Lyft, one of Uber’s top competitors in the ride-hailing space, has also co-opted the entire #DeleteUber movement into its own form of aggressive and apparently successful brand marketing. As Twitter CEO and co-founder Jack Dorsey pointed out, Lyft …
Center Parcs runs first live Twitter story
Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign, in partnership with agency Jaywing as part of an expansion of its social media strategy.
Twitter Moments: How to Use It In Your Marketing
Are you making the most of the Moments feature on Twitter? This feature rolled out to everyone in 2016 but a lot of marketers have yet to take advantage of the opportunity to gain more visibility.
Center Parcs runs first live Twitter story
Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign, in partnership with agency Jaywing as part of an expansion of its social media strategy.
The post-Budget report: How Twitter reacted to Arun Jaitley’s speech
Picture source: ThinkStock Yesterday, the nation was anxious to hear Arun Jaitley’s Union Budget speech for 2017-2018. The Budget was delivered to the congregation of MPs from the Lok Sabha, of which the opposition suffused the air with a sense of …
Arun Jaitley’s shayaris leaves Twitter in splits
Twitter and its ‘tweeple’ hung on to every word and unfailingly provided a live and running narrative to the budget.
How you can use Twitter Moments to improve your content marketing
Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of content, Twitter is attempting to compete with social media platforms such as Snapchat and …
Marketing Class Tackles Super Bowl Commercials
Marketing students in Asst. Prof. Spencer Ross’ Consumer Behavior course have a little bit of homework while watching the New England Patriots play the Atlanta Falcons in Super Bowl LI: They need to tweet their thoughts about the game’s commercials …
Earnings Preview: What To Expect From Twitter Next Thursday
… an advertising offering that enables advertisers to extend their advertising campaigns with Twitter Promoted Products to audiences off Twitter while retaining access to Twitter’s measurement, targeting and creative tools, and Performance marketing …
How to Succeed at Super Bowl Marketing
There is a Super Bowl-sized audience on Facebook and Twitter every day! Are you set up to take advantage? 75% of marketing leaders report that social networking advertising is generating significant ROI. 66% of marketers are boosting budgets for …
Lyft, one of Uber’s top competitors in the ride-hailing space, has also co-opted the entire #DeleteUber movement into its own form of aggressive and apparently successful brand marketing. As Twitter CEO and co-founder Jack Dorsey pointed out, Lyft …
How you can use Twitter Moments to improve your content …
Health care organizations have a new way to share stories, engage audiences and shape the conversations about their brands.
Lyft, one of Uber’s top competitors in the ride-hailing space, has also co-opted the entire #DeleteUber movement into its own form of aggressive and apparently successful brand marketing. As Twitter CEO and co-founder Jack Dorsey pointed out, Lyft …
The post-Budget report: How Twitter reacted to Arun Jaitley’s speech
Picture source: ThinkStock Yesterday, the nation was anxious to hear Arun Jaitley’s Union Budget speech for 2017-2018. The Budget was delivered to the congregation of MPs from the Lok Sabha, of which the opposition suffused the air with a sense of …
Lyft, one of Uber’s top competitors in the ride-hailing space, has also co-opted the entire #DeleteUber movement into its own form of aggressive and apparently successful brand marketing. As Twitter CEO and co-founder Jack Dorsey pointed out, Lyft …
Fanbytes founder: I was right about Vine closing, and reckon Twitter will go same way
An example of influencer marketing at its worst was witnessed when Scott Disick, famed for his association with the Kardashians, promoted a weight loss company’s product on Instagram – by copying and pasting the firm’s instructions word for word into …
Business Showcase : QuickestFox Marketing
QuickestFox Marketing is a marketing company that gets people talking about business, brands and events in a fun environment on Twitter using geographically based Twitterchats across Ireland. 1 per county. So #DublinHour #GalwayHour #CorkHour etc.
JK Rowling’s Twitter feud with Trump supporters is so bad she’s now fighting some of her fans
And while attacking her own fans might seem like a poor marketing choice, it’s important to note one of the things Rowling holds most dear: freedom of speech.
