Added Ariel Elazar, executive vp brand, marketing and digital strategy at DCP: “We’re thrilled to be partnering with Twitter for the 2017 Streamy Awards. Creators continue to use Twitter to not only distribute their content, but also as a primary way …
Social Media In The Shakeout Phase: Q1 Results Indicate Twitter Already A Victim
It has been very clear for some time that the larger players in SM are taking competition and innovation to a higher level and that Twitter will not be able to compete in R&D or marketing. SM has already progressed to the next level and Twitter has not …
For Bears’ QB, a new era—in marketing
But the last time someone other than Cutler was the Bears’ primary field general, athlete marketing was very different.
In the Wake of Fyre Festival Fiasco, Will the Effectiveness of Celebrity Influencers Take a Hit?
“It literally looks like Katrina in the Bahamas,” Devon Wijesinghe, CEO of influencer marketing company InsightPool, said of the event, as photos from the Bahamas spread across Twitter showing the disastrous festival in action. “Is this the festival …
Why Twitter Stock Rose Yesterday
Shares of the social media platform Twitter (TWTR) rose 5% on April 27, 2017, to close at $16.61. The stock rose over 11% on April 24, 2017, as well after it announced better-than-expected 1Q17 results.
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration in product development, sales …
http://rock.ly/-f2a4
Social Media In The Shakeout Phase: Q1 Results Indicate Twitter Already A Victim
It has been very clear for some time that the larger players in SM are taking competition and innovation to a higher level and that Twitter will not be able to compete in R&D or marketing. SM has already progressed to the next level and Twitter has not …
The 6 Golden Rules of Direct Message Marketing
When executed correctly, a Twitter or Instagram DM can be the spark that ignites an influencer marketing campaign, or it could be the first step towards acquiring a new client.
The Twitter Index: Vivo, Moto, Gionee, Himalaya Men, Godrej Appliance
… The People Report · Bawdy Copy; More. Marketing & Advertising News · Latest Marketing & Advertising News · Digital · Digital » · Vivio · Moto · IPL Special Issue · ipl 2017 · Himalaya Men · Godrej Appliance · Gionee · BE This Week · The Twitter …
Great quarter, Twitter, but what are you going to do next?
J.P. Morgan analysts said the earnings report showed Twitter has some momentum, as shown by growth in monthly and daily active users.
2 New WONDER WOMAN Spots Want Us to Find Power Together
Not until this week, when director Patty Jenkins took to Twitter on Thursday night (perhaps in response to a bit of frustration from women on Twitter regarding the marketing campaign’s virtual non-existence?) to release a new commercial that’s hoping …
What’s Behind Twitter’s Blowout First Quarter?
The biggest driver of EBITDA seems to be Twitter’s reduced sales and marketing and R&D expenses. Sales and marketing expenses declined 28% to $169.6 million. R&D expenses declined 17% to $128.7 million. Those declines are the result of several …
http://rock.ly/gc54e
What’s Behind Twitter’s Blowout First Quarter?
The biggest driver of EBITDA seems to be Twitter’s reduced sales and marketing and R&D expenses. Sales and marketing expenses declined 28% to $169.6 million. R&D expenses declined 17% to $128.7 million. Those declines are the result of several …
What’s Behind Twitter’s Blowout First Quarter? — The Motley Fool
Twitter (NYSE:TWTR) reported first-quarter earnings results that weren’t nearly as bad as many had expected. While the company suffered its first-ever …
Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women
The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S.
How To Ignite Your Business With Twitter Chat
Mordecai Holtz, Co-founder of Blue Thread Marketing, has devised entire content strategies for his international clients based on Twitter chats. Readers can find a strategy guide for building Twitter Chat plans is available here. Online marketing pro …
How The Best Marketers Curate Content For Twitter
If you’re curating content that is all about marketing, there are hundreds of great newsletters being shared every single week that cover topics ranging from SEO to PPC.
