter. It is ‘handheld’ names, not ‘household’ names, that are helping to sell products in the 21st century, according to a new joint study from Twitter and analytics firm Annalect, as online …
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6 Ideas To Keep Small Business Marketing And Social Media Going
For instance, if you run through Starbucks’ Twitter page, you’ll discern a distinct theme – all things that are coffee, feel-good and look great.
Twitter to ‘stop counting photos and links in character limit’
Twitter is set to stop the use of photos and links counting towards its 140-character limit, according to a recent Bloomberg report (link is external).
Twitter begins off-platform monetization by testing MoPub ads in Twitter Kit timelines
Twitter has begun testing out an integration that pairs its MoPub marketing offering with its Twitter Kit. Developers can now display tweet ads right into timelines featured within third-party iOS and Android apps.
Twitter data show most tweets from brands, publishers, celebs contain links
Marketing Land pulled the 200 most recent tweets from the 300 most-followed brand, celebrity and media accounts on Twitter, as determined by social analytics firm Socialbakers. After setting aside replies and retweets, the 38,977 examined tweets show …
Instagram: The YouTube Marketing Platform?
While cross platform marketing is definitely a thing for most brands, that tends to limit itself in scope to certain networks.
Twitter Inc. (TWTR) Expands Ads Within Tweets To Third-Party Apps Using MoPub
Marketers say the more pressing problem for Twitter, however, is user growth. “Twitter’s commercial engine has done a great job of monetizing the platform to date,” said Will McInnes, chief marketing officer of social media analytics company Brandwatch.
Burbank airfield’s rebranding marketing phase proceeds
Bob Hope Airport officials are moving forward with the marketing phase of their rebranding initiative to rename the airfield Hollywood Burbank Airport.
Marketing company hits peak selfie stick with its wacky creation (Tomorrow Daily 366 show notes)
Of course, you can find us everywhere on social media. Like, follow and heart us as you desire! Tomorrow Daily on: Facebook | Twitter | Tumblr | Instagram | Google+ · Ashley on Twitter | Jeff on Twitter | Producer Logan on Twitter. Subscribe to …
Leicester City: Who is riding the marketing bandwagon?
Hailed by romantics as a rare fairytale of modern-day sport, Leicester City – the 5,000-1 Premier League champions – have also become a bandwagon for more cynical marketing masterminds to jump aboard. BBC News takes a look at some of the more …
Twitter says influencers are almost as trusted as friends
Despite any lingering doubts about how effective influencers might be for their marketing strategies, it’s clear that brands that turn to influencers stand to benefit from their appeal to consumers.
Best-Selling Author Tim Ferriss Doles Out Business Advice
Entrepreneur asked Tim Ferriss, best-selling author of The 4-Hour Workweek, questions from our Twitter feed, direct from our readers.
Nonprofit Marketing: The Same Rules Apply
I want to set the record straight: Nonprofit marketing is not different from for-profit marketing. Plain and simple.
13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)
Virtually every industry has its own version of the Academy Awards; an excuse to don extravagant evening wear, sip the finest champagne, and either bask in the success of your contemporaries or curse the names of those who shone brighter than you.
How to use social networking for business
Most of us will embrace social networking on a personal level and as a marketing tool in at least some capacity. We have Facebook pages, we share content on our company’s Twitter account, and widen our circles with LinkedIn. Is there a place for these …
Nonprofit Marketing: The Same Rules Apply
I want to set the record straight: Nonprofit marketing is not different from for-profit marketing. Plain and simple.
7 Intriguing Digital Marketing Stats From the Past Week
Playboy’s been growing its digital audience dramatically since 2014, and it now, per CNBC, has 28 million followers across Facebook, Twitter, Instagram, Tumblr and YouTube. 2. Death to Vine? Influencer marketing player Markerly studied 9,725 Vine users …
Forget Marketing: Focus on Growth Instead
Twitter discovered users who follow at least 30 people are more likely to use the service perpetually. Since that discovery, the company implemented features to import contacts and suggest people to follow.
Virgin Atlantic Is Making People’s ‘One Day’ Twitter Fantasies Come True
Hamish Rickman, Vice President, Marketing at Virgin Atlantic, said in a statement: “So many of us say “one day I will…” but all too often we don’t allow that “one day” to happen.
Twitter to ‘stop counting photos and links in character limit’
Twitter is set to stop the use of photos and links counting towards its 140-character limit, according to a recent Bloomberg report (link is external).
NBA Twitter Accounts Ranked
In the beginning, the tweets were usually sent by members of the teams’ public relations or traditional marketing staffs, with mixed results.
Twitter tests integrating MoPub ads in Twitter Kit timelines
According to Venture Beat, Twitter is testing integrating MoPub ads with Twitter Kit timelines, a move that would allow marketers to reach non-Twitter users with tweet ads in third-party apps. It also means Twitter is looking to earn revenue from non …
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Posted in Automatic Tweets Tagged with: 43
May 15th, 2016 by autoposter
Marketers (businesses) use Twitter because there are eyeballs and attention on the platform. It’s the new word of mouth; since it’s public domain, it’s really easy to track consumer behavior.
Twitter renewed its upfront deals with these three agencies
While Twitter mentioned those deals during its most recent earnings call, it hasn’t said which agency groups were the ones to re-up with the social network.
Is Twitter Dead? Not So Fast My Friends.
I have been bearish on the microblogging website when a business owner or marketing manager asks me where to invest his or her advertising budget.
