Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl – our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that …
10 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing’s Next Big Thing Now
They asked Insightpool, an influencer marketing platform, to set up an influencer campaign for the awards on Twitter. The Insightpool team identified and engaged with suitable influencers to spread the Rare Country Awards message. They segmented …
Google, Facebook, Snapchat, Twitter: Who’s the strongest of them all?
“Out of this, over 60%-70% are on Facebook,” says the India marketing head of the German audio company. 2. Some marketers treat the two as one unit, still.
Twitter removes Amber Harrison tweets as legal battle with Seven escalates
Twitter has removed a series of posts by the former lover of Seven West Media boss Tim Worner after she flouted a court order preventing her revealing embarrassing details about the affair.
5 Predictions For the Future of Digital Marketing
Current digital marketing costs are fairly low compared to other forms of traditional marketing like TV ads, which can cost you several thousand dollars if you’re lucky.
Twitter Advertiser Index: SBI, OPPO, Honor, PNB MetLife and Amazon India
1)@TheOfficialSBI: SBI tops the week’s Twitter Index on the back of a tweet with a video that showed its pride in being India’s Number One bank chosen by 300 million customers including farmers, students, professionals, housewives and corporate houses …
What marketers should know about Twitter’s Q4 2016 earnings
Twitter didn’t only lose its longtime ad boss in the fourth quarter of 2016. It lost ad revenue. The company’s total advertising slipped by less than 1 percent year over year, and its US ad revenue dropped by 5 percent year over year.
5 essential podcasts every digital marketer can learn from
With a wide array of digital media experts talking about the skills and techniques required to stay competitive in the online marketing game, podcasts are an unavoidable resource for the digital marketers of today. If you’re an online marketer, whether …
Online Marketing Firm, fishbat, Shares 4 Ways to Improve Brand Relationships with Twitter Videos
PATCHOGUE, N.Y., Feb. 15, 2017 /PRNewswire-iReach/ — fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to …
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The London Dungeon is being slammed on Twitter for posting really inappropriate Valentine’s ‘jokes’
The London Dungeon is being slammed for posting really inappropriate Valentine’s jokes. (Picture: Twitter). Valentine’s Day is an excuse for every brand – however unsuitable – to jump aboard the tenuous marketing train. Yesterday, The London Dungeon …
Disney uses Twitter to send ‘Beauty and the Beast’ roses to movie fans on Valentine’s Day
Undoubtedly, what draws people to Disney’s “Beauty and the Beast” is the unlikely romance between Belle and the enchanted prince, watching it unfold before a bewitched rose wilts down to its stem.
Online Marketing Firm, fishbat, Shares 4 Ways to Improve Brand Relationships with Twitter Videos
PATCHOGUE, N.Y., Feb. 15, 2017 /PRNewswire-iReach/ fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to …
http://rock.ly/1ma8w
The London Dungeon is being slammed on Twitter for posting really inappropriate Valentine’s ‘jokes’
The London Dungeon is being slammed for posting really inappropriate Valentine’s jokes. (Picture: Twitter). Valentine’s Day is an excuse for every brand – however unsuitable – to jump aboard the tenuous marketing train. Yesterday, The London Dungeon …
How your business can stand out no matter the platform
There’s a reason there are an endless supply of articles that promise “10 Tools to Pump Up Your Digital Strategy,” and “Internet Ninja 101: How to Win Twitter.” The truth is that the marketing landscape is crowded and that there is always something new …
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Google, Facebook, Snapchat, Twitter: Who’s the strongest of them all?
“Out of this, over 60%-70% are on Facebook,” says the India marketing head of the German audio company. 2. Some marketers treat the two as one unit, still.
Twitter set to ‘Amplify’ India focus; to tie up with Filmfare, Jio
… quoting Twitter Chief Operating Officer Anthony Noto that President Trump’s use of the platform to discuss wider issues established the credentials and capability of the medium, even though growth in the user base would depend largely on the …
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Former Magic Leap Executive’s Lawsuit Accuses Company Of Sexism And Misleading Marketing
Magic Leap, the mysterious augmented reality startup, continues its slow implosion. On Monday, a new lawsuit alleged that the Plantation, Fla.