How Arby’s Twitter Strategy Evolved From ‘The Legend of Zelda’
… Shake-Up, which will be held May 22-24, 2017, in Atlanta. Brand communicators from Coca-Cola, Dunkin’ Donuts, the Atlanta Hawks, Arby’s and many more will speak on a breadth of topics from content marketing to measurement to Snapchat strategy.
#SB51: How to tweet your company to the top during the Super Bowl
… take advantage of it on Twitter to promote your brand. “The Super Bowl not only has a huge audience, it is also creates a forum for discussion and interaction,” Tim Calkins, a professor of marketing at Northwestern University’s Kellogg School of …
Budweiser Super Bowl ad may prompt next Trump Twitter firestorm
“We believe beer should be bipartisan, and did not set out to create a piece of political commentary,” said Marcel Marcondes, vice president of marketing, Anheuser-Busch, in a statement released by the company. “However, we recognize that you can’t …
LOOK: Wisconsin roasts Minnesota on Twitter by trolling P.J. Fleck
Wisconsin football has owned Minnesota the past decade, and you better believe the Badgers aren’y going to let the Gophers forget it.
Tricky business in the age of Trump and Twitter
Linda Bean, one of many family members involved in the company, gave money to a pro-Trump super PAC during the campaign, prompting Grab Your Wallet to call for a boycott, which in turn prompted Trump to weigh in with a bit of social-media marketing.
Snapchat Isn’t Twitter 2.0, but Its IPO Filing Raises Some Big Red Flags
R&D and G&A spend equaled 45% and 41% of 2016 revenue, respectively, while sales/marketing spend was 31%. And stock compensation expenses are due to surge after the IPO: Snap says that if it had gone public on Dec. 31, it would have recognized …
Snapchat Isn’t Twitter 2.0, but Its IPO Filing Raises Some Big Red Flags
R&D and G&A spend equaled 45% and 41% of 2016 revenue, respectively, while sales/marketing spend was 31%. And stock compensation expenses are due to surge after the IPO: Snap says that if it had gone public on Dec. 31, it would have recognized …
How to Use LinkedIn, Twitter and Snapchat in Your Next Job Search
Not sure what to put on LinkedIn, how to use Twitter or if your should be snapping with your boss? Entrepreneur.com Contributor Jessica Abo sat down with Courtney Spritzer, co-founder of the social media and marketing agency Socialfly, to break down …
LOOK: Wisconsin roasts Minnesota on Twitter with a jab at PJ Fleck
And, as Fleck prepares to start his first season as the Gophers head coach, Minnesota is definitely capitalizing on a few marketing opportunities. One of those opportunities would be the hashtag Minnesota football’s Twitter account started: #FleckFriday.
JK Rowling’s Twitter feud with Trump supporters is so bad she’s now fighting some of her fans
And while attacking her own fans might seem like a poor marketing choice, it’s important to note one of the things Rowling holds most dear: freedom of speech.
How to Succeed at Super Bowl Marketing | The Huffington Post
A marketer’s perspective and tips for getting customer attention, even when you’re not a Super Bowl advertiser The cost of a 30 second commercial f…
How The ‘Rogue’ Twitter Accounts Rewrote How We Communicate Science In The Social Era
Something remarkable in science communication happened this week – dozens of anonymous Twitter accounts popped up claiming to be “rogue” US Government employees risking their jobs and possible prison time to take to Twitter to fight back against …
LOOK: Wisconsin roasts Minnesota on Twitter by trolling P.J. Fleck
Wisconsin football has owned Minnesota the past decade, and you better believe the Badgers aren’y going to let the Gophers forget it.
How The ‘Rogue’ Twitter Accounts Rewrote How We Communicate Science In The Social Era
Something remarkable in science communication happened this week – dozens of anonymous Twitter accounts popped up claiming to be “rogue” US Government employees risking their jobs and possible prison time to take to Twitter to fight back against …
Marketing on a budget: cover all the bases to promote your cause
If you dedicate enough time and do your homework, then you could get the desired media buzz about your company without hiring outside help.
Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples
In this article we’ll show you how to get a leg up on the competition on each of the big 3 social media networks – Facebook, Twitter, and Instagram. Experiment with these 70 social media marketing strategies, ideas and examples for your small business.
Can Twitter Help Studios Boost Box Office Sales?
A recent study seems to suggest that Twitter’s (TWTR) social media platform could be a powerful tool for marketing and gauging public interest in new movie releases. The study by Emerson College (cited by TheWrap) showed an interesting correlation …
Verizon is trolling their competitors on Twitter and T-Mobile is standing up for themselves
National cellular carriers aren’t pulling any punches on Twitter during the airing of their Super Bowl commercials. Throughout the Super Bowl, Verizon responded to T-Mobile’s #UnlimitedMoves campaign that starred celebs like Justin Bieber, Snoop Dogg …
The Eggo Waffles & ‘Stranger Things’ Twitter Accounts Are Messing With Each Other & It’s Marketing At Its Best
As Mashable entertainment reporter Saba Hamedy pointed out, it was an example of “excellent brand interaction on Twitter.” This is marketing at its finest, my friends. It all started with Eggo poking fun at the Stranger Things ad, which started with an …
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Five Ways for B2Bs to Tap into Social
eMarketer’s Maria Minsker spoke with business-to-business (B2B) marketing experts about the best ways for B2Bs to leverage social media.
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Super Bowl ads caught in political whirlwind
Northwestern University marketing professor Tim Calkins said some of the ads aimed to show a theme of “inclusiveness.” “While many brands were lighthearted and product focused, there were others that embraced a theme of inclusiveness, including Google …
Twitter could be the people’s platform – but not unless it turns a profit
The advice us marketing types give to brands that can’t be the biggest and broadest is to find something that you truly believe in and double down.
Case Studies
The interagency team posted 15 real-time user-generated stories to Facebook and Twitter in addition to planned content. The UGC stories generated over 600,000 organic video views on Facebook and Twitter and delivered over 17,000 organic engagements …
Cards Against Humanity’s fake Super Bowl ad was actually a brilliant marketing stunt
Today, the self-proclaimed ‘party game for horrible people’ Cards Against Humanity announced on its blog that it has gone out of business after purchasing a very expensive, but painfully unsuccessful ad for this year’s Super Bowl.
4 Powerful Marketing Tips for Your Small Business
In addition to connecting small businesses that need funding with lenders, they offer tons of information on every aspect of running a business, including developing a marketing plan, the relationship between marketing and sales, and how to set a …
LOOK 7 ways ST got hilarious on Twitter with its weather updates
We all know weather updates can get pretty boring online without the help of gorgeous weather girls (and boys!). But that is not something which has stopped @STcom, The Straits Times’ Twitter platform for getting its news of the weather out. The team …
Super Bowl-related social activity was up Sunday on both Facebook & Twitter
The story is somewhat similar on Twitter, where the company says there were 27.6 million global tweets about the Super Bowl yesterday.
Cards Against Humanity’s fake Super Bowl ad was actually a brilliant marketing stunt
Today, the self-proclaimed ‘party game for horrible people’ Cards Against Humanity announced on its blog that it has gone out of business after purchasing a very expensive, but painfully unsuccessful ad for this year’s Super Bowl.
5 top social media trends to watch in 2017
When you combine these factors with the fact that Facebook ads perform substantially better than Twitter ads in terms of ROI, you can see why Twitter might not be around much longer. At its best, Twitter is a real-time conversation platform. … This …
Eugenie Bouchard set for blind date with fan after Super Bowl Twitter bet
I had confidence he could come back,” said Goehrke, also known as Twitter user @punslayintwoods. That faith in New England might have landed the 20-year-old University of Missouri marketing student a date with the 22-year-old tennis star.
Super Bowl-related social activity was up Sunday on both Facebook …
An exciting Patriots comeback? Topical Super Bowl ads? Whatever it was, social media users were more active this year during the game than a year ago.
Verizon is trolling their competitors on Twitter and T-Mobile is …
National cellular carriers aren’t pulling any punches on Twitter during the airing of their Super Bowl commercials. Throughout the Super Bowl, Verizon …