Puppies for sale and stolen sex tapes: viral hoaxes that went too far
The mantra “all publicity is good publicity” was taken to extremes this week with not one, but two, examples of marketing campaigns designed to cause outrage. The first was from online fashion retailer Lyst, which claimed it was selling dogs as …
Get Out Of My Feed: Brands Are Driving Millennials Away From Social Media
The clock, it seems, is ticking to get us to commit our dollars. In turn, online marketing has gotten stunningly laser-like, as (predominantly) Baby Boomers and Gen Xers try to figure out just how to reach Kids Today™.
Puppies for sale and stolen sex tapes: viral hoaxes that went too far
The mantra “all publicity is good publicity” was taken to extremes this week with not one, but two, examples of marketing campaigns designed to cause outrage. The first was from online fashion retailer Lyst, which claimed it was selling dogs as …
Twitter’s new Connect tab wants to help you find people to follow
If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery. The Connect tab lets you learn …
YACHT Apologize for Fake Leaked Sex Tape Marketing Ruse
The reaction from fans was swift and damning. Their publicist washed their hands of it, but the band themselves were staunch in their stance, releasing a statement on Twitter that has since been deleted, that stood by their choice. We wrote all about …
Marriott opens Caribbean and Latin America office in Plantation
Matthew Glick, Marriott International’s senior director of global creative and content marketing, right, points out features of the new M Live social media and digital marketing command center at the hotel giant’s Caribbean and Latin America operations …
Marketing lessons for advisers from a Google pro
Advisers should also test social media such as Twitter, LinkedIn and Facebook and digital options such as YouTube as marketing options, Abel says, with the proviso that they “test, learn and refine” each. Twitter, for example, may be best suited for …
Wie Influencer das Twitter-Marketing dominieren [Infografik]
Daraus erwächst nicht nur die Dringlichkeit der Sensibilität mit Influencer-Marketing, sondern auch eine große Chance. Wie viel Potenzial tatsächlich hinter dem Trend steht, wollte Twitter nun selbst herausfinden und beauftragte den Analyseexperten …
Twitter Pitches ‘Creative Toolkit’ to Entertainment Industry
Twitter brought together marketing minds from all over Hollywood in Santa Monica on Tuesday to show off what the company calls its “creative toolkit”: the growing number of video-based products and services that can help entertainment industry drive …
Wie Influencer das Twitter-Marketing dominieren [Infografik]
Immer mehr Unternehmen realisieren: Wer sich auf sozialen Plattformen nicht nur Gehör verschaffen, sondern eine durchschlagende Wirkung erreichen will, für den sind Influencer eine Notwendigkeit. Wie einflussreich Influencer-Marketing tatsächlich ist, …
Get Out Of My Feed: Brands Are Driving Millennials Away From Social Media
The clock, it seems, is ticking to get us to commit our dollars. In turn, online marketing has gotten stunningly laser-like, as (predominantly) Baby Boomers and Gen Xers try to figure out just how to reach Kids Today™.
How to determine your social media marketing budget
To restructure an existing Twitter account, businesses pay an average of $1,000 and $2,500 per month. PR agencies charge an average of $2,500 and $5,000 a month to set up and run a Facebook marketing account. Creating a social strategy with at least …
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends
A generation ago, marketers would put household names on the front of cereal boxes, said Twitter vp of market research and insights Jeffrey Graham.
Twitter renewed its upfront deals with these three agencies
While Twitter mentioned those deals during its most recent earnings call, it hasn’t said which agency groups were the ones to re-up with the social network.
Twitter says influencers are almost as trusted as friends
Despite any lingering doubts about how effective influencers might be for their marketing strategies, it’s clear that brands that turn to influencers stand to benefit from their appeal to consumers.
LeEco Teams with Twitter for Global Brand Expansion
We are pleased to partner with LeEco in their digital transformation journey as a globally recognized brand,” said Aliza Knox, Vice President of Online Sales for Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
How to Find Brand-Boosting YouTube, Instagram Influencers
Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter. But brands have overlooked …
What Has Changed at Twitter Under Dorsey?
Since his hiring, the big external hires at Twitter appear to be two new directors and a new head of marketing. What is different in engineering or Twitter’s product today compared to, say, last September? To my eye, and presumably to the eyes of all …
http://rock.ly/tehxq
Discussing Digital Sports Marketing With The NFL Network’s Director Of Marketing
One of the more fascinating moments was Alia’s take on social media’s marketing power and how a designed approach across each social channel is vital since they each serve a unique purpose.
Aegerion to pay $40m to settle charges of illegal drug marketing
Aegerion Pharmaceuticals Inc. has agreed to pay $40 million and plead guilty to two misdemeanor charges to settle federal allegations of improperly marketing a pricey cholesterol drug and violating federal laws. Specifically, the Cambridge company …
http://rock.ly/n6lkm
Facebook Vs Twitter Advertising: Where Should You Invest?
It’s quickly becoming a “pay to play” marketing world. You’re already spending time and money managing Facebook and Twitter and now you’re being told if you want your content to get seen, you need to spend even more money by adding social media …
LeEco taps Twitter for global brand expansion
“We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand,” said Aliza Knox, vice president of online sales Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
http://rock.ly/wgot2
Influencer sind fast wie beste Freunde: Was uns eine Twitter-Studie über …
Influencer-Marketing auf Twitter: Der Wert von Meiungsführern auf dem Microblog. (Infografik Influencer-Marketing auf Twitter: Der Wert von Meinungsführern auf dem Microblog. (Infografik: Twitter). Influencer-Marketing bewegt viel – insofern die …
Cadbury Launches Major Eurovision Twitter Campaign
Mondelēz-owned chocolate brand Cadbury has launched a major Twitter campaign around this year’s Eurovision song contest.