How your business can stand out no matter the platform
There’s a reason there are an endless supply of articles that promise “10 Tools to Pump Up Your Digital Strategy,” and “Internet Ninja 101: How to Win Twitter.” The truth is that the marketing landscape is crowded and that there is always something new …
Twitter For Events & Concerts: What You Need to Know
1 The world of social media is tumultuous and ever-changing, and nowhere is this more true than on Twitter. This means that if you’re planning on promoting an event on the social media platform, your marketing strategy needs to be able to evolve, and …
Twitter set to ‘Amplify’ India focus; to tie up with Filmfare, Jio
… quoting Twitter Chief Operating Officer Anthony Noto that President Trump’s use of the platform to discuss wider issues established the credentials and capability of the medium, even though growth in the user base would depend largely on the …
‘I don’t feel lonely’: Tweeting space robots are a hit for NASA
That reflects Twitter’s general growth, says Greenberg, but also how NASA’s social media team “has used its Twitter and Facebook presence to humanise what is otherwise a complex, vital science programme through use of wit, charm and intertextual …
Does Engagement Still Matter as a Social Media Metric?
Even JP Morgan, a huge financial services company, gains few responses on Twitter, as a glance at its feed shows, as Arik C. Hanson, principal of ACH Communications, points out in his marketing and communications blog. It treats Twitter as a broadcast …
Zaza Pachulia, Justin Bieber, Macedonian Twitter bots and the insanity of NBA All-Star voting
“Twitter is an open platform, and you can’t protect yourself from someone else’s open platform,” says Brad Parscale, president of Texas-based web design and marketing firm Giles-Parscale, and the former digital director of Donald Trump’s presidential …
What Working at a Social Media Company Taught Me about ROI
The goal was to help new students become more acclimated and increase involvement in extracurricular activities during their first semester.
Silicon Valley’s gender gap is the result of computer-game marketing 20 years ago
It’s no secret that there is a pronounced gender gap in technology fields. In 2014, 70% of the employees at the top tech companies in Silicon Valley, such as Google, Facebook, and Twitter, were male. In technical roles, this phenomenon is even more …
The 30 best people in advertising to follow on Twitter
The majority of marketers and ad execs either aren’t signed up to the service or only use it to retweet nice things about themselves or their company.
Tennis star follows through with ‘Super Bowl Twitter date.’ So will there be another?
It should come as no surprise that a date won via a bet on Twitter would be chronicled on social media. On Wednesday night, John Goehrke, a 20-year-old marketing major at the University of Missouri, had his very publicized date with tennis star Genie …
Berklee is not UC Berkeley — but angry Twitter users didn’t realize that
There were so many tweets that included the school’s Twitter handle, @BerkleeCollege, that Taravella, Berklee’s digital marketing manager, lost count. “Each day when I go in and check the Twitter notifications, we don’t typically see that much …
Silicon Valley’s gender gap is the result of computer-game marketing 20 years ago
It’s no secret that there is a pronounced gender gap in technology fields. In 2014, 70% of the employees at the top tech companies in Silicon Valley, such as Google, Facebook, and Twitter, were male. In technical roles, this phenomenon is even more …
What marketers should know about Twitter’s Q4 2016 earnings
In addition to getting more people to use Twitter each day, the company is getting people to use Twitter more. In Q4, the amount of time people spent on Twitter increased “by double digits on a year-over-year basis,” as did the number of times people …
5 Social Media Hacks for Better Customer Service
Knowing where to gripe—whether it’s Facebook, Twitter, LinkedIn, or even Tumblr—is crucial, says digital marketing and customer service consultant Jay Baer. Check the company’s website for dedicated customer service handles, such as @NikeSupport or …
London Dungeon Tweets Apology For Dark Valentine’s Day Campaign After Furious Twitter Backlash
… to promote the attraction was branded “sexist”. The attraction posted quotes on both its Facebook and Twitter account referencing sexual acts and murder as part of a ‘Dark Valentine’s Day’ marketing ploy that managed to shock people in all the …
Bouchard muses about second date with Super Bowl bet buddy
The Montreal tennis star and University of Missouri marketing student John Goehrke – who won a Super Bowl wager with Bouchard via Twitter – had such a good time during a rendezvous at the Brooklyn Nets’ game on Wednesday night that another date …
Silicon Valley’s gender gap is the result of computer game marketing …
It’s no secret that there is a pronounced gender gap in technology fields. In 2014, 70% of the employees at the top tech companies in Silicon Valley, such as …
What Working at a Social Media Company Taught Me about ROI
Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.
