New A.I.-Based Advertising Features

Meta has introduced a range of new A.I.-based advertising options for Messenger, aimed at helping brands make the most of the increasing trend towards private messaging for customer engagement, as opposed to traditional social platform posting.

A.I. Q and A Feature for Streamlined Queries

One of the key features being tested by Meta is an A.I. Q and A function that offers automated responses to common customer queries on Messenger. This tool aims to make interactions feel more personalized and efficient, driving higher engagement levels and potentially boosting conversions with minimal human intervention required.

Training on Llama 3 A.I. System

The response engine powering these automated interactions is built on Meta’s advanced Llama 3 A.I. system, enabling it to handle a wider range of inquiries than previous bot tools. While limitations may exist, the goal is to provide users with more accurate and helpful responses, enhancing the overall customer experience.

Enhancing Marketing Messages with A.I.

Furthermore, Meta is rolling out a new messaging promotion feature that allows marketers to create and send targeted marketing messages on Messenger via Ads Manager. By leveraging A.I. technology, brands can optimize their messaging strategy to drive specific outcomes, such as lead conversion or product awareness, based on subscriber preferences.

Anticipating Increased Engagement

Meta’s latest initiatives align with the growing popularity of private messaging as a preferred mode of communication among users. While past attempts to promote brand interactions via Messenger had limited success, the increased sophistication of A.I. tools may offer a more compelling user experience, potentially leading to higher levels of engagement and customer satisfaction.