Segmentation Strategies for Super-Targeted Email Marketing
If you also use Social Advertising with Facebook and Twitter, both companies can also help you use an email marketing database to remarket to your audience. WordStream’s Erin Sagin can help you out with the set-up for AdWords’ Customer Match in her …
Cadbury Launches Major Eurovision Twitter Campaign
Mondelēz-owned chocolate brand Cadbury has launched a major Twitter campaign around this year’s Eurovision song contest.
The ABCDs of Twitter Lead Generating Marketing
With 145 million users signing on in just five years, a Twitter presence for businesses is a necessity and a Twitter marketing strategy essential. Here are the top four elements to keep in mind when developing a Twitter lead generating marketing …
Smart Content Marketers Are Succeeding With These 5 Proven Strategies
Content marketing isn’t a fad. Engaging and building relationships with customers is the smart way to drive profitable action for your brand.
Cracker Barrel finds perfect marketing foil
Cracker Barrel Old Country Store Inc. has offered the summer Campfire Meal promotion off and on for the past 19 years, but this year the brand is expanding it with a multi-barrel multimedia marketing approach, the company told Nation’s Restaurant News …
Marketing firms make dubious judges of campaign coverage
But when companies with a marketing focus are hired to play the role of media watchdog, there’s a tendency to take their findings on faith.
5 Growth Hacks to Get Better Twitter Results For Your Brand
Building a strong social media platform is essential to generate a solid return on investment for your digital marketing efforts.
Why Buyers and Sellers Inherently Disagree on What Things Are Worth
This gap in the perception of value is called the endowment effect. If we own a good, we value it more than if we did not. The endowment effect influences us all, whether we are young children deciding whether to keep or trade a toy, or adults deciding …
Bradenton Area CVB buys Pens fans towels, Bolts fans revolt
On May 13, 2016, the Pittsburgh Penguins released a statement on Twitter thanking the Bradenton, Anna Maria Island and Longboat Key Area for sponsored promotional materials.
Disgruntled Tampa Bay Lightning fans #BoycottBradenton on social media
“As a destination, we have and will continue to support the Tampa Bay Lightning through our annual marketing initiatives and wish both teams the best of luck in the Eastern Conference Finals,” the group’s executive director Elliott Falcione said in the …
Malls fell into distress as socializing habits changed, marketing professor says
Malls fell into distress as socializing habits changed, marketing professor says. Kim Serota. By Anne Runkle, arunkle@oakpress.
Students honored at international DECA contest
DECA helps prepare students in the areas of marketing, finance, hospitality and management. At the international competition, students participating in role play situations with business professionals, based on their career interests and present …
JLR marketing: From villains to heroes
“The villain thing has always been a tongue-in-cheek way of positioning the Jaguar brand,” Mark Cameron, Jaguar Land Rover’s global marketing brand experience director, told Automotive News, adding: “I don’t think [the Invictus partnership is] at odds …
Twitter’s Influencer Pipe Dream
Twitter’s study also says millennials trust product recommendations from friends more than recommendations from their favourite social media personalities.
Meet the communications and marketing expert taking on ex-Prime Minister Tony Abbott
In the marketing world Andrew Woodward is best known as the principal at Climate Communication – but in the wider world, he’ll soon be known as the man taking on former Prime Minister Tony Abbott in his own backyard.
JLR marketing: From villains to heroes
“The villain thing has always been a tongue-in-cheek way of positioning the Jaguar brand,” Mark Cameron, Jaguar Land Rover’s global marketing brand experience director, told Automotive News, adding: “I don’t think [the Invictus partnership is] at odds …
Twitter’s new Connect tab wants to help you find people to follow
If you’re an active user of the Twitter application on an iOS or Android device, you’ll likely enjoy the newest feature that Twitter has rolled out: an improved Connect tab, which aims to aid users in follower discovery. The Connect tab lets you learn …
Dear Facebook, you’re a media company now. Start acting like one.
“We actually define ourselves as a technology company,” Carolyn Everson, VP of global marketing solutions at Facebook, said at a event that year after an advertising exec had called it a media business.
Influencer Marketing, Twitter and SEO
Most large businesses have created a keyword strategy, but have you applied it to your Twitter bio or the content of your Tweets?
Brands Want to Spend More on Influencer Marketing in 2016
“Influencer marketing” is the name we give to the relationship development process with influential people, who can help creating visibility for a product or service.
Dear Facebook, you’re a media company now. Start acting like one.
“We actually define ourselves as a technology company,” Carolyn Everson, VP of global marketing solutions at Facebook, said at a event that year after an advertising exec had called it a media business.
Brands Want to Spend More on Influencer Marketing in 2016
“Influencer marketing” is the name we give to the relationship development process with influential people, who can help creating visibility for a product or service.
‘Captain America’ #1 Again as the Marvel Cinematic Universe Tops $10 Billion Worldwide
The micro-budgeted feature opened in 1,755 theaters and took advantage of targeted digital marketing to bring in the core demographic.
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Posted in Automatic Tweets Tagged with: 1, BoycottBradenton
May 13th, 2016 by autoposter
If you use some some outdated backlinking strategies or invest your money into an SEO service that is unreliable and untested, your websites could get severely penalized by Google. In the past 4 years, we have provided thousands of page 1 rankings serving thousands of clients from small businesses to large companies. Leave everything to our true experts and try our most comprehensive SEO services proven to deliver result you are waiting for. Backlinks And Their Significance High […] #Blogging #Blog #SmallBusiness #Backlinking #Business
http://socialmediafuze.com/10-backlink-strategies-business/
Posted in Automatic Tweets Tagged with: Backlinking, Blog, Blogging, business, SmallBusiness
May 11th, 2016 by autoposter
… to represent my district. If I’m elected, I’ll show them all they made the right decision. Ronald Jonathan Cooper III is a freshman at Franklin Pierce University studying political science and marketing. Follow him on Twitter @Ron4DC. More On …
Why 14 promotions make sense
We are excited to have a marketing team entrenched in our newsroom. This is innovative for a newspaper of any size. No one knows brand … can be contacted at [email protected] or (941) 361-4991. Follow him on Twitter: @BillChurchMedia.
