No, X is Not Seeing Massive Usage Declines

Speculation and Reality

There’s been speculation about X’s usage declining after Elon Musk’s comments on race riots. However, data shows a different picture.

Data Insights

External data suggests X hasn’t seen a major drop-off in usage. Sensor Tower and Similarweb reports confirm this trend.

Olympics, Engagement, and Records

X’s high engagement during the 2024 Olympic Games helped maintain its user numbers. Musk’s recent activities also boosted X’s metrics.

Active User Seconds

Elon Musk’s focus on “active user seconds” may actually provide a more accurate engagement measure. Critics raise concerns on X’s user growth.

Creator Engagement

X’s challenge lies in creator activity, with only 20% of users active in posting. This low engagement rate poses a risk to X’s relevance.

Threads vs. X

Threads competes with X but lags behind in real-time engagement. Threads targets influencers and light-hearted content, contrasting X’s focus on news and politics.

Conclusion

X continues to hold strong, despite concerns about user activity. Observing shifts in usage patterns and creator engagement will be crucial for the platform’s future.