“According to sources close to the situation, Google does not currently plan to make a bid for Twitter,” the report explains.
How 3 Unicorns Started Their Marketing on Twitter
The conversation about them started on Twitter many years ago, with each one using the 140 character platform in some way right from the start.
This Ad Exec Gives Her Top Tips For Digital Marketing In Southeast Asia
Measurement, attribution, and analytics are the lifeblood of any business. Without metrics, there is no way to justify big marketing budgets to your CEO. Marketers in Southeast Asia are dealing with an increased number of screens, channels, and …
How will Twitter’s suitors reap its value?
News at the end of last week that Google and cloud software company Salesforce have both held preliminary discussions about a possible acquisition have underlined waning Wall Street confidence in the social media group’s attempts to reinvigorate growth …
Adidas on redefining influencer marketing through dark social
Currently 70% of global brand referrals happen on dark social not via Twitter or Facebook, explained Adidas senior director of global brand communications Florian Alt, speaking at the Festival of Marketing today (6 October) about the value brands can …
Twitter Study Unsurprisingly Finds Using Twitter Is Good For Business
For the telecom industry, Twitter and Applied Marketing found that customers are willing to pay $17 more per month for a phone plan if they receive a reply within four minutes.
Monness analyst: Twitter operating independently ‘just doesn’t make sense’
Cakmak told CNBC’s “Power Lunch” on Thursday that “Twitter has two options: One is either go private or two, operate out of a bigger corporation.
Twitter study says that responding to tweets pays off for businesses …
It’s a classic Twitter conversation: Someone complains about a bad experience with a company, then the business responds, promising to make things better.
Salesforce CEO Talks About Why He Might Want to Buy Twitter
Benioff responded that one of the major trends he sees businesses of all kinds going through is the shift from a traditional one-to-many model for marketing and customer service—such as TV commercials—to a one-to-one model, in which companies respond …
The Twitter Inc (TWTR) Stock Bubble Has Popped
There were reasons for all the names to be on the list. Salesforce was said to want Twitter’s data to help drive sales for its marketing clients. Google would see Twitter as a great social media fit with its search products. Twitter CEO Jack Dorsey has …
Twitter now lets brands advertise only to potential site visitors likely to become customers
If you’re an advertiser who wants to run ads on Twitter to get people to do something specific on your site – like buy a product or schedule a test drive – but don’t want to pay for people that visit your site but leave without doing anything, now …
Salesforce CEO Talks About Why He Might Want to Buy Twitter
Benioff responded that one of the major trends he sees businesses of all kinds going through is the shift from a traditional one-to-many model for marketing and customer service—such as TV commercials—to a one-to-one model, in which companies respond …
What Would Salesforce Get If It Bought Twitter?
Twitter also has ad tech products that could fit into either Salesforce Marketing Cloud or its new, Demandware-powered Commerce Cloud.
http://rock.ly/6x71h
Clown sightings 2016: What’s behind the bizarre Twitter video craze sweeping the US?
These are all within the realm of possibility. A clown that once haunted Green Bay, Wisconsin, turned out to be part of a marketing campaign for a short film. The clown’s name is Gags and, now that his identity has been revealed, he has a Facebook page.
Salesforce CEO Marc Benioff Talks About Why He Might Want to Buy Twitter
Benioff responded that one of the major trends he sees businesses of all kinds going through is the shift from a traditional one-to-many model for marketing and customer service—such as TV commercials—to a one-to-one model, in which companies respond …
The Twitter Inc (TWTR) Stock Bubble Has Popped | InvestorPlace
The bubble in shares of Twitter Inc (NYSE:TWTR) popped overnight Wednesday and into Thursday’s regular hours in a wave of denials.
Uncovering Key Marketing Takeaways from Presidential Debate 2016
Andrew Caravella, VP of Marketing at Sprout Social, elaborated, “Twitter was the place to be during Monday’s presidential debate.
To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall
However, given the rumors that Salesforce might potentially be interested in Twitter, it may end up having its own social log-in play after all.