5 Inbound Marketing Strategy That Work
The birth of the digital age and rapid penetration of internet has now enabled marketers to get customers to come searching for their products and services at perhaps a much lesser cost.
Norwich chief makes offer to resign – on Twitter
Norwich chief executive David McNally has offered his resignation, according to a post on his Twitter feed. McNally, who has been in position since 2009, replied to a fan who called on him to leave the club following Saturday’s 1-0 defeat to Manchester …
Social Media Marketing: Why it is a must for your business in 2016
Part of what makes marketing with Facebook and Twitter so cool is the interaction you get to have with your customer base – you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as …
Bermuda Is Making Itself Into A Tourism Hot Spot For All Generations
The forecast is changing. The current outlook might be best described as “fair winds and following seas.” Landing yachting’s signature global event, several hundreds of millions of dollars in new hotel development and refurbishments, and some savvy …
Editor: Why 14 promotions make sense
We are excited to have a marketing team entrenched in our newsroom. This is innovative for a newspaper of any size. No one knows brand … can be contacted at [email protected] or (941) 361-4991. Follow him on Twitter: @BillChurchMedia.
Marketing Strategies Today: How to advertise on Periscope
Periscope has quickly become the new trend in being able to reach out to your customers since it was acquired by Twitter. Periscope has only been around since about March of 2015, but it is quickly becoming the go to tool in order to reach out to all …
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Marketing in the age of Instagram: Olapic’s Jose de Cabo talks visual marketing, the future of earned content and …
Launched just as Instagram was starting out, Olapic uses software to root out hashtagged photos and videos from Instagram, Pinterest and Twitter which showcase a brand being used or enjoyed, then repurposes that content to engage customers and boost …
Disney’s Spoils Of ‘Civil War’: $61M+ Saturday As ‘Captain America’ Heads To $181.8M – Sunday Update
To give you an idea of the social media momentum for Civil War: RelishMix reports that the Avengers social media universe on May 1 last year stood at 740M (129M FB, 33M Twitter and 579M YouTube views) and that over the last year as the drum banged for …
Use a magnetic content marketing strategy to generate leads
You won’t send a personal email to your family, friends or colleagues without referencing them, so why are you publishing content in your digital marketing campaign and social media profiles that are not targeted for the people you want to reach? It’s …
David McNally: Norwich City chief executive resigns
Norwich City chief executive David McNally has quit the club following a tweet on Saturday in which he seemingly announced his resignation.
NewsCred Integrates With Marketo To Drive Lead Generation, Nurturing, and Sales Through Content Marketing
“NewsCred expands the best-of-breed solutions available to our customers to help them innovate, grow, and deliver impactful business results in content marketing.” With the integration, NewsCred enables content publishing directly to Marketo. Marketers …
Denny’s Is Seeing Its Biggest Growth in a Decade, Thanks in Part to Its Sassy Cartoon Breakfast Foods
This year, Denny’s also experienced its highest same-store sales and traffic growth in over a decade, and its marketing team credits the quirky ads, in part, and an equally quirky Tumblr page for the spike. “The engagement, specifically with the …
National Geographic Readies First Instagram Video Series For Its 49 Million Followers
Last year, the company’s social footprint had 1.6 billion engagements, said Claudia Malley, chief marketing and brand officer, National Geographic Partners.
4 Digital Marketing Strategies to Boost Your B2B Lead Generation
Using Twitter for brand awareness is a useful way to deliver your message and there are a range of automation tools out there to help you ensure you have regular content.
Make Social Media Trolls Go Away With These 5 Tips
Successful people are often targets for trolls—that said, successful brands are huge targets for trolls. The bigger the brand, the bigger the target.
David Fazekas to Lead Advance Ohio’s Sales and Marketing Teams
Fazekas, who reports to President Timothy P. Knight, will oversee Advance Ohio’s sales and business development teams and its growing suite of marketing solutions for businesses. These solutions include audience targeting, data science, content …
Uncharted 4 Launch Brings a Nathan Drake Emoji to Twitter for Some Reason
You’ll need to be on the Twitter website in order to see the emoji; if, like me, you’re more of a TweetDeck/TweetBot sort of person, you won’t even know you’re missing something.
US forces’ role in Yemen and in Afghanistan; no Twitter data for intel agencies
U.S. IN YEMEN Add one more country to the list of places where U.S. forces are now engaged: The Pentagon said last week that a small contingent of U.S.
NBC teams with BuzzFeed to win over younger Olympic viewers
NBC is partnering with BuzzFeed to produce special Olympic features that will be posted to Instagram, Facebook, Twitter, SnapChat and other apps.
Clientes da Gol agora podem fazer check-in pelo Twitter
A companhia está sempre buscando inovar e trazer soluções inteligentes aos clientes. Esta novidade é mais uma opção para o cliente fazer o check-in como e onde ele quiser”, explica Lilian Santos Faria, gerente de Marketing Digital e E-commerce da GOL.
Nextiva Used a Little Ingenuity — and Dennis Rodman — for a Marketing Slam Dunk
… an extra benefit to the sponsors. Moreover, in their contract with Rodman, they asked for him to post a couple of tweets on Twitter about the appearance and also, were able to do promoted tweets with his handle, again, targeting attendees specifically.
