Twitter Vs. CBS: Alternatives For Thursday Night Football Advertisers
Twitter has successfully live streamed the first four Thursday Night Football games to date as part of its $10 million deal with the National Football League to stream all ten TNF games this season.
Facebook, Instagram and Twitter suspend geolocation firm Geofeedia
Geofeedia, a firm that collects real-time social media geolocation data, has been suspended by Facebook, Instagram and Twitter after it was uncovered law enforcement groups used the tool to track activists and protesters according to reporting by …
Facebook, Twitter, And Instagram Block Geofeedia – Business Insider
Facebook, Twitter, and Instagram are all blocking Geofeedia after finding out that law enforcement agencies were using it to track activists and protesters.
Clown sightings 2016: What’s behind the bizarre Twitter video craze sweeping the US?
Those of us who don’t find clowns downright terrifying at the very least find them creepy – and surely we can all agree we’d never want to come face-to-face with one in a dark alley.
What, When, and How to Measure Your Twitter Marketing
One benefit of having a social strategy is that you get instant feedback on your marketing efforts. I’m not talking about the real-time analytics tools built into platforms.
What To Consider When Choosing A Social Marketing Platform
However, Instargram lacks the built-in analytics that can be found in most other networks, like Facebook or Twitter. So if you need any kind of insight into your Instagram marketing activity you’ll have to use additional tools, and Social Insight is a …
What To Consider When Choosing A Social Marketing Platform
However, Instargram lacks the built-in analytics that can be found in most other networks, like Facebook or Twitter. So if you need any kind of insight into your Instagram marketing activity you’ll have to use additional tools, and Social Insight is a …
Is Google a serious Twitter suitor?
Google has been interested in Twitter since its inception, according to a MediaPost article, and that acquisition has never been more within reach – it’s so close, in fact, Google reportedly hired an outside firm to evaluate the deal.
What, When, and How to Measure Your Twitter Marketing
One benefit of having a social strategy is that you get instant feedback on your marketing efforts. I’m not talking about the real-time analytics tools built into platforms.
Do you really need a marketing plan?
Twitter Adds Periscope Account Links to Web Profiles: Periscope and Twitter both announced that Periscope users can now link their Periscope accounts to their Twitter web profiles, “making it easier for followers to discover and watch your live videos.
Why buying Krux, but not Twitter, makes sense for Salesforce
A Twitter acquisition could have helped Salesforce’s customers get closer to permission-based, people-based marketing, enriching the profiles of consumers who have already opted in and providing them with much more relevant communications.
Digital marketing needs to ‘wipe the slate clean’ on metrics, says former Wunderman CEO
The Frenchman also warned that a period of consolidation is to come for tech platforms such as Twitter, Pinterest and SnapChat because there isn’t sufficient capital and marketing spend to support them all. In response to a question about the …
After failed acquisition strategy, Twitter’s Dorsey lays out vision for future
On the heels of seeing Google, Salesforce, Apple and Disney all drop out of an acquisition sweepstakes, Twitter’s CEO is looking to rally the troops with an internal memo describing the social media platform as the “people’s news network” and touting …
Digital marketing needs to ‘wipe the slate clean’ on metrics, says …
The former head of one of the world’s largest digital agency has said there is a need to simplify digital metrics as marketers grow more confused by the gl.
Facebook plugs into TV streaming
The idea of “second screening,” where people watch TV and engage with social media simultaneously, has long been part of the social experience, especially on Twitter, with users tweeting about news and other live events as they occur. Last month …
How to Pivot Your Social Media Strategy to Support Account-Based Marketing
If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. Knowing what these individuals like and share on social media platforms offers a wealth of valuable information, which you can uncover by asking questions …
Interesting Infographics: Email Marketing Stats to Blow Your Mind
Though social media is a useful tool that is increasingly gaining importance when it comes to digital marketing, there is no guarantee that all of your customers will have a Facebook, Snapchat, or Twitter account. On the other hand, one thing that you …
Salesforce Walks Away From Twitter Bid
… is generating interest and marginally improving Twitter’s fortunes. They could collaborate with other investors and there is talk they are partnering with Saudi Arabia to create a huge tech fund.
The Ultimate Alliance: Marketing and the Contact Center
As more and more consumers are taking to channels such as Twitter and Facebook to commend or complain, traditional marketing departments are feeling the pain. After all, solving urgent customer issues, fixing a billing error or rebooking missed flights …
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Street Fight Daily: Google Shifts to Mobile-First Index, Twitter’s Carousel Ads See Success
(AdWeek) There’s been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may have seemed more like Big Brother.
Facebook plugs into TV streaming | Marketing Dive
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Welcome to Social Commerce 2.0 – DMN
Marketers may have once doubted the possibility of doing so, but there’s no doubt today that retailer interest in social commerce is rising, and has been rising …
News Analysis: Social marketing trends
Each of the three social media marketing experts Hotelier canvassed for opinion on the subject argued that Facebook, Instagram and Twitter should be considered the basics for hoteliers, or “a given” as Kubler referred to them. Beyond this, Kubler …
Email Marketing Is Still the King
Come on, people, Facebook and Twitter for news? My friend’s mom just shared her condolences on Facebook over Brad Pitt’s untimely death after the breakup with Angelina (never happened, of course).
