At Whit’s EndDropbox Learns — Painfully — One Twitter Snafu and You Are Toast

But I sincerely believe the company and the unfortunate media/marketing person who created the tweet and is now locked in a dark room with an ice pack over his/her eyes was referring to the information, not the picture.

http://rock.ly/x9ydm

Live Streaming On Twitter Should Increase User Engagement

Facebook and Twitter are both aggressively pushing videos both as marketing and a sharing tool. By allowing users to record and broadcast their own videos via mobile cameras the companies are challenging the popular notion that videos need to be shot …

Twitter Cuts Off Firehose Access To DHS Fusion Centers

None of this shows much in the way of consistency or integrity on Twitter’s end. If Geofeedia’s marketing materials bothered Twitter enough to completely yank its access, the sales pitches by Dataminr should have been equally concerning. But Dataminr …

http://rock.ly/j9x3-

Twitter finds new use for Vine

The teams at Twitter and Vine announced that the video-looping app will not be shut down completely as previously reported, but instead be converted to a “pared-down” app called Vine Camera, per a company blog post.

Tweet Exposes the Sexist Way Companies Sell Products to Women vs. Men

Many brands create male and female versions of its products, but there’s one visible difference between these gendered products that was recently pointed out in a viral Twitter video, which has many people questioning the companies’ marketing methods.

AFL evolution: Cover star fight between Carlton, Collingwood …

Collingwood v Carlton hostility now extends to a video game that hasn’t even been released yet. The AFL is asking fans to help select which player will grace the …

Carlton, Collingwood trade jibes on Twitter over face of new AFL Evolution game

Clubs have clearly received the marketing brief to push the game to their fans by appealing for votes and the Blues have taken the most creative approach, with Cripps himself appealing for supporters of 17 teams to make sure Treloar doesn’t win.

Twitter Gets Pushy

By 2017, the research firm forecasts, 74.2% of U.S. companies (or at least those with more than 100 employees) will use Instagram for marketing purposes — markedly more than the 66.2% that will be using Twitter. If accurate, this will mark a …

http://rock.ly/hncr-

Does Anyone Still Work at Twitter?

In October, Twitter laid off 350 employees—mostly in ad sales and marketing—and shuttered its offices in Germany and the Netherlands.

Twitter’s chief technology officer steps down

The news came a month after Adam Bain, chief operating officer and the person credited with building up Twitter’s advertising and marketing operations, also said he was leaving. The two had been the longest-serving members of the senior executive group …

Top 10 firsts on Twitter in 2016

Top 10 firsts on Twitter in 2016Top 10 firsts on Twitter in 2016 – Maya Hari Maya Hari 2016 has been an interesting year for and on Twitter. At Twitter: sale, talent exodus, not enough innovation and stalled user growth, among other woes. On Twitter: …

Event Planning Tools

1. TWITTER TO LIVE STREAM GOLDEN GLOBES RED CARPET: Twitter will live stream the red carpet pre-show event for the 74th annual Golden Globes on January 8. TechCrunch: “According to the companies’ announcement, Twitter users will be able to …

Spend Less Time Marketing by Setting Up Social Media Outpost Channels

social media, authors, marketing, books, sales, twitter, facebook If you’re an author who is struggling by trying to be all things to all people on every social media channel, then I’ve got some good news: you really only need to be engaging on one …

How Twitter is making its top search results more relevant than recent

In September Twitter started sorting the top-most tweets on its default search results pages based on how relevant they are to the search query, rather than ordering them in reverse-chronological order as it had previously done.

OurMine strikes again, hacks Netflix’s twitter handle this time

Talk about aggressive marketing tactics and OurMine certainly features on the top. The hacking team professes to introduce the world to weaknesses in security systems the world over by actually hacking them.

It’s Still Early Days For Dish And Programmatic TV; Josh McFarland Leaves Twitter

The marketing analytics firm Datorama announced an integration with Amazon’s Alexa voice service, dubbed “Ask Datorama Anything,” for enterprise purposes.

http://rock.ly/g3lu7

Twitter finally debuts live video for users

Twitter announced in a blog post that, starting today, users can create and Tweet live video from the app, with Periscope powering the experience.

A cyber security firm have hacked into Marvel and Netflix’s Twitter accounts

A cyber security firm have hit upon an unorthodox form of marketing themselves by hacking into the Twitter accounts of well known companies.

Top 10 firsts on Twitter in 2016, Marketing & Advertisement News …

Top 10 firsts on Twitter in 2016Top 10 firsts on Twitter in 2016 – Maya Hari Maya Hari 2016 has been an interesting year for and on Twitter.

5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. In a statement to Marketing Dive, Twitter provided some commentary on their decision: “We are always …

Trump and POTUS have less in common when it comes to Twitter

Donald Trump’s favorite medium to get his message out is revealing interesting insights about what kind of president he might be, said social media marketing platform Spredfast. While the president-elect may be the first commander in chief to be so …

Top 10 firsts on Twitter in 2016

Top 10 firsts on Twitter in 2016Top 10 firsts on Twitter in 2016 – Maya Hari Maya Hari 2016 has been an interesting year for and on Twitter. At Twitter: sale, talent exodus, not enough innovation and stalled user growth, among other woes. On Twitter: …

Twitter’s executive departures raises more…

Josh McFarland, a vice president of product for Twitter, also said Tuesday that he was stepping down from the company to join venture-capital firm Greylock Partners as a general partner.

Facebook voices commitment to audio with new live service

Facebook’s acceleration into real-time content comes at the same time that Twitter, long the reigning leader in delivering immediacy on social media, is struggling with its own business model, with as growth slows and possible acquirers have become scarce.