Uncharted 4 Launch Brings a Nathan Drake Emoji to Twitter for Some Reason
You’ll need to be on the Twitter website in order to see the emoji; if, like me, you’re more of a TweetDeck/TweetBot sort of person, you won’t even know you’re missing something.
In Hindsight: How The Marketing Of ‘Captain America: Civil War’ Brought Fans Into The Fight
Not only did the campaign on Twitter directly engage fans to choose which side they were on with the hashtag #TeamCap or #TeamIronMan, it went one step further and had the Civil War cast respond to fans with personalized video messages depending on …
Twitter blocks feds from data mining service
“Intelligence agencies are quite skillful at creating ‘cut-outs’ to mask their activity” and acquire data “through friendly marketing companies who act as proxies,” said Taddeo. Separately, Jameel Jaffer, deputy legal director of the American Civil …
Superherohype Flying Into Outer Space: 7 Genius Crazy Innovative Marketing Campaigns
The marketing climax was cleverly blowing a bubble of hype by nurturing wild rumors that Spider-Man was going to be in the film, and then ACTUALLY producing him in a trailer.
Uncharted 4 Launch Brings a Nathan Drake Emoji to Twitter for Some Reason
You’ll need to be on the Twitter website in order to see the emoji; if, like me, you’re more of a TweetDeck/TweetBot sort of person, you won’t even know you’re missing something.
Why I believe the future of marketing lies in P2C
Now that we have all the acronyms out of the way lets try and understand why more P2C marketing is on the horizon. The logic is simple.
How to schedule retweets with Tweetdeck and Buffer
So many businesses rely on social media for promotion and marketing. It’s become old hat to most. But one thing many businesses neglect to make use of on Twitter is the retweet. This is a great way to redouble your efforts, once someone has tweeted …
Salesforce Rolls Out Lightning Platform For Marketing, Says ExactTarget Integration Is Finally Over
As Salesforce approaches the three-year anniversary of its $2.5 billion ExactTarget acquisition, its marketing platform boss says the company is finally integrated into the rest of Salesforce’s marketing tools. “The first year, the company has to learn …
CONCACAF agrees deal with Soccer United Marketing
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has chosen Soccer United Marketing to market and service the confederation’s worldwide sponsorship rights. The deal … Follow him on Twitter @JeffreyCarlisle.
After This T-Ball Player’s Dance Went Viral, Bank of America Is Making His Big-League Dreams Come True
But after a family member’s Twitter post of Cooper’s dance went viral, appearing on ESPN’s SportsCenter and CBS Sports, that’s exactly what happened.
How B2B marketers can boost their social media success
How B2B marketers can boost their social media success. May 10, 2016 … The majority of these brands reported that they closed at least one deal in 2015 because of their presence on platforms such as Facebook, Twitter, and LinkedIn. I regularly …
Twitter wants to be better at searches for Vines, Periscopes and GIFs
In an abusively technical blog post published on Thursday, Twitter’s Director of Engineering for Search Infrastructure, Sam Luckenbill, said the company is taking another stab at the technology underpinning its search engine to make it better at …
Colleges Use Snapchat to Attract Prospective Students
“When you post a tweet, maybe 1,000 of your 5,500 Twitter followers will look at it,” said Gary Kowal, Monmouth’s assistant athletic director for communication and new media.
Marketing your small business is now easier than ever
… step-by-step exercises, Markel’s book is a great guide to personal and career transformation. Steve Strauss, @Steve Strauss on Twitter, is a lawyer specializing in small business and entrepreneurship and has been writing for USATODAY.com for 20 years.
Influencer Marketing is Going to be Huge
This is not meant to suggest that celebrity influentials with the reach of a Kobe Bryant (9.3 million Twitter followers) or Taylor Swift (75.3 million Instagram followers) will let any organization or brand tap into their influence with some free …
Taco Bell’s Snapchat Game Is Strong Among Teens, But Does It Sell Tacos?
That doesn’t surprise Lauren Johnson, a digital marketing reporter at Adweek. “Social media and millennial marketing is an extremely tough area for brands right now,” she says. “The agencies tend to be a bit older, so they’re trying to understand what …
Colleges Use Snapchat to Attract Prospective Students
“When you post a tweet, maybe 1,000 of your 5,500 Twitter followers will look at it,” said Gary Kowal, Monmouth’s assistant athletic director for communication and new media.
Budweiser Renames Its Beer ‘America’ and Twitter Almost Chokes Laughing
From May 23 through November, the beer’s traditional packaging will be replaced, with cans and bottles branded “America” instead of “Budweiser,” and bearing phrases like “E Pluribus Unum” instead of marketing phrases like “King of Beers.” Because what …
Taco Bell’s Snapchat Game Is Strong Among Teens, But Does It Sell Tacos?
That doesn’t surprise Lauren Johnson, a digital marketing reporter at Adweek. “Social media and millennial marketing is an extremely tough area for brands right now,” she says. “The agencies tend to be a bit older, so they’re trying to understand what …
Meghan Trainor’s Photoshopped Video Could Be Genius Marketing
Kanye West, earlier this year, conveniently kicked off a feud with Taylor Swift and went on a series of Twitter rampages right before the launch of his “The Life of Pablo”.
‘India is the fastest-growing market for Twitter in Asia’
… was in India for Twitter Udaan–Twitter’s first business leadership summit in Asia–spoke about how the Indian government is utilising the platform, the top Indian influencers on the site, new products and how Twitter is moving away from being a …
Meghan Trainor’s Photoshopped Video Could Be Genius Marketing
Kanye West, earlier this year, conveniently kicked off a feud with Taylor Swift and went on a series of Twitter rampages right before the launch of his “The Life of Pablo”.