#SocialSkim: LinkedIn’s Major New Milestones, Twitter’s Growth Rebound: 10 Stories This Week
The new features will let marketers show ads to users who’ve previously visited their websites, market to contacts included in their customer databases, and reach the decision-makers at the desired companies for account-based marketing strategies.
The NFL Draft’s Official Hats Are Introducing Some Cool New Features
Owing to their 1-15 mark in 2016, the Cleveland Browns have the first pick in the NFL Draft. (Image via Twitter). Thanks to their immense talent, first-round picks in the National Football League Draft, which our very own Philadelphia is hosting today …
Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women
The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S.
Engagement With Trump Tweets is Plummeting
Ah, the golden age of Trump’s Twitter account, we were all so much more innocent then. The former pro … Digital marketing agency Huge has analyzed the replies, retweets, and likes on every tweet from Donald Trump since his inauguration on January 20th.
What Eating Too Much Meat Taught Me About Effective Marketing
Recently, I visited Poland, and let me say: your preconceived notion about it being the land of meat is absolutely correct. Sausage, pork, beef … you name it, I ate it. If you’ve read any of my past posts, you know I love turning zany experiences …
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration in product development, sales …
Engagement With Trump Tweets is Plummeting
Ah, the golden age of Trump’s Twitter account, we were all so much more innocent then. The former pro … Digital marketing agency Huge has analyzed the replies, retweets, and likes on every tweet from Donald Trump since his inauguration on January 20th.
Discover DeKalb spent nearly $200K marketing Brookhaven Cherry Blossom Festival
Discover DeKalb, the nonprofit hospitality and tourism agency that serves Brookhaven and other DeKalb cities, paid 10 people to promote the city’s festival on social media, such as Twitter and Facebook. The city itself spent $40,000 from its hotel …
Twitter Advertiser Index: Amazon Video, Samsung, OnePlus, SBI, HP India
@TheOfficialSBI announced over Twitter that some account holders under their bank are now exempted from having to maintain an average monthly balance.
http://rock.ly/34p1f
The NFL makes billions from TV deals — can it do the same with Amazon and Twitter?
NFL football is still the most valuable TV product on the market, which means that traditional networks like NBC and CBS, cable networks like ESPN and Fox Sports 1, and even digital players like Twitter and Amazon are all clamoring for a piece of that …
http://rock.ly/io0s8
Street Fight Daily: Twitter Launches 24/7 News Service with Bloomberg, Uber Boosts Data Privacy
David Card: The fourth edition of Street Fight’s Local Merchant Report shows a continued movement to social media as a preferred marketing tactic among local merchants. They deem it their most effective tactic, so they’re increasing their spending.
http://rock.ly/3nfg2
Discover DeKalb spent nearly $200K marketing Brookhaven Cherry Blossom Festival
Discover DeKalb, the nonprofit hospitality and tourism agency that serves Brookhaven and other DeKalb cities, paid 10 people to promote the city’s festival on social media, such as Twitter and Facebook. The city itself spent $40,000 from its hotel …
http://rock.ly/z8p0u
Twitter asks advertisers to stay with it as it pitches new original series
His remarks echoed what Chief Marketing Officer Leslie Berland pitched to the room at the beginning of the night. Twitter also inked some music and entertainment partnerships, including agreements with Viacom and LiveNation to stream concerts and live …
7 Marketing Best Practices for IP Law Firms
Marketing professionals who work with law firms can recommend a range of platforms including standbys Facebook and Twitter. Any content marketing strategy should incorporate those outlets, but depending on its formulation additional networks could help …
Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event
Twitter will be sharing ad revenue: 70 percent of the money will go to the media companies producing the programs. A Twitter spokesperson declined to say if Twitter is paying the media companies for any of the programming beyond the revenue split.
Baahubali proves power of digital marketing
Interestingly, two years before the release of the first part, a digital marketing team worked tirelessly to build its online presence and generate interest around the film since 2013.