Siemian learned a thing or two from Manning — in marketing

ENGLEWOOD, Colo. – Trevor Siemian is following in Peyton Manning’s footsteps. Baby steps, at least. The Denver Broncos quarterback ran a healthy dose of the no-huddle against New England last week, showing enough promise for the coaching staff to …

Facebook voices commitment to audio with new live service

Facebook has a new way for partners to go live on the social media platform with Live Audio, the company announced in a blog post.

How to leverage live video on Facebook and Twitter – Brafton

Live video can be a fun and effective content marketing tactic if used correctly. Learn how to leverage it best on Facebook and Twitter.

Twitter finds new use for Vine

The teams at Twitter and Vine announced that the video-looping app will not be shut down completely as previously reported, but instead be converted to a “pared-down” app called Vine Camera, per a company blog post.

Facebook voices commitment to audio with new live service

Facebook has a new way for partners to go live on the social media platform with Live Audio, the company announced in a blog post.

Twitter CTO Exits, Agencies Bypass Service

Worse, Twitter said it planned to reduce its global workforce by about 9% — which amounts to roughly 300 employees — and restructure the company accordingly.

Facebook voices commitment to audio with new live service

Facebook has a new way for partners to go live on the social media platform with Live Audio, the company announced in a blog post.

Twitter finds new use for Vine

The teams at Twitter and Vine announced that the video-looping app will not be shut down completely as previously reported, but instead be converted to a “pared-down” app called Vine Camera, per a company blog post.

Twitter CTO Exits, Agencies Bypass Service

Worse, Twitter said it planned to reduce its global workforce by about 9% — which amounts to roughly 300 employees — and restructure the company accordingly.

The long view on video: Why 2017 will be even more exciting

Another advancement is how paid distribution on social media platforms like Instagram, Facebook and Twitter made video marketing more accessible for SMB brands, according to Lee. For larger brands, 2016 brought the lesson that short-form is a permanent …

Social media profiles you should secure to build your personal brand

Regardless of whether you’re an agency account manager, client-side marketer, business owner, or just a marketing professional who cares about managing your online reputation, you owe it to yourself to secure a few key social media user names and …

3 Ways to Turn Your Customers Into an Effective Marketing Channel

… marketing strategy was, so we did some research. Our monthlong Twitter study found that giving users a small reward for tweeting about Boomerang was an effective way to generate genuine word-of-mouth recommendations that reached thousands of real …

Netflix, NFL and Marvel Twitter accounts hacked by OurMine

“White hat” hackers from OurMine briefly took over the Twitter accounts for Netflix, the NFL and Marvel leaving a message in a tweet on those accounts stating, “Hey, it’s OurMine, don’t worry we are just testing your security, contact us to tell you …

Siemian learned a thing or two from Manning _ in marketing

ENGLEWOOD, Colo. (AP) – Trevor Siemian is following in Peyton Manning’s footsteps. Baby steps, at least. The Denver Broncos quarterback ran a healthy dose of the no-huddle against New England last week, showing enough promise for the coaching …

Twitter admits ‘technical error’ in product update impacted video ad campaign reporting

Nevertheless, the frequency at which services like Twitter and Facebook are disclosing may cause advertisers to worry, since they’re devoting huge budgets to this promising new age of marketing only to find out that there are discrepancies in reporting …

Starbucks, Airbnb curate Twitter profiles using ‘featured tweets’

Customer service oriented brands like Starbucks and Airbnb are using the “featured tweets” section on their profiles to highlight customer interactions, as reported by Adweek.

Twitter overcharged video advertisers due to error in its Android app

“We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12.

Netflix, NFL and Marvel Twitter accounts hacked by OurMine

“White hat” hackers from OurMine briefly took over the Twitter accounts for Netflix, the NFL and Marvel leaving a message in a tweet on those accounts stating, “Hey, it’s OurMine, don’t worry we are just testing your security, contact us to tell you …

How Does Your Social Media Marketing Measure Up?

Nearly three-fourths (74 percent) of businesses will use Instagram for marketing, up from 53 percent currently. Twitter will hold steady, with 66.2 percent of marketers using it in 2017 compared to 66.1 percent this year. Facebook has already reached …

Success Stories From Twitter’s Front Lines

Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach.

6 Holiday Marketing Tips From Twitter’s Head of Content Planning

People come to sites such as Twitter to discover things, so these platforms provide a good opportunity to get your brand’s name out there.

TECH TALK: How to outsource social nedia marketing

Another option is Twitter. Twitter marketing techniques aren’t as involved, and the overall cost is often cheaper. Twitter has a totally different type of audience.

Netflix, NFL and Marvel Twitter accounts hacked by OurMine

“White hat” hackers from OurMine briefly took over the Twitter accounts for Netflix, the NFL and Marvel leaving a message in a tweet on those accounts stating, “Hey, it’s OurMine, don’t worry we are just testing your security, contact us to tell you …

Marketing need not be a challenge

Depending on your target audience and where it is tuned in most, consider all the popular channels, be it LinkedIn, Facebook, Twitter, Instagram or Snapchat. Each of these provides a unique way of engaging with your users. Some clients get ambitious …

Geico accidentally courted racist Twitter trolls to sell insurance

A seemingly innocuous tweet intended to tug at the heart strings and sell insurance induced a storm of racist comments on Twitter. The tweet in question was posted by State Farm on Wednesday (Dec. 21) and depicts a black man down on one knee …

13 Ways to Use Twitter as an Effective Marketing Tool

Twitter Advertising: Twitter marketing enables you to customize your ad to deliver to the people who matter the most to your business.

http://rock.ly/ud0y7

December 24th, 2016 by