What Leicester’s EPL title win says about Twitter’s future prospects
Unless you were living in a cave or have an extreme aversion to sport, you probably heard all about the underdog sports story of the century last week when Leicester City toppled the giants of English football to win its first ever English Premier …
Colleges Use Snapchat to Attract Prospective Students
“When you post a tweet, maybe 1,000 of your 5,500 Twitter followers will look at it,” said Gary Kowal, Monmouth’s assistant athletic director for communication and new media.
‘India is the fastest-growing market for Twitter in Asia’
… was in India for Twitter Udaan–Twitter’s first business leadership summit in Asia–spoke about how the Indian government is utilising the platform, the top Indian influencers on the site, new products and how Twitter is moving away from being a …
Twitter banking: Ground breaking or gimmicky?
It allowed users to authenticate their Twitter accounts with the bank and perform regular banking transactions via the medium, in a jiffy.
How To Use Twitter Effectively For Marketing Your eCommerce Business
Are you thinking about how to market your business using Twitter? Twitter is used by 325 million users. That means you can easily reach your targeted group through a single platform.
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Posted in Automatic Tweets Tagged with: TeamCap, TeamIronMan
May 8th, 2016 by autoposter
Bain said that video was “strong” in the quarter for Twitter, but this was offset by softness in “older, legacy brand products” such as promoted products without video.
AccorHotels accueille les nouveaux arrivants sur Twitter
Pour illustrer sa nouvelle signature de marque “Feel Welcome”, AccorHotels a investi le réseau social Twitter avec une opération d’envergure, conçue avec son agence Publicis Conseil. La chaine hôtelière a “twelcomé” – comprenez “souhaiter la bienvenue …
Nothing Twitter is doing is working
(An example of self-serve ads would be app install ads, which have been tremendously successful at Facebook and much less so at Twitter.) It’s simply not clear that Twitter is as effective at direct marketing efforts as its rivals, and its revenues …
What Adobe’s Latest Acquisition Says About the Future of Marketing
It branched out dramatically from that initial focus with the September 2013 acquisition of Storify, a service for curating commentary and images from Facebook, Instagram, Twitter, and other social networks. Adobe ADBE -1.31% was actually one of …
Top 7 Social Video Tips & Takeaways from Social Media Marketing World
We’re a long way from the days when social media marketers viewed video and YouTube as a small piece of the content marketing pie, at #SMMW16 video took its place as king of online content. Live video streaming, Facebook video ads, YouTube influencer …
#LoveWins: How Twitter rescued Old Navy’s interracial ad
America’s demographic fabric is changing, and marketers are taking note by increasingly portraying diverse families in their ads.
(Photo: Twitter user SITume)
Correspondingly, the band seems to have switched its standard marketing stance from “aloof” to “threatening and mysterious,” because Radiohead is the musical equivalent of an abusive-but-debonair villain on a standard daytime soap.
7 Social Media Tips for Non-Tech Entrepreneurs
Start up and growing social media companies are popping up daily. Identify ones that match your company’s vision, demographics and although they may not have the huge following that Facebook and Twitter have, they will help you increase your market …
#LoveWins: How Twitter rescued Old Navy’s interracial ad
America’s demographic fabric is changing, and marketers are taking note by increasingly portraying diverse families in their ads.
RentoMojo appoints Tina Datta Nayak as VP growth marketing
Nayak’s last stint in Zipdial (now acquired by Twitter) was as Head of Marketing. She has also consulted and advised start ups such as Jobspire helping build their growth and digital strategy.
India can help resurrect tottering Twitter: Experts
I feel that Twitter is slowly but strongly growing and they will have a bigger user-base in the next one-two years if they keep India right on the top,” says Anoop Mishra, a Lucknow-based digital marketing and social media strategist. According to …
Twitter makes it easier to find friends and relevant accounts
Brand Manager, Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, £Highly Competitive basic + bonus, car/car allowance & benefits, West London Based · Marketing Director, Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, £Highly …
Scott McNealy is stepping down from the CEO job you didn’t know he had
Yet McNealy has flown almost entirely under the radar for the past five years, quietly helping run a Colorado-based mobile marketing company called Wayin, most recently serving as its CEO. Now, McNealy plans to step down from that post. Wayin is …
The Inventor of Customer Satisfaction Surveys Is Sick of Them, Too
“There was a time in marketing where the consumer was on the sidelines,” said Vann Graves, chief executive officer of FL+G, an advertising and marketing company. “Now this idea of participatory marketing helps to engage people. It’s like, ‘I’m …
Scott McNealy’s Marketing Startup Buys British Rival, Replaces Him as CEO
Wayin’s software uses IBM Watson analytics technology to sift through hundreds of millions of social media posts on Twitter, Facebook, Instagram, and other sites. Its mission is to identify ones (including images) that marketers can share as part of …
India holds the key to Twitter’s future say analysts
I feel that Twitter is slowly but strongly growing and they will have a bigger user-base in the next one-two years if they keep India right on the top,” says Anoop Mishra, a Lucknow-based digital marketing and social media strategist. According to …
5 super-common SEO mistakes content marketers make
Thus, a social site like YouTube, Pinterest, Twitter, LinkedIn or Facebook is a less-than-ideal home for your content because external links are nofollowed.
India holds key to Twitter’s future: Experts
I feel that Twitter is slowly but strongly growing and they will have a bigger user-base in the next one-two years if they keep India right on the top,” says Anoop Mishra, a Lucknow-based digital marketing and social media strategist. According to …
Here’s Why College Logos and Taglines All Sound Eerily Similar
Beyond tagline language, higher education marketing has its own aesthetic: students under trees, throwing Frisbees, wearing lab coats.