Study: Tapping Twitter for customer service results in up to 20% more consumer spend
Twitter released a joint study with Applied Marketing Science Wednesday “to figure out the potential revenue benefit to businesses who help their customers” via the platform, as described in a company blog post.
Daily Report: Salesforce Has Had Its Eye on Twitter. But Why?
This year’s Salesforce shindig comes with a little extra noise: For weeks now, there have been reports that the company, which makes online software to help users manage tasks like sales and marketing, is looking to buy Twitter. It is not a stretch to …
Social Media News Roundup: Facebook Launches Messenger Lite
James Allen talks us through the latest in social media marketing news, including Facebook’s new Messenger Lite app, the launch of Facebook’s new marketplace, Twitter’s new Periscope link feature, and more. Facebook Launches Messenger Lite. Facebook …
http://rock.ly/r6tfh
Social Media News Roundup: Facebook Launches Messenger Lite
James Allen talks us through the latest in social media marketing news, including Facebook’s new Messenger Lite app, the launch of Facebook’s new marketplace, Twitter’s new Periscope link feature, and more. Facebook Launches Messenger Lite. Facebook …
What would a Twitter acquisition mean for marketers?
For instance, Salesforce, which acquired social media marketing platform Radian6 for $326m in 2011 and social media engagement platform Buddy Media for $689m in 2012, would likely integrate Twitter with its relevant products, including its Marketing …
The Twitter Inc (TWTR) Stock Bubble Has Popped
There were reasons for all the names to be on the list. Salesforce was said to want Twitter’s data to help drive sales for its marketing clients. Google would see Twitter as a great social media fit with its search products. Twitter CEO Jack Dorsey has …
Social Media News Roundup: Facebook Launches Messenger Lite …
James Allen talks through this week’s social media news, including two new Facebook services – Messenger Lite, and Marketplace.
What would a Twitter acquisition mean for marketers?
For instance, Salesforce, which acquired social media marketing platform Radian6 for $326m in 2011 and social media engagement platform Buddy Media for $689m in 2012, would likely integrate Twitter with its relevant products, including its Marketing …
Here’s who might benefit from owning Twitter, and why
“Twitter data is highly valuable because it is one of the fastest information platforms, reflecting in the moment real time audience trends and sentiment,” said Chad Bronstein, senior vice president of partnerships at marketing technology Amobee. “Data …
4 Tips to Be a Twitter Marketing Maverick
twitter Too many social media marketers ignore Twitter. It doesn’t make sense, because the site has over 320 million active monthly users.
Paying $15 Billion for Twitter Will Be Hard for Anyone to Justify
Twitter is expected to lose about $270 million next year. Add back around $100 million of interest, then cut in half the roughly $1.7 billion of research and development and marketing costs, as a buyer might do. Twitter’s operating profit would then be …
Twitter’s stock plummets as Google, others back out
While a company like Apple never appeared a likely candidate, Google emerged in many speculators’ minds as the most sensible buyer for Twitter given its long-standing interest in the micro-blogging service and in social. The tech company has made …
When to Use Promoted Tweets in Your Twitter Marketing Strategy
When it comes to Twitter marketing, most brands only occasionally turn to promoting accounts and appearing in the Promoted Trends feature on the platform.
Paying $15 Billion for Twitter Will Be Hard for Anyone to Justify
Twitter is expected to lose about $270 million next year. Add back around $100 million of interest, then cut in half the roughly $1.7 billion of research and development and marketing costs, as a buyer might do. Twitter’s operating profit would then be …
Twitter Moments now open to all users
Moments is now available to all users on the desktop version of the micro-blogging platform, and will eventually be available for mobile users as reported by Recode.