What’s Happening: Inside Twitter’s Big Video Push
For the first time in what seems like a long time Twitter answered its own question: “What’s happening?” “Saucy is happening,” a Twitter-made marketing montage flashed across the screen at the platform’s NewFronts event on Monday. Also happening …
http://rock.ly/ydwge
How Twitter’s Logo Perched in Our Cultural Consciousness and Came to Signify the Brand All by Itself
Lots of things made the news on June 6, 2012: the last transit of Venus for this century, the 68th anniversary of D-Day, the arrival of the Space Shuttle Enterprise at its new home at New York’s Intrepid Sea, Air and Space Museum.
Facebook, Twitter, Subway: Everything that matters this morning
An investigation by the Commons home affairs committee found it “shockingly easy” to identify hate speech on Facebook, Google and Twitter. It recorded “repeated examples” of illegal material such as recruitment videos for banned jihadi and neo-Nazi …
http://rock.ly/dl01q
Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event
Twitter will be sharing ad revenue: 70 percent of the money will go to the media companies producing the programs. A Twitter spokesperson declined to say if Twitter is paying the media companies for any of the programming beyond the revenue split.
http://rock.ly/pq-l5
Vanity Fair goes inside Fyre Festival marketing
Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …
http://rock.ly/2uwtg
What happens to PR if Twitter folds?
PR pros might celebrate when Twitter gives up the ghost or falls into disuse. To many brand managers, Twitter is a loose firehose that can turn a promotional campaign into crisis management.
http://rock.ly/rsk8c
Twitter Advertiser Index: Amazon Video, Samsung, OnePlus, SBI, HP India
@TheOfficialSBI announced over Twitter that some account holders under their bank are now exempted from having to maintain an average monthly balance.
How Twitter’s Bird Evolved to Become One of the Most Recognizable Logos Today
Lots of things made the news on June 6, 2012: the last transit of Venus for this century, the 68th anniversary of D-Day, the arrival of the Space Shuttle Enterprise at its new home at New York’s Intrepid Sea, Air and Space Museum.
TPG Growth, Evolution Media Invest in Influencer Marketing Startup CreatorIQ (Exclusive)
CreatorIQ offers software to companies that work with online influencers to help them initiate and manage campaigns on social media platforms including Facebook, Instagram, Twitter and YouTube. It provides reports on key metrics and also ensures that …
TPG Growth, Evolution Media Invest in Influencer Marketing Startup CreatorIQ (Exclusive)
CreatorIQ offers software to companies that work with online influencers to help them initiate and manage campaigns on social media platforms including Facebook, Instagram, Twitter and YouTube. It provides reports on key metrics and also ensures that …
http://rock.ly/c0v97
Twitter: An Offer On The Way?
That increase is accompanied by 40% reduction in stocks issued as compensation to the sales and marketing team (SBC decreased 22% overall), which means that Twitter will have a high margin in substituting cash payments with stocks going forward to …
http://rock.ly/i5ftk
What marketers should know about Twitter’s Q1 2017 earnings
For starters, Wall Street analysts expected Twitter to have a really bad quarter, revenue-wise. Twitter beat those low expectations.
The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results
Almost every week, we host someone knowledgeable about social media, marketing, or workplace culture on our Twitter chat, #bufferchat.
Uh Oh, Matthew McConaughey And Idris Elba Are Squabbling On Twitter Again
But the real “news” is that we are getting a theatrical trailer for The Dark Tower sometime tomorrow. You want to talk about minimalist marketing? This film comes out on August 4 of this year and we’re only getting that first trailer four months out …
http://rock.ly/v5dep
Vanity Fair goes inside Fyre Festival marketing
Anthony Noto, the platform’s chief operating officer, told Bloomberg on Thursday that President Donald Trump’s prolific use of Twitter is a net plus for the company. “We’d love it if every world leader used Twitter as their primary mechanism to talk to …
Uh Oh, Matthew McConaughey And Idris Elba Are Squabbling On Twitter Again
But the real “news” is that we are getting a theatrical trailer for The Dark Tower sometime tomorrow. You want to talk about minimalist marketing? This film comes out on August 4 of this year and we’re only getting that first trailer four months out …
The Twitter index: IPL special
Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.
http://rock.ly/ifco1