Meta’s Twitter-like Threads app has celebrated its first year in operation, reaching an impressive milestone of 175 million users. The app, conceptualized as a response to the changes implemented by Elon Musk’s X project, has made significant strides in becoming a key player in the social media landscape.
As Threads gains traction and establishes its own user base, the question arises – can it pose a substantial challenge to Musk’s innovative social media platform, X? With its steady growth in active users, Threads is closing in on X’s daily active user count of 250 million, a figure that has remained stagnant for nearly two years.
Threads witnessed a surge in popularity upon its launch, with 100 million profiles created in a matter of days. The app continued to attract users, surpassing the 100 million active user mark within three months and hitting 150 million users by April. Now, at the one-year mark, Threads has amassed a user base of 175 million, indicating consistent growth.
Despite its impressive user numbers, Threads faces challenges in maintaining its growth momentum. The app’s rate of new user acquisition has shown a slight decline in recent months, signaling a need for ongoing innovation and user engagement strategies. Additionally, the app’s focus on text-based interactions may limit its appeal to audiences seeking real-time news content.
Elon Musk’s impact on the social media landscape cannot be understated. His presence on X has driven shifts in user behavior and platform preferences, with some individuals migrating to Threads in response to changes within the X ecosystem. Musk’s evolving public persona and frequent interactions on social media platforms have shaped user experiences and engagement patterns.
As Meta looks to expand the reach and functionality of Threads, the app’s ability to attract and retain users will be crucial. Building on its existing user base, Threads aims to become a significant player in the social media arena, offering a unique platform for interactive and engaging discussions.