How Fake News Goes Viral: A Case Study
Image Images posted on Twitter by a marketer in Austin, Tex., the day after the presidential election. Credit. Eric Tucker, a 35-year-old co-founder of a marketing company in Austin, Tex., had just about 40 Twitter followers. But his recent tweet about …
5 Tips to Build Loyalty with Your Twitter Fans
This is one sure way to quickly lose your audience and sabotage your own marketing efforts. Instead, add variety to your usual content and use videos to give your Twitter feed a more personalized feel. Post interesting and relevant topics that are …
Black Friday Marketing Campaign Strategies
If you’re not using a variety of social media platforms to get the word out about your company, product, and all the amazing offers you’ve got going on for the holidays, then you’re not making the most of your marketing strategy. Get on Twitter and use …
Inbound vs. Outbound Marketing – What’s Best for 2017?
You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both. It boils down to what is best for …
Black Friday marketing in SA has tripled since 2015
Johannesburg, 24 November 2016 – Some stores are offering up to 80% discounts on Black Friday. Online marketing agency, 25AM, says social media conversations around the event have tripled, compared to the same period last year.
Aqib Talib decides to join Twitter
Talib said he’ll let Miller take all the credit but his marketing team actually encouraged him to get on Twitter. That way, Talib said, he can promote his football camps and combines that he’ll stage at the multipurpose sports complex he’s building in …
Videogame Marketing and Hype – What Is to Be Done?
This news trended on Facebook and Twitter, the story was covered by news media websites and within weeks YouTube channels had posted in-depth analyses of the trailer.
Twitter Inc (TWTR) Is Giving Investors the Jitters | Investing | US News
Though the social media hub is a household name, it’s no investment house favorite.
5 marketing trends to watch for in 2017
In an average minute of the game, 243,000 people streamed the game via Twitter, but those numbers paled in comparison to TV, which reached 15.4 million watchers on the NFL Network and CBS.
3 Tips to Marketing Your Photography Brand on Instagram
In just a few short years, Instagram has become the number one social media marketing tool for photographers. Whilst the platform is well established, content is king.
Videogame Marketing and Hype – What Is to Be Done?
This news trended on Facebook and Twitter, the story was covered by news media websites and within weeks YouTube channels had posted in-depth analyses of the trailer.
‘Student Athletes’ Lose Again As LeBron James, Urban Meyer, Nike Shoes Employ Marketing 101 For The Game
It’s cross-marketing genius. You can’t avoid this story. Nike knows it. LeBron knows it. And Urban Meyer–a man Nike pays around $6 million annually–knows it.
Videogame Marketing and Hype – What Is to Be Done? | Redbrick …
Andrew Price analyses the marketing machines behind our favourite videogames and discusses whether these hype engines could really deliver on purchase.
Sprinklr acquires Little Bird to find Twitter influencers
The company’s Influencer Marketing Platform helps its clients identify networks and communities on Twitter, as well as discover influential people and companies, to learn what’s trending and what people are talking about.
How to use hashtags on different social media
Ever since Twitter’s introduction of hashtags to the social media in 2007, the formerly-known-as-pound symbol has been the source of much confusion in the marketing world. For example, how many hashtags do you use? How long should your hashtags be?
Giant soccer clubs have a new way to turn their social media content into cash
If enough fans sign up, then Dugout has a shot at grabbing some of the marketing and advertising dollars that currently flow to social media platforms like Facebook, Twitter, or WeChat. These platforms can promise brands that they have the data and the …
Understanding The Major Marketing Technology Categories
Between Facebook, Google, and Twitter, marketers have much of their web and social media marketing needs covered already, and for relatively low costs.
LeBron James, Nike Using Ohio State Players As Marketing Pawns
Ohio State players will be used as marketing pawns as LeBron James, Urban Meyer and Nike employ Marketing 101 for “The Game.”
Giant soccer clubs have a new way to turn their social media content into cash
If enough fans sign up, then Dugout has a shot at grabbing some of the marketing and advertising dollars that currently flow to social media platforms like Facebook, Twitter, or WeChat. These platforms can promise brands that they have the data and the …
Instagram Is Facebook’s Biggest App Advertiser. Twitter Is Banned.
“They seem to always have campaigns running to drive new users to the app,” said Wes McCabe, head of product marketing at Sensor Tower. Instagram has grown to 500 million monthly users today from 100 million monthly users in 2013, likely aided in part …
Mondelez Hires Two Outsiders in Media and E-commerce Overhaul
It has also been shifting more of its marketing spending to strategic partners including Facebook, Google and Twitter. The maker of Oreo cookies and Ritz crackers continues to beef up its online selling efforts, with a goal of hitting at least $1 …
Giant soccer clubs including Real Madrid and Manchester United …
A new website called Dugout that involves some of the world’s biggest soccer clubs has launched today. It has been likened to a Facebook for soccer, with clubs …
The Ingenious Marketing Strategies Behind Trump’s Success
What he selected from media was editorial portion of television, social media (Twitter and Facebook), the email (but that’s just parity), texting, and the events marketing. And he picked media that he could dominate. Appelbaum: Mario Cuomo famously …
Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets
While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn off regular users who don’t want to spend time on a social network where people are free to fire slurs and other hateful words at them.
2016: The Year Everything Changed In Social Media Marketing
Fifty-four percent of consumers say they would likely retain an attorney who is active on Facebook, Twitter or Linked-In, according to research by Thomson Reuters.
Mondelez Hires Two Outsiders For Media and E-commerce | CMO …
Mondelez brought in executives from Kraft Heinz and Kimberly-Clark to run its media, digital and e-commerce teams after an earlier hire from Amazon.
