… the Amgen Tour of California is more than a bike race. By reaching a vast audience worldwide, it is considered a key marketing opportunity to attract tourism locally and throughout the state. For Sacramento alone, the global exposure can be worth …
R/GA Moves Into The World’s Most Connected Office
Plans for the new office had been percolating for years in the mind of R/GA’s Founder, CEO, and Chairman Bob Greenberg, one of the most brilliant minds in marketing today. He tried many ideas first on his own connected home, featured in Architectural …
TV Budgets Shifting to Social? Yes, It’s Time to Worry
But this year, eMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and Snapchat now present a viable alternative to TV.
Social media advertising: Connecting the dots for maximum impact (VB Live)
“The latest statistic is that people are 22 percent more likely to buy if they see your email and also see your ads on Facebook,” says Travis Wright, chief marketing technology officer at CCP Digital, a digital media agency that works with Fortune 500 …
Facebook Video and Facebook Live: The Future for Marketers
Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.
Video Ad Spending on Social Platforms Is Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, …
Your Social-Media Strategy Should Not Be Random. Here Are 5 Steps to Streamline It.
By now you’ve probably recognized that social media is a valuable — and necessary — marketing tool for your business.
Former Director at Facebook Says Storytelling is the Best Marketing
Marketers are increasingly called on to think like engineers (“Math Men”) and less like artists (“Mad Men”). Data-driven marketers are taking control. They now have rich data sets, the tools to extract insights, and the platforms and channels to act on …
TV Budgets Shifting to Social? Yes, It’s Time to Worry
But this year, eMarketer believes the conversation about social and TV will change. For buyers who want the best way to reach their audience, the growing video businesses of Facebook, Instagram, Twitter and Snapchat now present a viable alternative to TV.
4 Things Companies Get Wrong When Hiring Content Marketers
Then double-down on your promotion by calling them out on Twitter with Notifier. The importance of reaching out to influencers can’t be overemphasized.
Southern Tier youths protest tobacco company marketing
About 40 members of Reality Check NY, a youth program of the Southern Tier Tobacco Awareness Coalition, took part in a protest outside the annual meeting of a major tobacco company last week.
Self-Proclaimed ‘Badass Lawyer’ Loses Defamation Suit Against Parody Twitter Account
Levitt was actively involved in marketing his law firm on various social media platforms, including Twitter. His since-deleted Twitter account represented that he was a “badass lawyer.” In addition to promoting his law practice on Twitter, Levitt …
http://rock.ly/l0idz
5 common digital marketing mistakes (and how to fix them)
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign …
How to Really Optimize Your Social Media Ad Campaigns for Mobile Devices
Social media is likewise a powerhouse, and whole businesses can be made or broken from a platform like Facebook, Twitter, and even Instagram.
http://rock.ly/5e79q
The Kinky Ménage à Trois Startup That Tinder Wants to Kill (and How It’s Fighting Back)
This morning I deleted a swinging email pitch from 3nder, the so-called “Tinder for threesomes.” My thought process: First, how the heck do you say 3nder?
Your Social-Media Strategy Should Not Be Random. Here Are 5 Steps to Streamline It.
By now you’ve probably recognized that social media is a valuable — and necessary — marketing tool for your business.
How To Make A Great Marketing Video For Your Company In Minutes
If you’ve taken a scroll through your Facebook FB -1.16% or Twitter TWTR -0.14% feed lately, you’ve likely noticed that video is everywhere.
Twitter tests integrating MoPub ads in Twitter Kit timelines
According to Venture Beat, Twitter is testing integrating MoPub ads with Twitter Kit timelines, a move that would allow marketers to reach non-Twitter users with tweet ads in third-party apps. It also means Twitter is looking to earn revenue from non …
Twitter builds up data scientist army in Singapore
Twitter is looking to tap into the local talent pool in the fields of science, technology, engineering and mathematics in Singapore.
http://rock.ly/1tdkg
UPDATE 2-HSBC brushes off Brexit noise to market US dollar AT1
(Adds background, quotes). By Alice Gledhill. LONDON, May 24 (IFR) – HSBC is marketing a US dollar Additional Tier 1 deal, the first from a UK bank this year and with the UK’s EU referendum less than a month away.
Twitter users mock the ‘pointlessly gendered’ products for MEN
Baffled shoppers are taking to social media to mock the inexplicably ‘masculine’ products they’ve spotted on supermarket shelves, from toilet roll to cotton buds.
Red Bull and GoPro Team Up to Create More High-Flying Videos
The official coupling is about creative collaboration, content marketing, distributing video at scale, cutting-edge tech and each player’s ambition to have a burgeoning media company within its respective brand.
Executive Engagement and Influencer Marketing
Of those Fortune 500 CEOs on Twitter, 16 have tweeted less than 25 times total.” What’s holding them back? According to the article, “They’re too busy, the return on investment is hazy, and too often CEOs don’t know how to use the platforms well, even …
Official: Twitter will stop counting media & usernames against 140-character limit
Twitter has confirmed plans to stop counting media attachments and @usernames (in replies) against a tweet’s 140-character limit.
Members of TrumpSingles.com are reluctant to show their faces
We started a Twitter account and Facebook page and started to do some marketing. We have two apps that are coming out later this week, and we’re waiting for a full push of marketing until that comes out. Once we make the big push, everyone will know …
Twitter’s NFL Deal No Cure for User, Advertiser Fatigue
Of the 70 potential advertising slots available for sale during each NFL games, Twitter will only be allowed to sell 15-20 ads. Twitter’s marketing types have been praising the deal as an effort to move the company beyond posting content from …
UCLA’s Under Armour deal for $280 million is the biggest in NCAA history
“When you’ve got big players with deep pockets and a willingness to spend, the ante keeps getting raised,” said George Belch, a marketing professor at San Diego State University, speaking in general about sponsorship trends. “Nike has dominated the …
Social Media vs. Content: Where Should You Invest?
