The Conversation: Podcasts for Small Businesses

In a recent conversation, Peg Fitzpatrick and Michelle Glogovac delved into the world of podcasts for small businesses. Michelle, the author of “How to Get on Podcasts” and host of “My Simplified Life” podcast, shared insights on podcasting dynamics. The discussion emphasized the advantages of being a podcast guest, the significance of fostering relationships, and strategies for cultivating a personal brand through podcast appearances. They also explored the initial hurdles of starting a podcast, the essential role of preparation, and debunked common myths surrounding podcasting, underscoring the importance of repurposing content for wider impact.

The PopUp Social Media Success Series

Peg Fitzpatrick continues to empower small businesses through the PopUp Social Media Success Series, a seven-week podcast and Instagram Live event. This series, inspired by Peg’s book “The Art of Small Business Social Media: A Blueprint for Marketing Success,” features industry experts and social media influencers who provide actionable tips to enhance social media strategies. From utilizing AI to engaging with your community and leveraging platforms such as Pinterest, these sessions offer valuable insights to help small businesses bolster their online presence and engage with their target audience effectively.

Key Takeaways:

• Consistency in content sharing is crucial for growth.
• Podcasts serve as tools for education, entertainment, and fostering empathy.
• Relationship-building is fundamental in the podcasting realm.
• Being a podcast guest is often more accessible than hosting your own podcast.
• Preparation is key for a successful podcast appearance.
• Repurposing content can amplify visibility and audience engagement.
• Podcast hosts extend trust to their guests, fostering collaboration and sharing of ideas.
• Sharing personal narratives creates deeper connections with the audience.
• A clear purpose is vital when creating a podcast.
• Listening to previous podcast episodes aids in tailoring your pitch effectively.

[embedded content]

AI-generated transcript

Peg Fitzpatrick: Hi, this is Peg Fitzpatrick, and today I’m diving into a live discussion as part of my PopUp Live series. Joining me is my friend Michelle Glogovac, and we’re focusing on podcasts today. Michelle is the author of the fantastic book “How to Get on Podcasts.” Michelle, welcome!

Michelle Glogovac: Hi, everyone! It’s great to be here discussing podcasts and sharing insights. I appreciate the opportunity to connect with Peg and our audience.

Stay tuned for more enriching discussions on leveraging podcasts for small business success!