Zaza Pachulia, Justin Bieber, Macedonian Twitter bots and the …
IF THE GOLDEN State Warriors are built around a Big Four, Zaza Pachulia might be the fifth. Now in his 14th season, Pachulia has never averaged more than …
Berklee is not UC Berkeley — but angry Twitter users didn’t realize that
There were so many tweets that included the school’s Twitter handle, @BerkleeCollege, that Taravella, Berklee’s digital marketing manager, lost count. “Each day when I go in and check the Twitter notifications, we don’t typically see that much …
Harnessing Video Marketing for Your Small Business
As an extension of Twitter, Periscope shares many features of Facebook Live. The platform was launched in the spring of 2015 and allows users to broadcast from smart phones, GoPro cameras or professional cameras, creating a unique opportunity for …
Twitter For Events & Concerts: What You Need to Know
1 The world of social media is tumultuous and ever-changing, and nowhere is this more true than on Twitter. This means that if you’re planning on promoting an event on the social media platform, your marketing strategy needs to be able to evolve, and …
Tell a Better Brand Story with Content Marketing & Social Media
Twitter Moments and LinkedIn Pulse articles also share something in common. Even though Twitter Moments are not optimized for long form content, both content types offer the user an additional distribution channel for their content, appearing on people …
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For Twitter, Videos Can Drive Revenues Over The Long Term
Twitter is focusing on consolidating its products and making its platform the go-to place for news and live events. Video consumption among users is increasing at an exponential pace and advertisers are allocating an increasing proportion of marketing …
Mizzou student, tennis star Genie Bouchard had their ‘Super Bowl Twitter date’ on Wednesday
It should come as no surprise that a date won via a bet on Twitter would be chronicled on social media. On Wednesday night, John Goehrke, a 20-year-old marketing major at the University of Missouri, had his very publicized date with tennis star Genie …
Seven Twitter Accounts To Follow For Branding Inspiration
I want perspectives from all forms of marketing, not just PR, and I’m a big believer in the integration and synergy of all marketing channels and disciplines. CMO Today (@wsjCMO) is a great source for me. They cover news, trends and even case studies.
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For Twitter, Videos Can Drive Revenues Over The Long Term
Video consumption among users is increasing at an exponential pace and advertisers are allocating an increasing proportion of marketing budgets to videos on social media platforms. Twitter has an established program for publishers to monetize videos on …
Genie Bouchard’s Twitter date was a racket: She already has a beau
It was posted two weeks before Bouchard went on a highly publicized date with John Goehrke, a University of Illinois marketing student who won the rendezvous after a Super Bowl wager with Bouchard via Twitter. The other man? Internet detectives believe …
Some clever tie-ins connecting those ads to digital marketing. All of that combined for a fun 2017 Hashtag Bowl – our sixth annual competition showcasing how well Super Bowl advertisers connect their TV ads with online marketing efforts. And now that …
Genie Bouchard’s Twitter date was a racket: She already has a beau
It was posted two weeks before Bouchard went on a highly publicized date with John Goehrke, a University of Illinois marketing student who won the rendezvous after a Super Bowl wager with Bouchard via Twitter. The other man? Internet detectives believe …
Is Twitter Broken And How Do We Save It?
Like most marketing folks, I have FOMO when it comes to social apps, and so I actively use them all (well 90% of them). Saying this, Twitter is still one I go for more than the others. It’s my natural social home of “professional me” and as a user, I …
Seminole turns to social media to lure tourists
Besides tourism marketing, Seminole has increasingly used NextDoor, Twitter and Facebook to announce county information such as gardening classes, pet adoptions, severe weather alerts and bear-management restrictions.
Why Your Twitter Marketing Strategy Is All Wrong
As a digital marketing aficionado, you’re used to rocking your social media plan. Facebook is solid, and Instagram is going gangbusters.
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