Why Everyone From Jose Cuervo to BuzzFeed Is Jumping Into Livestreaming
But, the medium seems to be finally taking hold in the marketing community thanks to Periscope’s ascendance in 2015 and the promise of Facebook Live this year.
Twitter will bring its logged-out ads to the mobile web in Q2
Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to start showing ads to people who visit its mobile site without logging into a Twitter account. The social network …
Ranking the 2016 presidential candidates by their worst sports fan pandering
This election has had a little bit of everything: alums turning on their schools to pander to primary voters in other states, candidates destroying children with footballs to the head, ACC teams burning candidates on Twitter, and governors trying to …
How To Advertise Your Startup Without Actually Advertising It
Your startup needs to be advertised in order to sell products and land those first sales. The problem is that banner blindness is rampant, particularly among the younger generation, with click-through rates of 0.06%.
For Social Media Marketers, Facebook Produces the Best ROI
Almost all (95.8%) of social media marketers worldwide said Facebook did. Additionally, nearly two-thirds (63.5%) of respondents said Twitter produced the best ROI, and 40.1% of social media marketers said Instagram did. Surprisingly, only 2.1% of …
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Samsung Topples Apple As Galaxy S7 Defeats iPhone
… such an extent that it boosted Samsung’s first quarter earnings out of a long slow decline and will allow the handset to be seen as one that people are buying.
As PC era wanes, Intel moves away from ‘Intel Inside’
That’s manifesting itself most directly in painful cuts – Intel said last week it would cut 12,000 jobs – but also in a shift away from its long-running “Intel Inside” marketing in order to connect with young people by emphasizing lifestyle areas it …
How marketing and promotions can change the small business game
“Investing time and effort into marketing is so important because it’s all about getting the word out,” she says, adding that online marketing especially has been key to the success of Miss Jessie’s which sells concoctions with names such as Curly …
Social Media Marketing: Why it is a must for your business in 2016
If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).
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Twitter’s Bright Future in India’s Hands – Experts
Twitter is struggling with a lack of user growth; the company’s stock price has declined as a result. Nevertheless, social media analysts believe that all is not lost because India holds the key to the San Francisco-based company’s future.
How marketing and promotions can change the small business game
“Investing time and effort into marketing is so important because it’s all about getting the word out,” she says, adding that online marketing especially has been key to the success of Miss Jessie’s which sells concoctions with names such as Curly …
7 Pro Tips for Marketers Who Want to Get Into Livestreaming
With Twitter-owned Periscope, Facebook Live, YouTube, AOL’s Kanvas, etc., brands have a lot of options to play on. So how should they choose among the channels?
Twitter launches first APAC business leadership summit in India
The Index highlights the top 100 executives on Twitter from around the world. Asia-Pacific leaders occupy 15% of this, including Anand Mahindra, Uday Kotak, Deepinder Goyal, Sachin Bansal, Bhavish Aggarwal, Kunal Bahl and Naveen Tewari from India.
Disney Spilled Just 13 Seconds Of Spider-Man In ‘Captain America: Civil War’ Ads
And, with the film’s release upon us, I can safely say that Disney and Marvel kept the vast majority of the film out of the marketing. I didn’t …. If you like what you’re reading, follow @ScottMendelson on Twitter, and “like” The Ticket Booth on …
How marketing and promotions can change the small business game
“Investing time and effort into marketing is so important because it’s all about getting the word out,” she says, adding that online marketing especially has been key to the success of Miss Jessie’s which sells concoctions with names such as Curly …
ESPN Will Tackle Amazon, Twitter, Facebook in New Ad Push
“If you’re not with us, you may be missing the big moment, or the breaking news you need to know,” said Sean Hanrahan, ESPN’s senior vice president of brand and marketing solutions, in an interview. The spots, created by ad agency 72andSunny, will run …
The 7 deadly sins of content marketing
Use it to find out what kind of content about a specific topic or keyword is more engaging to your audience. Look at statistics to see how many times it has been shared with others on social media like Facebook, Twitter, Pinterest or LinkedIn. That …
13 content marketing metrics to track for optimum conversions
To fully measure the success of your content marketing, you need metrics that help you track conversions and long-term ROI (return on investment) of your content.
‘Welcome to the USA’: International travelers get a taste of Miami with new airport posters
Miami International Airport wants to give foreign travelers a sampling of all things #SoMiami in a new marketing campaign aimed at adding a personal and welcoming touch to the extensive international arrival process.
Twitter wants to be better at searches for Vines, Periscopes and GIFs
In an abusively technical blog post published on Thursday, Twitter’s Director of Engineering for Search Infrastructure, Sam Luckenbill, said the company is taking another stab at the technology underpinning its search engine to make it better at …
What Twitter’s done to increase users (and please Wall Street) in 2016
Shortly after, Twitter confirmed that its long hunt for a new chief marketing officer (CMO) was over, and welcomed Leslie Berland, former EVP of advertising, marketing, and digital partnerships at American Express (Amex). Two months later, Twitter …
Xbox Finally Responds To Uncharted 4’s Early Positive Reviews
… a bit of friendliness on the battlefield of marketing and cutting edge technology? Phil Spencer, the head of the Xbox division, and Shuhei Yoshida, the president of worldwide studios at Sony, both exchanged some positive words on Twitter over …
Twitter is moving from a marketing platform to a mission critical enterprise platform: Twitter’s Shailesh Rao
Proactive through marketing and reactive through customer service (customer service is a tool on Twitter that enables customers to reach out directly to companies though embedded links).