Technology|Farhad’s and Mike’s Week in Tech: Samsung’s Exploding Products and Twitter’s Fizzling Deal
Like, really bad. If your products start exploding, you’re in trouble. Mike: If I were a public relations guy over there, I’d try to spin this as a marketing tactic. “Our new phones are so hot, hot, hot that they will literally blow you away!” That, or …
Blog: #GBBO’s Selasi remains king of Twitter mentions as Bake Off heats up
I’m still not sure what my favourite moment from this week’s episode was; whether it was Tom wielding a mini pink fan or Jane photobombing him with a comedy moustache.
When to Use Promoted Tweets in Your Twitter Marketing Strategy
When it comes to Twitter marketing, most brands only occasionally turn to promoting accounts and appearing in the Promoted Trends feature on the platform.
Paying $15 Billion for Twitter Will Be Hard for Anyone to Justify
Twitter is expected to lose about $270 million next year. Add back around $100 million of interest, then cut in half the roughly $1.7 billion of research and development and marketing costs, as a buyer might do. Twitter’s operating profit would then be …
Wright State gauges love and hate on Twitter toward Clinton and Trump
Engineering professor Amit Sheth developed a program for tracking responses on Twitter to companies’ marketing programs.
http://rock.ly/5l3wb
Israel’s Comprendi gets Twitter nod for its ad tech
The #Promote Ads API Challenge is organized by Twitter to encourage innovation in the advertising technology ecosystem, providing the developer community an opportunity to build the most efficient marketing tools using the Twitter Ads API. “We couldn’t …
Farhad’s and Mike’s Week in Tech: Samsung’s Exploding Products …
Mike calls Yahoo’s surveillance predicament a “flaming garbage fire” and hopes Alexa and her A.I. ilk are friendlier than HAL.
What would a Twitter acquisition mean for marketers?
For instance, Salesforce, which acquired social media marketing platform Radian6 for $326m in 2011 and social media engagement platform Buddy Media for $689m in 2012, would likely integrate Twitter with its relevant products, including its Marketing …
CMO Today: Twitter CEO’s Failed Efforts Set Stage for Potential Sale
BUYER’S DILEMMA: In the year since his return, Twitter CEO Jack Dorsey has made an effort to reinvigorate the brand and boost user growth, and he’s not ready to give up on the company he co-founded.
Salesforce Might Not Be Giving Up on Buying Twitter Just Yet
Salesforce.com, run by CEO Marc Benioff, is focused on cloud-based sales and marketing software. Unlike Twitter, its main product is aimed at business users, not consumers.
Twitter Vs. CBS: Alternatives For Thursday Night Football Advertisers
Twitter has successfully live streamed the first four Thursday Night Football games to date as part of its $10 million deal with the National Football League to stream all ten TNF games this season.
http://rock.ly/h1iur
Twitter’s new ads include question marks and exclamation points
“Questions and answers, statements and trends – it’s happening right now on Twitter all around the world,” Twitter Chief Marketing Officer Leslie Berland wrote in a blog post about the campaign. The ads can be found on subway platforms and on the …
Twitter Vs. CBS: Alternatives For Thursday Night Football Advertisers
Twitter has successfully live streamed the first four Thursday Night Football games to date as part of its $10 million deal with the National Football League to stream all ten TNF games this season.
What Social Media Platform Should You Learn First?
Twitter is also a great place to participate in conversations with your customers, clients, the media, and general public. Oreo, Wendy’s, and other brands have found success marketing on Twitter, and Samsung is responsible for the most retweeted tweet …
Salesforce still mulls bid for Twitter as shareholders resist: sources
Salesforce.com, run by CEO Marc Benioff, is focused on cloud-based sales and marketing software. Unlike Twitter, its main product is aimed at business users, not consumers.
Salesforce still mulls bid for Twitter as shareholders resist: sources
Salesforce.com, run by CEO Marc Benioff, is focused on cloud-based sales and marketing software. Unlike Twitter, its main product is aimed at business users, not consumers.
Israel’s Comprendi gets Twitter nod for its ad tech | The Times of Israel
Tel Aviv-based startup wins $250000 award at the Twitter #Promote Ads API Challenge in San Francisco.
