… used any slogan that didn’t have the word “defend” in it, and it would have been fine. The Warriors still can’t escape the shadow of blowing a 3-1 lead in the NBA Finals, apparently.
Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube
What trends will impact digital marketing this year? Get the free eBook to … Last year, Twitter won out over Amazon and Verizon for the same streaming rights, with reports suggesting the NFL opted for the micro-blogging site given its social reach …
A McDonald’s Ad That Never Mentions the Name McDonald’s
Employees of companies including Google, Twitter, Facebook and T Brand Studio (a marketing unit for The New York Times), are among the roughly 200 people who work at Unlimited in Chicago, though Ms. Wahl noted that Google’s participation did not …
Cavaliers fans mocked the Warriors for their unoriginal NBA playoff …
The Cleveland Cavaliers are the defending NBA champions, and from the start of the season, they have used “Defend The Land” as their marketing slogan.
Amazon’s NFL Deal Includes $30 Million in Free Marketing
Amazon’s deal to stream NFL Thursday night games includes as much as $30 million worth of marketing and promotion of the football league, pushing the total value of the contract as high as $80 million, according to a person familiar with the terms.
Exclusive: Chanel, Louis Vuitton Top Leading Brands on Social Media
Insightpool, an influencer marketing platform that’s based on social data, developed the ranking and distinguished the top 10 most influential brands in the space, which portrayed the current shopper mind-set as one dictated by consumers looking to …
Adidas sends e-mail to customers congratulating them for surviving …
The sports apparel company Adidas apologized Tuesday after sending out a poorly worded marketing e-mail to its customers, just one day after the 121st …
Twitter Advertiser Index: Paytm, Intel, Nexa, SBI, Oppo
Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.
How a group of marketers jumpstarted a Twitter campaign against Bill O’Reilly
Marketing professionals by day, the group’s organizers said they didn’t want their names attached to Sleeping Giants because of professional conflicts of interest.
Twitter users mock United Airlines, suggest new marketing slogans
United Airlines is under fire after video surfaced of a screaming passenger being dragged off of an overbooked flight and bloodied, an incident being met with outrage, emergency PR moves and dropping stocks.
Twitter Advertiser Index: Paytm, Intel, Nexa, SBI, Oppo
Marketing · Advertising · Digital · Media · Business of Brands · The Pitch Report · The People Report · Bawdy Copy; More.
4 Ways To Add Video To Your Social Media Marketing Strategy
Alternatively, make Twitter content mobile-friendly and incessantly watchable too. For youtube, your premium video content should come aces.
Twitter users mock United Airlines, suggest new marketing slogans
United Airlines is under fire after video surfaced of a screaming passenger being dragged off of an overbooked flight and bloodied, an incident being met with outrage, emergency PR moves and dropping stocks.
T-Mobile’s CEO is trolling Verizon on Twitter after its earnings miss
… trolling Verizon on Twitter after its most recent earnings report. T-Mobile and Verizon — along with Sprint and AT&T — have been locked in a battle for years, trying to outduel each other for phone subscribers.
30 Essential Tips to Boost Your Instagram Marketing
According to Forrester research, Instagram user interactions with brands is 400 percent higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
Maximize your business’s Twitter impact
Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users.
How To Ignite Your Business With Twitter Chat
Mordecai Holtz, Co-founder of Blue Thread Marketing, has devised entire content strategies for his international clients based on Twitter chats. Readers can find a strategy guide for building Twitter Chat plans is available here. Online marketing pro …
3 Twitter Marketing Tips From A Pro With 1.8 Million Followers
When it comes to building your Twitter marketing, you must learn from the people who have been there and done it before. Twitter marketing influencers are everywhere and there are plenty of people you can take a look at, however, one person I want to …
Social Customer Care Is The New Marketing
Bringing this concept into the present, it can be said that social customer care is the latest and greatest version of this “new marketing.” Handling customer service over social channels like Facebook, Twitter, etc., is a way to amplify your customer …
5 Changes I’m Making to My Social Media Marketing in 2017
We saw live video come on the scene last year with Twitter’s Periscope, and soon after, Facebook followed with Facebook Live, bringing livestreaming into the limelight.
5 Marketing Tactics From Starbuck’s Unicorn Frappuccino Launch You Can Copy
From the Food Babe ranting about what the Unicorn Frappuccino actually contains, to Business Insider reporting that the magical sounding drink is all sold out, it is clear that there is one thing Starbucks is doing well – other than giving everyone a …
Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon
“Adidas is going to have to fire whoever was in charge of writing this e-mail,” one person wrote on Twitter. Others expressed a similar sentiment.
Is Wendy’s about to break a Twitter record?
Twitter user Carter Wilkerson (@carterjwm) had a simple question for Wendy’s: “Yo @Wendys how many retweets for a year of free chicken nuggets?
Who is Alison O’Reilly? MasterChef 2017 contestant and marketing consultant who’s taken Twitter by storm
… where contestants were put on the spot to cook restaurant quality food without pre-planning their meal, saw Amanda cook a fantastic stuffed chicken dish.
How brands can bounce back from disaster
Between 9 April and 11 April United Airlines was mentioned more than 2.5 million times on Facebook, Twitter and Instagram, with social mentions rocketing 9,968% in the first 24 hours alone, according to Brandwatch.
Sell-Side Expectations For Amazon, Twitter And Other Internet Earnings This Week
… of 18 percent on an organic basis. Additionally, the firm expects the company’s initial forays into new markets such as insurance, as well as the increasing digital marketing spend on credit card customer acquisitions to support longer term growth …
What’s in Store for Twitter (TWTR) This Earnings Season?