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How Obama Manipulates the News
For a timely refresher on how political spin works in Washington you can do no better than read David Samuels’ much talked about profile of Ben Rhodes, the Obama administration’s deputy national security adviser for strategic communications, in Sunday …
Airbnb users are complaining of racism: #AirbnbWhileBlack
NPR then asked other Twitter users to describe their experiences using the hashtag #AirbnbWhileBlack and received an outpouring of tweets.
Twitter is becoming a mission critical enterprise platform: Twitter VP for APAC, Latin America and emerging markets …
Proactive through marketing and reactive through customer service (customer service is a tool on Twitter that enables customers to reach out directly to companies though embedded links).
Twitter wants to be better at searches for Vines, Periscopes and GIFs
In an abusively technical blog post published on Thursday, Twitter’s director of engineering for search infrastructure, Sam Luckenbill, said the company is taking another stab at the technology underpinning its search engine to make it better at …
Sales intelligence and analytics: the two pillars of inside sales
… social activities. Its Riffle chrome extension provides a useful sidebar for visualizing someone’s Twitter activity when prospecting on the web.
Consumers come first: Customer-centric mobile marketing
Because of this, customer-centric mobile campaigns are proving invaluable. Custom-tailored customer strategies stick. They similarly assist with “pulling” potential e-commerce customers through regular purchasing barriers.
Twitter is moving from a marketing platform to a mission critical enterprise platform: Twitter’s Shailesh Rao
Proactive through marketing and reactive through customer service (customer service is a tool on Twitter that enables customers to reach out directly to companies though embedded links).
Is @ProfJeffJarvis Twitter’s best parody or its least repentant troll? Possibly a bit of both.
Bradbury – who IRL is the chief marketing officer of the e-fraud company Trustev – follows Twitter’s parody policy to the letter.
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Posted in Automatic Tweets Tagged with: AirbnbWhileBlack, LoveWins, SMMW16, SoMiami
May 6th, 2016 by autoposter
How the “Donald Trump of Dubai” used outrageous marketing to score a $3B real-estate fortune
“let’s get women angry bc we wanna go viral” marketing strategy 2016
Don’t Mourn the Death of the Marketing Funnel – h …
Analysis of 671M push notifications hints @ mobile marketing’s immense potential:
Les nouveaux canaux de com : Whatsapp, Viber,.. news & contenus marketing – Analyse
A adidas oficializou o francês Pogba e já apresentou a nova chuteira do jogador.
Social Media Tips | Great tips to help you increase engagement from your followers on social media.
7 Handy Excel Tricks That’ll Impress Your Boss [Infographic]
A social media cheat sheet for small businesses and bloggers – a useful infographic on what to post on social media, when and what tools to use! | social media tips
Expand your brand’s content value to other parts of your organization says
2016 Sensible Social Media Checklist For Business:
How Small Businesses Can Tackle Content Marketing
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Promo especial para alentar al ídolo vs LDU (VIDEO)>>
sewatch: How understanding psychology can help increase ecommerce sales.
The only SEO Checklist you’ll ever need.
FREE Monthly and Yearly Social Media Tracking Printables to make your social media matter in 2015 / Half Asleep Studio
A social media cheat sheet for small businesses and bloggers – a useful infographic on what to post on social media, when and what tools to use!
Looking for more ways to effectively market your business? Here are some super tips for you!
How to set up Twitter to get your blog + business noticed and get followers.
Digital Marketing Salaries & Jobs Drop for the First Time in 4 Years
30 Tricks for Increasing Social Media Engagement | Chloe Social Such a great list! Make sure to check out her post on Twitter chats!
Aussie companies urged to better engage with Chinese media for messaging, marketing
Awesome tips & template for creating an effective social media calendar from Kayla Hollatz
WBG_Infographic_Social_Media_Checklist_V3_FIN
[PROUD TO BE 18!] Top 100 Most Followed SEO Experts On Twitter In 2016 [by ]
Some of this is social media 101, but doing these can hurt your social media marketing. Learn what NOT to do (and what you should do instead).
Use this template to make your own custom social media marketing checklist.
Fashion brands are tapping into the marketing power of sports’ stars
Explore your business with Social Media. Ask how to increase ROI of your Business using a best Social Media Strategy….
How to Make the Leap from Product Marketing to Content Marketing via
8 Digital Marketing Trends To Watch Out For In 2016
Is your Twitter marketing working? Knowing how to write your tweets and when to publish them can increase visibility, boost engagement and drive traffic to your site. In this article you’ll discover eight tips to deliver better tweets. Via Social Media Examiner
How to use Twitter Analytics for more Social Media Marketing Success (1)
Neuromarketing, the not-so-far-fetched collision of neuroscience and marketing.
How to improve your customer’s experience in your websites cart and close more sales:
Video Marketing Statistics – Powerful Stuff for 2016
Dreaming of viral content? Stuff that takes off and is seen by millions? Increase your chances of going viral with the 21 tips on this infographic!
7 Brand New B2B Marketing Stats You Need to Know – Pardot
21 Social Media Tools for Smart Marketers
A complete list of social media tasks and projects, placed onto downloadable checklists!
Updated April 2016! Social Media cheat sheet with social media image sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, YouTube. Get a FREE printable on the blog!
[Infographic] Top 20 Twitter Marketing Tips for Businesses – Habits of the Best Business Tweeters. | Via Social Media w/ Priyanka – DIY Social Media and Content Marketing for your Biz + Blog.
Definitivamente necesito comprar este reporte:
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Capitalizing on Your Startup’s Marketing Niche:
who were the Kardashians wearing @ the 2016 met gala? , taking marketing strategies to the next level
Weekday Hashtag Cheat Sheet
Posted in Automatic Tweets