With that in mind, we need to talk about how to take a limited budget—even if you’re the marketing department of Global Mega Corp, your budget is always going to be limited in comparison with your aims—and figure out how to make it work as hard as …
How To Use Twitter And Social Media Marketing To Explode Your Online Profits
Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever?
http://rock.ly/5s-2k
Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 25/5/16
Need to know: the 7 top stories for Asia comms, media and marketing pros on Wednesday, 25/5/16. Added 7 hours ago by Faaez Samadi , Be the first to comment.
LeEco taps Twitter for global brand expansion
“We are pleased to partner with LeEco in their digital transformation journey as a globally recognised brand,” said Aliza Knox, vice president of online sales Asia Pacific and Latin America at Twitter. “As one of the few digital marketing platforms …
Easiest and Useful Ways to Promote Your Business Online
People go online for everything nowadays. If your business is having a solid online presence and a good online reputation then half of your marketing work is done. To do so you will need a good game plan to survive the competition. There are many parts …
Twitter says influencers are almost as trusted as friends
Despite any lingering doubts about how effective influencers might be for their marketing strategies, it’s clear that brands that turn to influencers stand to benefit from their appeal to consumers.
6 reasons to boost SEO & content investments with influencer marketing
Adding influencer marketing is an effective way to extend the reach of an existing content campaign, as well as tapping into new audience sources, through people (influencers) who have access to your target market.
Want free Uber rides? Build a Twitter bot like this guy did
Uber explicitly says, “Promoting your referral code via Search Engine Marketing (e.g., AdWords/Yahoo/Bing) is also not allowed.
13 ways your business can attract more social media followers
“Make sure that your company’s online profile [or bio] is [informative] and designed in a way that quickly shows users who you are and what your business is about,” says Bernard Perrine, cofounder & CEO, SocialCentiv, a Twitter marketing tool. 2. Do …
http://rock.ly/rciml
How To Use Twitter And Social Media Marketing To Explode Your Online Profits
Are you buying a new couch or writing a report on the effects of social media marketing? Put that on Twitter! Are you throwing a birthday party for your golden retriever?
What Sony’s Marketing Head Really Thinks About All Of That Ghostbusters Online Hatred
That clip was released on opposing social media platforms like Facebook and Twitter, and the results (initially, at least) were far more positive.
Twitter is subtlety adding to the 140-character tweet limit
All the announced changes should make using the platform more efficient and a bit more user-friendly, something that should please Twitter users and Twitter marketers alike. For marketers, the main impact of these changes is there will be a bit more …
How Whisper Mastered Facebook’s Algorithm and Sold Ads With First-Party Data
Twitter and Pinterest have Facebook pages, but they only typically get a few hundred likes and reactions per post. Whisper, to the naked eye for anyone scanning its Facebook page, clearly outperforms them, … Immediatley after, said Jay Rockman …
Brand Exec Marissa Klaff Joins Brillstein Entertainment Partners As Manager
… for blue chip brands such as Visa, T-Mobile, Procter & Gamble, Pernod Ricard and Mondelez. Klaff has coordinated marketing projects involving a variety of emerging digital platforms, including YouTube, Instagram, Snapchat, Twitter, Facebook and Vine.
What Sony’s Marketing Head Really Thinks About All Of That Ghostbusters Online Hatred
Why? Because all that matters is the film. If Paul Feig’s Ghostbusters is great, no one will dwell on the marketing campaign.
Report: Bye bye Twitter “Buy”
Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component appears to be past tense, with most of the 25-people “Buy” team either having left the company or having been assigned …
Twitter’s changes will change the way you tweet
As we reported a couple of weeks ago, Twitter was rumoured to be contemplating eliminating photos and videos from its trademark 140-character limit.
What Grade Does Jack Dorsey Get as Twitter CEO?
Despite Twitter’s stock price, Pierre-Nicholas tells Newsweek he’s bullish about Twitter and Dorsey. As the vice president of marketing at the app analytics firm App Annie, he believes Dorsey’s approach to fixing the underlying product—sharing …
Digital Influencers Becoming Major Part Of Marketing, Advertising
PHILADELPHIA (CBS) – Marketers and advertisers from all industries are realizing the importance of social media influencers for driving traffic, awareness, visibility, and engagement.
13 ways your business can attract more social media followers
“Make sure that your company’s online profile [or bio] is [informative] and designed in a way that quickly shows users who you are and what your business is about,” says Bernard Perrine, cofounder & CEO, SocialCentiv, a Twitter marketing tool. 2. Do …
Beware the Siren Song of Marketing Automation
Since the beginning of marketing automation time — from the sales automation of the 1990s to inbound marketing automation platforms of the 2000s — today’s solutions struggle to balance the delicate tension between serving the art of marketing within …
Report: Bye bye Twitter “Buy”
Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component appears to be past tense, with most of the 25-people “Buy” team either having left the company or having been assigned …
How To Use Twitter And Social Media Marketing To Explode Your Online Profits
It’s not surprising that social media has become so popular in so short a time. Not only is it a source of entertainment for most people, it is also the newest strategy for acquiring customers for businesses.