… “live” and user-friendly changes are yet to move the needle for Twitter. In addition, continuing investments in product development, increasing costs related to international expansion and higher sales & marketing expenses continue to impact …
Mark Ritson: I long for the death of marketing clichés
You know the reason why Twitter failed with its NFL broadcasts? Come on, you know! Because Twitter is obviously going to D-I-E in 2017.
Who is Alison O’Reilly? MasterChef 2017 contestant and marketing consultant who’s taken Twitter by storm
… where contestants were put on the spot to cook restaurant quality food without pre-planning their meal, saw Amanda cook a fantastic stuffed chicken dish.
Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women
The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S.
Teen ignites Twitter storm with Wendy’s chicken nugget request
A 16-year-old chicken nugget aficionado ignited a Twitter storm this week that has drawn in Wendy’s, talk show host Ellen DeGeneres and actor Bradley Cooper.
Brandwatch Announces Strategic Data Partnership With Twitter
New York, NY – Today Brandwatch announces a major expansion in its strategic relationship with Twitter. Brandwatch now has the most complete access to Twitter data streams, exclusive social intelligence products and new applications of data science …
Twitter’s total revenue shrinks for the first time as ad revenue decline steepens
For the third straight quarter, the money Twitter made from running its ads on other publishers’ properties failed to grow; in Q1 2017 it dropped by 8 percent year over year to $58.0 million.
http://rock.ly/5i39h
The Twitter Index: Vivo, Moto, Gionee, Himalaya Men, Godrej Appliance
Here are the brands that continue to make a splash through the latest season of the Indian Premier League (IPL). Watch out for updates in the forthcoming issues.
Is The Clock Running Out on Tesla Inc (TSLA) and Twitter Inc (TWTR)?
Top analysts are putting Tesla Inc (NASDAQ:TSLA) and Twitter Inc (NYSE:TWTR) on the stand, spotlighting challenges in valuation for Tesla and the heat of competition chasing close at Twitter’s heels. … Indeed, one of Tesla’s technological and …
Twitter: The Song Remains The Same (And Not Stairway To Heaven)
Losses continue at Twitter and we do not have any solid indication that these quarterly losses are in sight. In fact, there is a functional limit to which the company can continue to reduce staff, research, and marketing to show any future improvements …
Great quarter, Twitter, but what are you going to do next?
J.P. Morgan analysts said the earnings report showed Twitter has some momentum, as shown by growth in monthly and daily active users.
http://rock.ly/u-380
Slammed on Twitter, Shea Moisture Pulls Ad Seen as Moving Brand Away From Black Women
The idea that women of all races should love their hair may seem non-controversial. Forget that. Shea Moisture, a brand long marketed primarily to African-American women, got a social-media smackdown Monday afternoon that made it the top U.S.
Snapchat tops Facebook and Twitter on privacy – here’s why brands should care
It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing …
http://rock.ly/qg7d0
Twitter Users School SheaMoisture On Race, Authenticity
(Within a day, it was trending on Twitter.) @curlynikki, for example, called it “the perfect example of gentrification.” And @KimberlyNFoster denounced it as “#AllLivesMatter marketing,” adding: “Black women built SheaMoisture…. Black women will take …
http://rock.ly/otmgp
Snapchat tops Facebook and Twitter on privacy – here’s why brands should care
It rates Facebook, YouTube, Instagram, Twitter, Snapchat, and LinkedIn on security, community, user experience, and content authenticity and shareability to help brands and marketers make informed decisions about what platforms to spend their marketing …
http://rock.ly/s6q04
Streamy Awards to Broadcast Live on Twitter | Hollywood Reporter
The awards show, which honors the best in online video, has been scheduled for fall.
Adidas sends marketing e-mail congratulating customers for surviving Boston Marathon
“Adidas is going to have to fire whoever was in charge of writing this e-mail,” one person wrote on Twitter. Others expressed a similar sentiment.
Cowboys Select Taco Charlton in 2017 NFL Draft, Twitter Can’t Control Itself
Here’s how others reacted to the pick: Will Brinson @WillBrinson. Taco Charlton just stumbled into the greatest marketing campaign of all time. Thu Apr 27 2017 20:17:45 GMT-0700 (PDT). Clarence Hill Jr @clarencehilljr. It will be Taco Charlton Tuesday …
http://rock.ly/r8lka
Twitter Users School SheaMoisture On Race, Authenticity
(Within a day, it was trending on Twitter.) @curlynikki, for example, called it “the perfect example of gentrification.” And @KimberlyNFoster denounced it as “#AllLivesMatter marketing,” adding: “Black women built SheaMoisture…. Black women will take …
Brandwatch, Crimson Hexagon join Twitter’s channel partner program
As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration in product development, sales …
Twitter Users School SheaMoisture On Race, Authenticity 04/28/2017
Looking for new customers may sound like Marketing 101, but SheaMoisture’s latest effort earned it an “F” in a swift and blistering lesson from “Black Twitter,” a …
How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
Twitter and Facebook, while they certainly do have their fair share of professionals, do not make it as easy to target them.
http://rock.ly/djwpn
Twitter’s total revenue shrinks for the first time as ad revenue decline steepens
For the third straight quarter, the money Twitter made from running its ads on other publishers’ properties failed to grow; in Q1 2017 it dropped by 8 percent year over year to $58.0 million.
Here’s How Twitter’s Expanded Partnership with Crimson Hexagon …
Shares of Twitter, Inc. (TWTR) continues to surge today after crushing both earnings and revenues estimates and demonstrating promising user growth for the …
http://rock.ly/y49zl