The New Addition

This week, TikTok has introduced a new feature that allows users to share brief, text-based “thoughts” within the app, which are then showcased in a speech bubble style on the Stories bubble located at the top of their inbox. The feature, displayed prominently in the Stories feed, provides a platform for users to express themselves in a different way.

Inspiration from Instagram

Notably, some TikTok users are now being encouraged to input a thought, which subsequently appears on their profile image. This feature bears a striking resemblance to Instagram Notes, a popular functionality among younger Instagram users. While TikTok has adopted a similar concept, it refrains from using the term “Notes” due to its prior association with another application under the same title.

Mimicking Strategies

Although TikTok and Instagram cater to unique user experiences, they have gradually converged in terms of functionalities. While the utilization and appeal of these platforms may differ slightly, recent data indicates a shift towards video-centric content across both applications. Despite sharing similarities, TikTok still holds an edge with its algorithm being more responsive to individual preferences.

Getting Ahead

Given the history of reciprocal feature adoption between TikTok and Instagram, the incorporation of Instagram Notes-like feature by TikTok denotes a strategic move to diversify its offerings. With Instagram’s success in implementing this feature, there is an optimistic outlook on the potential success of this addition on TikTok.

Testing Phase

TikTok is currently in the process of testing this new feature with selected users to evaluate its functionality and reception among its user base. As the app continues to evolve and adapt to changing user preferences, such developments signify the platform’s commitment to enhancing user engagement and interaction.